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Microsoft MDS vs SAP Master Data Governance vs Semarchy xDM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the Master Data Management (MDM) Software category, the mindshare of Microsoft MDS is 13.0%, down from 13.8% compared to the previous year. The mindshare of SAP Master Data Governance is 21.6%, down from 23.0% compared to the previous year. The mindshare of Semarchy xDM is 8.2%, up from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
SAP Master Data Governance21.6%
Microsoft MDS13.0%
Semarchy xDM8.2%
Other57.2%
Master Data Management (MDM) Software
 

Featured Reviews

Satyam Saxena - PeerSpot reviewer
Enhanced data management and cost effective with flexible integration capabilities
If Microsoft MDS were part of Azure, it would be significantly more helpful. Additionally, integrating fuzzy duplication within MDS itself, rather than relying on SSIS, would streamline operations. The current requirement to store data in Azure tables after processing it in MDS, due to its lack of direct Azure integration, is a drawback.
UdayReddy - PeerSpot reviewer
Detailed technical support and data integration capabilities create seamless user experience
Regarding SAP Master Data Governance, there is significant room for improvement particularly concerning the replication types. For example, when a vendor master is created in Ariba and a request is submitted from the Ariba system, SAP Ariba directs it to MDG. MDG verifies the details entirely through PI/PO or CPI. Once MDG verifies the data, the request is submitted to the S/4HANA system, the target. After a final approval at all levels, the vendor number is generated, and the vendor code gets passed from source to target system. This number is available in both the Ariba integration in the systems and in SAP BPT code, as well as the S/4HANA system.
Syed-Hasan - PeerSpot reviewer
Quick MVP development facilitated by low-code data management
Semarchy xDM's unique selling point is its quick turnover time, allowing for the rapid development of a proof of concept or minimum viable product. Its low-code approach, essentially a wrapper for SQL, enables easy and quick development. The core features include validation business rules, deduplication, merging, and consolidation from multiple sources.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Compared to other databases, it is easier to manage and administer."
"It's very easy to use."
"Enables non-technical people to directly interact with the BI system."
"The best thing about it is that it comes with the Microsoft package."
"Unlike specialized tools, MDS is adaptable for various industries, making it a versatile choice for master data management."
"The most valuable feature is the administration console."
"The ease of use is valuable."
"It is very easy to deploy and provision a machine."
"Pricing for SAP Master Data Governance in the latest scenario depends on each version, offering a robust and user-friendly application."
"SAP MDG has extensive data models and good integration with upstream and downstream systems."
"SAP is a closed tool. Integrating with it requires a lot of effort and money. It is also very expensive and not flexible."
"The main purpose of SAP Master Data Governance is maintaining a single source of truth for enterprise data, and it helps a lot and works quite well."
"A good solution for large enterprises."
"The product is easy to use and is beneficial from a data governance perspective."
"User-friendly and provides customized reports and personalized data."
"We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems."
"Semarchy xDM's unique selling point is its quick turnover time, allowing for the rapid development of a proof of concept or minimum viable product."
"Their documentation is excellent."
"The flexibility of Semarchy xDM allows for possible deployment on-premises, in the cloud, or both."
 

Cons

"The program's navigation tools could be improved."
"Microsoft MDS isn't getting strong support because Microsoft is focusing more on cloud solutions."
"I do not like using Silverlight and Internet Explorer. The new 2019 version gets rid of that, which is one of the reasons why we are looking to switch."
"Microsoft MDS' language should be simple so everyone can use it easily."
"Microsoft MDS is outdated and lacks modern capabilities."
"There are occasions when the solution maintains SD and we get duplications of MDS."
"The Microsoft license cost could be lower."
"Most of the Microsoft partners, especially digitally, are separate. Personnel are business people, and they do not have technical expertise, so you end up as a company spending a lot of money training your staff and your engineers."
"The implementation could be easier."
"There is no clarity and direction on how to manage bills of materials (BOMs) or routing in MDG."
"The multidomain MDM feature is based on EIP systems, which may not be a good model for all master data."
"They should improve the solution's performance as sometimes the process consumes much time."
"RiverFront is a more modern and cost-effective solution compared to MDG. It is flexible and designed to handle big data, which MDG does not support well."
"The product is not user-friendly."
"In general, I want artificial intelligence added to SAP Master Data Governance since I feel it is one of the areas where the solution has certain shortcomings."
"Lacks some features that are available in other solutions."
"They need to make the workflow more enhanced or dynamic in its functionality."
"There is room for improvement in the developer experience, particularly for those who are SQL proficient, as having more direct access would be beneficial."
"There is room for improvement in terms of local support."
 

Pricing and Cost Advice

"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"Microsoft MDS is an expensive solution."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"The solution does require a license and we have enterprise licenses."
"SAP is more expensive than Microsoft."
"I would like to see better pricing."
"The pricing of this solution is good."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"The cloud solution is subscription-based, it is paid monthly or quarterly. If the solution is on-premises, it is a one-time fee. As far as I am aware there are no additional costs."
"I rate the tool's pricing a seven out of ten."
"The pricing is a bit too high."
"SAP Master Data Governance is a licensed product. While there might be no upfront cost for the MDG component itself, you still need to pay for user authorizations."
"SAP Master Data Governance is an expensive product."
"The solution is costly."
"SAP Master Data Governance is an expensive solution."
"The product is too expensive."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
13%
Manufacturing Company
9%
Media Company
7%
Manufacturing Company
13%
Computer Software Company
11%
Energy/Utilities Company
9%
Financial Services Firm
9%
Computer Software Company
15%
Financial Services Firm
13%
Retailer
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise15
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise5
Large Enterprise21
No data available
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS is free. Currently, there is no pricing concern with the tool.
What needs improvement with Microsoft MDS?
Microsoft MDS is outdated and lacks modern capabilities. It is too slow and does not support automated mapping or AI-...
What do you like most about SAP Master Data Governance?
We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all co...
What is your experience regarding pricing and costs for SAP Master Data Governance?
The challenge with SAP MDG is not only the cost but the resources. The skills required are niche in the market, and w...
What needs improvement with SAP Master Data Governance?
I don't see any disadvantages or areas for improvement that I can think of, to be honest. It's sometimes challenging ...
What is your experience regarding pricing and costs for Semarchy xDM?
The pricing model is based on the number of golden records. It is considered reasonable to good compared to other pro...
What needs improvement with Semarchy xDM?
There is room for improvement in the developer experience, particularly for those who are SQL proficient, as having m...
What is your primary use case for Semarchy xDM?
The primary use case of Semarchy xDM is as a data management tool, specifically for master data management and refere...
 

Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
SAP MDG
Semarchy Intelligent MDM
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay
DiamondStream, Oakley, Araymond, EBU/Eurovision, Groupe Roullier, BOSE, Chipotle Mexican Grill, Putnam Investments, BAE Systems, Mundi Pharma, Merck, Elsevier, CMA CGM
Find out what your peers are saying about SAP, TIBCO, Microsoft and others in Master Data Management (MDM) Software. Updated: August 2025.
867,445 professionals have used our research since 2012.