Intercom Customer Communications Platform vs Sage CRM comparison

Intercom and Sage are both solutions in the CRM category. Intercom is ranked #26 with an average rating of 9.5, while Sage is ranked #29 with an average rating of 8.3. Intercom holds a 0.3% mindshare in CRM, compared to Sage’s 0.6% mindshare. Additionally, 100% of Intercom users are willing to recommend the solution, compared to 77% of Sage users who would recommend it.

Intercom Customer Communica...

Read 2 Intercom Customer Communications Platform reviews

306 Views
187 Comparison Views

100% willing to recommend

Sage CRM

Read 8 Sage CRM reviews

361 Views
343 Comparison Views

77% willing to recommend

Intercom Customer Communica...

Sage CRM

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Executive SummaryUpdated on Jul 27, 2025

Sage CRM and Intercom Customer Communications Platform are key players in the CRM and customer communication sector. Intercom is generally regarded as having the upper hand due to its wider array of features even though Sage CRM stands out in terms of cost-effectiveness and support versatility.

Features: Sage CRM provides sales automation, reporting tools, and strong integration capabilities. Intercom is known for its advanced messaging features, automation workflows, and integration with a wide range of third-party applications. Intercom's comprehensive communication features enable superior customer engagement and support options.

Ease of Deployment and Customer Service: Sage CRM employs a traditional deployment model and offers robust customer support, appealing to businesses with in-house IT resources. Intercom uses a cloud-based deployment model, which simplifies setup and offers remote accessibility with efficient customer service. The simple deployment and support provided by Intercom make it attractive for businesses seeking quick implementation without extensive infrastructure requirements.

Pricing and ROI: Sage CRM generally involves lower initial setup costs, offering a budget-friendly option, but its ROI largely relies on extended use and effective integration. Intercom requires a higher initial investment that could lead to faster ROI thanks to its extensive features that enhance customer interactions. The decision often depends on business budget constraints and expectations for long-term value.

To learn more, read our detailed Intercom Customer Communications Platform vs. Sage CRM Report (Updated: July 2025).

Buyer's Guide

Intercom Customer Communications Platform vs. Sage CRM

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Intercom Customer Communica...

Ranking in CRM

26th

Average Rating

9.6

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (9th), Social CRM (6th)

Sage CRM

Ranking in CRM

29th

Average Rating

7.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2025, in the CRM category, the mindshare of Intercom Customer Communications Platform is 0.3%, up from 0.2% compared to the previous year. The mindshare of Sage CRM is 0.6%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Kumar Abhishek Anand

Director at Revivo Technologies

Customer support has improved significantly with seamless chat integration for quick resolutions

The feature we appreciate most about the Intercom Customer Communications Platform is the messenger functionality. We are able to integrate it into our application and provide support to customers directly through our application. The messenger works efficiently, allowing users to have conversations without entering their details repeatedly. There is conversation history available for each customer interaction, and they can access the help section within the chat itself. The Finn AI agent handles conversations both in chat and WhatsApp, which is particularly beneficial. Regarding automation tools, we have enabled the AI agent to answer customer queries instantly, reducing the need for constant staff presence. The AI agent quickly responds to customers and summarizes their issues, informing us when it cannot resolve a problem independently.

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AkinolaOni

Senior Manager Sales Operations at Smile Telecoms Nigeria- Lagos Core via London

A CRM with strong reporting features that we use across several departments at my organization

We used to face downtime, in which some of our other platforms had issues synchronizing with Sage. I don't know whether it's an API or design issue somewhere, but there are these interfacing issues where systems sometimes don't talk to each other. Other than that, I would like Sage to improve their UI.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The feature we appreciate most about the Intercom Customer Communications Platform is the messenger functionality, allowing users to have conversations without entering their details repeatedly."

"The live chat is pretty good because you can create a macro, which is a predefined input we can give customers."

"The most valuable feature is the case management system, which allows for the customization of workflows and saving solutions."

"The solution's technical support is fast to respond."

"The Sage Accpac solution has definitely been the most valuable because the finance features are excellent."

"We have found the solution to be stable."

"The most useful aspect of Sage CRM is the capability to keep track of each staff member's communication and bill processing activities. The ability to track both customers and employees is a useful tool."

"It has been helpful for opportunity management and lease management."

"Sage CRM is flexible, customizable, and user-friendly."

"The part I like the most is the reporting."

Cons

"Sometimes, the solution lags and takes time to update something."

"It would be beneficial if there was a way to train the AI to better understand customer language."

"Sage CRM would benefit from improving its interaction with email communication sites and social media platforms in order to gather more leads."

"The product could be improved by modernizing the charts and analytics. Additionally, the export features and interactivity of the charts need enhancement."

"With regards to monitoring the transaction with alerts, it could be better."

"The scalability of this solution depends on whether you have a team that can configure it for scale."

"Its user interface could be better."

"Sage CRM doesn't have a dashboard for dynamic reporting."

"I would like Sage to improve their UI."

"From an improvement perspective, the ability to make modifications to the product needs to be more user-friendly."

Pricing and Cost Advice

Information not available

"We have a yearly license."

"We pay for eight core modules and 20 user licenses and this costs us $1500 per year."

"Though my company has to have a perpetual license per user, there is a need to make annual payments towards the costs attached to the support my organization receives from Sage CRM's technical team."

"From an African perspective, the solution is relatively expensive."

"The product is expensive."

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

29%

Government

13%

Manufacturing Company

11%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Intercom Customer Communications Platform?

The live chat is pretty good because you can create a macro, which is a predefined input we can give customers.

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What needs improvement with Intercom Customer Communications Platform?

For the Intercom Customer Communications Platform, we are updating our knowledge base to help the AI read more proactively. It would be beneficial if there was a way to train the AI to better under...

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What is your primary use case for Intercom Customer Communications Platform?

When asked about AI tools and AI coding tools, we were using ChatGPT until recently. We switched to GitHub Copilot, which we have integrated into our IDE for software development purposes. Regardin...

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What do you like most about Sage CRM?

The solution's technical support is fast to respond.

See all answers

What is your experience regarding pricing and costs for Sage CRM?

The product is expensive.

See all answers

What needs improvement with Sage CRM?

The product could be improved by modernizing the charts and analytics. Additionally, the export features and interactivity of the charts need enhancement.

See all answers

Comparisons

Salesforce Marketing Cloud vs Intercom Customer Communications Platform

Compared 100% of the time

More Intercom Customer Communications Platform Competitors

Microsoft Dynamics CRM vs Sage CRM

Compared 67% of the time

Oracle CX Sales vs Sage CRM

Compared 33% of the time

More Sage CRM Competitors

Product Reports

Buyer's Guide

CRM Customer Engagement Centers

August 2025

Intercom Customer Communications Platform report

Download Intercom Customer Communications Platform product report

Buyer's Guide

CRM

August 2025

Download Sage CRM product report

Also Known As

Intercom

No data available

Overview

Intercom Customer Communications Platform enhances interactions by offering robust tools designed to streamline customer engagement and support, effectively catering to modern business communication needs.

Providing a comprehensive approach to customer interaction, Intercom facilitates seamless conversation management through its adaptable suite of messaging, logistical, and analytical features. Frequently utilized for customer support and marketing, its flexibility and user-friendly design encourage efficient communication. While offering valuable insights through analytics, some users note areas for improvement in customizability and pricing models, pointing towards a potential enhancement in fine-tuning its cost-effectiveness and adaptability to diverse business strategies.

What are the standout features of Intercom?

Live Chat: Immediate customer support through real-time messaging.
Automated Bot: Streamlines inquiries by handling routine questions.
Integration Capabilities: Connects seamlessly with third-party tools.
Inbox Management: Organizes conversations for efficient response.

What benefits and ROI should users look for?

Enhanced Customer Satisfaction: Faster resolutions lead to happier clients.
Improved Team Efficiency: Automation reduces manual workload.
Actionable Analytics: Data-driven insights optimize strategies.
Scalable Solutions: Adapts to growing business demands.

Industries such as e-commerce, SaaS, and tech-driven businesses often implement Intercom for its ability to provide personalized customer journeys. Its messaging platform excels in maintaining customer relationships and resolving issues quickly, which is crucial in these fast-paced sectors.

Intercom

SageCRM software automates sales tasks such as creating quotes and orders, forecasting sales, progressing leads, and converting them to opportunities using sales workflows. Using CRM software, your marketing team can identify the sources of leads, opportunities and closed sales. They can also find customer information for upcoming campaigns and send targeted email marketing campaigns. When customers place orders for your products or services after these marketing campaigns, you can track these orders using an ERP or business management solution. It can be fully integrated CRM or Sage Sales, Marketing, Service modules to suit your business needs.

Sage

Sample Customers

Expensift, Moz, Invision, Salesforce, Droplr, Vend, BugHerd, Ghost, Put.io, Codeship

Avis, Fuji Xerox, Formula 1

Buyer's Guide

Intercom Customer Communications Platform vs. Sage CRM

July 2025

Free Report: Intercom Customer Communications Platform vs. Sage CRM

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