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MicroStrategy vs Tungsten Insight comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MicroStrategy
Ranking in BI (Business Intelligence) Tools
12th
Average Rating
8.2
Reviews Sentiment
6.5
Number of Reviews
161
Ranking in other categories
Embedded BI (4th)
Tungsten Insight
Ranking in BI (Business Intelligence) Tools
46th
Average Rating
7.6
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Process Mining (18th)
 

Mindshare comparison

As of October 2025, in the BI (Business Intelligence) Tools category, the mindshare of MicroStrategy is 2.0%, down from 3.5% compared to the previous year. The mindshare of Tungsten Insight is 0.4%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
MicroStrategy2.0%
Tungsten Insight0.4%
Other97.6%
BI (Business Intelligence) Tools
 

Featured Reviews

AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
reviewer2005506 - PeerSpot reviewer
Great reporting and customizations with good reliability
A lot of the improvement is not so much the product as it is how it's deployed; it's about mapping against what you need to improve your processes, whether it's the Kofax kind of shows in the IDP. You've got process orchestration, extraction and robotic process automation, process orchestration, and then mobile. Tracking what you need out of those, either all five together or one of those separated out, is usually what's more critical. They do add capabilities to the tool. However, from our perspective as a consulting organization, the real key is whether you are getting the data you need to improve your process or if your reporting is not providing you with the desired information you need to improve your processes. If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The option to use various administrative tools, like Integrity Manager, is a valuable feature."
"MicroStrategy's data visualization capabilities are great, and I would rate them nine out of 10."
"I really like the visualizations. I like how you can put large data sets in there, then the user can quickly go through the data and drill down at various levels to understand things."
"The most valuable features are the Visual Insights and the visualizations."
"The dashboard features and functionalities that come through the MicroStrategy Suite are the most valuable. It can be used by end users with minimum knowledge of the product. They can run a report or create a dashboard on their phones, which is kind of cool."
"We prefer having our analytics capabilities in a single platform, which MicroStrategy's offers."
"Speed for high level aggregation by using Intelligent Cubes."
"The solution is a very good enterprise tool with excellent enterprise functionality for security and user access. It also works perfectly in distribution, with everyone getting their own reports. It is very complex, so you can do whatever you want. If you want to make some data limitations, you can do it. I also like the internal in-memory engine with the Symantec layer. This makes the solution pretty powerful."
"It provides the ability to design applications directly."
"The initial setup is straightforward."
"You can easily customize reporting to pull the fields that interest you."
 

Cons

"Lacks a thriving community"
"Needs ​tighter mapping integration."
"MicroStrategy should improve migration automation. Additionally, I would like there to be better partnership support."
"In the developer, there are things that you able to do in a document or a report that you are not able to do in the Dossier."
"It needs row-level security, column-level security, on attributes. I want to be able to handle full-scale security model from the semantic layer, flat out."
"I would like to see more Writeback capabilities that would allow our IT department not to be worried about the wild, Wild West of Writeback."
"MicroStrategy could learn from Power BI's user-friendly interface. I find the user interface lacking when compared to Power BI."
"The problem is the way that their metrics are designed. It can be difficult to understand what you're actually looking at. Then when you're comparing a document against the VI, you can't actually do that properly. So there are components, and there is a huge learning curve in the Enterprise Manager space. I think it would benefit them greatly if they were to exercise a significant amount of research and development in that space."
"It would be ideal if there were some standard forms that could be customized."
"The initial setup is complex and would be difficult to carry out without any training."
"If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing."
 

Pricing and Cost Advice

"Additional costs are associated with maintenance."
"There is no subscription, I am using the free version."
"Now, the price is high."
"They offer yearly as well as perpetual licenses."
"The price of MicroStrategy is reasonable."
"The pricing list itself is not publicly accessible, so it's a bit opaque."
"They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
"We have one of the best pricing available, but we can't disclose that information."
Information not available
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
9%
Retailer
8%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise99
No data available
 

Questions from the Community

What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
Areas of MicroStrategy that have room for improvement include pricing because it is costly. Organizations that are well-established and have more money can afford MicroStrategy, but startups and mi...
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Also Known As

No data available
Kofax Insight
 

Overview

 

Sample Customers

Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Infosys,HMI, krungsri, Cegeka
Find out what your peers are saying about MicroStrategy vs. Tungsten Insight and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.