1. The only website analytics product out of the several ones we tried that identifies and tracks in-page events automatically without having to manually select and tag them. This completely eliminates "analyst bias" in assigning relative importance to events. 2. Clearly classifies website traffic into the three most important categories: Organic, Referral and Paid Search. 3. Excellent addon to Google Analytics. Using SkyGlue, we stumbled upon the fact that Computerworld magazine had named one of our products as a Top 10 Android App. Although we could've theoretically found this out from Google Analytics, it was much easier to gain this insight in actual practice by using SkyGlue. More in our blog post http://gtm360.com/blog/2013/04/27/lbtr360-featured-as-top-10-android-app-by-computerworld/.