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Microsoft Entra ID vs Nok Nok Labs comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
236
Ranking in other categories
Single Sign-On (SSO) (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Nok Nok Labs
Ranking in Authentication Systems
38th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Authentication Systems category, the mindshare of Microsoft Entra ID is 12.9%, down from 17.7% compared to the previous year. The mindshare of Nok Nok Labs is 0.2%, down from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID12.9%
Nok Nok Labs0.2%
Other86.9%
Authentication Systems
 

Featured Reviews

Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
reviewer1217064 - PeerSpot reviewer
Easy to use, reliable, and offers a straightforward setup
We are customers and end-users. We've dealt with the solution for a long time. We've seen how they developed as a startup, and how they've matured over time. They're actually quite advanced and they are sometimes cutting edge compared to other competitors. I'd recommend the solution. They do things very differently. They're very advanced and they're standards-based. They basically have got a very good vision in terms of how they do strong authentication. Other companies are actually following suit and following what they've done to support standards. They're quite advanced and simple to use, with a good support model. They have the edge compared to other solution providers. In general, I would rate the solution at an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The security and compliance features are very helpful. The online information on the site is well documented."
"The implementation of device-bound passkeys in Microsoft Authenticator helps with phishing-resistant authentication."
"The ability to see and control PCs and mobile devices is the most valuable. I can see where they are and how many we have. I can also see the age and retention of PCs."
"The identity and access management piece is probably the most valuable to us."
"Microsoft Entra ID Protection and Microsoft Sentinel are both excellent monitoring features for Microsoft Entra ID."
"Privileged Identity Management (PIM), managed identities, dynamic groups, and extension and security attributes are all great features."
"It has been stable, and we haven't had any issues since we started to use it."
"Overall the solution functions very well, such as the ability to access it from the cloud."
"The technical support is quite good."
 

Cons

"The management interface has some areas that need improvement."
"I would rate their technical support a six out of ten. It requires starting at the bottom and working our way up, which is time-consuming."
"From an admin perspective, I would like to see improvement in the Microsoft Graph API."
"I want to see new functionalities for the active directory."
"I would like to be able to authenticate Wi-Fi users using the Azure ID"
"Entra ID needs to improve its application credentials and use of ID permissions. There are challenges with the management layer."
"The price has room for improvement."
"In terms of connecting the web application, there is technology for single sign-on. When we use it, the solution opens very slowly. It might be a bandwidth issue, and some content will not work on that portal."
"There's nothing wrong with the solution that we can see. However, maybe they could improve slightly by incorporating decentralized identity blockchain models into their solution."
 

Pricing and Cost Advice

"Licensing is easy."
"We have a yearly license."
"Pricing-wise, they offer a stepladder approach. You can start with the lowest level features, then start increasing based on new requirements."
"I would advise implementing the solution to VIPs and admins; it's affordable, effective, and efficient. I would say training staff on properly using the tool is also essential."
"Entra ID is not too bad, but Microsoft licensing generally is insane. Most customers normally buy a bundle license with Microsoft 365, E3, or E5. Out of our 2,000 customers, for 99.9% of our customers, the Entra ID license that they are getting through the part of that would be sufficient. There are some more advanced ones that give you a bit more functionality, but we probably have not had a customer for that. We do not even internally use that ourselves. When you buy the Entra ID license on its own, it is probably three or four pounds. You just get it included in the license."
"It is bundled with other services and the pricing is quite reasonable."
"We are working with the Premium P2 licenses, which are reasonable. If you invest in the on-premises environment setup, then it costs so much. However, on-prem AD gives you the ability to manage your organization in a very organized manner, where you can create a group policy."
"The solution costs us 60,000 Rupees annually, just over $700, and there are no additional costs."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
9%
Government
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise36
Large Enterprise132
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
The cost of Microsoft Entra ID is around $8 per month, which I find very reasonable.
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
FIDO Alliance
Find out what your peers are saying about Microsoft, Cisco, Fortinet and others in Authentication Systems. Updated: September 2025.
872,029 professionals have used our research since 2012.