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Palo Alto Networks WildFire vs Symantec Advanced Threat Protection comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Palo Alto Networks WildFire
Ranking in Advanced Threat Protection (ATP)
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
72
Ranking in other categories
No ranking in other categories
Symantec Advanced Threat Pr...
Ranking in Advanced Threat Protection (ATP)
22nd
Average Rating
7.8
Reviews Sentiment
7.1
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Advanced Threat Protection (ATP) category, the mindshare of Palo Alto Networks WildFire is 7.4%, down from 11.5% compared to the previous year. The mindshare of Symantec Advanced Threat Protection is 2.2%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Advanced Threat Protection (ATP) Mindshare Distribution
ProductMindshare (%)
Palo Alto Networks WildFire7.4%
Symantec Advanced Threat Protection2.2%
Other90.4%
Advanced Threat Protection (ATP)
 

Featured Reviews

RK
Engineer at Taalumgroup
Achieve effective threat prevention and seamless integration with powerful technical support
Integration with third-party products is possible. For example, connecting a mail gateway with Palo Alto Networks WildFire allows them to handle prevention. Palo Alto Networks WildFire is a cloud-based sandboxing solution. The firewall is connected to WildFire, and XDR performs sandboxing from the cloud. WildFire conducts malware scanning and emulation, then informs the firewall to block threats based on the response. It also generates reports regarding malware and other issues. The sandboxing process involves sending sample files to the cloud for scanning, checking file authenticity, certificates, and detecting malicious code. WildFire performs multiple checks and informs the XDR agent about file status. This automatic process occurs within minutes or seconds. For unknown or suspicious files, immediate blocking occurs while samples are sent to WildFire for identification. I rate Palo Alto Networks WildFire a 9 out of 10.
TapabrataSamanta - PeerSpot reviewer
Lead Architect at Zones
Reliable platform with effective integration capabilities
Our primary use case for the product is to provide advanced threat protection to our clients, primarily in the banking and financial sectors Symantec ATP has been beneficial in ensuring robust security for our clients. Its effectiveness in detecting and mitigating threats has improved customer…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"WildFire's application encryption is useful."
"What I like about Palo Alto is that it is a complete product, with everything in it."
"It is stable and pretty much scalable."
"It is a solid, stable network solution."
"The product is the best."
"I like the analysis they apply to the unknown files, and I think they have good technology to use as a sandboxing tool. I didn't find something similar to WildFire in the marketplace."
"If your organization can afford this solution then I would recommend it."
"From a technical perspective this has given us a new high as this is how a technology solution should function."
"Real-time threat analysis is quick and takes action on threats immediately."
"It has certainly helped out our audit efforts because we each stay compliant in terms of various security standards."
"Their integrations are pretty good as are their Sandbox solutions, their proxies, and their LTAs with API or ICAP protocols."
"Technical support has been helpful and responsive."
"The most valuable feature is NetFlow threat protection."
"Technical support is very responsive. You just have to open a ticket. They respond in a timely manner. Their response is good. I'm satisfied."
"They manage to solve detection quite nicely. There is some rather elaborate detection compared to other providers."
"It has certainly helped out our audit efforts because we each stay compliant in terms of various security standards."
 

Cons

"I think they should lower the price of this solution. They are losing customers because the price is too high."
"The cost of the solution is excessively high."
"Management and web filtering can be improved. There should also be better reporting, particularly around web filtering."
"The GUI is better in 8.0, but I still feel it lacks the fast response most of us desire."
"The cost of this solution could still be improved, in particular, giving product discounts for charitable causes."
"We also found that several websites do not function well with the SSL Decryption feature."
"Customer Service: Great when I was at a large company but average or less than average at a small company."
"In terms of what I'd like to see in the next release of Palo Alto Networks WildFire, each release is based on malware that has been identified. The key problem is an average of six months from the time malware is written to the time it's discovered and a signature is created for it. The only advice that I can give is for them to shorten that timeframe. I don't know how they would do it, but if they shorten that, for example, cut it in half, they'll make themselves more famous."
"It's a strange situation where the infrastructure of the consumer or customer is behind some kind of firewall and they have always used some kind of customized proxy. In this situation, the ATP has a very tough time to pass the information to the cloud and back. To fix, it requires a more elaborate and complex configuration for that particular case."
"The product's support services need improvement."
"Not ideal for advanced threat protection."
"The endpoint protection looks old."
"There are some features that would add value to this product. One of them would be a graphical presentation of threats that the system has encountered."
"The administration interface needs a lot of improvement. It should be UI-based and simple."
"The administration interface needs a lot of improvement. It should be UI based, and simple. They need to improve it. It's pretty much not that friendly compared to what we were using as Bitdefender before. It's okay but is improving, actually."
"The cloud platform needs to have improvement in terms of the user interface and the different capabilities it has available. It needs to match the other leading next-gen EDR products that are available in the market. That's the reason why we are stepping away from Symantec. Their cloud environment is just generally lacking in comparison to others."
 

Pricing and Cost Advice

"This solution is very pricey and it depends on the package that you implement."
"It's not particularly cheap, but it is absolutely worth it."
"There are different types of licenses."
"The solution is a bit expensive. You pay for security."
"Setup costs and licensing for WildFire are comparable to other enterprise solutions."
"For the last three years, the price of Palo Alto in Vietnam has been very high."
"We are on an annual subscription. When we purchased the firewall, we had activated this solutions license for a minimum of one year. The price of the solution is fair."
"Palo Alto Networks WildFire is quite expensive, and this is what puts people off."
"Pricing is good. It is nice to have a great product at a fair price."
"Symantec Advanced Threat Protection's pricing is comparable."
"The pricing of this solution is inexpensive and affordable."
"The price is quite expensive."
"Symantec Endpoint Protection has an average price."
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Comparison Review

it_user206346 - PeerSpot reviewer
Security Consultant at Webernetz.net - Network Security Consulting
Mar 11, 2015
Cisco ASA vs. Palo Alto Networks
Cisco ASA vs. Palo Alto: Management Goodies You often have comparisons of both firewalls concerning security components. Of course, a firewall must block attacks, scan for viruses, build VPNs, etc. However, in this post I am discussing the advantages and disadvantages from both vendors concerning…
 

Top Industries

By visitors reading reviews
Computer Software Company
9%
Financial Services Firm
9%
Comms Service Provider
8%
Manufacturing Company
8%
Marketing Services Firm
11%
Financial Services Firm
10%
University
9%
Construction Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business38
Midsize Enterprise15
Large Enterprise29
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise13
 

Questions from the Community

How does Cisco Firepower NGFW Firewall compare with Palo Alto Networks Wildfire?
The Cisco Firepower NGFW Firewall is a very powerful and very complex piece of anti-viral software. When one considers that fact, it is all the more impressive that the setup is a fairly straightf...
Which is better - Wildfire or FortiGate?
FortiGate has a lot going for it and I consider it to be the best, most user-friendly firewall out there. What I like the most about it is that it has an attractive web dashboard with very easy nav...
How does Cisco ASA Firewall compare with Palo Alto's WildFire?
When looking to change our ASA Firewall, we looked into Palo Alto’s WildFire. It works especially in preventing advanced malware and zero-day exploits with real-time intelligence. The sandbox featu...
What is your experience regarding pricing and costs for Symantec Advanced Threat Protection?
The price is quite expensive because a different entity has taken over the company.
What needs improvement with Symantec Advanced Threat Protection?
One area for improvement could be the pricing model. Future releases could further enhance integration capabilities with other platforms and simplify the licensing model to compete more with Micros...
What is your primary use case for Symantec Advanced Threat Protection?
Our primary use case for the product is to provide advanced threat protection to our clients, primarily in the banking and financial sectors.
 

Overview

 

Sample Customers

Novamedia, Nexon Asia Pacific, Lenovo, Samsonite, IOOF, Sinogrid, SanDisk Corporation
ECI
Find out what your peers are saying about Palo Alto Networks WildFire vs. Symantec Advanced Threat Protection and other solutions. Updated: April 2026.
895,399 professionals have used our research since 2012.