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Sage CRM vs Zendesk comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.0
Sage CRM offers high ROI with excellent accessibility and reporting, but some find its licensing costly compared to cheaper alternatives.
Sentiment score
6.2
Zendesk delivers cost savings and efficiency with flexible pricing and integration, addressing operational needs despite ROI measurement challenges.
I can tell you that we probably saved at least three employees full-time with the ticket management and the automation and the macros and the user follow-up being built in.
Consultant and Startup Founder at AimHi Enterprises
We were able to offer a seamless 24/7 support experience and meet all our SLAs due to the robust nature of the platform.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
I feel that Zendesk helped us set up our platform for providing support way faster than other platforms due to its easy configuration.
Junior system analyst at Wevt clous
 

Customer Service

Sentiment score
7.4
Sage CRM customer service is effective, with highly-rated support and helpful resources, though response times can vary.
Sentiment score
6.4
Zendesk support is generally responsive and professional, with some users experiencing delays and a lack of 24/7 chat support.
There appears to be a lack of connection between the bot and the agents, making it feel scripted rather than helpful.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
Their support team from Zendesk is excellent, similar to what you have in Freshdesk.
Customer Success Manager at Mimshackworks Endeavors
The customer's replies being directly fed into Zendesk and us being notified of those updates, being able to customize the updates as a specific user.
Consultant and Startup Founder at AimHi Enterprises
 

Scalability Issues

Sentiment score
6.7
Sage CRM is scalable, contingent on team configuration, supporting 80 to 105 users with high user scalability ratings.
Sentiment score
7.4
Zendesk scales well across team sizes, despite challenges in backups, updates, customization, and larger organization's specific scalability needs.
We have not hit a peak or a turn yet that Zendesk has not been able to go with us or been able to grow with us in the process, change or pivot that the company is making.
Project Manager III at City of Union City Government
All the data we collect has been invaluable for improving features and impacting various teams, including product, engineering, and marketing.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
Zendesk can scale from very small companies to very large ones.
CEO at Etcetera Networks
 

Stability Issues

Sentiment score
8.4
Sage CRM is highly praised for its reliability and stability, with long-term users consistently rating it eight to nine out of ten.
Sentiment score
7.8
Zendesk is stable and reliable, with occasional outages swiftly resolved, making it ideal for small businesses and startups.
They are always informing us with a status update and an ETA, and the turnaround time is usually within the same day with no extended downtime that would cause a detriment to our company.
Project Manager III at City of Union City Government
Zendesk is quite stable; we experience major outages only once or twice a year, making it very reliable.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
The stability has been quite reliable.
CEO at Etcetera Networks
 

Room For Improvement

Sage CRM requires interface enhancements, faster support, better reporting, improved integrations, and updated features for modernization and efficiency.
Zendesk users seek improved usability, better integration, enhanced reporting, customization, mobile support, streamlined management, and communication tools.
It would be beneficial to gather all this information and use it through an AI that agents can utilize to better assist customers.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
Zendesk could actually support HTML on the tickets so we could format our text better than the current options such as size, bold, italic, or underscored, because the text processing is too simple.
Junior system analyst at Wevt clous
Zendesk is amazing, and because they are always working on a new upgrade or a new integration, they are very forward-thinking from an engineering perspective.
Project Manager III at City of Union City Government
 

Setup Cost

Sage CRM is seen as cost-effective for enterprises but can be expensive, especially in Africa, with annual licensing fees.
Zendesk's pricing can be high, impacting decisions, but offers flexibility and valuable CX features if negotiated effectively.
It is not the cheapest solution nor the most expensive, but it provides value for money.
CEO at Etcetera Networks
The experience with pricing, setup cost, and licensing for Zendesk was quite expensive.
Consultant and Startup Founder at AimHi Enterprises
 

Valuable Features

Sage CRM excels in customization, integration, and functionality, offering robust management, reporting, and scalability for enhanced customer and employee tracking.
Zendesk excels in integration, user-friendly ticket management, automation, customization, and robust analytics to enhance productivity and user experience.
Zendesk is way cheaper than other ITSM platforms such as ServiceNow, providing a good platform at a lower price so we could offer good support with a low budget for the license.
Junior system analyst at Wevt clous
Being able to put response counters on certain tickets and have certain ones that are high priority and have a tighter SLA than lower priority items, being able to categorize them as a question versus an urgent request, and being able to bucket them as feature requests or product enhancements.
Consultant and Startup Founder at AimHi Enterprises
It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities.
CEO at Etcetera Networks
 

Categories and Ranking

Sage CRM
Ranking in CRM
27th
Average Rating
7.8
Reviews Sentiment
7.1
Number of Reviews
8
Ranking in other categories
No ranking in other categories
Zendesk
Ranking in CRM
8th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
66
Ranking in other categories
CRM Customer Engagement Centers (4th), Help Desk Software (4th), IT Service Management (ITSM) (6th), Sales Force Automation (4th), Reporting (10th), Knowledge Management Software (3rd), Community Platforms (1st), AI Customer Support (7th), AI IT Support (5th)
 

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of Sage CRM is 0.7%, up from 0.5% compared to the previous year. The mindshare of Zendesk is 1.2%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Zendesk1.2%
Sage CRM0.7%
Other98.1%
CRM
 

Featured Reviews

VK
Deputy Manager - IT at Nidec Corporation
Useful to access data anytime and helpful in generating reports quickly
Speaking about the product's ability to improve sales processes, I would say that even though the tool offers project management capabilities along with ERP functionalities, my company doesn't use it for project management or HR-related areas. My company majorly uses the tool for finance, logistics, and inventory control. I haven't had the need for my company to not integrate the tool with other products. Though my company uses the product separately, we can export Sage CRM into Excel, after which the data can be integrated with other software products. Though the tool can be integrated with other products, my company doesn't do it because Sage CRM is enough for us. The analytical reporting part of the business product is good. The analytical reporting part of the product is used for financial years, along with the profit and loss reports and inventory reports. For the sales part in our company, we use the analytical reports generated by the product to help the sales people in a region-wise, sales-wise and product-wise manner. In my company, one of the teams will be changing from Sage CRM to Microsoft Dynamics. I recommend the product to others who plan to use it, especially since it is a tool suitable for medium-sized companies and not for enterprise-sized businesses. Medium-sized companies can use the product since it is an economical and reliable tool. I rate the tool a nine out of ten.
AmandaSanchez - PeerSpot reviewer
Consultant and Startup Founder at AimHi Enterprises
Macros and automation have streamlined workflows and reduced manual effort across support teams
The ability to communicate on the Zendesk ticket through the actual user software, so TOPs, would have been helpful. Somehow seeing a user's ticket history within our app would have been beneficial. That is the only thing that I do not think existed at the time that might have been helpful. Some people struggled with Zendesk, but it was always easy enough to show them how to use it and what they were missing. The only times we really had people report concerns about it was when they did not understand that it could do that or how to use it in that way.
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
9%
Performing Arts
8%
Manufacturing Company
8%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise3
Large Enterprise2
By reviewers
Company SizeCount
Small Business35
Midsize Enterprise20
Large Enterprise11
 

Questions from the Community

What do you like most about Sage CRM?
The solution's technical support is fast to respond.
What needs improvement with Sage CRM?
The product could be improved by modernizing the charts and analytics. Additionally, the export features and interactivity of the charts need enhancement.
What do you like most about Zendesk Support?
I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to ...
What is your experience regarding pricing and costs for Zendesk Support?
From what I recall, the experience with pricing, setup cost, and licensing for Zendesk was quite expensive and that is what prohibited us from expanding usage of it into more users and using more o...
What needs improvement with Zendesk Support?
As of right now, I have nothing that comes to mind as an improvement needed or a feature that could work differently or be enhanced. I think across the board, Zendesk is amazing, and because they a...
 

Comparisons

 

Also Known As

No data available
Zendesk Support, Zendesk Guide, Zendesk Sell
 

Overview

 

Sample Customers

Avis, Fuji Xerox, Formula 1
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about Sage CRM vs. Zendesk and other solutions. Updated: December 2025.
879,422 professionals have used our research since 2012.