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Splunk Enterprise Platform vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.0
Splunk Enterprise enhances ROI by improving security, simplifying data management, and reducing costs with efficient search capabilities.
Sentiment score
4.7
Zoho Analytics boosts decision-making and efficiency, offering cost-effective insights and integration, widely valued in retail and e-commerce sectors.
Splunk Enterprise Platform saves approximately 20 to 30 percent of my time without having to perform different actions separately.
The integration with Zoho People is particularly important because I can access real-time data at any time, including what's happening in the last minute.
After incorporating Zoho Analytics, now all our decisions come from its reviews.
Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.
 

Customer Service

Sentiment score
6.7
Users have mixed opinions on Splunk's support, praising accessibility but noting delays and reliance on community solutions.
Sentiment score
5.4
Zoho Analytics customer service is responsive and helpful, but technical support experiences vary with ratings from 5 to 8.
It is crucial for anyone looking to deploy Splunk Enterprise Platform to first certify for their courses, such as the Splunk Administrator and the Power User Administrator certifications, which address all troubleshooting queries.
The support team doesn't have full awareness of the system capabilities.
Zoho support provides assistance through live chat to guide us.
If you need help with any issue you face, you can directly call them.
 

Scalability Issues

Sentiment score
7.9
Splunk Enterprise is highly scalable, handling large data volumes with minimal maintenance, and features effective automation and clustering.
Sentiment score
6.3
Zoho Analytics is praised for scalability, ease of use, integration, and suitability for small to medium-sized businesses.
Some products can automatically scale, but Splunk requires manual configuration changes to achieve scale, which is slightly outdated compared to modern technologies.
If the server is down, I can upgrade the server resources or create a new node for performance optimization.
Splunk Enterprise Platform is scalable to some extent, which is acceptable.
Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.
You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.
Zoho Analytics is scalable.
 

Stability Issues

Sentiment score
8.2
Splunk Enterprise Platform is praised for its stability, reliability, and efficient performance, with minor issues quickly resolved.
Sentiment score
7.2
Zoho Analytics is reliable with strong uptime, minor bugs, and occasional limitations compared to competitors, depending on connectivity.
It requires managing configuration files and processing operations manually, limiting its auto-scaling capabilities.
Splunk Enterprise Platform is stable when not integrating or adding new devices continuously.
A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.
The stability and reliability of Zoho Analytics have been good over time.
The stability and reliability of the product is crucial for optimal performance.
 

Room For Improvement

Splunk Enterprise offers powerful features but needs improvements in usability, cost, support, and handling large data volumes.
Zoho Analytics needs improvements in graph options, interface, integrations, AI insights, SQL editor, pricing, customization, performance, and reliability.
The deep learning capabilities need enhancing, especially on Splunk Cloud, where customers find it challenging to use deep learning tools without setting up backend computing resources.
It is complex for inexperienced cybersecurity engineers and requires experienced personnel to handle it effectively.
The cost is the most significant area for improvement in Splunk Enterprise Platform, as it is quite expensive, causing many clients to differ due to this reason.
The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.
While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.
Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
 

Setup Cost

Splunk Enterprise is often seen as expensive, with high costs impacting small businesses, despite available discounts and flexible options.
Zoho Analytics offers flexible, competitively priced plans, especially valuable when bundled with Zoho One, against costlier analytics tools.
The pricing model is based on ingesting data sizes, not user count, and includes a free tier for up to 500 MB of daily data.
Splunk Enterprise Platform is expensive.
The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.
The pricing for Zoho Analytics is actually cheaper than the competitors for the kind of service they provide.
 

Valuable Features

Splunk Enterprise provides real-time analytics, visualizations, and integration, excelling in usability, data insights, and automation for diverse applications.
Zoho Analytics provides user-friendly data visualization, integration, and AI-driven insights for seamless collaboration and effective decision-making.
Splunk Enterprise Platform also has its own Phantom as a SOAR, which is much more refined and gives more accurate results than any other AI integrated SIM tool.
The features that have proven most effective for real-time data analysis include parts of the platform and its automation capabilities.
One valuable feature of Splunk Enterprise Platform is citizen programming, which allows users to manage and compute huge stream-based datasets easily using SPL language.
The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.
The best feature is that in the same tool, we can use SQL and business intelligence capabilities.
Regarding integration capabilities, I have found Zoho Analytics' 100+ integrations very effective in consolidating data from various sources.
 

Categories and Ranking

Splunk Enterprise Platform
Ranking in Data Visualization
4th
Average Rating
8.4
Reviews Sentiment
7.5
Number of Reviews
34
Ranking in other categories
IT Alerting and Incident Management (5th)
Zoho Analytics
Ranking in Data Visualization
6th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
BI (Business Intelligence) Tools (7th), Reporting (9th), Embedded BI (6th)
 

Mindshare comparison

As of October 2025, in the Data Visualization category, the mindshare of Splunk Enterprise Platform is 1.6%, up from 1.3% compared to the previous year. The mindshare of Zoho Analytics is 1.6%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization Market Share Distribution
ProductMarket Share (%)
Splunk Enterprise Platform1.6%
Zoho Analytics1.6%
Other96.8%
Data Visualization
 

Featured Reviews

Mohammed Hassan - PeerSpot reviewer
Real-time data analysis benefits but automation in role creation needs improvement
Splunk Enterprise Platform is a good tool to have, but it is expensive. The features that have proven most effective for real-time data analysis include parts of the platform and its automation capabilities. However, I want them to enhance their automation to cover every aspect, particularly the automation of roles creation.
Nadeem Asghar - PeerSpot reviewer
Experience with advanced analytics and visualization features boosts decision making
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful. The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis. The analytics plan has different features for one user, 10 users, and 25 users. Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Hospitality Company
12%
Insurance Company
12%
Healthcare Company
12%
Computer Software Company
9%
Non Profit
9%
Comms Service Provider
8%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise23
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

What do you like most about Splunk Enterprise Platform?
The most valuable features of the solution are the load balancing technique, the forwarding technique, and SSL certification.
What needs improvement with Splunk Enterprise Platform?
The cost is the most significant area for improvement in Splunk Enterprise Platform, as it is quite expensive, causing many clients to differ due to this reason. Otherwise, I don't see that Splunk ...
What is your primary use case for Splunk Enterprise Platform?
I have implemented the complete Splunk Enterprise Platform structure in my previous organization, implementing the platform, creating use cases, dashboard queries, creating dashboards, and onboardi...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
What needs improvement with Zoho Analytics?
In Zoho Analytics, I don't think there is something that could be improved, but in Zoho itself, I have many concerns about Zoho People.
 

Also Known As

No data available
Zoho Reports
 

Overview

 

Sample Customers

Information Not Available
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Splunk Enterprise Platform vs. Zoho Analytics and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.