Try our new research platform with insights from 80,000+ expert users

Microsoft Power BI vs Tableau Enterprise vs Zoho Analytics comparison

Microsoft and Salesforce are both solutions in the Reporting category. Microsoft is ranked #1 with an average rating of 8.0, while Salesforce is ranked #2 with an average rating of 8.3. Microsoft holds a 23.8% mindshare in RT, compared to Salesforce’s 20.2% mindshare. Additionally, 93% of Microsoft users are willing to recommend the solution, compared to 90% of Salesforce users who would recommend it.
Microsoft Power BI
Read 326 Microsoft Power BI reviews
  • 22,361 Views
  • 9,392 Comparison Views
93% willing to recommend
Tableau Enterprise
Read 308 Tableau Enterprise reviews
  • 18,844 Views
  • 8,480 Comparison Views
90% willing to recommend
Zoho Analytics
Read 35 Zoho Analytics reviews
  • 1,271 Views
  • 445 Comparison Views
97% willing to recommend
 

Comparison Buyer's Guide

Download the report
Executive Summary
We performed a comparison between Microsoft Power BI, Tableau Enterprise, and Zoho Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Qlik and others in Reporting.

DOWNLOAD THE COMPLETE REPORT
To learn more, read our detailed Reporting Report (Updated: September 2025).
Buyer's Guide
Reporting
September 2025
Download the complete report
Helped 872,706 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.0
Microsoft Power BI offers high ROI due to cost-effectiveness, ease of use, improved analytics, and rapid cost recovery.
Sentiment score
7.0
Tableau Enterprise delivers rapid returns through efficiency, cost reduction, quick insights, and enhanced decision-making within six to twelve months.
Sentiment score
4.7
Zoho Analytics boosts decision-making, saves time, enhances sales, and offers great value with real-time data and positive feedback.
In a world surrounded by data, tools that allow navigation of large data volumes ensure decisions are data-driven.
Power BI is easy to deploy within an hour, providing robust security against data leaks.
For more quotes and insights, download the Microsoft Power BI report
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
Tableau is saving me time, money, and resources, which I would rate as ten.
For more quotes and insights, download the Tableau Enterprise report
The integration with Zoho People is particularly important because I can access real-time data at any time, including what's happening in the last minute.
After incorporating Zoho Analytics, now all our decisions come from its reviews.
Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.
For more quotes and insights, download the Zoho Analytics report
MO
Shoury Priyanshu - PeerSpot reviewer
SB
Nattawat Choosuwan - PeerSpot reviewerSatyavrat Nirala - PeerSpot reviewerSai Nandan Sambu - PeerSpot reviewerSiddharth Aravind - PeerSpot reviewerEdwin Nderitu - PeerSpot reviewer
 

Customer Service

Sentiment score
6.6
Microsoft Power BI's support receives mixed reviews; users often rely on community resources for quicker, more effective solutions.
Sentiment score
6.1
Tableau Enterprise support is praised for professionalism and multilingual assistance but needs improvement in response times and technical expertise.
Sentiment score
5.4
Zoho Analytics offers generally effective customer service, though response times and solution completeness can vary based on user experiences.
The significant drawback I notice is that Microsoft's size makes it hard to get specific change requests addressed unless they involve a bug.
We have a partnership with Microsoft, involving multiple weekly calls with dedicated personnel to ensure our satisfaction.
The support is good because there is also a community available.
For more quotes and insights, download the Microsoft Power BI report
They provide quick email and phone responses and have Thai-speaking personnel.
There should be consistent standards for all users.
The technical support for Tableau is quite good.
For more quotes and insights, download the Tableau Enterprise report
The support team doesn't have full awareness of the system capabilities.
Zoho support provides assistance through live chat to guide us.
If you need help with any issue you face, you can directly call them.
For more quotes and insights, download the Zoho Analytics report
MO
James Balbach - PeerSpot reviewer
MH
Nattawat Choosuwan - PeerSpot reviewerreviewer2543046 - PeerSpot reviewer
SB
Eslam Abo Elnaga - PeerSpot reviewerNadeem Asghar - PeerSpot reviewerRahul Lomate - PeerSpot reviewer
 

Scalability Issues

Sentiment score
6.9
Microsoft Power BI offers scalability and integration, though optimizing large deployments may require expertise, especially with complex or large data.
Sentiment score
6.7
Tableau Enterprise's scalability varies, effective with design and configuration, but big data performance concerns and costs remain.
Sentiment score
6.3
Zoho Analytics is scalable, managing 1,000 to 2 million records, but needs improvements for better large-scale adaptability.
You expect only a small percentage of users concurrently, but beyond a thousand concurrent users, it becomes difficult to manage.
With increasing AI capabilities, architectural developments within Microsoft, and tools like Fabric, I expect Power BI to scale accordingly.
As more data is processed, performance issues may arise.
For more quotes and insights, download the Microsoft Power BI report
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Tableau is easy to scale.
For more quotes and insights, download the Tableau Enterprise report
Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.
You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.
Zoho Analytics is scalable.
For more quotes and insights, download the Zoho Analytics report
Shoury Priyanshu - PeerSpot reviewerJames Balbach - PeerSpot reviewerRaymond De Rooij - PeerSpot reviewerNattawat Choosuwan - PeerSpot reviewerJaya Prakasha Sarma - PeerSpot reviewerRivka Alexander - PeerSpot reviewerSiddharth Aravind - PeerSpot reviewerHunbel CH - PeerSpot reviewer
VR
 

Stability Issues

Sentiment score
7.4
Microsoft Power BI is stable and reliable, though large datasets may impact performance; frequent updates enhance its reputation.
Sentiment score
7.4
Tableau Enterprise is generally stable and reliable, with occasional issues mainly related to large datasets or server configurations.
Sentiment score
7.2
Zoho Analytics is stable and reliable, with minimal downtime, though some users report challenges with specific features.
In terms of stability, there's no data loss or leakage, and precautions are well-managed by Microsoft.
We typically do not have problems with end-user tools like Excel and Power BI.
It is very stable for small data, but with big data, there are performance challenges.
For more quotes and insights, download the Microsoft Power BI report
The application hangs after continuous use due to the buildup of cache.
I rate the stability a five or six because Tableau updates very often with new versions or patches.
For more quotes and insights, download the Tableau Enterprise report
A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.
The stability and reliability of Zoho Analytics have been good over time.
The stability and reliability of the product is crucial for optimal performance.
For more quotes and insights, download the Zoho Analytics report
Shoury Priyanshu - PeerSpot reviewerJames Balbach - PeerSpot reviewer
MH
Rivka Alexander - PeerSpot reviewerNattawat Choosuwan - PeerSpot reviewer
VR
Hunbel CH - PeerSpot reviewerAngel David Pacheco Beltrán - PeerSpot reviewer
 

Room For Improvement

Microsoft Power BI is criticized for high costs, complexity, handling large data, and lacking intuitive interfaces and AI integration.
Tableau Enterprise users seek better data integration, improved performance, cost-effective pricing, and enhanced analytics and collaboration features.
Zoho Analytics users seek enhanced visual tools, better support, improved AI, connectivity, and pricing, with faster sync times.
This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today.
Access was more logical in how it distinguished between data and its formatting.
Microsoft updates Power BI monthly based on user community feedback.
For more quotes and insights, download the Microsoft Power BI report
We cannot send the entire Excel file reports via email within Tableau.
The product owner should enhance its benefits or clarify its role.
It sometimes requires extensive investigation to determine why the data does not appear correctly.
For more quotes and insights, download the Tableau Enterprise report
The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.
While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.
Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
For more quotes and insights, download the Zoho Analytics report
Shoury Priyanshu - PeerSpot reviewer
MO
James Balbach - PeerSpot reviewer
SB
Nattawat Choosuwan - PeerSpot reviewerreviewer1293936 - PeerSpot reviewerHunbel CH - PeerSpot reviewer
VR
Nadeem Asghar - PeerSpot reviewer
 

Setup Cost

Microsoft Power BI offers flexible pricing, from free to premium, making it a cost-effective business intelligence tool for enterprises.
Tableau's pricing is high yet competitive, with increased costs for added features, posing challenges for small organizations.
Zoho Analytics provides cost-effective pricing with flexible billing, competitive against Tableau and Power BI for budget-conscious enterprises.
I found the setup cost to be expensive
Power BI isn't very cheap, however, it is economical compared to other solutions available.
The pricing for Microsoft Power BI is low, which is a good selling point.
For more quotes and insights, download the Microsoft Power BI report
Power BI as a much cheaper alternative.
A license for 150 users costs around $17,000 USD per year.
Looker is known to be quite expensive.
For more quotes and insights, download the Tableau Enterprise report
The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.
The pricing for Zoho Analytics is actually cheaper than the competitors for the kind of service they provide.
For more quotes and insights, download the Zoho Analytics report
ST
Shoury Priyanshu - PeerSpot reviewer
MH
Jaya Prakasha Sarma - PeerSpot reviewerRivka Alexander - PeerSpot reviewerreviewer2543046 - PeerSpot reviewer
VR
Sudharsan Nagarajan - PeerSpot reviewer
 

Valuable Features

Microsoft Power BI excels with seamless data integration, customizable dashboards, and user-friendly features, empowering self-service insights across industries.
Tableau Enterprise excels in data integration, visualization, and analytics, offering customization, real-time processing, and advanced capabilities for decision-making.
Zoho Analytics enhances decision-making with customizable dashboards, AI-driven insights, seamless integration, and user-friendly reporting and visualization tools.
In today's data-driven environment, these tools are of substantial value, particularly for large enterprises with numerous processes that require extensive data analysis.
Within the organization, Microsoft Power BI is used to create dashboards and gain insights into data, enhancing data-driven decision-making.
To reduce the need for highly skilled personnel, we can engage someone who is just familiar and has a basic understanding of Microsoft Power BI, while AI can handle the major tasks through either agent AI or requirement analysis.
For more quotes and insights, download the Microsoft Power BI report
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
For more quotes and insights, download the Tableau Enterprise report
The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.
The best feature is that in the same tool, we can use SQL and business intelligence capabilities.
Regarding integration capabilities, I have found Zoho Analytics' 100+ integrations very effective in consolidating data from various sources.
For more quotes and insights, download the Zoho Analytics report
MO
Raymond De Rooij - PeerSpot reviewerShrikrishna Kashid - PeerSpot reviewerNattawat Choosuwan - PeerSpot reviewerreviewer2695221 - PeerSpot reviewerJaya Prakasha Sarma - PeerSpot reviewer
VR
Sai Nandan Sambu - PeerSpot reviewer
SB
 

Mindshare comparison

As of October 2025, in the Reporting category, the mindshare of Microsoft Power BI is 23.8%, down from 26.0% compared to the previous year. The mindshare of Tableau Enterprise is 20.2%, down from 23.9% compared to the previous year. The mindshare of Zoho Analytics is 1.1%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Microsoft Power BI23.8%
Tableau Enterprise20.2%
Zoho Analytics1.1%
Other54.9%
Reporting
 

Featured Reviews

Shoury Priyanshu - PeerSpot reviewer
Facilitates seamless data aggregation with some outdated visual elements hindering user appeal
Real-time data integration is an area for improvement. Although I've worked on several solutions involving real-time integration, it's not very user-friendly and often lags, especially with over a million data rows. This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today. There are challenges with scalability, requiring multiple pages in dashboards to manage these issues. Visualization could be improved as it appears outdated. Users, especially newcomers, find it unappealing and not user-friendly.
Read full review
Uzair Faruqi - PeerSpot reviewer
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.
Read full review
Nadeem Asghar - PeerSpot reviewer
Experience with advanced analytics and visualization features boosts decision making
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful. The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis. The analytics plan has different features for one user, 10 users, and 25 users. Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
Read full review
report
See which vendors are best for you
Use our free recommendation engine to learn which Reporting solutions are best for your needs.
See recommendations
872,706 professionals have used our research since 2012.
 

Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
Read full review
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Government
9%
Computer Software Company
9%
Manufacturing Company
8%
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
9%
University
7%
Computer Software Company
13%
Comms Service Provider
8%
Insurance Company
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business134
Midsize Enterprise57
Large Enterprise165
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise66
Large Enterprise183
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...
See all answers
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...
See all answers
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...
See all answers
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
See all answers
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
See all answers
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
See all answers
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
See all answers
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is...
See all answers
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insi...
See all answers
 

Comparisons

Amazon QuickSight vs Microsoft Power BI Logo
Amazon QuickSight vs Microsoft Power BI
Compared 11% of the time
Domo vs Microsoft Power BI Logo
Domo vs Microsoft Power BI
Compared 7% of the time
Databricks vs Microsoft Power BI Logo
Databricks vs Microsoft Power BI
Compared 6% of the time
KNIME Business Hub vs Microsoft Power BI Logo
KNIME Business Hub vs Microsoft Power BI
Compared 4% of the time
Oracle OBIEE vs Microsoft Power BI Logo
Oracle OBIEE vs Microsoft Power BI
Compared 3% of the time
More Microsoft Power BI Competitors
Domo vs Tableau Enterprise Logo
Domo vs Tableau Enterprise
Compared 11% of the time
Amazon QuickSight vs Tableau Enterprise Logo
Amazon QuickSight vs Tableau Enterprise
Compared 5% of the time
Databricks vs Tableau Enterprise Logo
Databricks vs Tableau Enterprise
Compared 4% of the time
SAP Analytics Cloud vs Tableau Enterprise Logo
SAP Analytics Cloud vs Tableau Enterprise
Compared 4% of the time
Julius AI vs Tableau Enterprise Logo
Julius AI vs Tableau Enterprise
Compared 3% of the time
More Tableau Enterprise Competitors
Profitbase InFront vs Zoho Analytics Logo
Profitbase InFront vs Zoho Analytics
Compared 12% of the time
Apache Superset vs Zoho Analytics Logo
Apache Superset vs Zoho Analytics
Compared 12% of the time
SAP Analytics Cloud vs Zoho Analytics Logo
SAP Analytics Cloud vs Zoho Analytics
Compared 10% of the time
QlikView vs Zoho Analytics Logo
QlikView vs Zoho Analytics
Compared 8% of the time
Qlik Sense vs Zoho Analytics Logo
Qlik Sense vs Zoho Analytics
Compared 8% of the time
More Zoho Analytics Competitors
 

Product Reports

Buyer's Guide
Microsoft Power BI
October 2025
Microsoft Power BI reportDownload Microsoft Power BI product report
Buyer's Guide
Tableau Enterprise
October 2025
Tableau Enterprise reportDownload Tableau Enterprise product report
Buyer's Guide
Zoho Analytics
October 2025
Zoho Analytics reportDownload Zoho Analytics product report
 

Also Known As

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
Tableau Desktop, Tableau Server, Tableau Online
Zoho Reports
 

Overview

Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

Microsoft

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?
  • Interactive Visualizations: Enables users to create engaging reports.
  • Drag-and-Drop Functionality: Simplifies data analysis processes.
  • Data Integration: Offers seamless connectivity with multiple sources.
  • Real-Time Collaboration: Supports synchronous data sharing.
  • Advanced Analytics: Provides predictive analytics and geospatial analysis.
What benefits and ROI should users look for?
  • Informed Decision-Making: Facilitates data-driven insights.
  • Efficiency in Reporting: Streamlines dashboard and reporting tasks.
  • Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
  • Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho
 

Sample Customers

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Buyer's Guide
Reporting
September 2025
Download Free Report
Find out what your peers are saying about Microsoft, Salesforce, Qlik and others in Reporting. Updated: September 2025.
DOWNLOAD NOW
872,706 professionals have used our research since 2012.