Liferay Digital Experience Platform vs MoEngage comparison

Liferay Digital Experience ...

Read 23 MoEngage reviews

1,551 Views
589 Comparison Views

96% willing to recommend

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Mar 15, 2026

Liferay Digital Experience Platform and MoEngage compete in providing digital experience solutions. Liferay stands out for its advanced customization, while MoEngage is preferred for its strong analytics capabilities, making it attractive for businesses focused on engagement and user insights.

Features: Liferay Digital Experience Platform provides robust content management, seamless integration capabilities, and customizable templates. Its workflow features allow for building complex, customized digital experiences. MoEngage prioritizes customer engagement and analytics with its automation tools for personalized campaign delivery. It provides targeted customer insights and engagement metrics.

Ease of Deployment and Customer Service: Liferay offers a flexible deployment model suitable for diverse IT environments, albeit requiring technical expertise for setup. Its dedicated customer support offers comprehensive assistance. MoEngage simplifies deployment with intuitive interfaces enhancing quick integration. Its customer service is notable for prompt support, aiding rapid issue resolution and user onboarding.

Pricing and ROI: Liferay presents a higher initial setup cost, offering long-term ROI through its customization and integration options. MoEngage may have a higher initial expense but quickly provides value by enhancing customer engagement and conversions with its analytics tools. For businesses prioritizing immediate actionable insights, MoEngage's pricing can be justified by its impact on ROI.

To learn more, read our detailed Liferay Digital Experience Platform vs. MoEngage Report (Updated: June 2026).

Liferay Digital Experience Platform vs. MoEngage

June 2026

Download the complete report

Helped 909,725 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Liferay Digital Experience ...

Ranking in AI Customer Experience Personalization

22nd

Average Rating

8.0

Number of Reviews

Ranking in other categories

Web Content Management (6th), Corporate Portals (Enterprise Information Portals) (4th), Digital Experience Platforms (DXP) (3rd)

MoEngage

Ranking in AI Customer Experience Personalization

6th

Average Rating

8.2

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

Marketing Automation (3rd), AI Sales & Marketing (4th)

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Liferay Digital Experience Platform is 0.9%, up from 0.2% compared to the previous year. The mindshare of MoEngage is 0.8%. It is calculated based on PeerSpot user engagement data.

AI Customer Experience Personalization Mindshare Distribution
Product	Mindshare (%)
MoEngage	0.8%
Liferay Digital Experience Platform	0.9%
Other	98.3%

AI Customer Experience Personalization

Featured Reviews

PratyushRaj

E-Governance Head at Creant Technologies

Optimizing digital presence with customizable design and seamless integration

The main benefits that Liferay Digital Experience Platform brings to the table are numerous. First is rapid application development and many features. Features such as content management and document management make your life easy; workflow management is also present. Workflow can be designed and derived. Form development and everything is very smooth and easy to deliver to the end customer, and you can find many features in one box. You have blogs, wikis, and everything with out-of-box functionality. My experience with actionable insights is positive; they help in refining content strategies. The content creation is helpful. For external content creation, I use headless CMS APIs for Liferay Digital Experience Platform, and headless APIs for content creation are also available. My thoughts on the integration capabilities are that integration is seamless. You have headless APIs where you can integrate seamlessly with any other application such as LDAP or SSO, or you can also integrate with different external systems. You have an SAP connector; everything is available. Liferay Digital Experience Platform's open source flexibility has helped in customizing functionalities for the specific needs of my customers as it is a highly flexible application that can be optimized. My advice for other organizations considering Liferay Digital Experience Platform is that if it's available, we need to improve on the performance, which is currently what we are seeing. Otherwise, earlier Service Builder was acceptable. On a scale of 1-10, I rate Liferay Digital Experience Platform a 9.

Read full review

Vyas Shubham

Senior Quality Analyst at a consultancy with 51-200 employees

Targeted lifecycle journeys have boosted engagement and have improved retention continuously

There is definitely room for improvement in MoEngage. A few challenges and pain points I have experienced include the learning curve for advanced features. Although the basic interface is user-friendly, some advanced capabilities such as complex segmentations, journey logic, and event configuration can present a steeper learning curve. Our new users require training to fully utilize the platform, and debugging complex journeys is not always intuitive. Improvement in guided workflows or more interactive onboarding would help us make better use of MoEngage. While the platform provides solid analytics, there are limitations regarding deep customization and advanced reporting, with limited flexibility in creating highly custom reports. We have noted that exporting and combining data for deeper analysis sometimes requires external tools, so enhancing analytics capabilities or offering more customizable dashboards would significantly add value to the platform. Additionally, we have observed minor delays in real-time data syncing when managing large user volumes, and event-based triggers may occasionally face delays. While these are not major issues, improving real-time responsiveness would strengthen time-sensitive campaigns on our platform. One improvement would be UI/UX enhancements in campaign management because, while the UI is generally clean, managing multiple campaigns and journeys at scale can feel slightly cluttered. Navigating between campaigns and flows can be optimized, and better visualization for complex journeys would help us significantly. A more streamlined interface for large-scale operations would enhance usability. I believe one area for further development could be more advanced AI-driven automation. For example, smarter recommendations for campaign timing, audience selection, or next best actions would be beneficial. While the current predictive features are useful, further maturity would make the platform even more proactive and reduce manual optimization efforts.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Flexibility to fit our business requirements under many different scenarios, from simple public web sites to customer or distributor portal solutions and intranets."

"The solution is easy to install."

"Big benefit is in relation to cost; there are a lot of out of box things and on the other side it has got an elastic platform for further improvements."

"Liferay is highly scalable and more complex than Drupal."

"Compared to other platforms the initial setup is not very complex."

"I would recommend Liferay for any company that is looking at deploying an enterprise-wide content management system."

"If your company has an overall future for growth, then Liferay is a good choice as it is an enterprise solution."

"Compared to other big players in portal platforms, Liferay's pricing is very competitive, and remember, the latest version of Liferay is not just a portal framework, but it is a digital experience platform which offers way more."

More Liferay Digital Experience Platform pros

"MoEngage positively impacts my organization as it is one of the core business activities; my marketing team relies heavily on MoEngage to run campaigns and ongoing flows independently."

"MoEngage's scope as an analytics engine is significant, and I am confident that it will provide insights to product managers to improve their products, and I encourage everyone to try it."

"After using MoEngage, we experience significant improvements in metrics, as setting up campaigns that previously took three hours on Customer 360 now only takes forty to forty-five minutes, leading to higher engagement measurable by an increase in open rates from twenty-five to thirty percent to above fifty-two percent."

"MoEngage has been helping us by enabling batch and blast communications to highly targeted and automated customers engaging through behavioral segments and personalized journeys."

"The best features MoEngage offers include the ability to create a funnel for the user flow, track how the flow is dropping, and identify where the flow drops, and we are experiencing good uplifting."

"MoEngage has positively impacted my organization by helping us improve our retention from approximately 40% to 70% and activation from 9% to 33%."

"MoEngage had a measurable impact on user engagement and feature adoption in our organization through better behavioral segmentation, personalized messaging, and automated customer journeys."

"MoEngage has positively impacted my organization by helping me get things done faster and at the same time understand the different scopes present, which has saved me a considerable amount of time in dividing and segmenting users."

More MoEngage pros

Cons

"The current version is good, but one problem is with objects where the load takes much time if the records are increasing."

"Documentation for the newly launched version is not up to the mark."

"Liferay does currently lack a good integrated analytics package, automation, and filtering."

"As for now, Liferay DXP was just released, so there are many issues."

"There are a lot of possibilities for improvement in several areas."

"It could be improved in terms of adding filters to some of the rules. Therefore, you can retain how long a document would need to stay in an archive."

"Setup was not straightforward. The Community Edition was a bit complicated and they should fix the code."

"As it is open source, it has lots of features and it is constantly updating. Therefore, bugs also keep coming."

More Liferay Digital Experience Platform cons

"MoEngage can be improved because although the platform is really user-friendly, it sometimes becomes slow when I click and enter."

"The one thing that needs to be improved is the customer service itself."

"MoEngage can be improved in the sense that while it is aligned to a mobile-first business strategy, bigger organizations with multiple business entities have complex requirements."

"MoEngage's AI capabilities could improve, especially in helping me determine how to target certain user groups effectively rather than sending broad notifications to all users."

"One area where MoEngage could improve is by providing a feature that allows the app to maintain a persistent connection with internal organization servers."

"Customer support can be improved."

"I feel that improvements are needed. I think there should be enhancements such as a more efficient RCS connector to reduce the time spent on manual template additions, especially since I operate in a B2C space with a large campaign volume, and reporting capabilities should allow for a deeper dive into performance data."

"If I had to suggest a few improvements, they would be to simplify advanced journey configurations."

More MoEngage cons

Pricing and Cost Advice

"Licensing costs can be very expensive."

"It is a bit expensive."

"Their pricing model should be modified to include per user options instead of just servers/cores, etc."

"It's an open-source structure. Other costs are for professional services to integrate Liferay to other existing systems."

"The product is neither cheap nor expensive. What Liferay Digital Experience Platform offers at its current price can be considered something that is worth the money."

Information not available

See which vendors are best for you

Use our free recommendation engine to learn which AI Customer Experience Personalization solutions are best for your needs.

See recommendations

909,725 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

18%

Computer Software Company

Construction Company

Comms Service Provider

Outsourcing Company

14%

Manufacturing Company

12%

Construction Company

11%

Financial Services Firm

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	8
Large Enterprise	23

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	7
Large Enterprise	10

Questions from the Community

What is the best feature of Liferay?

A tricky question because it'd depend on what your focus will be on Liferay as a digital experience platform. I mean, if for me the experience management is the best feature, for someone with diff...

Is Liferay suitable for complete beginners?

A non-developer here, and frankly, a little bit of a tech beginner in general. My company branched out into digital experience a bit later than we should have but picking Liferay as a DXP was one o...

What is Liferay’s capacity for backup?

Yes, I think you can trust the cloud feature of Liferay pretty well. It gives you the option to back up your data as well as restore it and that's pretty vital for any digital experience platform....

What needs improvement with MoEngage?

I think MoEngage's AI capabilities comply with all the security norms. Regarding the accuracy and reliability of MoEngage's AI capabilities, I think it takes a lot of time to learn and can be optim...

What is your primary use case for MoEngage?

In my current organization, we are using MoEngage to engage with our customers, improve our funnel metrics, and onboard new users from our unpaid to paid category of business. MoEngage is currently...

What advice do you have for others considering MoEngage?

I would suggest considering the different use cases for MoEngage. It definitely enables use cases that are not practically possible in-house, in terms of hyper-personalization, real-time notificati...

Drupal vs Liferay Digital Experience Platform

Comparisons

Compared 8% of the time

SharePoint vs Liferay Digital Experience Platform

Compared 7% of the time

Adobe Experience Manager vs Liferay Digital Experience Platform

Compared 6% of the time

Atlassian Confluence vs Liferay Digital Experience Platform

Compared 3% of the time

Acquia Cloud vs Liferay Digital Experience Platform

Compared 3% of the time

More Liferay Digital Experience Platform Competitors

Salesforce Marketing Cloud vs MoEngage

Compared 62% of the time

Netcore Customer Engagement Platform vs MoEngage

Compared 38% of the time

More MoEngage Competitors

Product Reports

Liferay Digital Experience Platform

August 2026

Liferay Digital Experience Platform report

Download Liferay Digital Experience Platform product report

Download MoEngage product report

August 2026

Also Known As

Liferay DXP

No data available

Overview

Liferay Digital Experience Platform offers a Java-based architecture with flexibility and user-friendly management systems. It supports extensive customization, multiple site management, and strong security protocols, making it a robust tool for digital experience enhancement.

Liferay Digital Experience Platform is renowned for its integration capabilities and scalability, allowing businesses to manage content and documents effectively. With its role-based permissions and modular design, it supports extensive customization. The platform's collaboration tools and low-code features cater to dynamic digital interactions, while its robust security measures protect organizational data. It addresses needs across sectors like oil, gas, and governance, and supports B2B, B2C, and B2E portals with process management and user authentication features.

What are the key features of Liferay Digital Experience Platform?

Java-Based Architecture: Offers reliability and high performance.
Integration Points: Supports seamless third-party integrations.
User-Friendly CMS: Simplifies content management.
Role-Based Permissions: Allows customized user access.
Collaboration Tools: Includes forums and wikis for team interaction.
Low-Code Capabilities: Facilitates faster development.
Scalability: Adaptable to growing digital needs.
Security Protocols: Ensures strong data protection.

What benefits should users look for in reviews?

Enhanced User Experience: Customization tools ensure personalized interactions.
Improved Collaboration: Tools that promote team communication and productivity.
Cost-Effective Growth: Scalability supports expansion without major resource drain.
Data Security: Comprehensive security features safeguard information.

Liferay is implemented in student and staff self-service portals, employee intranet portals, and national business portals, offering robust industry-specific capabilities. In oil, gas, and manufacturing sectors, it enables efficient data management, while in governance, it supports secure document handling and citizen engagement.

Liferay

MoEngage is an advanced platform offering businesses valuable tools for enhancing customer engagement through personalized interactions across digital channels.

Businesses leverage MoEngage to achieve targeted customer engagement with personalized messaging, ensuring increased customer retention and satisfaction. By providing actionable insights and simplifying complex workflows, MoEngage enables organizations to optimize customer interactions without extensive technological constraints. This platform's capabilities in analyzing user behavior and segmenting audiences allow businesses to take strategic steps towards growth.

What are the standout features of MoEngage?

Push Notifications: Timely delivery of personalized messages to engage audiences effectively.
In-App Messaging: Real-time communication within apps to enhance user engagement.
Customer Journey Mapping: Visualize and optimize entire customer paths for better results.
Cross-Channel Communication: Engage users across web, mobile, and email seamlessly.
Behavioral Analytics: Gain insights into user behavior for informed decision-making.

What benefits should users look for in MoEngage reviews?

Increased Engagement: Users find heightened interaction levels with target audiences.
Simplified Campaign Management: Streamlined processes save time and resources.
Improved Retention Rates: Strengthened user loyalty through targeted efforts.
Better Personalization: Tailored experiences that resonate with the audience.
Higher ROI: Effective strategies contributing to notable business growth.

Many industries integrate MoEngage to tailor customer experiences, especially in e-commerce for promoting seamless shopping journeys and in finance for personalizing communications to enhance trust and retention. In the travel sector, MoEngage facilitates delivering targeted offers and relevant content, driving higher customer satisfaction.

Sample Customers

Adidas, Carrefour, Cisco Systems, Danone, Fujitsu, Lufthansa Flight Training, Siemens, Société Générale and the United Nations

Information Not Available