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Looker Studio vs Oracle Analytics Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
Reporting (10th)
Oracle Analytics Cloud
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
27
Ranking in other categories
BI (Business Intelligence) Tools (10th), Data Visualization (8th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker Studio is designed for Reporting and holds a mindshare of 2.6%, up 2.3% compared to last year.
Oracle Analytics Cloud, on the other hand, focuses on BI (Business Intelligence) Tools, holds 1.7% mindshare, down 2.3% since last year.
Reporting Market Share Distribution
ProductMarket Share (%)
Looker Studio2.6%
Microsoft Power BI23.3%
Tableau Enterprise20.1%
Other54.0%
Reporting
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Oracle Analytics Cloud1.7%
Microsoft Power BI12.7%
Tableau Enterprise9.2%
Other76.4%
BI (Business Intelligence) Tools
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
Vaclav-Biba - PeerSpot reviewer
Enhanced analytics through metadata-driven reporting with enterprise-level visualizations enables competitive advantage
In my opinion, what can be better in Oracle Analytics Cloud these days is primarily about pricing. I am from the Czech Republic, which is our main market. The situation here in the Czech Republic is that Power BI rules the world. There are two main reasons for this. First, speaking about the Czech Republic specifically, and second, the Power BI pricing model appears cheaper compared to Oracle Analytics Cloud. The pricing model in Microsoft is more straightforward. With Oracle, you have the data visualization and enterprise lines, and to put it simply, both appear as more expensive options for customers trying to get oriented in the segment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"The ability to integrate with a great variety of data sources."
"The product's initial setup phase is very simple."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"I would rate this solution eight or nine out of ten."
"The solution is free so that is a good feature."
"A valuable feature is the speed of the solution."
"The advanced calculations by the tool are highly effective"
"The technical support is excellent, and they respond quickly."
"I've discovered that the new layout of this product makes Docker sharing, machine learning support, and data backups more efficient. Unlike the older method of linking physical, pre-logical, and presentation layers separately, the new interface simplifies this process. Additionally, the integration of databases and machine learning is seamless, with the new visualization approach being particularly beautiful and highly beneficial."
"The scalability is acknowledged as pretty good, although my evaluation is limited because I used the tool for a short period."
"Data preparation is fantastic and fast. We were able to use multiple data sources and prepare the data quickly."
"Analytics Cloud allows you to merge various data types and structure data from multiple sources."
"The AI/ML enablement is useful, as many reporting tools do not offer machine learning models as of now, without writing customized code."
 

Cons

"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"Panels are not as easy to use as other data extraction UIs."
"Looker Studio did not fit our needs for scalability."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"When we have, for example, a table with low performance, we have several issues with drawing some graphics in the Oracle cloud."
"Analytics Cloud allows you to merge various data types and structure data from multiple sources."
"The implementation of generative AI and machine learning should improve"
"The pricing model in Microsoft is more straightforward. With Oracle, you have the data visualization and enterprise lines, and to put it simply, both appear as more expensive options for customers trying to get oriented in the segment."
"It should simplify data connectivity and modeling, making data extraction more streamlined and adaptable for diverse use cases."
"They could improve the ease of developing the dashboard and interacting with it."
"Its machine learning and visualization capabilities can be improved. There should be more visualization options."
"The migration of older dash tools from the classic interface of Oracle BI prior to OAS launch to the newer Data Visualization and Oracle Analytics Cloud interfaces, including dashboards and metadata, is currently a cumbersome process. Improvements in this area would be highly beneficial. Additionally, the administration of the cloud, particularly the startup of services and linking of the WebLogic server and integrated components, takes longer than desired. In today's enterprise landscape, waiting forty minutes for the server to be operational is quite lengthy; ideally, this process should take a maximum of four minutes. It would be excellent to incorporate metadata management as an integral part of the Oracle Analytics Cloud. When dealing with integrated data from various sources, tracking data lineage and the entire data life cycle, from sources to report development and the mapping of reports to specific dashboards, should be seamlessly managed within the Oracle Analytics Cloud. This would eliminate the need for additional tools. Drawing a comparison, tools like Tableau have a feature enabling metadata management, making it easier to trace the complete data lineage of reports. Managing over seven hundred and thirty-six business dashboards, the metadata management capability within Tableau simplified the process of understanding how reports were developed, including details like associated tables, users, linked views, materialized views, data segmentations, ETL jobs, and the data warehouse stages. Enhancing metadata tracking within the Oracle Analytics Cloud layout would facilitate easy and practical management of the complete data life cycle, encompassing user accessibility and report permissions."
 

Pricing and Cost Advice

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The solution is free but the Google Looker is expensive."
"The tool is free."
"The cost is quite affordable based on feature analysis."
"The product is available for free."
"It is an expensive platform."
"I rate the product's pricing a nine on a scale of one to ten, where one is cheap, and ten is expensive."
"I don't know the exact cost, but its pricing was good. Its pricing was competitive. I would rate it a three out of five in terms of pricing."
"The product’s pricing is expensive. However, feature-wise, it fits the requirements of enterprise customers."
"A highly cost-effective solution"
"The tool's pricing is not unreasonable or non-competitive."
"I would rate it a five out of five in terms of the value received for the price charge."
"Bottom line, the cost is really, really cheap compared to other solutions. Oracle has made a huge effort on the pricing."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
10%
University
7%
Government
12%
Computer Software Company
10%
Manufacturing Company
9%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise7
Large Enterprise11
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
Which Oracle product is better - OBIEE or Analytics Cloud?
Oracle OBIEE is designed to be relatively easy to set up and has a helpful customer support staff at the ready to assist customers. These are two attributes that make this system quite valuable. OB...
What do you like most about Oracle Analytics Cloud?
The ability to quickly search for and access relevant data is crucial.
What is your experience regarding pricing and costs for Oracle Analytics Cloud?
The pricing of Oracle Analytics Cloud is quite expensive, fitting for a premium tool. However, the cost raises expectations for partner support that are not met, especially for smaller companies wh...
 

Also Known As

Data Studio
Oracle Analytics Cloud Service, OAC, Oracle Data Visualization, Oracle Data Visualization Cloud Service, ODV
 

Overview

 

Sample Customers

Genesys, Shueisha
Sejong Hospital
Find out what your peers are saying about Looker Studio vs. Oracle Analytics Cloud and other solutions. Updated: March 2020.
872,846 professionals have used our research since 2012.