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Informatica Intelligent Data Management Cloud (IDMC) vs Profisee vs Reltio Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of October 2025, in the Cloud Master Data Management (MDM) category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 24.7%, down from 34.0% compared to the previous year. The mindshare of Profisee is 8.1%, down from 10.1% compared to the previous year. The mindshare of Reltio Cloud is 16.9%, up from 15.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Master Data Management (MDM) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)24.7%
Reltio Cloud16.9%
Profisee8.1%
Other50.300000000000004%
Cloud Master Data Management (MDM)
 

Featured Reviews

SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
reviewer2584719 - PeerSpot reviewer
Unlocks efficient data mastering with custom interfaces and upcoming integrations
We use Profisee for mastering data between multiple systems like ERP and CRM within our company The product helps us by allowing us to bring data in from any system that we need, master it, and deliver clean records for data and analytics. Profisee's ability to master data using the Goldstein…
Samudra Som - PeerSpot reviewer
Provides master data management and has a good UI and support
I was working with Reltio Cloud on a project for a car retail company. This company needed to create a master data repository, a "golden copy," that would consolidate all customer and vehicle information from their various sources. The company had a front-end application in its stores where customers could provide their details and a web page where customers could schedule test drives. All these customer details were captured through different applications and fed into Reltio via real-time and batch processes. My role involved verifying that the ETL processes were working correctly and that the data was being loaded into Reltio properly. I ensured that the MDM was accurate by checking the match and merge rules and that the golden copy of the customer data was correctly created based on these rules. To perform these validations, I used the Reltio UI to log in, sample the golden copies of customer profiles, and confirm that the profiles included all relevant source details and attribute values. I also checked that the attribute values adhered to the survivorship rules established in Reltio.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has a more UI-based tool, and the scripting is good."
"The most valuable feature is its ability to extract metadata from various sources- be it an old SaaS application or the latest cloud application."
"The valuable feature is metadata management. If you want to trace sensitive data, you can auto-classify them. You can search for sensitive information through EDC. Using Discovery, you can identify if there is any type of data set."
"The best thing about Informatica Axon is that it integrates with the Electronic Data Capture and the Axon system."
"It is a scalable product."
"Its data cleansing capabilities are very valuable. The match and merge and the audit trail functionalities are very good."
"The match and merge functionality is invaluable for discovering golden master data records."
"Informatica MDM's most valuable feature is the interconnection between multiple Master Data domains."
"The most valuable features for ensuring data accuracy and quality are mappings and creating business rules."
"The process of categorizing data, creating glossaries, and generating metadata is streamlined and less time-consuming."
"Profisee's customer service is very responsive, and they have a comprehensive training academy, Profisee Academy, that helps guide the implementation process."
"We really like the matching and merging features."
"The product is able to utilize the SQL server toolkit and it has tight integration with the SQL server."
"The cloud feature is very beneficial, and the scalability performance feature is excellent."
"The solution saves 30% to 40% of our time."
"It is a scalable product, and the scalability is good. We can configure users."
"Its user interface is different from that of other MDM solutions like Informatica"
"The most valuable feature is real-time synchronization. You can see the events as soon as they are posted within a couple of fraction seconds."
"There are default limitations and considerations. For instance, Reltio can store a maximum of 200 values for a single attribute. If your data exceeds this limit, you can request Reltio support to increase the limit. However, be aware that increasing this limit may impact performance, potentially slowing down data loading times."
"The survivorship feature is great because we can define it, prioritize the sources, and only allow those sources to survive when making the golden record."
"It is very easy to learn. The"
 

Cons

"Informatica's issue is the licensing. Right now, there are a lot of new gen MDMs that are offering a lot in a single licensing model."
"This solution is hard to set up and its interface is not user-friendly. It's also not as stable, and the technical support takes a lot of time to solve simple problems."
"It is more complicated to extract data using the product compared to Visio. The system could display the details on the screen."
"Pre-sales technical support is much better than post-sales technical support."
"The current features are a bit complicated, and we need to write big scripts and test."
"They need more feature flexibility, as it is not fully developed."
"We promote our code changes from a lower to a higher environment, which is highly complex when working with a multi-domain MDM like Informatica. This is the biggest obstacle for Informatica MDM, and I think they should change it because that's very time consuming."
"The only thing that I can imagine that might be improved is how the available transactions verify addresses used. These transactions have a valid end date and must be used within the agreed timeframe."
"Some security complexities might add time to the setup."
"The way training is laid out in their Profisee University, makes it really, really hard to find what you need fast."
"A more convenient approach would involve integrating all the pre-existing elements into Profisee itself."
"Profisee could improve in providing clearer data lineage information."
"When we updated to version 7.1, there were some workflow issues."
"Sometimes, the service goes down for maintenance or when we run a lot of jobs so things get pushed to the queue and results don't get delivered on time."
"AI features should be introduced in Reltio more."
"The deployment is difficult."
"Reltio Cloud could be improved in two specific areas. Firstly, the API capability needs to be enhanced, as when utilizing the REST API and posting a significant amount of data, there are multiple rejections from the MDM side. This can be due to the MDM server not responding or being unable to process the request. Therefore, I suggest that the API capacity should be increased to handle larger amounts of data. Additionally, I have noticed that the response time from the servers can take up to a minute or a few seconds, which can be improved for a faster response time."
"There is some lag in developing new features for specific business requirements. If a new feature is needed, we have to raise a request in the developer portal through the IDEA portal. This process takes time to develop, which can be a drawback when immediate business needs arise."
"The support team is slow to respond when we need assistance with workflow deployments. We must rely on their availability and contact them to receive the required JAR files."
"The download process can be quite slow"
"Initially, the UI was limited in features."
 

Pricing and Cost Advice

"Comparatively, their prices are a little bit too high."
"Informatica MDM is a costly solution because it comes as a bundle. They are also globally positioning themselves and are definitely working on very upgraded technologies. If someone wanted to do it on the cloud, they have a lot of flexibility because they upgrade themselves according to the current needs. It definitely comes with a lot of features and that's the reason why it's costly. The licensing cost should be approximately one million dollars. It's about four to five times that of other vendors."
"Our customers sometimes are able to negotiate a much better price for Informatica Cloud Data Integration based on their relationship with the vendor."
"The price is comparable."
"The platform has a premium cost. I rate the pricing as seven out of ten."
"It's an expensive solution."
"I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive."
"I'm not sure about the most recent pricing trends, but I don't believe it's significantly different from PowerCenter. I believe it is nearly the same."
"We didn't come across any additional licensing fees."
"The pricing is moderate, falling in the middle range—not excessively low nor overly expensive."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
Insurance Company
7%
Financial Services Firm
13%
Manufacturing Company
13%
Healthcare Company
8%
Computer Software Company
8%
Financial Services Firm
14%
Computer Software Company
14%
Manufacturing Company
11%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
No data available
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise2
Large Enterprise8
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transfor...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead r...
What do you like most about Profisee?
The most valuable features for ensuring data accuracy and quality are mappings and creating business rules.
What needs improvement with Profisee?
Profisee is making improvements for the year 2024, including integrating directly with other solutions.
What needs improvement with Reltio Cloud?
We are quite satisfied with the solution. The only issue we face is with the workflow feature. Every time we need to ...
What is your primary use case for Reltio Cloud?
We are currently using Reltio Cloud. We are consultants based in Europe, and we are using it for ourselves and our cl...
What advice do you have for others considering Reltio Cloud?
Our team consists of 35 plus members spread across India, Vietnam, and Portugal in Europe. The solution runs on AWS C...
 

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
No data available
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
NASDAQ, Rockwell Automation, ITT Industries, EY (Ernst & Young), Domino's, L3 Communications, Anheuser Busch, MD Anderson Cancer Center, Ameriprise Financial, GSO Capital Partners
iMiDiA, Slalom, MeritDirect, Cognizant
Find out what your peers are saying about Informatica, Reltio, TIBCO and others in Cloud Master Data Management (MDM). Updated: October 2025.
872,019 professionals have used our research since 2012.