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Palo Alto Networks WildFire vs Symantec Advanced Threat Protection comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Palo Alto Networks WildFire
Ranking in Advanced Threat Protection (ATP)
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
72
Ranking in other categories
No ranking in other categories
Symantec Advanced Threat Pr...
Ranking in Advanced Threat Protection (ATP)
21st
Average Rating
7.8
Reviews Sentiment
7.1
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Advanced Threat Protection (ATP) category, the mindshare of Palo Alto Networks WildFire is 7.5%, down from 11.8% compared to the previous year. The mindshare of Symantec Advanced Threat Protection is 2.1%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Advanced Threat Protection (ATP) Market Share Distribution
ProductMarket Share (%)
Palo Alto Networks WildFire7.5%
Symantec Advanced Threat Protection2.1%
Other90.4%
Advanced Threat Protection (ATP)
 

Featured Reviews

RK
Engineer at Taalumgroup
Achieve effective threat prevention and seamless integration with powerful technical support
Integration with third-party products is possible. For example, connecting a mail gateway with Palo Alto Networks WildFire allows them to handle prevention. Palo Alto Networks WildFire is a cloud-based sandboxing solution. The firewall is connected to WildFire, and XDR performs sandboxing from the cloud. WildFire conducts malware scanning and emulation, then informs the firewall to block threats based on the response. It also generates reports regarding malware and other issues. The sandboxing process involves sending sample files to the cloud for scanning, checking file authenticity, certificates, and detecting malicious code. WildFire performs multiple checks and informs the XDR agent about file status. This automatic process occurs within minutes or seconds. For unknown or suspicious files, immediate blocking occurs while samples are sent to WildFire for identification. I rate Palo Alto Networks WildFire a 9 out of 10.
TapabrataSamanta - PeerSpot reviewer
Lead Architect at Zones
Reliable platform with effective integration capabilities
Our primary use case for the product is to provide advanced threat protection to our clients, primarily in the banking and financial sectors Symantec ATP has been beneficial in ensuring robust security for our clients. Its effectiveness in detecting and mitigating threats has improved customer…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Detailed reporting on analysis of content. The inspections are easily applied to security policy profiles and profile groups, and may be assigned on a per-rule basis."
"We get support in the free version."
"The most valuable feature is the Automatic Verdict, to recognize whether something is a threat, or not."
"The scalability is acceptable."
"It gives a more accurate assessment of a virus in terms of whether it's truly a virus, malware, or a false positive. We have some legacy software that could pop up as being something that is malware. WildFire goes through and inspects it, and then it comes back and lets us know if it's a false positive. Usually, when it finds out that it's not a virus, it lets us know that it's benign, and it can exclude it from that scan, which means I don't even have to worry about that one popping up anymore."
"WildFire has default licenses for threat prevention. It updates its cloud-based database in real-time, and its dedicated team analyzes threats to provide remediation and prevention measures."
"Integrating Palo Alto Networks WildFire with various security protocols similar to a firewall has significantly improved the overall threat detection capabilities in our organization."
"The reporting feature helps our performance."
"The technical support services are excellent."
"Technical support is very responsive. You just have to open a ticket. They respond in a timely manner. Their response is good. I'm satisfied."
"The incident management on the solution is very good. You get a lot of detailed information about an incident. You also get a lot of documentation in connection with the CVI or integration."
"The most valuable feature is NetFlow threat protection."
"Endpoint to network protects the line."
"What I like most about Symantec Advanced Threat Protection is its notification capability."
"They manage to solve detection quite nicely. There is some rather elaborate detection compared to other providers."
"The great advantage in using this product is it creates multiple services."
 

Cons

"The product integration with third-party systems need improvement."
"The configuration should be made a little bit easier. I understand why it is as it is, but there should be a way to make it easier from the user side."
"Management and web filtering can be improved. There should also be better reporting, particularly around web filtering."
"​The VPN and decryption need improvement."
"In the future, I would like to see more automation in the reporting."
"High availability features are lacking."
"There are more specialized solutions that compete with Wildfire. Therefore, they need to work on their machine learning and AI to be more competitive."
"I would give this product a rating of 9 out of 10 due to some slight issues of performance."
"Not ideal for advanced threat protection."
"An improvement could be made on the reporting because then it would be easier to collect information and submit it for compliance."
"One area for improvement could be the pricing model."
"Symantec appliances need improvement. The whole appliance environment is a robust system and it needs a massive amount of storage space. If you have to increase or speed up the background storage it's a pretty complicated process. The scalability and sizing is critical, and if you do it wrong you run into issues pretty quickly."
"It's a strange situation where the infrastructure of the consumer or customer is behind some kind of firewall and they have always used some kind of customized proxy. In this situation, the ATP has a very tough time to pass the information to the cloud and back. To fix, it requires a more elaborate and complex configuration for that particular case."
"The support for new OSs and older OSs could be a little tighter. They need to be more upfront about what protection services they're going to provide on new OSs. I haven't seen the Windows 11 version out yet. It is either already released in Beta, or the Beta will be released soon. There could be a little bit more advanced updates on what they're doing to help protect Windows 11 environments. They can let us know in advance so that we know it is going to be protected. We can't roll out the new OS without putting end-point protection on it. So, they should tell us what is their support model for that, and what are they doing to protect Windows 11. They're not telling me, and that's a criticism. The same issue is applicable to all the other antivirus tools. It is not just Symantec; all of them have this problem."
"There are some ‎features that would add value to this product. One of them would be a graphical presentation of threats that the system has encountered."
"The product's support services need improvement."
 

Pricing and Cost Advice

"We are on an annual subscription. When we purchased the firewall, we had activated this solutions license for a minimum of one year. The price of the solution is fair."
"​More expensive than other firewalls.​"
"We pay between $3,000 and $4,000 CAD ($2,200 - $3,000 USD) per year to maintain this solution."
"Palo Alto Networks WildFire is a product with a high price."
"The price is fair and comparable to other solutions."
"The price of the Palo Alto Networks WildFire license is expensive. When it came time to renew the solution the price doubled."
"It is expensive, a feature more accessible to enterprise class customers, but provides an enhanced possibility that Zero- or near-Zero-day threats may be identified and mitigated. The cost of the product weighed against the potential impact of even one successful crypto malware-type exploit may justify the expense."
"The solution is a bit expensive. You pay for security."
"Pricing is good. It is nice to have a great product at a fair price."
"Symantec Endpoint Protection has an average price."
"Symantec Advanced Threat Protection's pricing is comparable."
"The price is quite expensive."
"The pricing of this solution is inexpensive and affordable."
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Comparison Review

it_user206346 - PeerSpot reviewer
Security Consultant at Webernetz.net - Network Security Consulting
Mar 11, 2015
Cisco ASA vs. Palo Alto Networks
Cisco ASA vs. Palo Alto: Management Goodies You often have comparisons of both firewalls concerning security components. Of course, a firewall must block attacks, scan for viruses, build VPNs, etc. However, in this post I am discussing the advantages and disadvantages from both vendors concerning…
 

Top Industries

By visitors reading reviews
Computer Software Company
10%
Financial Services Firm
8%
Manufacturing Company
8%
Comms Service Provider
7%
Marketing Services Firm
13%
University
8%
Manufacturing Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise16
Large Enterprise29
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise13
 

Questions from the Community

How does Cisco Firepower NGFW Firewall compare with Palo Alto Networks Wildfire?
The Cisco Firepower NGFW Firewall is a very powerful and very complex piece of anti-viral software. When one considers that fact, it is all the more impressive that the setup is a fairly straightf...
Which is better - Wildfire or FortiGate?
FortiGate has a lot going for it and I consider it to be the best, most user-friendly firewall out there. What I like the most about it is that it has an attractive web dashboard with very easy nav...
How does Cisco ASA Firewall compare with Palo Alto's WildFire?
When looking to change our ASA Firewall, we looked into Palo Alto’s WildFire. It works especially in preventing advanced malware and zero-day exploits with real-time intelligence. The sandbox featu...
What is your experience regarding pricing and costs for Symantec Advanced Threat Protection?
The price is quite expensive because a different entity has taken over the company.
What needs improvement with Symantec Advanced Threat Protection?
One area for improvement could be the pricing model. Future releases could further enhance integration capabilities with other platforms and simplify the licensing model to compete more with Micros...
What is your primary use case for Symantec Advanced Threat Protection?
Our primary use case for the product is to provide advanced threat protection to our clients, primarily in the banking and financial sectors.
 

Overview

 

Sample Customers

Novamedia, Nexon Asia Pacific, Lenovo, Samsonite, IOOF, Sinogrid, SanDisk Corporation
ECI
Find out what your peers are saying about Palo Alto Networks WildFire vs. Symantec Advanced Threat Protection and other solutions. Updated: January 2026.
882,813 professionals have used our research since 2012.