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MicroStrategy vs Tungsten Insight comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MicroStrategy
Ranking in BI (Business Intelligence) Tools
8th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
161
Ranking in other categories
Embedded BI (3rd)
Tungsten Insight
Ranking in BI (Business Intelligence) Tools
49th
Average Rating
7.6
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Process Mining (17th)
 

Mindshare comparison

As of June 2025, in the BI (Business Intelligence) Tools category, the mindshare of MicroStrategy is 2.9%, down from 3.8% compared to the previous year. The mindshare of Tungsten Insight is 0.1%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
reviewer2005506 - PeerSpot reviewer
Great reporting and customizations with good reliability
A lot of the improvement is not so much the product as it is how it's deployed; it's about mapping against what you need to improve your processes, whether it's the Kofax kind of shows in the IDP. You've got process orchestration, extraction and robotic process automation, process orchestration, and then mobile. Tracking what you need out of those, either all five together or one of those separated out, is usually what's more critical. They do add capabilities to the tool. However, from our perspective as a consulting organization, the real key is whether you are getting the data you need to improve your process or if your reporting is not providing you with the desired information you need to improve your processes. If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"MicroStrategy's best feature is that it is a user-friendly tool."
"We've made it an open BI platform, so that all our business analysts can build their own dashboards and Dossiers."
"The scalability is great. It was one of the selling points for us on MicroStrategy."
"The most valuable features are the Visual Insights and the visualizations."
"The subscription model is excellent. About half of our reporting comes out of the subscription, and from there, the ease of use in dragging and dropping reporting objects."
"​Scalability is the best thing. You can really scale."
"It drives us away from Excel. For what it is for, it is good. You can't run a business on Excel."
"Semi-automatic support of implementing date dimensions, including delta to prior year implementation."
"You can easily customize reporting to pull the fields that interest you."
"The initial setup is straightforward."
"It provides the ability to design applications directly."
 

Cons

"We have seen some stability issues with MicroStrategy on cloud. We have a few unhappy customers."
"Scalability is something which will need to be improved when it goes to a bigger audience."
"There are some challenges in our organization on how we store the data."
"Lacks decent visualization and the process for creating new objects needs to be simplified."
"The UI seems klutzy with its manual entry."
"The implementation itself was pretty straightforward. The tricky part was understanding MicroStrategy's licensing model, which was a bit convoluted back then."
"I want to be able to have one report that's delivered to 30 different people and all 30 different people see something different. Now, you can do that today with metrics. You cannot do that with attributes. There's a component of that which, if an attribute is on granularity-one and another is on granularity-two, and you remove granularity-one, you're now going to be summing to a level that you did not expect before."
"The problem is the way that their metrics are designed. It can be difficult to understand what you're actually looking at. Then when you're comparing a document against the VI, you can't actually do that properly. So there are components, and there is a huge learning curve in the Enterprise Manager space. I think it would benefit them greatly if they were to exercise a significant amount of research and development in that space."
"If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing."
"It would be ideal if there were some standard forms that could be customized."
"The initial setup is complex and would be difficult to carry out without any training."
 

Pricing and Cost Advice

"The price of MicroStrategy is reasonable."
"The pricing is fair."
"There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
"I am unsure what the licensing costs are for this solution however, development costs are around $100,000 per year."
"It is expensive. We would like to extend it to many users, but we are currently restricting that because the cost is a constraint. If we are given a chance, we would love to expand it."
"Additional costs are associated with maintenance."
"We are waiting to switch to Microsoft Power BI because MicroStrategy is too costly."
"There is no subscription, I am using the free version."
Information not available
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
11%
Retailer
8%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
Areas of MicroStrategy that have room for improvement include pricing because it is costly. Organizations that are well-established and have more money can afford MicroStrategy, but startups and mi...
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Comparisons

 

Also Known As

No data available
Kofax Insight
 

Overview

 

Sample Customers

Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Infosys,HMI, krungsri, Cegeka
Find out what your peers are saying about MicroStrategy vs. Tungsten Insight and other solutions. Updated: June 2025.
857,585 professionals have used our research since 2012.