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Palo Alto Networks WildFire vs Symantec Advanced Threat Protection comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Palo Alto Networks WildFire
Ranking in Advanced Threat Protection (ATP)
1st
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
71
Ranking in other categories
No ranking in other categories
Symantec Advanced Threat Pr...
Ranking in Advanced Threat Protection (ATP)
21st
Average Rating
7.8
Reviews Sentiment
7.1
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Advanced Threat Protection (ATP) category, the mindshare of Palo Alto Networks WildFire is 7.6%, down from 11.9% compared to the previous year. The mindshare of Symantec Advanced Threat Protection is 1.9%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Advanced Threat Protection (ATP) Market Share Distribution
ProductMarket Share (%)
Palo Alto Networks WildFire7.6%
Symantec Advanced Threat Protection1.9%
Other90.5%
Advanced Threat Protection (ATP)
 

Featured Reviews

RK
Engineer at Taalumgroup
Achieve effective threat prevention and seamless integration with powerful technical support
Integration with third-party products is possible. For example, connecting a mail gateway with Palo Alto Networks WildFire allows them to handle prevention. Palo Alto Networks WildFire is a cloud-based sandboxing solution. The firewall is connected to WildFire, and XDR performs sandboxing from the cloud. WildFire conducts malware scanning and emulation, then informs the firewall to block threats based on the response. It also generates reports regarding malware and other issues. The sandboxing process involves sending sample files to the cloud for scanning, checking file authenticity, certificates, and detecting malicious code. WildFire performs multiple checks and informs the XDR agent about file status. This automatic process occurs within minutes or seconds. For unknown or suspicious files, immediate blocking occurs while samples are sent to WildFire for identification. I rate Palo Alto Networks WildFire a 9 out of 10.
TapabrataSamanta - PeerSpot reviewer
Lead Architect at Zones
Reliable platform with effective integration capabilities
Our primary use case for the product is to provide advanced threat protection to our clients, primarily in the banking and financial sectors Symantec ATP has been beneficial in ensuring robust security for our clients. Its effectiveness in detecting and mitigating threats has improved customer…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The platform is scalable as it integrates with other threat prevention modules."
"I love the idea of Palo Alto Networks WildFire. It's more geared toward preventing malware. If someone's laptop or phone is malware-infected, the tool prevents it from uploading valuable corporate data outside the corporate network. That's what I love about Palo Alto Networks WildFire. It stops malware in its tracks."
"​Installing this product as a datacenter firewall for segregation and segmentation, and also configuring policies between zones has improved my organization."
"A good tool for file scanning and email threat detection, especially when it comes to attachments and communications."
"The solution is scalable."
"The graphic user interface of Palo Alto is good and it's easy to configure."
"The most valuable features of the solution are user-friendliness, price, good security, and cloud-related options."
"It is stable and pretty much scalable."
"Technical support is very responsive. You just have to open a ticket. They respond in a timely manner. Their response is good. I'm satisfied."
"Symantec Endpoint Protection provides end-to-end protection. Along with antivirus protection, it has a lot of key areas, including intrusive prevention, firewall features, and application and device control."
"They manage to solve detection quite nicely. There is some rather elaborate detection compared to other providers."
"It has certainly helped out our audit efforts because we each stay compliant in terms of various security standards."
"Currently we have 800-plus nodes connected with this solution, without any issues. The solution is scalable."
"The technical support services are excellent."
"Real-time threat analysis is quick and takes action on threats immediately."
"The product integrates well with our systems, and we have not encountered any problems."
 

Cons

"The cost of the solution is excessively high."
"The price of WildFire should be reduced in order to make it more affordable for our customers."
"I think it would be nice for Palo Alto to work without the connection to the cloud. It is 100% powerful when connected to the cloud. But, if you disconnect from the cloud, you only get 40-50% power."
"Our main concern is that everything has to be synced with the WildFire Cloud and has to be checked through the subscription."
"The product fails to offer protection when dealing with high-severity vulnerabilities, making it an area of concern where improvements are required."
"In the future, I would like to see more automation in the reporting."
"When you contact support, there is no guarantee that they will be available to help you tackle the issue that you are facing."
"Any enhancements should likely be focused on the firewall appliance to further strengthen overall security capabilities, such as refining app and user identity features."
"The product's support services need improvement."
"It's a strange situation where the infrastructure of the consumer or customer is behind some kind of firewall and they have always used some kind of customized proxy. In this situation, the ATP has a very tough time to pass the information to the cloud and back. To fix, it requires a more elaborate and complex configuration for that particular case."
"Symantec appliances need improvement. The whole appliance environment is a robust system and it needs a massive amount of storage space. If you have to increase or speed up the background storage it's a pretty complicated process. The scalability and sizing is critical, and if you do it wrong you run into issues pretty quickly."
"It should be able to collect information if the agent is disabled."
"The support for new OSs and older OSs could be a little tighter. They need to be more upfront about what protection services they're going to provide on new OSs. I haven't seen the Windows 11 version out yet. It is either already released in Beta, or the Beta will be released soon. There could be a little bit more advanced updates on what they're doing to help protect Windows 11 environments. They can let us know in advance so that we know it is going to be protected. We can't roll out the new OS without putting end-point protection on it. So, they should tell us what is their support model for that, and what are they doing to protect Windows 11. They're not telling me, and that's a criticism. The same issue is applicable to all the other antivirus tools. It is not just Symantec; all of them have this problem."
"An improvement could be made on the reporting because then it would be easier to collect information and submit it for compliance."
"One area for improvement could be the pricing model."
"Entire threat protection is not available for the advanced features."
 

Pricing and Cost Advice

"This is an expensive product and the market for Palo Alto in Poland could be much bigger if the pricing was comparable to Fortinet."
"The price of the Palo Alto Networks WildFire license is expensive. When it came time to renew the solution the price doubled."
"There are different types of licenses."
"The price of Palo Alto Networks WildFire could improve. It is expensive. There is an annual subscription to use the solution."
"The solution is a bit expensive."
"The solution is a bit expensive. You pay for security."
"WildFire is a little bit pricey. Sometimes it's difficult to sell it to customers at the current price."
"It is a reasonable price compared to other solutions on the market."
"The price is quite expensive."
"The pricing of this solution is inexpensive and affordable."
"Pricing is good. It is nice to have a great product at a fair price."
"Symantec Endpoint Protection has an average price."
"Symantec Advanced Threat Protection's pricing is comparable."
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Comparison Review

it_user206346 - PeerSpot reviewer
Security Consultant at Webernetz.net - Network Security Consulting
Mar 11, 2015
Cisco ASA vs. Palo Alto Networks
Cisco ASA vs. Palo Alto: Management Goodies You often have comparisons of both firewalls concerning security components. Of course, a firewall must block attacks, scan for viruses, build VPNs, etc. However, in this post I am discussing the advantages and disadvantages from both vendors concerning…
 

Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
8%
Manufacturing Company
8%
Government
7%
University
10%
Manufacturing Company
9%
Financial Services Firm
9%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business36
Midsize Enterprise16
Large Enterprise29
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise13
 

Questions from the Community

How does Cisco Firepower NGFW Firewall compare with Palo Alto Networks Wildfire?
The Cisco Firepower NGFW Firewall is a very powerful and very complex piece of anti-viral software. When one considers that fact, it is all the more impressive that the setup is a fairly straightf...
Which is better - Wildfire or FortiGate?
FortiGate has a lot going for it and I consider it to be the best, most user-friendly firewall out there. What I like the most about it is that it has an attractive web dashboard with very easy nav...
How does Cisco ASA Firewall compare with Palo Alto's WildFire?
When looking to change our ASA Firewall, we looked into Palo Alto’s WildFire. It works especially in preventing advanced malware and zero-day exploits with real-time intelligence. The sandbox featu...
What is your experience regarding pricing and costs for Symantec Advanced Threat Protection?
The price is quite expensive because a different entity has taken over the company.
What needs improvement with Symantec Advanced Threat Protection?
One area for improvement could be the pricing model. Future releases could further enhance integration capabilities with other platforms and simplify the licensing model to compete more with Micros...
What is your primary use case for Symantec Advanced Threat Protection?
Our primary use case for the product is to provide advanced threat protection to our clients, primarily in the banking and financial sectors.
 

Overview

 

Sample Customers

Novamedia, Nexon Asia Pacific, Lenovo, Samsonite, IOOF, Sinogrid, SanDisk Corporation
ECI
Find out what your peers are saying about Palo Alto Networks WildFire vs. Symantec Advanced Threat Protection and other solutions. Updated: November 2025.
879,853 professionals have used our research since 2012.