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NetApp ASA vs Zadara comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
NetApp ASA
Ranking in All-Flash Storage
22nd
Average Rating
9.0
Reviews Sentiment
5.7
Number of Reviews
4
Ranking in other categories
Enterprise SAN (6th), NVMe All-Flash Storage Arrays (7th)
Zadara
Ranking in All-Flash Storage
23rd
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
15
Ranking in other categories
Software Defined Storage (SDS) (11th), Compute Service (9th), Public Cloud Storage Services (13th), File and Object Storage (13th)
 

Mindshare comparison

As of August 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.9%, up from 6.6% compared to the previous year. The mindshare of NetApp ASA is 1.5%, down from 2.1% compared to the previous year. The mindshare of Zadara is 0.7%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.9%
NetApp ASA1.5%
Zadara0.7%
Other90.9%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
KS
Team Lead at kiran@ncrust.com
Virtualization platform has delivered consistent low-latency SAN storage and 24-7 data access
The stand-out feature for me is the SAN storage because of its ability to deliver consistent sub-millisecond latency, 100% availability, active-active paths, and no performance tuning headache. When maximum users connect at the same time, there is no latency experienced. The main impact of NetApp ASA on my organization is that my data is available 24/7. Whenever I have a requirement over the VPN or inside the LAN, I can access my data anytime and anywhere as per my need.
AA
Arquiteto De Cloud at Claro Brasil
Hybrid data migration has reduced costs and now needs stronger security and database integration
I would like to share something that I believe could improve Zadara's process, which is the issue of communication with databases. Today we have MongoDB as a cloud service, so integration with databases in Zadara would bring better performance in connection in SaaS models and in dynamic models that could bring a platform and a solution that could increase Zadara's usage in the market and in its business scope. Zadara can improve in the database integration area as I mentioned. Zadara can have better dynamism such as MongoDB in SaaS and bring this better dynamism by connecting and offering it within the clouds as a possibility of block storage within that partner cloud, such as AWS EBS, Google's cloud storage, or something within Azure. Creating a stronger partnership where this block storage can become an API connectable across various clouds but native to those clouds would be beneficial. I noticed simplicity in the security part during the time I used Zadara, so I believe Zadara's security needs to improve to provide more and deliver more security visibility to the end customer so that they feel more secure with data encryption and attack protection. A WAF on the API connection that goes through greater protection, something along those lines, could help guarantee that the data is protected by Zadara.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Despite the overuse of buzzwords and re-classifications, the storage industry has actually seen dramatic improvements over the last 3-4 years."
"The technical support from Pure Storage FlashArray is perfect; if we have some trouble or we need to change something, we ask for support and they are helpful and answer immediately."
"Pure Storage FlashArray has helped us decrease the storage footprint in a significant way; the dedupe and compression that they have is really good, and we're getting about four to ten in the deduplication and compression."
"The speed is one of the most valuable features of Pure Storage FlashArray."
"It is pretty much just plug and play. There is not that much to do with it. It is very easy to use."
"It is easy to manage. You don't have to have the same people who used to manage the Dell EMC arrays because the solution is more intuitive."
"This solution has helped my organization by cutting down on provisioning time. I used to have to provision a VM and it would take ten minutes. Now, it takes thirty seconds."
"Technical support has been amazing."
"The main impact of NetApp ASA on my organization is that my data is available 24/7."
"I love the SnapMirror and autonomous ransomware protection features."
"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."
"Zadara offers competitive services that are among the best options available for storage services and cloud computing."
"It provides very satisfactory storage performance."
"The processing is much faster with this product."
"It's very easy to expand and compared to other storage systems that we've used, it's a lot more expandable and a lot more flexible in how it's deployed."
"Being able to scale on demand, and being able to get out of our security operation center, and not having to purchase hardware upfront, has drastically reduced the overhead that was required to maintain our information. We have also gained additional capabilities in terms of speed of replicating that information."
"Zadara Storage Cloud having 24/7 management saves me support and engineering costs because the storage and computing are managed by a third-party. We are able to focus more attention on the customer, which is truly our core business. Even at 1:00 AM or 2:00 AM at night, someone will answer, which is important."
"Compared to us trying to do this ourselves, we've probably seen about 50 to 60 percent in cost savings over the last five years."
"Zadara saves both time and money."
 

Cons

"The primary drawback is the cost, which can be prohibitive for small configurations."
"I'd like to see a move towards individual VMs for what the performance of each VM is in a VD infrastructure. I can see the overall volume, but I would love to see things in a more granular level on the VM side."
"It was a little costly. The price was ultimately higher than both of the other solutions that we evaluated. I'd say that's the only downside."
"We do have an issue with the vCenter integration. Pure Storage says it has a lot of free space, but vCenter says its completely full. This is because their dedupes are saved as space, but Vcenter still detects the disk as completely full. So, we do have an issue with that."
"It's too early to tell if we've seen a reduction in total cost of ownership. The solution is expensive."
"Automation could be simplified."
"The backend of this solution utilizes an Active/Passive architecture, rather than an Active/Active architecture, which is a disadvantage, when compared to some of its competitors. Its storage capacity should be expanded in the next release."
"The product should improve its response time. I have also encountered issues with its configuration."
"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."
"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."
"The areas of NetApp ASA that could be improved include features such as the active sync feature that allows a customer to write on either data center A or data center B."
"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."
"NetApp ASA is somewhat expensive, and I believe they should work on the pricing aspect."
"In the next release, there can be some improvements to the web console by adding more features because the console is simple. Additionally, the calculator could improve."
"We had a lot of issues with the Zadara recently regarding performance, reports, and offloads, the customers could not send backups to Zadara."
"Cost-wise, because it's a pay-per-use model, it may ultimately end up costing us more in the long run than something we developed ourselves."
"The cost is not favorable as Zadara does not provide competitive rates for regions like South Africa and Ethiopia."
"I would like to see them be a little bit more proactive in terms of the patches and updates that are available."
"I wouldn't say that it's very stable. It can recover from outages, however, there's still room for improvement on the stability."
"When I had experience with Zadara, the team in Brazil was in a very early stage, so support was not that efficient."
"Some of the features are a little bit slow to come to market."
 

Pricing and Cost Advice

"The license for Pure Storage FlashArray includes the support and there are no additional payments that are needed. This is not an inexpensive solution, you need to understand the value of your data before you use a backup solution."
"In the beginning, we saw that the price is not very good. When we made some compilations about the deduplication and the compression and what the equipment does, including the differentiation of upper management of the storage, the price was not so bad. However, in the beginning, the price was very difficult to justify."
"You can pay extra for Evergreen support, which gives you free upgrades when new features are introduced."
"I would rate it a seven out of ten for pricing. It could be improved."
"Pure Storage has not helped to reduce our HANA licensing costs."
"The price of the Pure Storage Flash Array is too high and there needs to be more contact clarity. We went with the Evergreen plan and I don't have clarity on what am I supposed to pay each year or every three years. There was not much contract clarity."
"Pure is not a cheap product. It is not something that is inexpensive. But, the total cost of ownership tends to be lower than with other solutions, because you don't need a lot of expertise, you don't need a lot of training or very expensive engineers or very expensive consultants."
"Pure came in at a better price point than EMC and performed better than Compellent."
"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."
"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."
"If you just take the street price of Zadara Storage Cloud and look up the price or cost per hour, then you could think that Zadara Storage Cloud is extremely expensive or a solution only for enterprise use. That is not true. You need to compare the entire system. This means that you don't stop looking at just the street price, but you need to consider all the features, requirements, and costs of support as well as the extra cost that other vendors have. Other players just play with hidden, additional costs. Everything is included in Zadara Storage Cloud's licensing cost; what you get is what you pay for."
"It is a nice licensing model and it makes it quite simple because we just pay for what we use, and the bill that comes shows us exactly what customers are using what resources."
"One of the factors that ruled out several providers was cost. They were way too expensive for the volume of data that we needed and the speed at which we needed to be able to manage it. There aren't a lot of providers that can do that."
"The pricing and licensing are very simple and the cost is predictable, although, like everything that you pay for as you use, you have to be mindful of what you're using."
"For our use, it's appropriately priced and overall, it's proved to be very cost-effective against other tier-one vendors."
"The price of Zadara is very good and it covers everything. There is no subscription needed."
"The pricing is very competitive and the fact that they have very compelling discounts for multi-year commitments is great."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Manufacturing Company
20%
Financial Services Firm
10%
Computer Software Company
10%
Comms Service Provider
7%
Comms Service Provider
13%
Construction Company
12%
Computer Software Company
10%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
No data available
By reviewers
Company SizeCount
Small Business13
Large Enterprise7
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for NetApp ASA?
I am not much aware of the pricing of NetApp ASA, but I estimate a NetApp ASA system could cost several hundreds of t...
What needs improvement with NetApp ASA?
NetApp ASA is somewhat expensive, and I believe they should work on the pricing aspect. I understand that pricing can...
What is your primary use case for NetApp ASA?
NetApp ASA has three or four main use cases including mission-critical applications, SAN environments, block storage,...
What needs improvement with Zadara?
Zadara can be improved by making their interfaces more attractive. They currently look like simple PHP interfaces, bu...
What is your primary use case for Zadara?
My main use case for Zadara is to build and validate the GPU as a Service and the AI sovereignty that they're working...
What advice do you have for others considering Zadara?
Regarding Zadara's AI capabilities, I think it depends on the MSPs that they are performing collaborations with, and ...
 

Also Known As

Pure Storage FlashArray
No data available
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Time, Inc. A&E Network, The Washington Post, News UK, McGraw Hill, Gilt, Toshiba, Deloitte, VMware
Find out what your peers are saying about NetApp ASA vs. Zadara and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.