Intercom Customer Communications Platform vs Sage CRM comparison

Intercom and Sage are both solutions in the CRM category. Intercom is ranked #29 with an average rating of 9.0, while Sage is ranked #27 with an average rating of 8.3. Intercom holds a 0.3% mindshare in CRM, compared to Sage’s 0.6% mindshare. Additionally, 100% of Intercom users are willing to recommend the solution, compared to 77% of Sage users who would recommend it.

Intercom Customer Communica...

Read 2 Intercom Customer Communications Platform reviews

136 Views
63 Comparison Views

100% willing to recommend

Sage CRM

Read 8 Sage CRM reviews

339 Views
135 Comparison Views

77% willing to recommend

Intercom Customer Communica...

Sage CRM

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Executive SummaryUpdated on Apr 20, 2025

Sage CRM and Intercom are competing products in the customer communications category. Intercom appears to have the upper hand due to its advanced communication capability, despite Sage CRM's competitive pricing.

Features: Sage CRM includes robust contact management, seamless integration with business applications, and efficient relationship management. Intercom offers live chat, automated messaging, and resourceful support features focused on enhancing real-time communication and engagement.

Ease of Deployment and Customer Service: Sage CRM provides a traditional on-premise setup with extensive support resources, ideal for established IT infrastructures. Intercom uses a cloud-based implementation, facilitating agile deployment and easy access.

Pricing and ROI: Sage CRM is recognized for cost-effective setup, optimizing investment return by minimizing operational costs. Intercom's initial setup might be higher, but its return is boosted by improved customer engagement and sales interactions.

To learn more, read our detailed CRM Report (Updated: June 2025).

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June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Intercom Customer Communica...

Ranking in CRM

29th

Average Rating

9.6

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (12th), Social CRM (6th)

Sage CRM

Ranking in CRM

27th

Average Rating

7.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of June 2025, in the CRM category, the mindshare of Intercom Customer Communications Platform is 0.3%, up from 0.2% compared to the previous year. The mindshare of Sage CRM is 0.6%, down from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Kumar Abhishek Anand

Director at Revivo Technologies

Customer support has improved significantly with seamless chat integration for quick resolutions

The feature we appreciate most about the Intercom Customer Communications Platform is the messenger functionality. We are able to integrate it into our application and provide support to customers directly through our application. The messenger works efficiently, allowing users to have conversations without entering their details repeatedly. There is conversation history available for each customer interaction, and they can access the help section within the chat itself. The Finn AI agent handles conversations both in chat and WhatsApp, which is particularly beneficial. Regarding automation tools, we have enabled the AI agent to answer customer queries instantly, reducing the need for constant staff presence. The AI agent quickly responds to customers and summarizes their issues, informing us when it cannot resolve a problem independently.

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AkinolaOni

Senior Manager Sales Operations at Smile Telecoms Nigeria- Lagos Core via London

A CRM with strong reporting features that we use across several departments at my organization

We used to face downtime, in which some of our other platforms had issues synchronizing with Sage. I don't know whether it's an API or design issue somewhere, but there are these interfacing issues where systems sometimes don't talk to each other. Other than that, I would like Sage to improve their UI.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The live chat is pretty good because you can create a macro, which is a predefined input we can give customers."

"The feature we appreciate most about the Intercom Customer Communications Platform is the messenger functionality, allowing users to have conversations without entering their details repeatedly."

"The most useful aspect of Sage CRM is the capability to keep track of each staff member's communication and bill processing activities. The ability to track both customers and employees is a useful tool."

"The solution's technical support is fast to respond."

"The part I like the most is the reporting."

"It has been helpful for opportunity management and lease management."

"The Sage Accpac solution has definitely been the most valuable because the finance features are excellent."

"The most valuable feature is the case management system, which allows for the customization of workflows and saving solutions."

"We have found the solution to be stable."

"Sage CRM is flexible, customizable, and user-friendly."

Cons

"Sometimes, the solution lags and takes time to update something."

"It would be beneficial if there was a way to train the AI to better understand customer language."

"The scalability of this solution depends on whether you have a team that can configure it for scale."

"I would like Sage to improve their UI."

"From an improvement perspective, the ability to make modifications to the product needs to be more user-friendly."

"The product could be improved by modernizing the charts and analytics. Additionally, the export features and interactivity of the charts need enhancement."

"With regards to monitoring the transaction with alerts, it could be better."

"Sage CRM doesn't have a dashboard for dynamic reporting."

"Its user interface could be better."

"Sage CRM would benefit from improving its interaction with email communication sites and social media platforms in order to gather more leads."

Pricing and Cost Advice

Information not available

"From an African perspective, the solution is relatively expensive."

"Though my company has to have a perpetual license per user, there is a need to make annual payments towards the costs attached to the support my organization receives from Sage CRM's technical team."

"We have a yearly license."

"We pay for eight core modules and 20 user licenses and this costs us $1500 per year."

"The product is expensive."

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

29%

Government

12%

Manufacturing Company

10%

Financial Services Firm

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Intercom Customer Communications Platform?

The live chat is pretty good because you can create a macro, which is a predefined input we can give customers.

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What needs improvement with Intercom Customer Communications Platform?

Sometimes, the solution lags and takes time to update something. If I put a specific tag on an inbound lead, it would take around five minutes for that tag to reflect throughout the solution for al...

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What is your primary use case for Intercom Customer Communications Platform?

We use the solution to capture leads and interact with them. Our company manages all the customer interactions through the solution.

See all answers

What do you like most about Sage CRM?

The solution's technical support is fast to respond.

See all answers

What is your experience regarding pricing and costs for Sage CRM?

The product is expensive.

See all answers

What needs improvement with Sage CRM?

The product could be improved by modernizing the charts and analytics. Additionally, the export features and interactivity of the charts need enhancement.

See all answers

Comparisons

No data available

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Oracle CX Sales vs Sage CRM

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Product Reports

Buyer's Guide

CRM Customer Engagement Centers

June 2025

Intercom Customer Communications Platform report

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Buyer's Guide

CRM

June 2025

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Also Known As

Intercom

No data available

Overview

Intercom Customer Communications Platform enhances interactions by offering robust tools designed to streamline customer engagement and support, effectively catering to modern business communication needs.

Providing a comprehensive approach to customer interaction, Intercom facilitates seamless conversation management through its adaptable suite of messaging, logistical, and analytical features. Frequently utilized for customer support and marketing, its flexibility and user-friendly design encourage efficient communication. While offering valuable insights through analytics, some users note areas for improvement in customizability and pricing models, pointing towards a potential enhancement in fine-tuning its cost-effectiveness and adaptability to diverse business strategies.

What are the standout features of Intercom?

Live Chat: Immediate customer support through real-time messaging.
Automated Bot: Streamlines inquiries by handling routine questions.
Integration Capabilities: Connects seamlessly with third-party tools.
Inbox Management: Organizes conversations for efficient response.

What benefits and ROI should users look for?

Enhanced Customer Satisfaction: Faster resolutions lead to happier clients.
Improved Team Efficiency: Automation reduces manual workload.
Actionable Analytics: Data-driven insights optimize strategies.
Scalable Solutions: Adapts to growing business demands.

Industries such as e-commerce, SaaS, and tech-driven businesses often implement Intercom for its ability to provide personalized customer journeys. Its messaging platform excels in maintaining customer relationships and resolving issues quickly, which is crucial in these fast-paced sectors.

Intercom

SageCRM software automates sales tasks such as creating quotes and orders, forecasting sales, progressing leads, and converting them to opportunities using sales workflows. Using CRM software, your marketing team can identify the sources of leads, opportunities and closed sales. They can also find customer information for upcoming campaigns and send targeted email marketing campaigns. When customers place orders for your products or services after these marketing campaigns, you can track these orders using an ERP or business management solution. It can be fully integrated CRM or Sage Sales, Marketing, Service modules to suit your business needs.

Sage

Sample Customers

Expensift, Moz, Invision, Salesforce, Droplr, Vend, BugHerd, Ghost, Put.io, Codeship

Avis, Fuji Xerox, Formula 1

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