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MailChimp vs Sparkpost comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
Sparkpost
Ranking in Cloud Email
19th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the Cloud Email category, the mindshare of MailChimp is 8.7%, down from 15.3% compared to the previous year. The mindshare of Sparkpost is 2.1%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
MailChimp8.7%
Sparkpost2.1%
Other89.2%
Cloud Email
 

Featured Reviews

Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.
Rastu Singh - PeerSpot reviewer
Technical Consultant - Email Deliverability at Adobe
A consistent solution for transaction emails with a great option to define speed
The option to define the kind of speed we are looking at is valuable. For example, sometimes, we need to slow down for certain customers and do specific configurations, so we don't want to rush it. Or we can email the customer requesting to send it within two hours. So, if they send 2 million or 3 million, we can do it with SparkPost, which is not possible on SendGrid.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There was no email marketing at our company before MailChimp, so this product allowed us to begin email marketing which is less costly and less resource intensive."
"I only use the free version of MailChimp and I find it to be perfect for my needs."
"I can have a really good looking newsletter with minimum effort."
"The ease of use and price point enables us to scale our email initiatives efficiently as we grow."
"I like the ease of configuration and the templated emails."
"With RSS campaigns, nobody has to login every morning to send the daily news email to 19K readers."
"This is a great way for DigiEnable to keep in touch with its clients, users, subscribers, and charities and groups it supports, and it's a vital tool in the online communications strategy for any business, meaning you can build better relationships with your clients, keep in touch more, and you'll build better projects for years to come."
"Their technical support is excellent."
"The option to define the kind of speed we are looking at is valuable."
 

Cons

"It gives me errors every time I try to send a newsletter to more than 400 people at a time."
"I don't have any issues with the service."
"A standalone system for private servers would be ideal."
"The solution could be easier to use."
"Its admin interface, particularly for setting up a new campaign, is not the most intuitive."
"The video embedding doesn’t render until you send a campaign, which makes it hard to see the layout."
"Customer Service: I really haven’t had to use customer service much but it is only by email which is unfortunate."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"Implementing their services on the platform requires a lot of technical expertise."
 

Pricing and Cost Advice

"MailChimp is affordable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
9%
Manufacturing Company
9%
Construction Company
8%
Computer Software Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
No data available
 

Comparisons

 

Overview

 

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times
Zillow, Quorum, Zip Recruiter, Financial Times, ClickMechanic, Guardian, Comcast, Career Builder,  Twitter, Kayak, LinkedIn, Paypal, Zynga, The New York Times, Ebates, Hubspot, Oracle, Marketo, Intercom, Iterable, Tobi, Houzz, Cordial Intelligent Messaging
Find out what your peers are saying about Twilio, Amazon Web Services (AWS), Intuit and others in Cloud Email. Updated: March 2026.
885,444 professionals have used our research since 2012.