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Informatica Intelligent Data Management Cloud (IDMC) vs Oracle Customer Hub comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
186
Ranking in other categories
Data Integration (4th), Data Quality (1st), Business Process Management (BPM) (11th), Business-to-Business Middleware (6th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Oracle Customer Hub
Average Rating
6.0
Number of Reviews
2
Ranking in other categories
Customer Data Integration (1st)
 

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Informatica Intelligent Data Management Cloud (IDMC) is designed for Data Management Platforms (DMP) and holds a mindshare of 14.1%, up 13.3% compared to last year.
Oracle Customer Hub, on the other hand, focuses on Customer Data Integration, holds 47.7% mindshare, down 50.0% since last year.
Data Management Platforms (DMP) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)14.1%
Palantir Foundry25.9%
Adobe Audience Manager6.2%
Other53.8%
Data Management Platforms (DMP)
Customer Data Integration Market Share Distribution
ProductMarket Share (%)
Oracle Customer Hub47.7%
Equifax Customer Data Integration45.5%
Amperity6.8%
Customer Data Integration
 

Featured Reviews

SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
AM
Its functionality and performance are adequate but it provides a single source of truth for customer data
We use it as the Master Data Management platform for a large bank in Australia which has many separate customer data repositories The intent of this platform is to provide a single source of truth for customer data. To some extent, this has been achieved. Any customer MDM project tends to be…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution's most valuable features are its data quality, match-merge engine, and CLAIRE AI engine, which helps with AI automation."
"We have a lot of integrations, and it's very easy to create integrations. They have a lot of connectors."
"I give the stability a ten out of ten."
"It has all the advantages of the Cloud in that you can use it without worrying about infrastructure, upkeep, or upgrades."
"The capability of the tool to scan and capture the metadata from a variety of sources is one of the capabilities that I find most useful. The central repository into which it is going to put that captured metadata is the best."
"The solution scales well."
"The Mapping Designer allows for declarative ETL development (visual scripting) that leverages a wide array of different transformations."
"The solution's scalability is high."
"It provides a single source of truth for customer data."
 

Cons

"Informatica's support understands the solution, but they lack the experience we need for our use case. That was one thing that we prioritized when we started searching for this kind of solution."
"Currently, there are limitations in processing and the interface."
"The only thing that I can imagine that might be improved is how the available transactions verify addresses used. These transactions have a valid end date and must be used within the agreed timeframe."
"It can be improved in terms of performance and execution. I'm expecting better performance. It currently has some restrictions in terms of execution. For example, if we want to run it in the command mode and execute it, there are some restrictions, and we are facing some issues with a huge volume of data. These restrictions are not there in Informatica PowerCenter because we are able to execute a huge volume of data, and there are more ways to execute it."
"The solution still is a bit manual in its functionality. We want t to be more automation-driven."
"Informatica MDM can improve the data catalog and data marketplace."
"Metadata querying is right now not there in Informatica Cloud Data Integration."
"Their UI needs improvement. Their scorecards and reporting also need improvement. Their data quality reporting, especially their dashboards and scorecards, is lackluster at best. Its reporting capabilities are limited. If you want to do anything beyond its limited reporting capabilities, then you're going to have to use an external reporting tool such as Power BI or something like that."
"OCH has adequate functionality and performance to serve a group customer master."
 

Pricing and Cost Advice

"It's offers value for money. They're more competitive with respect to pricing and offerings."
"Cost-wise, I think it is on the higher side, and that is why we are looking for some better options. Licensing costs are huge compared to other players in the market and for my company."
"Its pricing model can be improved."
"We got a 50% discount."
"I rate the licensing cost of Informatica MDM a five out of ten."
"Informatica MDM's price could be lower."
"Licensing is difficult to understand, but the team is always available to explain anything. They are very helpful."
"The product has a high price point."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
10%
Manufacturing Company
10%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
CDH Customer Hub, Siebel Universal Customer Master, Siebel UCM
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Industrial Bank of Korea, Elsevier B.V., Posco, The Church Pension Group (CPG), Pella Corporation, Agilent, Zebra Technologies, Donaldson Company Inc.
Find out what your peers are saying about Palantir, Informatica, Cohesity and others in Data Management Platforms (DMP). Updated: August 2025.
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