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Oracle Maxymiser [EOL] vs SAS Customer Intelligence 360 comparison

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle Maxymiser [EOL]
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
SAS Customer Intelligence 360
Average Rating
8.6
Number of Reviews
5
Ranking in other categories
Marketing Resource Management (1st), Personalization Engines (2nd)
 

Featured Reviews

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CI
Assistant Banking Officer at Zenith-bank
Customer screening has strengthened due diligence and now prevents fraud in onboarding
SAS Customer Intelligence 360 offers the best features, including a very broad database that serves to determine if customers are watchlisted. It provides the platform and room necessary for these purposes. It helps to know your customer and determine whether they have been watchlisted by other countries. It also provides more profiling information about whether this customer has been indicted by other organizations before. Regarding the broad database and customer profiling capabilities, SAS Customer Intelligence 360 is user-friendly. Once you log on with your username and ID, you can navigate to the options you want. There are many options available, including the watchlist option and audit features. You simply click on what you want and select the organizations you want to check to determine if this customer has been watchlisted. SAS Customer Intelligence 360 has positively impacted my organization by making our work process seamless, effective, and timely. It has helped us avoid and mitigate risk involving customer onboarding. Since using SAS Customer Intelligence 360, we have not had to assume any details during the onboarding process. You simply put the customer's name in the system, search it, and the system provides the search results immediately. Regarding SAS Customer Intelligence 360's AI capabilities, the governance and security of the platform is very enhanced, which is why most organizations use it to search customer details. The security details and everything about it are highly enhanced and private. The accuracy and reliability of output from SAS Customer Intelligence 360 is approximately ninety percent. While it is not without error, the search results are adequate and responsive.
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise1
Large Enterprise3
 

Questions from the Community

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What needs improvement with SAS Customer Intelligence 360?
SAS Customer Intelligence 360 is already a very effective model, so I am not certain what improvements it requires. However, if enhancements are considered, making the platform easier to use, simpl...
What is your primary use case for SAS Customer Intelligence 360?
My main use case for SAS Customer Intelligence 360 is to create one-stop solutions for all customers' data together, which means that a customer may take multiple products and interact with multipl...
What advice do you have for others considering SAS Customer Intelligence 360?
After implementing crucial features, particularly for customer and AI insights, the organization where I worked previously experienced a rise in the customer base from eighteen million to twenty mi...
 

Also Known As

Maxymiser
SAS Marketing Operations Management, Assetlink, SAS 360 Engage
 

Overview

 

Sample Customers

National Express, PowToon, Callaway Golf, Mercury Insurance
Amway China, DSW
Find out what your peers are saying about Adobe, SAS, Blueshift and others in Personalization Engines. Updated: August 2026.
911,769 professionals have used our research since 2012.