OneTrust DataGovernance vs Segment comparison

OneTrust and Twilio are both solutions in the Data Governance category. OneTrust is ranked #12 with an average rating of 7.6, while Twilio is ranked #25 with an average rating of 8.0. OneTrust holds a 2.1% mindshare in DG, compared to Twilio’s 0.2% mindshare. Additionally, 66% of OneTrust users are willing to recommend the solution, compared to 100% of Twilio users who would recommend it.

OneTrust DataGovernance

Read 9 OneTrust DataGovernance reviews

1,085 Views
717 Comparison Views

66% willing to recommend

Segment

Read 2 Segment reviews

54 Views
23 Comparison Views

100% willing to recommend

OneTrust DataGovernance

Segment

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Executive SummaryUpdated on Nov 3, 2024

Segment and OneTrust DataGovernance compete in the data infrastructure and privacy management space. Segment appears to have an edge in integration and pricing, while OneTrust offers stronger privacy and compliance features.

Features: Segment offers robust integration capabilities, real-time data collection, and easy integration across multiple platforms. OneTrust DataGovernance provides extensive tools for data mapping, impact assessments, and regulatory compliance. Segment focuses on streamlining data flows, whereas OneTrust emphasizes privacy and compliance.

Ease of Deployment and Customer Service: Segment's deployment is straightforward with quick integrations and a responsive support team. OneTrust DataGovernance requires a more involved setup due to its comprehensive features but offers strong customer service for implementation guidance. Segment is tailored for fast deployment, while OneTrust focuses on customized solutions.

Pricing and ROI: Segment's pricing model is competitive, offering a cost-effective solution with high ROI due to efficient data handling. OneTrust DataGovernance entails higher upfront costs but provides strong ROI for organizations prioritizing compliance and governance. The choice depends on whether a business prioritizes integration ease or comprehensive governance.

To learn more, read our detailed OneTrust DataGovernance vs. Segment Report (Updated: April 2025).

Buyer's Guide

OneTrust DataGovernance vs. Segment

April 2025

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Helped 856,856 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

OneTrust DataGovernance

Ranking in Data Governance

12th

Average Rating

7.4

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Segment

Ranking in Data Governance

25th

Average Rating

8.6

Reviews Sentiment

8.2

Number of Reviews

Ranking in other categories

Web Analytics (6th), Customer Data Platforms (CDP) (1st)

Mindshare comparison

As of June 2025, in the Data Governance category, the mindshare of OneTrust DataGovernance is 2.1%, down from 2.4% compared to the previous year. The mindshare of Segment is 0.2%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Governance

Featured Reviews

Ihab-Bekhiet

Business Development || Data Strategy || Data Governance Advisor at Jadara Solutions

Business glossary is good, workflows are good but installation was difficult

I believe the relationship between business and technical terms could be improved, as well as the focus on data discovery. If we leverage the power of AI, we could provide more user-friendly outputs with relational insights between data. This is a core area for success. Any tool that focuses on data insights will add value. It's not just about linking clear data with clear business terms, but gaining insights is power and the key to success. So, I would like to improve the business and technical relations within OneTrust Data Governance. Customers mainly use OneTrust for compliance. For example, in Saudi Arabia, which is the top-selling country in 2023, there is a boom in data management investments due to digital transformation and government initiatives. They are heavily investing in data enrichment and data management. To succeed in this market, OneTrust needs to invest more and check the requirements from Saudi Arabian regulations. There are around 200 specifications to comply with. Once OneTrust meets those specifications, it will be able to sell more products. If OneTrust adapts well, OneTrust will see significant sales growth until 2030 in Saudi Arabia. An important thing to consider is to offer both on-premises and cloud deployment options. Currently, cloud-only solutions, especially on Azure, are not widely accepted. So, I would like to have an on-premises version as well. On-premises is crucial. If OneTrust can offer Google Cloud within Saudi Arabia, that would be good, but outside the country, Azure is acceptable for HIPAA compliance. So, in future, there should be both on-premises and Google Cloud options for cloud deployment.

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VikasAgarwal

Founder & CTO at Naks Digital Consulting

Simplify data management and analysis and offers built-in integrations for many data sources and destinations, reducing effort required for custom integrations

The main challenge is that the SDKs are pretty similar across programming languages, and they're not super flexible. They might not support certain use cases. It has a set of functions that work well if they fit your needs, but if you need something custom, you can't rely on the SDKs and have to use recipes. And using those recipes extensively isn't ideal. For example, we were getting leads from the D2C application, sending them to Segment, and then from Segment to HubSpot. If Segment could mimic HubSpot's API, we could leverage HubSpot's SDK capabilities even through Segment. But Segment's API is generic, so it doesn't do anything tailored to HubSpot. As a product designer, I know that would be hard to accomplish anyway. It's not a criticism, because I would probably design it the same way. But as a consumer, I don't care how it's designed; I care if it fits my use case. If not, how much effort will it take to make it work? That was the challenging part. It took a lot of time to integrate Segment and make it communicate with HubSpot in a certain way. So, the challenge is the lack of flexibility in the SDKs, given the capabilities of the destinations. From my experience, it's mostly fine. It could benefit from more customization capabilities. The product itself is good, but it would be awesome if it allowed you to write your own extensions to augment the CDP's capabilities. And another suggestion. It's not about a missing feature, but rather something Segment is doing that I personally don't think a CDP should do. It's like a mobile phone you use for watching videos, listening to music, and making calls. But to be a good mobile phone, you need to be the best at making and receiving calls, and texting. Everything else is a distraction. Instead of optimizing for those distractions, you should solidify the basics. To illustrate this, Segment has many capabilities that overlap with things like CRMs, campaign management systems, tracking systems, and so on. These capabilities can give a small startup a real kick-start, but as you scale, the capabilities other than the core CDP features don't scale as well. For example, it does campaign management, but it's not really a full-fledged campaign management system. When you're starting out, it's fine, it's great, it fits almost all your use cases. But as you grow from a two-person organization to a 300-person organization, you'll have to deal with more complexity. You'll likely need to look for a dedicated campaign management system and integrate it with Segment. Now, if you've been using Segment's campaign management for a long time, moving that part to a different system will be a roadblock.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This allows anyone in the enterprise to easily find information about specific products or data elements."

"The data flow analysis is especially valuable from a security perspective. It helps set a perimeter concerning security aspects."

"The platform enhances the collaboration between data governance teams and other business units."

"The tool gives us the ability to trace the path of an incident."

"The product is easy to use, with excellent integration capabilities that, although they could be improved, are still better than other options."

"OneTrust allows seamless management of multiple geolocations at one time and offers workflow automation based on location-specific parameters."

"The product's valuable feature is its integration with other tools, such as risk management and risk assessment."

"This product makes it easy to manage personal data."

More OneTrust DataGovernance pros

"I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort required for integrations is relatively low."

Cons

"The platform could benefit from more competitive AI features, more user-friendly dashboards, and better automatic recognition or advanced templates."

"The process management capability could be improved."

"In OneTrust DataGovernance, there is room for improvement in creating customized email notifications in plain language and enhancing text editor features for form creation."

"To succeed in this market, OneTrust needs to invest more and check the requirements from Saudi Arabian regulations."

"The tool is an amalgam. It's a collection of loosely integrated pieces and parts that don't work well together. There is room for improvement there. My team reached out to the support team, and their experience was not satisfactory."

"The process management capability could be improved. It would be beneficial to have an authorization mechanism for users to process certain actions."

"Stability issues, like unexpected backend actions or data loss during updates, need to be addressed."

"Deployment is a big issue."

More OneTrust DataGovernance cons

"The challenge is the lack of flexibility in the SDKs, given the capabilities of the destinations."

Pricing and Cost Advice

"The solution is a low-cost option."

"The product cost was reasonable due to a discount for NGOs."

"The product is worth every penny."

"There is a licensing fee that we pay regularly."

"The pricing was on the higher side but it wasn't excessively high."

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Top Industries

By visitors reading reviews

Financial Services Firm

18%

Computer Software Company

10%

Insurance Company

Manufacturing Company

Computer Software Company

17%

Financial Services Firm

Media Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about OneTrust DataGovernance?

One valuable aspect of the solution is its cloud-based nature. Users can just pay the fees and get started instantly.

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What is your experience regarding pricing and costs for OneTrust DataGovernance?

The cost of OneTrust DataGovernance was slightly expensive. However, it is one of the finest tools in its category.

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What needs improvement with OneTrust DataGovernance?

There should be more customization options, as many things are restricted. This customization should suit individual needs, allowing for more UI customization, especially during consent collection....

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What do you like most about Segment?

I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort requ...

See all answers

What is your experience regarding pricing and costs for Segment?

The pricing was on the higher side but it wasn't excessively high. It's definitely not tailored for the smallest businesses, but it's well-suited for setups that anticipate significant growth.

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What needs improvement with Segment?

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Comparisons

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Compared 44% of the time

Microsoft Purview Compliance Manager vs OneTrust DataGovernance

Compared 12% of the time

BigID vs OneTrust DataGovernance

Compared 12% of the time

Varonis Platform vs OneTrust DataGovernance

Compared 10% of the time

Alation Data Catalog vs OneTrust DataGovernance

Compared 7% of the time

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Hightouch vs Segment

Compared 30% of the time

Tealium Customer Data Hub vs Segment

Compared 29% of the time

Amplitude vs Segment

Compared 19% of the time

Google Analytics vs Segment

Compared 12% of the time

Heap vs Segment

Compared 10% of the time

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Also Known As

No data available

Segment.io

Overview

Organizations can leverage the OneTrust Data Governance solution to centralize and automate their data governance programs. From initial data discovery to business insights, OneTrust helps you know your data, the laws that apply, and how to use that information to provide business value and demonstrate compliance.

OneTrust

Segment is a customer data platform that helps organizations collect, unify, and analyze customer data from various sources. Its primary use case is to provide a single view of the customer across different touchpoints, enabling businesses to deliver personalized experiences.

The most valuable functionality of Segment is its ability to integrate with numerous data sources, such as websites, mobile apps, and third-party tools. It simplifies the process of data collection and unification, allowing organizations to easily access and analyze customer data in real time.

Segment helps organizations by providing a comprehensive understanding of their customer's behavior, preferences, and interactions. This valuable insight enables businesses to make data-driven decisions, optimize marketing campaigns, and improve customer engagement. By leveraging Segment's capabilities, organizations can enhance customer experiences, increase customer satisfaction, and drive business growth.

Twilio

Sample Customers

Anthony Nolan, Everis, Herman Miller, Provident Financial Group

Nokia, rdio, Bonobos, LiveNation, Atlassian

Buyer's Guide

OneTrust DataGovernance vs. Segment

April 2025

Free Report: OneTrust DataGovernance vs. Segment

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