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Alteryx Designer Cloud vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alteryx Designer Cloud
Average Rating
0.0
Number of Reviews
1
Ranking in other categories
Data Preparation Tools (6th)
Informatica Intelligent Dat...
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

While both are Database Services solutions, they serve different purposes. Alteryx Designer Cloud is designed for Data Preparation Tools and holds a mindshare of 9.5%, up 7.1% compared to last year.
Informatica Intelligent Data Management Cloud (IDMC), on the other hand, focuses on Data Management Platforms (DMP), holds 15.0% mindshare, up 14.0% since last year.
Data Preparation Tools
Data Management Platforms (DMP)
 

Featured Reviews

reviewer1464411 - PeerSpot reviewer
Robust, great for financial decision making, and very scalable
This product really needs to improve its ease of use. The solution needs to do a better job of promoting and marketing itself. Alteryx is much better at this and as a consequence is more recognizable. Trifacta needs to showcase its technology better. It truly should encompass the A to Z execution of how you execute business process modeling in an intelligent automation form. A future release needs to be something that's easier to handle. I wouldn't say a layman should be able to use the solution as data wrangling is something that somebody has got to really be certified in. I have a friend who's worked at IBM for 30 years, and now he's just getting certified as a data scientist. However, if the solution was designed as something that really could assist a new data scientist or kids coming out of college, something that's easier for them to wrap their heads around, that would be helpful. The interface on Trifacta is way too busy. I used to do UX and it's just awful. It looks a little bit like Excel. I can't stand it. The UI of Alteryx is much, much better.
Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It works well for data scientists and can really help them drill down on the information in order to give management tangible data points for larger business decisions."
"We can scan anything."
"What I like best about Informatica MDM is its structured, table-based approach. Unlike Reltio, where data is only visible through the UI and cloud-based, the solution allows access to normalized tables. This means I can directly query and see data in each table. For instance, I can easily get all customer details from the customer table. However, for more complex queries, like seeing all customer interactions with the organization, some SQL knowledge is needed to join different tables and retrieve the details."
"It is a very stable solution...It is a scalable solution."
"Informatica MDM's most valuable feature is the interconnection between multiple Master Data domains."
"The most valuable features are the structure masking and platform masking."
"The solution allows the complete governance process, starting from the data quality, those definitions, and it can get the data quality in the EDC."
"It is very useful for testing purposes and designing mappings for small projects. If you go for IDQ in the mapping itself, you can see the data. You can then correct it, and test it so easily. It is working fine. It is also stable, scalable, and easy to deploy."
"Offers data lineage feature"
 

Cons

"This product really needs to improve its ease of use."
"The product interface could be improved to be more intuitive."
"Informatica Axon does not provide complete transparency about the level of detailing you need and the logic used in ETL."
"The UI is terrible and not user-friendly."
"Informatica Cloud Data Integration can improve by being more user-friendly. When you're working with the solution a lot of technical knowledge is required. It's not a solution that anyone can use properly, you need knowledge of what's happening at the back end, such as SQL. When you get stuck, you need to look into your logic. For other tools, such as Dell Boomi, anyone can use them."
"The advertising makes promises about data analytics that it does not keep."
"Their UI needs improvement. Their scorecards and reporting also need improvement. Their data quality reporting, especially their dashboards and scorecards, is lackluster at best. Its reporting capabilities are limited. If you want to do anything beyond its limited reporting capabilities, then you're going to have to use an external reporting tool such as Power BI or something like that."
"Once the data is masked, we won't be able to reverse it back to its original value."
"Right now, although they offer some templates, I would want more templates available to be imported."
 

Pricing and Cost Advice

Information not available
"The product has a high price point."
"It's a very expensive solution"
"Informatica Axon is expensive."
"My understanding is that Informatica is quite expensive compare to other tools that are available in the market."
"It's a costly solution"
"It's an expensive solution."
"Cost-wise, I think it is on the higher side, and that is why we are looking for some better options. Licensing costs are huge compared to other players in the market and for my company."
"There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
16%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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Also Known As

No data available
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Vodafone, Stanford University, Nike, Ericsson, Samsung, Intel, Google, Thmson Reuters, Honeywell, Dow, Deloitte, Barclays
The Travel Company, Carbonite
Find out what your peers are saying about Alteryx, Bright Data, SAS and others in Data Preparation Tools. Updated: June 2025.
863,429 professionals have used our research since 2012.