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Palo Alto Networks WildFire vs Symantec Advanced Threat Protection comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Palo Alto Networks WildFire
Ranking in Advanced Threat Protection (ATP)
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
72
Ranking in other categories
No ranking in other categories
Symantec Advanced Threat Pr...
Ranking in Advanced Threat Protection (ATP)
21st
Average Rating
7.8
Reviews Sentiment
7.1
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Advanced Threat Protection (ATP) category, the mindshare of Palo Alto Networks WildFire is 7.5%, down from 11.6% compared to the previous year. The mindshare of Symantec Advanced Threat Protection is 2.2%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Advanced Threat Protection (ATP) Market Share Distribution
ProductMarket Share (%)
Palo Alto Networks WildFire7.5%
Symantec Advanced Threat Protection2.2%
Other90.3%
Advanced Threat Protection (ATP)
 

Featured Reviews

RK
Engineer at Taalumgroup
Achieve effective threat prevention and seamless integration with powerful technical support
Integration with third-party products is possible. For example, connecting a mail gateway with Palo Alto Networks WildFire allows them to handle prevention. Palo Alto Networks WildFire is a cloud-based sandboxing solution. The firewall is connected to WildFire, and XDR performs sandboxing from the cloud. WildFire conducts malware scanning and emulation, then informs the firewall to block threats based on the response. It also generates reports regarding malware and other issues. The sandboxing process involves sending sample files to the cloud for scanning, checking file authenticity, certificates, and detecting malicious code. WildFire performs multiple checks and informs the XDR agent about file status. This automatic process occurs within minutes or seconds. For unknown or suspicious files, immediate blocking occurs while samples are sent to WildFire for identification. I rate Palo Alto Networks WildFire a 9 out of 10.
TapabrataSamanta - PeerSpot reviewer
Lead Architect at Zones
Reliable platform with effective integration capabilities
Our primary use case for the product is to provide advanced threat protection to our clients, primarily in the banking and financial sectors Symantec ATP has been beneficial in ensuring robust security for our clients. Its effectiveness in detecting and mitigating threats has improved customer…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Technology-wise, it is good because of the granular controls we get in Palo Alto Networks."
"The most valuable feature is the improved security that it offers."
"The solution handles DSD segregation and monitors the gateways"
"The backup is the best feature."
"WildFire's application encryption is useful."
"I absolutely recommend WildFire because it dramatically reduces response times against zero-day attacks."
"The most valuable feature is the Automatic Verdict, to recognize whether something is a threat, or not."
"The solution has plenty of features."
"It has certainly helped out our audit efforts because we each stay compliant in terms of various security standards."
"Currently we have 800-plus nodes connected with this solution, without any issues. The solution is scalable."
"The most valuable feature is NetFlow threat protection."
"Technical support is very responsive. You just have to open a ticket. They respond in a timely manner. Their response is good. I'm satisfied."
"The technical support services are excellent."
"All of the solution's features are quite valuable for us. We especially like the threat protection it provides."
"The great advantage in using this product is it creates multiple services."
"Real-time threat analysis is quick and takes action on threats immediately."
 

Cons

"If Wi-Fi can be improved to offer real-time security profiling and updates, it can prevent traits unrelated to Wi-Fi."
"I would give this product a rating of 9 out of 10 due to some slight issues of performance."
"Palo Alto Networks WildFire could improve by adding support for manual submission of suspicious files and URLs. Additionally, it would be an advantage to add rule-based analysis. Currently, it uses only static and AI. We need to be able to analyze archive files."
"The price of WildFire should be reduced in order to make it more affordable for our customers."
"I don't think it needs to improve anything, except maybe the speed to deploy the changes."
"The only problem with this solution is the cost. It's expensive."
"There are more specialized solutions that compete with Wildfire. Therefore, they need to work on their machine learning and AI to be more competitive."
"The threat intelligence that we receiving in the reporting was not as expected. We were expecting more. Additionally, we should be able to whitelist a specific file based on a variety of attributes."
"An improvement could be made on the reporting because then it would be easier to collect information and submit it for compliance."
"It also needs network-based threat protection for shared folders and files."
"The cloud platform needs to have improvement in terms of the user interface and the different capabilities it has available. It needs to match the other leading next-gen EDR products that are available in the market. That's the reason why we are stepping away from Symantec. Their cloud environment is just generally lacking in comparison to others."
"The security features need to be improved."
"It's a strange situation where the infrastructure of the consumer or customer is behind some kind of firewall and they have always used some kind of customized proxy. In this situation, the ATP has a very tough time to pass the information to the cloud and back. To fix, it requires a more elaborate and complex configuration for that particular case."
"The support for new OSs and older OSs could be a little tighter. They need to be more upfront about what protection services they're going to provide on new OSs. I haven't seen the Windows 11 version out yet. It is either already released in Beta, or the Beta will be released soon. There could be a little bit more advanced updates on what they're doing to help protect Windows 11 environments. They can let us know in advance so that we know it is going to be protected. We can't roll out the new OS without putting end-point protection on it. So, they should tell us what is their support model for that, and what are they doing to protect Windows 11. They're not telling me, and that's a criticism. The same issue is applicable to all the other antivirus tools. It is not just Symantec; all of them have this problem."
"The support has dropped down to a five out of ten."
"They could enhance the solution to work across all devices, including Android, iOS, and Mac, and make it more user-friendly."
 

Pricing and Cost Advice

"The price is a bit higher than the other products such as TrendMicro, or FireEye."
"​More expensive than other firewalls.​"
"The solution is worth its price"
"I rate the pricing an eight out of ten since it can be pretty expensive."
"The solution is overpriced."
"It's pretty expensive but with respect to value for money, it's okay."
"Setup costs and licensing for WildFire are comparable to other enterprise solutions."
"The price is fair and comparable to other solutions."
"Symantec Advanced Threat Protection's pricing is comparable."
"Symantec Endpoint Protection has an average price."
"Pricing is good. It is nice to have a great product at a fair price."
"The pricing of this solution is inexpensive and affordable."
"The price is quite expensive."
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Comparison Review

it_user206346 - PeerSpot reviewer
Security Consultant at Webernetz.net - Network Security Consulting
Mar 11, 2015
Cisco ASA vs. Palo Alto Networks
Cisco ASA vs. Palo Alto: Management Goodies You often have comparisons of both firewalls concerning security components. Of course, a firewall must block attacks, scan for viruses, build VPNs, etc. However, in this post I am discussing the advantages and disadvantages from both vendors concerning…
 

Top Industries

By visitors reading reviews
Computer Software Company
10%
Financial Services Firm
8%
Manufacturing Company
8%
Comms Service Provider
7%
Marketing Services Firm
13%
University
8%
Manufacturing Company
7%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise16
Large Enterprise29
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise13
 

Questions from the Community

How does Cisco Firepower NGFW Firewall compare with Palo Alto Networks Wildfire?
The Cisco Firepower NGFW Firewall is a very powerful and very complex piece of anti-viral software. When one considers that fact, it is all the more impressive that the setup is a fairly straightf...
Which is better - Wildfire or FortiGate?
FortiGate has a lot going for it and I consider it to be the best, most user-friendly firewall out there. What I like the most about it is that it has an attractive web dashboard with very easy nav...
How does Cisco ASA Firewall compare with Palo Alto's WildFire?
When looking to change our ASA Firewall, we looked into Palo Alto’s WildFire. It works especially in preventing advanced malware and zero-day exploits with real-time intelligence. The sandbox featu...
What is your experience regarding pricing and costs for Symantec Advanced Threat Protection?
The price is quite expensive because a different entity has taken over the company.
What needs improvement with Symantec Advanced Threat Protection?
One area for improvement could be the pricing model. Future releases could further enhance integration capabilities with other platforms and simplify the licensing model to compete more with Micros...
What is your primary use case for Symantec Advanced Threat Protection?
Our primary use case for the product is to provide advanced threat protection to our clients, primarily in the banking and financial sectors.
 

Overview

 

Sample Customers

Novamedia, Nexon Asia Pacific, Lenovo, Samsonite, IOOF, Sinogrid, SanDisk Corporation
ECI
Find out what your peers are saying about Palo Alto Networks WildFire vs. Symantec Advanced Threat Protection and other solutions. Updated: January 2026.
883,026 professionals have used our research since 2012.