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Alteryx Designer Cloud vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alteryx Designer Cloud
Average Rating
0.0
Number of Reviews
1
Ranking in other categories
Data Preparation Tools (6th)
Informatica Intelligent Dat...
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (13th), Business-to-Business Middleware (4th), API Management (8th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

While both are Database Services solutions, they serve different purposes. Alteryx Designer Cloud is designed for Data Preparation Tools and holds a mindshare of 8.6%, up 7.6% compared to last year.
Informatica Intelligent Data Management Cloud (IDMC), on the other hand, focuses on Data Management Platforms (DMP), holds 15.5% mindshare, up 13.7% since last year.
Data Preparation Tools
Data Management Platforms (DMP)
 

Featured Reviews

reviewer1464411 - PeerSpot reviewer
Robust, great for financial decision making, and very scalable
This product really needs to improve its ease of use. The solution needs to do a better job of promoting and marketing itself. Alteryx is much better at this and as a consequence is more recognizable. Trifacta needs to showcase its technology better. It truly should encompass the A to Z execution of how you execute business process modeling in an intelligent automation form. A future release needs to be something that's easier to handle. I wouldn't say a layman should be able to use the solution as data wrangling is something that somebody has got to really be certified in. I have a friend who's worked at IBM for 30 years, and now he's just getting certified as a data scientist. However, if the solution was designed as something that really could assist a new data scientist or kids coming out of college, something that's easier for them to wrap their heads around, that would be helpful. The interface on Trifacta is way too busy. I used to do UX and it's just awful. It looks a little bit like Excel. I can't stand it. The UI of Alteryx is much, much better.
Raj Sethupathi - PeerSpot reviewer
Offers profiling and address standardization but can be complicated
Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It works well for data scientists and can really help them drill down on the information in order to give management tangible data points for larger business decisions."
"The staging and hierarchical features are the most valuable."
"The tool's most valuable feature is bulk upload. We upload files in CSV or Excel format."
"The ability to aggregate and put together data from around fifty sources into one environment allows us to have a preview of everything in a single place, which is something we did not have previously in our company."
"The most valuable features are the structure masking and platform masking."
"On a scale of 1-10, I rate Informatica Intelligent Data Management Cloud (IDMC) a 10 out of 10."
"MDM doesn't require a separate IDQ."
"Performance and flexibility-wise, they're very user-friendly."
"The mass ingestion functionality and the elasticity of the solution are great."
 

Cons

"This product really needs to improve its ease of use."
"I would like to have the solution in one product and technical support needs to be better."
"The tools required to migrate existing mappings and server rules through cloud data quality are not available."
"The only thing that I can imagine that might be improved is how the available transactions verify addresses used. These transactions have a valid end date and must be used within the agreed timeframe."
"I would like to see more functionality added so that it is a bit closer to how much you can do with Informatica PowerCenter."
"The configurations could be better. It is a bit confusing because we must develop two tools when building a data model in Informatica MDM. Even though Informatica MDM is a single tool, we have our hub console plus the provisioning tool within that. Whatever data model we are building in the hub console, we have to develop it in the provisioning tool again. It is double the work to create a data model. We are also using external calls or the Java custom plans functions. This can be both positive and negative. Since MDM as a client does not support any complex validation, we have to depend on the external call or a Java call. Every time we deployed, the entire solution was impacted if something went wrong."
"It needs to be a little more intuitive but it’s really not bad."
"I would like to see better visuals for business users, such as a dashboard where they can precisely track where problems are."
"IEDC can improve the comparison of lineages."
 

Pricing and Cost Advice

Information not available
"The product is not very pocket-friendly for small and medium-sized businesses, and it is understandable because of the kind of features the tool gives."
"The solution's pricing model is easy, but it is very expensive."
"The price is comparable."
"The price is very high and has become a big concern for our customers who require the solution in order for their business to function smoothly."
"A yearly subscription is paid based on the number of people using the solution. Price-wise, it falls under the medium range since it is neither very costly nor too cheap."
"We are quite happy with the licensing model."
"It's a very expensive solution"
"The licensing price of the product depends on the organization's requirements."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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Also Known As

No data available
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Vodafone, Stanford University, Nike, Ericsson, Samsung, Intel, Google, Thmson Reuters, Honeywell, Dow, Deloitte, Barclays
The Travel Company, Carbonite
Find out what your peers are saying about Alteryx, Bright Data, SAS and others in Data Preparation Tools. Updated: May 2025.
853,868 professionals have used our research since 2012.