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Sprinklr vs Zoho CRM Plus comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sprinklr
Ranking in Customer Experience Management
5th
Average Rating
8.0
Number of Reviews
11
Ranking in other categories
Social CRM (1st), Customer Feedback Management (2nd), Community Platforms (1st), Social Media Management Solutions (1st), Digital Experience Platforms (DXP) (4th)
Zoho CRM Plus
Ranking in Customer Experience Management
12th
Average Rating
8.0
Reviews Sentiment
7.6
Number of Reviews
8
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2026, in the Customer Experience Management category, the mindshare of Sprinklr is 2.6%, up from 1.4% compared to the previous year. The mindshare of Zoho CRM Plus is 1.1%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management Mindshare Distribution
ProductMindshare (%)
Sprinklr2.6%
Zoho CRM Plus1.1%
Other96.3%
Customer Experience Management
 

Featured Reviews

Leonid Mironov - PeerSpot reviewer
Social & Digital Media Performance, Senior Manager at Majid Al Futtaim
Facilitating data-driven decisions with powerful reporting and case management
The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.
JO
Chief Information Officer at granistr
Efficiently managing prospects and communications with seamless API and integration solutions
Zoho CRM Plus is simple, easy to manage, and includes ready-to-use integrations. We use API, which connects to Google Maps Business solution, allowing us to find prospects from any country using this integration. We manage all our operations regarding marketing and deals prospect management, which saves a lot of workplaces.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most effective feature is the automation of the routing engine."
"The interface is the most valuable feature to me."
"It is easy to invite advocates in to help with community management, plus there are tons of integrations with other customer support products."
"AI manages customer interactions really well, and the flow becomes easier."
"From a cost perspective, it requires replacing, but in terms of business benefits, Sprinklr provides a very good customer experience, which is the major benefit for us."
"The most valuable features are case management and reporting."
"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."
"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."
"Zoho CRM Plus significantly enhances our customer satisfaction, which aligns with our goal of improving solutions for customer relations management."
"The tool's features and performance are good."
"The tool's most valuable features are sales module, pipeline, accounts, and reports analytics. It is a flexible solution. Our teams are more organized and well-informed about any deal movements. Additionally, the reports generated are critical for management, keeping them aware of what is happening at various business levels."
"My advice is to use Zoho CRM Plus because it deserves a rating of nine."
"The product has valuable stability features."
"Zoho CRM Plus is simple, easy to manage, and includes ready-to-use integrations."
"The tool is a simple solution that is easy to use. It helps with team collaboration."
"The product's most valuable feature is the ability to document information and meetings and track tasks for the business development process."
 

Cons

"The solution is somewhat scalable yet requires improvement in pre-existing integrations with CRM systems like Salesforce and Zendesk; the reliance on custom solutions for integrations is time-consuming and resource-intensive, which hampers scalability."
"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."
"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."
"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."
"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."
"Their support team should opt for phone calls over emails to resolve issues faster."
"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."
"Sprinklr could be more drag-and-drop friendly."
"Zoho CRM Plus needs to have more detailed reports."
"Zoho CRM Plus needs improvement on mobile app functionality. HubSpot and Salesforce CRMs are more feature-rich and have greater functionalities than Zoho CRM Plus."
"There is no single platform that can streamline everything effortlessly, which makes our setup complex."
"We have faced issues with Zoho CRM Plus' technical support and integrations. Its technical support is not seamless."
"Zoho Desk would benefit from being a multi-tenant tool, which is crucial for service providers with a large customer base."
"Zoho CRM Plus's configuration process could be improved."
"Data quality controls or some sort of tools could be improved. The aspect of data validations could be enhanced."
"Zoho CRM Plus's UI could be more user-friendly."
 

Pricing and Cost Advice

Information not available
"It is an affordable product."
"The tool's pricing is moderate, and licensing costs are yearly."
"I rate the solution's pricing a three out of ten. It is very affordable."
"The tool's pricing is competitive and unbelievable. Its licensing costs are yearly."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Comms Service Provider
8%
Construction Company
8%
Media Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise5
Large Enterprise6
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise1
 

Questions from the Community

Why is Sprinklr famous for its social media feature?
As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...
Is Sprinklr a free digital experience platform?
No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...
Can Sprinklr help a company provide good customer support?
I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...
What needs improvement with Zoho CRM Plus?
Zoho Desk ( /products/zoho-desk-reviews ) would benefit from being a multi-tenant tool, which is crucial for service providers with a large customer base. Additionally, better integration support a...
What is your primary use case for Zoho CRM Plus?
I use Zoho CRM Plus ( /products/zoho-crm-plus-reviews ) to manage customer records and track the journey from prospects to customers. It involves using different pipelines for various products, sim...
What advice do you have for others considering Zoho CRM Plus?
My advice is to use Zoho CRM Plus because it deserves a rating of nine. It has improved tremendously since 2017 and is now comparable with top CRM solutions like Salesforce ( /vendors/salesforce )....
 

Also Known As

Get Satisfaction, Unified-CXM Platform
No data available
 

Overview

 

Sample Customers

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines
Information Not Available
Find out what your peers are saying about Sprinklr vs. Zoho CRM Plus and other solutions. Updated: June 2026.
902,988 professionals have used our research since 2012.