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MicroStrategy vs Tungsten Insight comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MicroStrategy
Ranking in BI (Business Intelligence) Tools
7th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
161
Ranking in other categories
Embedded BI (3rd)
Tungsten Insight
Ranking in BI (Business Intelligence) Tools
51st
Average Rating
7.6
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Process Mining (17th)
 

Mindshare comparison

As of August 2025, in the BI (Business Intelligence) Tools category, the mindshare of MicroStrategy is 2.8%, down from 3.7% compared to the previous year. The mindshare of Tungsten Insight is 0.1%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
reviewer2005506 - PeerSpot reviewer
Great reporting and customizations with good reliability
A lot of the improvement is not so much the product as it is how it's deployed; it's about mapping against what you need to improve your processes, whether it's the Kofax kind of shows in the IDP. You've got process orchestration, extraction and robotic process automation, process orchestration, and then mobile. Tracking what you need out of those, either all five together or one of those separated out, is usually what's more critical. They do add capabilities to the tool. However, from our perspective as a consulting organization, the real key is whether you are getting the data you need to improve your process or if your reporting is not providing you with the desired information you need to improve your processes. If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With all the APIs it's very scalable."
"In the past, when we had so many legacy systems, with Cognos and others, it was took multiple steps to get what we wanted. Now, it's a seamless integration. We can connect directly, in the form of In-Memory Cubes or live-publish cubes, to the data warehouse, and blend in the data with big data. Not only relational databases, but we can also integrate other third-party files, and create a single-source software."
"I usually recommend MicroStrategy to my customers."
"The single stack solution will always be more profitable, scalable, and elastic for organizational needs."
"Technical support has sent us to rapid response before, when we really needed them."
"I haven't come across any bugs."
"Dossiers are going to change the name of the game for us. We want to be able to have the executive committee go into a meeting and tell a story. We want them to tell us a story, not us."
"We have been using it mostly for grid reports and its exporting features."
"It provides the ability to design applications directly."
"The initial setup is straightforward."
"You can easily customize reporting to pull the fields that interest you."
 

Cons

"There needs to be better visualization."
"It needs better visualizations."
"We had some problems with customer service and support."
"If they can make it more stable, in terms of the connectivity, that would help."
"I think they're still lacking on customer service. I think historically, MicroStrategy's customer service was a lot better than it is today."
"We did have issues with stability, and that was because we were co-located with another business unit, and we outgrew them on the unit. So we had to get to a separate physical instance."
"The interface you can design in MicroStrategy is great, but I feel it needs to be refreshed, add a bit more functionality. I would like to see more capabilities on the mobile side, to bring it on par with apps that you see in the App Store."
"​There are a lot of offerings, and we are not fully using everything to its advantage."
"It would be ideal if there were some standard forms that could be customized."
"If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing."
"The initial setup is complex and would be difficult to carry out without any training."
 

Pricing and Cost Advice

"Additional costs are associated with maintenance."
"All BI software vendors' list prices are high. It's about a price that fits the customer's needs. And I think MicroStrategy has some flexibility in its pricing model where we can easily demonstrate a total cost of ownership comparison against any of the other players."
"While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
"The licensing is a bit high per user."
"They can improve its licensing. It is a bit expensive as compared to Microsoft and other tools."
"Now, the price is high."
"The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."
"Pricing, in general, is high. With Power BI, you get mobile with the license, whereas with MicroStrategy, you have to purchase mobile for extra."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
10%
Retailer
8%
Insurance Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
Areas of MicroStrategy that have room for improvement include pricing because it is costly. Organizations that are well-established and have more money can afford MicroStrategy, but startups and mi...
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Also Known As

No data available
Kofax Insight
 

Overview

 

Sample Customers

Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
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Find out what your peers are saying about MicroStrategy vs. Tungsten Insight and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.