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Palo Alto Networks WildFire vs Symantec Advanced Threat Protection comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Palo Alto Networks WildFire
Ranking in Advanced Threat Protection (ATP)
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
72
Ranking in other categories
No ranking in other categories
Symantec Advanced Threat Pr...
Ranking in Advanced Threat Protection (ATP)
21st
Average Rating
7.8
Reviews Sentiment
7.1
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Advanced Threat Protection (ATP) category, the mindshare of Palo Alto Networks WildFire is 7.5%, down from 11.8% compared to the previous year. The mindshare of Symantec Advanced Threat Protection is 2.1%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Advanced Threat Protection (ATP) Market Share Distribution
ProductMarket Share (%)
Palo Alto Networks WildFire7.5%
Symantec Advanced Threat Protection2.1%
Other90.4%
Advanced Threat Protection (ATP)
 

Featured Reviews

RK
Engineer at Taalumgroup
Achieve effective threat prevention and seamless integration with powerful technical support
Integration with third-party products is possible. For example, connecting a mail gateway with Palo Alto Networks WildFire allows them to handle prevention. Palo Alto Networks WildFire is a cloud-based sandboxing solution. The firewall is connected to WildFire, and XDR performs sandboxing from the cloud. WildFire conducts malware scanning and emulation, then informs the firewall to block threats based on the response. It also generates reports regarding malware and other issues. The sandboxing process involves sending sample files to the cloud for scanning, checking file authenticity, certificates, and detecting malicious code. WildFire performs multiple checks and informs the XDR agent about file status. This automatic process occurs within minutes or seconds. For unknown or suspicious files, immediate blocking occurs while samples are sent to WildFire for identification. I rate Palo Alto Networks WildFire a 9 out of 10.
TapabrataSamanta - PeerSpot reviewer
Lead Architect at Zones
Reliable platform with effective integration capabilities
Our primary use case for the product is to provide advanced threat protection to our clients, primarily in the banking and financial sectors Symantec ATP has been beneficial in ensuring robust security for our clients. Its effectiveness in detecting and mitigating threats has improved customer…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"WildFire's application encryption is useful."
"Detailed reporting on analysis of content. The inspections are easily applied to security policy profiles and profile groups, and may be assigned on a per-rule basis."
"The way that the solution quickly updates to adjust to threats is the solution's most valuable aspect. When there's a security attack, within five minutes, all Wildfire subscribers have access to updates so that all systems will be safe. Its threat prevention is way better than other vendor products."
"The threat intelligence from WildFire supports our proactive defense strategies."
"We have found that Palo Alto Networks WildFire is scalable. We currently have six thousand users for the product."
"Intuitive threat prevention and analysis solution, with a machine learning feature. Scalable, stable, and protects against zero-day threats."
"In this case, the Palo Alto Networks WildFire capability is very important and I would say very impressive."
"The protection, prevention, detection, and prevention capabilities are very powerful."
"The most valuable feature is Click-time URL protection."
"Real-time threat analysis is quick and takes action on threats immediately."
"The product integrates well with our systems, and we have not encountered any problems."
"The incident management on the solution is very good. You get a lot of detailed information about an incident. You also get a lot of documentation in connection with the CVI or integration."
"The most valuable feature is NetFlow threat protection."
"The great advantage in using this product is it creates multiple services."
"What I like most about Symantec Advanced Threat Protection is its notification capability."
"Endpoint to network protects the line."
 

Cons

"Palo Alto Networks WildFire could improve by adding support for manual submission of suspicious files and URLs. Additionally, it would be an advantage to add rule-based analysis. Currently, it uses only static and AI. We need to be able to analyze archive files."
"In terms of what I'd like to see in the next release of Palo Alto Networks WildFire, each release is based on malware that has been identified. The key problem is an average of six months from the time malware is written to the time it's discovered and a signature is created for it. The only advice that I can give is for them to shorten that timeframe. I don't know how they would do it, but if they shorten that, for example, cut it in half, they'll make themselves more famous."
"The only problem with this solution is the cost. It's expensive."
"One area for improvement is the expansion of the sandbox environment to include a broader range of platforms, such as Linux, macOS, and mobile operating systems."
"In the future, I would like to see more automation in the reporting."
"The configuration should be made a little bit easier. I understand why it is as it is, but there should be a way to make it easier from the user side."
"The data analytical system for deployment needs to improve."
"If Wi-Fi can be improved to offer real-time security profiling and updates, it can prevent traits unrelated to Wi-Fi."
"One area for improvement could be the pricing model."
"An improvement could be made on the reporting because then it would be easier to collect information and submit it for compliance."
"It also needs network-based threat protection for shared folders and files."
"It should be able to collect information if the agent is disabled."
"Symantec appliances need improvement. The whole appliance environment is a robust system and it needs a massive amount of storage space. If you have to increase or speed up the background storage it's a pretty complicated process. The scalability and sizing is critical, and if you do it wrong you run into issues pretty quickly."
"The security features need to be improved."
"The administration interface needs a lot of improvement. It should be UI based, and simple. They need to improve it. It's pretty much not that friendly compared to what we were using as Bitdefender before. It's okay but is improving, actually."
"There are some ‎features that would add value to this product. One of them would be a graphical presentation of threats that the system has encountered."
 

Pricing and Cost Advice

"The price is fair and comparable to other solutions."
"The pricing is highly expensive."
"The pricing is affordable and fixed."
"​More expensive than other firewalls.​"
"Palo Alto Networks WildFire is quite expensive, and this is what puts people off."
"The licensing fees are on an annual basis, and there are no costs in addition to the standard fees."
"It's pretty expensive but with respect to value for money, it's okay."
"The price could be better."
"Symantec Advanced Threat Protection's pricing is comparable."
"Pricing is good. It is nice to have a great product at a fair price."
"Symantec Endpoint Protection has an average price."
"The price is quite expensive."
"The pricing of this solution is inexpensive and affordable."
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Comparison Review

it_user206346 - PeerSpot reviewer
Security Consultant at Webernetz.net - Network Security Consulting
Mar 11, 2015
Cisco ASA vs. Palo Alto Networks
Cisco ASA vs. Palo Alto: Management Goodies You often have comparisons of both firewalls concerning security components. Of course, a firewall must block attacks, scan for viruses, build VPNs, etc. However, in this post I am discussing the advantages and disadvantages from both vendors concerning…
 

Top Industries

By visitors reading reviews
Computer Software Company
11%
Manufacturing Company
8%
Financial Services Firm
8%
Comms Service Provider
7%
Marketing Services Firm
13%
University
8%
Manufacturing Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise16
Large Enterprise29
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise13
 

Questions from the Community

How does Cisco Firepower NGFW Firewall compare with Palo Alto Networks Wildfire?
The Cisco Firepower NGFW Firewall is a very powerful and very complex piece of anti-viral software. When one considers that fact, it is all the more impressive that the setup is a fairly straightf...
Which is better - Wildfire or FortiGate?
FortiGate has a lot going for it and I consider it to be the best, most user-friendly firewall out there. What I like the most about it is that it has an attractive web dashboard with very easy nav...
How does Cisco ASA Firewall compare with Palo Alto's WildFire?
When looking to change our ASA Firewall, we looked into Palo Alto’s WildFire. It works especially in preventing advanced malware and zero-day exploits with real-time intelligence. The sandbox featu...
What is your experience regarding pricing and costs for Symantec Advanced Threat Protection?
The price is quite expensive because a different entity has taken over the company.
What needs improvement with Symantec Advanced Threat Protection?
One area for improvement could be the pricing model. Future releases could further enhance integration capabilities with other platforms and simplify the licensing model to compete more with Micros...
What is your primary use case for Symantec Advanced Threat Protection?
Our primary use case for the product is to provide advanced threat protection to our clients, primarily in the banking and financial sectors.
 

Overview

 

Sample Customers

Novamedia, Nexon Asia Pacific, Lenovo, Samsonite, IOOF, Sinogrid, SanDisk Corporation
ECI
Find out what your peers are saying about Palo Alto Networks WildFire vs. Symantec Advanced Threat Protection and other solutions. Updated: January 2026.
882,180 professionals have used our research since 2012.