Try our new research platform with insights from 80,000+ expert users

MailChimp vs Sparkpost comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MailChimp
Ranking in Cloud Email
1st
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
Sparkpost
Ranking in Cloud Email
19th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Cloud Email category, the mindshare of MailChimp is 14.2%, down from 19.1% compared to the previous year. The mindshare of Sparkpost is 0.9%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Market Share Distribution
ProductMarket Share (%)
MailChimp14.2%
Sparkpost0.9%
Other84.9%
Cloud Email
 

Featured Reviews

Ghias Ahmad - PeerSpot reviewer
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.
Rastu Singh - PeerSpot reviewer
A consistent solution for transaction emails with a great option to define speed
The option to define the kind of speed we are looking at is valuable. For example, sometimes, we need to slow down for certain customers and do specific configurations, so we don't want to rush it. Or we can email the customer requesting to send it within two hours. So, if they send 2 million or 3 million, we can do it with SparkPost, which is not possible on SendGrid.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"MailChimp has many capabilities."
"The email scheduling has been quite useful."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"MailChimp's most important functionality is its automation feature."
"Running email campaigns is easy and straightforward."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"The option to define the kind of speed we are looking at is valuable."
 

Cons

"I don't have any issues with the service."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"A standalone system for private servers would be ideal."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"The solution could be easier to use."
"Implementing their services on the platform requires a lot of technical expertise."
 

Pricing and Cost Advice

"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"MailChimp is affordable."
Information not available
report
Use our free recommendation engine to learn which Cloud Email solutions are best for your needs.
867,341 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Educational Organization
9%
Comms Service Provider
8%
Manufacturing Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
No data available
 

Questions from the Community

What do you like most about MailChimp?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
What is your experience regarding pricing and costs for MailChimp?
I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depend...
What needs improvement with MailChimp?
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time...
Ask a question
Earn 20 points
 

Comparisons

No data available
 

Overview

 

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times
Zillow, Quorum, Zip Recruiter, Financial Times, ClickMechanic, Guardian, Comcast, Career Builder,  Twitter, Kayak, LinkedIn, Paypal, Zynga, The New York Times, Ebates, Hubspot, Oracle, Marketo, Intercom, Iterable, Tobi, Houzz, Cordial Intelligent Messaging
Find out what your peers are saying about MailChimp, Twilio, Amazon Web Services (AWS) and others in Cloud Email. Updated: August 2025.
867,341 professionals have used our research since 2012.