NetApp E-Series vs Pure FlashArray X NVMe comparison

NetApp and Pure Storage are both solutions in the NVMe All-Flash Storage Arrays category. NetApp is ranked #11 with an average rating of 8.5, while Pure Storage is ranked #6 with an average rating of 8.8. NetApp holds a 3.0% mindshare in N, compared to Pure Storage’s 3.2% mindshare. Additionally, 100% of NetApp users are willing to recommend the solution, compared to 100% of Pure Storage users who would recommend it.

NetApp E-Series

Read 5 NetApp E-Series reviews

523 Views
523 Comparison Views

100% willing to recommend

Pure FlashArray X NVMe

Read 36 Pure FlashArray X NVMe reviews

1,805 Views
975 Comparison Views

100% willing to recommend

NetApp E-Series

Pure FlashArray X NVMe

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 5, 2024

Pure FlashArray X NVMe and NetApp E-Series compete in the data storage market. Pure FlashArray X NVMe often has an edge in efficiency and performance due to its advanced data technologies, particularly in settings where low latency and data management are priorities.

Features: Pure FlashArray X NVMe provides cutting-edge NVMe technology, high performance, and advanced data reduction, making it efficient for data management. NetApp E-Series offers flexibility, straightforward capacity expansion, and supports varied workloads and environments, focusing on scalability.

Ease of Deployment and Customer Service: Pure FlashArray X NVMe is known for an easy installation process and reliable customer service, simplifying the initial setup. NetApp E-Series, while offering reliable support, may have more complex installation procedures.

Pricing and ROI: Pure FlashArray X NVMe typically has a higher initial cost with promises of substantial ROI from operational efficiency and data management. NetApp E-Series is competitively priced, appealing to budget-conscious buyers but may provide a longer ROI period due to less aggressive performance.

To learn more, read our detailed NetApp E-Series vs. Pure FlashArray X NVMe Report (Updated: September 2025).

Buyer's Guide

NetApp E-Series vs. Pure FlashArray X NVMe

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

NetApp E-Series

Ranking in NVMe All-Flash Storage Arrays

11th

Average Rating

8.6

Reviews Sentiment

5.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Pure FlashArray X NVMe

Ranking in NVMe All-Flash Storage Arrays

6th

Average Rating

9.0

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

All-Flash Storage (14th)

Mindshare comparison

As of October 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of NetApp E-Series is 3.0%, up from 1.4% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 3.2%, up from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Pure FlashArray X NVMe	3.2%
NetApp E-Series	3.0%
Other	93.8%

NVMe All-Flash Storage Arrays

Featured Reviews

Arnaud Salmon

Presales Engineer at SFR

The product offers easy and reliable choices to customers without sacrificing performance

I rate NetApp E-Series an eight out of ten. They need to improve automation and business continuity. They have a gateway with other products coming from ONTAP to use cloud storage in Azure and AWS, and so on. That's good for hybrid clouds. I would focus on automation and business continuity because, for products like NetApp Insight, there are a lot of tools to administer and follow the storage during its lifecycle. It's quite easy to use and has some information about the array of storage uses. This functionality is useful, especially on primary storage rather than backups, since customers always ask for business continuity.

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Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Customers go for the E Series if they need backup storage because it is cheap."

"The overall experience has been positive."

"My customers are satisfied with the performance."

"The product is easy to use."

"The Snapshot feature is actually widely used; it is a feature that only NetApp E-Series has and it is quite good."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"I appreciate the performance."

"Overall stability is very good. It is a very stable solution."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"Technical support has been helpful and responsive."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"On a scale of one to ten, I rate Pure FlashArray as ten."

More Pure FlashArray X NVMe pros

Cons

"Getting through first level to second level takes two hours minimum."

"With NetApp E-Series, when we are running active-active NAS4, sometimes due to either an issue or a bug, we experience failures. At least twice yearly, we have seen this issue. When it occurs, we lose critical systems such as MQ."

"Though the performance is there, if NetApp wants to be competitive with the others, it must improve their business continuity."

"The solution must provide more training courses."

"NetApp should add more production lines to the E series so we can make flexible solutions more easily."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

More Pure FlashArray X NVMe cons

Pricing and Cost Advice

"The price is reasonable for NetApp E-Series."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"We pay approximately $50,000 USD per year in licensing fees."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Our licensing fees are $500,000+ USD."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Given its price, Pure is not the first option."

More Pure FlashArray X NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

27%

Computer Software Company

12%

Comms Service Provider

11%

Educational Organization

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

Questions from the Community

What do you like most about NetApp E-Series?

The product is easy to use.

See all answers

What is your experience regarding pricing and costs for NetApp E-Series?

The price is reasonable for NetApp E-Series.

See all answers

What needs improvement with NetApp E-Series?

As an AZ3 technician with experience in that direction, when I call them, I do not call the first-level support as it is something I do not need. I call them because I am not able to resolve that m...

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What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the Evergreen monthly payment. I do not know the exact device price, but I think the ...

See all answers

What needs improvement with Pure FlashArray X NVMe?

See all answers

Comparisons

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Compared 25% of the time

NetApp AFF vs NetApp E-Series

Compared 17% of the time

TrueNAS R-Series vs NetApp E-Series

Compared 13% of the time

Hitachi Virtual Storage Platform vs NetApp E-Series

Compared 9% of the time

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Dell PowerStore vs Pure FlashArray X NVMe

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

Product Reports

Buyer's Guide

NVMe All-Flash Storage Arrays

October 2025

Download NetApp E-Series product report

Buyer's Guide

Pure FlashArray X NVMe

September 2025

Download Pure FlashArray X NVMe product report

Also Known As

No data available

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Overview

NetApp E-Series offers a flexible, high-performance storage solution ideal for handling intensive data requirements. Designed to optimize capacity and improve data availability, it supports diverse sector needs.

NetApp E-Series is a purpose-built system engineered to deliver fast, consistent performance. It is best utilized in environments requiring high-performance workloads where speed and efficiency are crucial. Users appreciate its reliability and scalability, which contribute to effective data management. The system is known for its efficient storage capabilities, providing robust data protection and seamless integration with existing infrastructure.

What are the key features of NetApp E-Series?

Scalability: Supports expansion to accommodate growing data needs seamlessly.
Performance: Delivers high-speed processing for demanding applications.
Integrations: Easily integrates with existing IT environments, enhancing operational efficiency.

What benefits and ROI should users look for?

Cost Efficiency: Offers competitive pricing with long-term savings through energy-efficient designs.
Reliability: Provides consistent uptime, minimizing disruptions and improving productivity.
Flexibility: Versatile deployment options cater to specific performance and capacity requirements.

NetApp E-Series is widely implemented across industries ranging from healthcare to finance, where it supports critical data-intensive applications. Its deployment in environments such as scientific research and media production highlights its capacity for handling high-speed data access and reliable performance.

NetApp

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Sample Customers

Information Not Available

Fremont Bank, Judson ISD, The Nielsen Company

Buyer's Guide

NetApp E-Series vs. Pure FlashArray X NVMe

September 2025

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