Customer Data Platform or CDP is a packaged SaaS (software-as-a-service) product that is designed to build a unified customer database for an organization. A CDP enables marketers to understand customer data and derive insights to enrich the customer experience. Lemnisk’s AI-based customer data platform has been instrumental in driving millions of dollars’ worth of incremental leads and conversions for the world’s largest financial institutions.
Integrate seamlessly with external data sources, and stitch customer data together to create a single source of truth. Get a 360° view of your customers, track customer interactions and create hyper-personalized user engagements in real-time. Give your customers the privacy they rightfully need and ensure data confidentiality with role-based access control and real-time alerts.
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