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Microsoft Purview Data Governance vs Unifi comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (14th)
Unifi
Ranking in Data Governance
40th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
Data Integration (61st), Data Preparation Tools (9th)
 

Mindshare comparison

As of August 2026, in the Data Governance category, the mindshare of Microsoft Purview Data Governance is 9.2%, down from 20.6% compared to the previous year. The mindshare of Unifi is 0.9%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance9.2%
Unifi0.9%
Other89.9%
Data Governance
 

Featured Reviews

AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.
Doug Isabelle - PeerSpot reviewer
Owner at Doc-IT
Good management and pricing but not great for enterprise environments
In a high-density location, we're running into connectivity drops. There may be too many rouge devices broadcasting, and the devices is getting interference from another channel. The only to fix this is to reboot and we need something that reboots on the fly. We also need better security for VLANs and VPNs. There are issues with certain Apple devices. Technical support is not very helpful. The initial setup, which seemed straightforward at first, had to be redone. This may not have been the fault of the product. We're not sure what went wrong.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One important feature is data security, which both end users and the organization seek."
"The most important aspect is our vision to create a data marketplace and Data Governance policies."
"Data authentication enables us to classify documents based on whether they should be restricted for internal consumption or permitted for external sharing."
"It starts off with records management, insider risk management, and information protection. And there is the discovery of the clouds, and we can get analytics on that as well, so that we know which user is using which cloud application and for how much time. The Activity explorer tells us which user was transferring out what data at what moment and on which device, including the serial number."
"The custom classifications are one of the most valuable features."
"The documentation is very exhaustive. Anyone can go ahead and try different use cases."
"Purview's greatest benefit for us is data discovery."
"Overall, I would laud its ease of use, intuitive interface, and easy navigation."
"It's easy to manage and supports the user, our guests, and our customers if they have a problem."
"The controller makes it easy to control everything from one platform. The management is easy."
 

Cons

"Enhancing the tool's capability to connect to multiple sources would be valuable."
"Reflecting organizational changes within Purview is impractical."
"We've had a few issues with the scanner. It runs perfectly one day, and on another day, it will run the whole night. It's probably related to the rules. If I set some compliance rules and apply the rules to any column, I can't delete it. I have to disable it and reactivate it."
"We haven't really gotten too far into it to identify areas for improvement just yet."
"Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI."
"The Microsoft Purview data connector platform, which supports ingestion from non-Microsoft data sources, can be somewhat complex."
"Because Purview is not a 100 percent data governance solution, it would help if we could pick some of the good capabilities of other products."
"One area for improvement is the detection of data types. This is really important."
"There are issues with certain Apple devices."
"It's stable, but it depends on the office and location."
 

Pricing and Cost Advice

"The price is reasonable considering its value."
"Purview's price is pretty high when you factor in storage costs."
"Microsoft Purview is a subscription-based service, so we need either an E3 or E5 license to use it."
"I would rate the cost of Microsoft Purview a six out of ten with ten being the most expensive."
"I consider it cost-efficient because of the metrics it provides."
"We pay $15,000 per end user for the E5 license."
"It's not cheap. I'm not exactly sure how much our license costs, but it is very expensive."
"There is some competition out there, but the other solutions are quite expensive. They are enterprise tools that are a bit more mature but the license costs $100,000 for some of them. Purview is pay-per-use and a lot of companies are interested in that."
"There is no license. The solution is free."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
9%
Manufacturing Company
7%
Government
7%
Construction Company
20%
Comms Service Provider
11%
Financial Services Firm
10%
Outsourcing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
Ask a question
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Also Known As

Microsoft Purview, MS Azure Purview
No data available
 

Overview

 

Sample Customers

Information Not Available
Big Incites, Cloudera, Flywheel Data, Hortonworks, MapR, Platfora, Qlik, Tableau Software, zData Inc.
Find out what your peers are saying about Microsoft Purview Data Governance vs. Unifi and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.