Looker Studio vs QlikView vs Tableau Enterprise comparison

Google and Qlik are both solutions in the Reporting category. Google is ranked #9 with an average rating of 7.9, while Qlik is ranked #5 with an average rating of 8.1. Google holds a 3.0% mindshare in RT, compared to Qlik’s 4.0% mindshare. Additionally, 81% of Google users are willing to recommend the solution, compared to 92% of Qlik users who would recommend it.

Looker Studio

Read 14 Looker Studio reviews

2,053 Views
883 Comparison Views

81% willing to recommend

QlikView

Read 162 QlikView reviews

2,903 Views
1,655 Comparison Views

92% willing to recommend

Tableau Enterprise

Read 307 Tableau Enterprise reviews

19,689 Views
8,663 Comparison Views

89% willing to recommend

Looker Studio

QlikView

Tableau Enterprise

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker Studio, QlikView, and Tableau Enterprise based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Oracle and others in Reporting.

To learn more, read our detailed Reporting Report (Updated: July 2025).

Buyer's Guide

Reporting

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of August 2025, in the Reporting category, the mindshare of Looker Studio is 3.0%, up from 2.5% compared to the previous year. The mindshare of QlikView is 4.0%, up from 3.3% compared to the previous year. The mindshare of Tableau Enterprise is 20.7%, down from 23.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

Vijay Subramanyam

Delivery Head at cblsolutions

The ability to perform aggregation before visualization allows for effective data slicing and dicing

Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.

Read full review

Vishal_Goyal

Director Software Engineer at Clarivate

Provides ETL capability allowing the building of a complete data warehouse

I am working on Qlik Sense and previously worked on QlikView for data visualization and reporting purposes It provides a comprehensive data warehouse solution within Qlik Sense, eliminating dependency on external data sources and enhancing data visualization capabilities. QlikView is an…

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Uzair Faruqi

Head Of Analytics at Mjunction Services

Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization

Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"The product's initial setup phase is very simple."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"The ability to integrate with a great variety of data sources."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"The solution is free so that is a good feature."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

More Looker Studio pros

"Our Qlikview applications help us to get a good idea of our Client Base Performance and assist us in the decision making for Seasonal Specials. On the other hand QlikView helps us to get a grasp on our Suppliers and helps us to negotiate pricing with them."

"The user interface and dashboards are very good."

"The most valuable feature of QlikView is the integration with other third-party tools."

"It's incredibly fast and can handle large volumes of data without slowing down our operations."

"The language support is very good."

"It is useful to use a tool like this to have a view of data at a point in time. You can extract and create little data sets that you can store, and then over time, you can have a view for tracking changes. Especially when you work with a relational database or a database that's a production database, the data is dynamic, but if you use QlikView, you can take a snapshot of different datasets. In your own time, you can then get insights and report, build, analyze, and draw whatever you need from the data, which is quite useful."

"If you correctly use the product for your use cases, it provides value for money."

"Its ability to build, very quickly, very complicated models."

More QlikView pros

"Visualization attributes: Marks – Color, Size, Label, etc.. Easily Accessible and Intuitive."

"The solution helps users create dashboards and analyze data without relying on IT or product teams."

"The ability to deploy is the added ability to centralise the Tableau repository for all Tableau Developers."

"The drill-down approach and interactivity in Tableau are highly effective."

"It's a very good, flexible product, and it's easy to learn."

"The stability seems to be very reliable."

"The initial setup is simple."

"I have found the solution easy to use and the interface is very good."

More Tableau Enterprise pros

Cons

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"Panels are not as easy to use as other data extraction UIs."

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

More Looker Studio cons

"Needs improvement with UI transparency."

"The solution is quite costly."

"This solution would be improved with the inclusion of a feature that would allow us to add a common library of (our) commands used in load scripts and expressions, so with a keyword, we would get a drop down to select the command we are looking for, as opposed to the generic help."

"They could improve the speed."

"Though the initial setup phase is simple, when it comes to the integration with the custom systems, the configuration and the compatibility sometimes take some more time."

"The solution should be mobile-responsive. It should also include drag-and-drop and slice-and-dice features."

"Syntax editor needs some work, it's frustrating to have valid syntax being flagged as incorrect."

"There is a challenge on the frontend when it comes to browsing data through QlikView, as it isn't entirely compatible with other platforms we use."

More QlikView cons

"We would like a report model, because currently there is no schema that we can create in the tool."

"I would like to be able to set the parameters in a more specific manner."

"Bursting email is needed to deliver the reports to many people in their inboxes and this functionality is not provided by Tableau."

"The solution’s pricing could be improved."

"When we put more information on a single screen, it gets compressed and superimposed in many places while scrolling."

"There could be improvements on the mobile application, it is lacking features."

"When I've done presentations in the past, I've had issues with uploading the cartography."

"The solution could improve the scalability, it is difficult to make changes."

More Tableau Enterprise cons

Pricing and Cost Advice

"The tool is free."

"The solution is free but the Google Looker is expensive."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The cost is quite affordable based on feature analysis."

"The product is available for free."

"Its licensing costs are moderate, but it can get expensive due to the numerous add-ons available like those for printing."

"It's reasonably priced and falls on the more affordable side."

"I rate the product's pricing a three out of ten."

"I rate QlikView's pricing a five out of ten."

"It is not very expensive. I think it it is on par with other similar products on the market."

"The pricing is too high compared to the other solutions on the market."

"My firm got the product at a cheap price, but in general, I believe that the product is a bit costly."

"Qlik is fairly high in terms of pricing."

More QlikView pricing and cost advice

"Tableau has core-based and user-based licensing, and it is tied to scalability. The core-based licensing is about you buying a certain number of cores, and there is no restriction on the number of users who can use Tableau. The restriction is only on the number of cores. In user-based subscription licensing, there is a restriction on the number of users. Big companies and government organizations with a lot of users typically go for core-based licensing. User-based subscription licensing is a more common model. It has user roles such as creator, explorer, and viewer. A creator is someone who does the groundwork or development work. An explorer is someone who is into middle management but is not technically savvy, such as a category head. A viewer is like a typical decision-maker in senior management. For each role, Tableau is priced differently. The viewer role has the minimum price, and the creator role has the highest price. This pricing is available on their website. Everybody can see it."

"This solution is a bit expensive. The pricing options have become more difficult over the years. I think they are bordering on pricing themselves out of the market. They need different pricing options for various-sized businesses. Where my organization is a large organization, we are happy to pay a higher price because we can leverage the products very extensively. For smaller enterprises, different pricing options would be good."

"Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive."

"Tableau is an expensive solution, though it comes with its advantages."

"The license is very expensive."

"Tableau is an expensive solution compared to Power BI."

"At $70 per month, I think the price is a bit scary. I have a small consulting firm in Ghana, working in about 15 different African countries, and when it comes to our part of the world, $70 a month is a lot of money for software."

"In general, if someone is new and wants to learn Tableau, it's around $70 per month."

More Tableau Enterprise pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head at NVidia

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

10%

University

Financial Services Firm

12%

Computer Software Company

10%

Manufacturing Company

University

Financial Services Firm

16%

Manufacturing Company

10%

Computer Software Company

10%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...

See all answers

What needs improvement with Google Data Studio?

From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization opti...

See all answers

What is your primary use case for Google Data Studio?

We use Looker and Looker Studio, as Looker licenses Looker Studio for data presentation and reporting. With GCP, we u...

See all answers

What do you like most about QlikView?

If you correctly use the product for your use cases, it provides value for money.

See all answers

What is your experience regarding pricing and costs for QlikView?

The license cost per user or per year for QlikView is about 500 Euros annually, and since we are South African-based,...

See all answers

What needs improvement with QlikView?

In QlikView, I believe the improvement that should be made is to bring the costs down, as you'll have to be competiti...

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....

See all answers

Comparisons

Amazon QuickSight vs Looker Studio

Compared 43% of the time

Microsoft Power BI vs Looker Studio

Compared 16% of the time

IBM Cognos vs Looker Studio

Compared 4% of the time

Databricks vs Looker Studio

Compared 4% of the time

Plotly Dash Enterprise vs Looker Studio

Compared 2% of the time

More Looker Studio Competitors

Microsoft Power BI vs QlikView

Compared 13% of the time

Amazon QuickSight vs QlikView

Compared 10% of the time

MicroStrategy vs QlikView

Compared 6% of the time

IBM Cognos vs QlikView

Compared 6% of the time

Oracle OBIEE vs QlikView

Compared 4% of the time

More QlikView Competitors

Microsoft Power BI vs Tableau Enterprise

Compared 18% of the time

Domo vs Tableau Enterprise

Compared 9% of the time

Amazon QuickSight vs Tableau Enterprise

Compared 6% of the time

Databricks vs Tableau Enterprise

Compared 5% of the time

Julius AI vs Tableau Enterprise

Compared 3% of the time

More Tableau Enterprise Competitors

Product Reports

Buyer's Guide

Looker Studio

August 2025

Download Looker Studio product report

Buyer's Guide

QlikView

August 2025

Download QlikView product report

Buyer's Guide

Tableau Enterprise

July 2025

Download Tableau Enterprise product report

Also Known As

Data Studio

No data available

Tableau Desktop, Tableau Server, Tableau Online

Overview

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

QlikView is a Business Intelligence tool that allows you to keep tabs on all of your business-related information in a clean, clear, and easy to access database that is intuitive to build and simple to navigate. It is ideal for business owners who wish to improve overall output by creating the most productive system possible.

Qlik

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?

Interactive Visualizations: Enables users to create engaging reports.
Drag-and-Drop Functionality: Simplifies data analysis processes.
Data Integration: Offers seamless connectivity with multiple sources.
Real-Time Collaboration: Supports synchronous data sharing.
Advanced Analytics: Provides predictive analytics and geospatial analysis.

What benefits and ROI should users look for?

Informed Decision-Making: Facilitates data-driven insights.
Efficiency in Reporting: Streamlines dashboard and reporting tasks.
Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Sample Customers

Genesys, Shueisha

Canon, Gatorade, Amcor, Panasonic, Fila, Cambridge University Hospitals, Global Retail Bank, North Yorkshire Police department, Lanoo Group Publishers, and AonGroep Nederland.

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Find out what your peers are saying about Microsoft, Salesforce, Oracle and others in Reporting. Updated: July 2025.

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