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Informatica Intelligent Data Management Cloud (IDMC) vs Oracle Customer Hub comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Oracle Customer Hub
Average Rating
6.0
Number of Reviews
2
Ranking in other categories
Customer Data Integration (1st)
 

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Informatica Intelligent Data Management Cloud (IDMC) is designed for Data Management Platforms (DMP) and holds a mindshare of 14.1%, down 16.1% compared to last year.
Oracle Customer Hub, on the other hand, focuses on Customer Data Integration, holds 47.8% mindshare.
Data Management Platforms (DMP) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)14.1%
Palantir Foundry25.2%
Cloudera Data Platform6.2%
Other54.5%
Data Management Platforms (DMP)
Customer Data Integration Market Share Distribution
ProductMarket Share (%)
Oracle Customer Hub47.8%
Equifax Customer Data Integration43.5%
Amperity8.7%
Customer Data Integration
 

Featured Reviews

SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
it_user1174539 - PeerSpot reviewer
Its functionality and performance are adequate but it provides a single source of truth for customer data
We use it as the Master Data Management platform for a large bank in Australia which has many separate customer data repositories The intent of this platform is to provide a single source of truth for customer data. To some extent, this has been achieved. Any customer MDM project tends to be…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Axon does one interesting thing that I don't think other tools do as well. It lets you rate data and incorporates Informatica's data quality feature into it. There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie."
"The solution is straightforward."
"The dictionary, the search, and the ratings are without a doubt the most beneficial components of this solution."
"The product is stable."
"The solution has multiple valuable features for metadata collection"
"A great product enrichment tool."
"MDM doesn't require a separate IDQ."
"Informatica MDM has a defined data model we can customize with user and developer options."
"It provides a single source of truth for customer data."
 

Cons

"It would be helpful if there was a GenAI feature integrated into the system, especially regarding the data quality."
"The on-prem solution is harder to learn than the cloud-based versions."
"There's no direct way to connect to Amazon APIs from Informatica Cloud."
"We haven't had many technical issues. We don't use all of the components of the tool that are more complex and error-prone."
"They have to improve their relationship discovery tool. They say that they have AI inside, but this AI did not automatically find relationships or suggested relationships between entities."
"In terms of cost effectiveness, Informatica Intelligent Data Management Cloud (IDMC) is more than 20% costly compared to the industry."
"When it comes to UI look and feel and user experience, Informatica is not as good as other solutions."
"It is complicated to establish the lineage in EDC using PowerCenter mappings."
"OCH has adequate functionality and performance to serve a group customer master."
 

Pricing and Cost Advice

"Pricing is determined by the number of licensed users as well as the number of Core CPUs."
"The price is comparable."
"I have no idea what the price actually is. It is probably not going to be the cheapest, but it is a pretty stable and robust platform from the backend standpoint."
"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."
"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."
"I rate the product's pricing a five on a scale of one to ten, where one is cheap and ten is expensive."
"Its pricing model can be improved."
"Informatica Axon is expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
CDH Customer Hub, Siebel Universal Customer Master, Siebel UCM
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Industrial Bank of Korea, Elsevier B.V., Posco, The Church Pension Group (CPG), Pella Corporation, Agilent, Zebra Technologies, Donaldson Company Inc.
Find out what your peers are saying about Palantir, Informatica, Cohesity and others in Data Management Platforms (DMP). Updated: September 2025.
872,706 professionals have used our research since 2012.