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HubSpot Sales Hub vs SugarCRM Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Sales Hub
Ranking in CRM
11th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
23
Ranking in other categories
AI Sales & Marketing (8th)
SugarCRM Platform
Ranking in CRM
23rd
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (9th), Marketing Automation (11th), Sales Force Automation (6th)
 

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of HubSpot Sales Hub is 0.9%, down from 1.3% compared to the previous year. The mindshare of SugarCRM Platform is 1.1%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot Sales Hub0.9%
SugarCRM Platform1.1%
Other98.0%
CRM
 

Featured Reviews

Mano Senaratne - PeerSpot reviewer
Head of Digital Engineering, Management Consultant at Stax Inc.
Seamless integration boosts workflow through custom connectivity
The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I found the interface to be modern and intuitive. It offers excellent documentation and guidance for effectively managing sales pipelines."
"There is definitely ROI because it helps manage the overall sales pipeline effectively; without it, we wouldn't be able to manage everything properly or strategically plan our sales strategy."
"HubSpot Sales Hub is useful for managing workflows."
"I would say that there are two features that I found valuable. These two features are the solution's clean UI and ease of setup."
"HubSpot Sales Hub had a noticeable impact on the sales cycle length for our customers. Before focusing on the sales process, we implemented various versions, including support and payment management modules. The automation and improvements facilitated by HubSpot Sales Hub were evident, making it a valuable tool for driving positive transformations in our sales processes."
"I like the tool's flexibility. It allows us to customize our sales cycle approach. However, this flexibility can be challenging, as there are many options to consider."
"The solution is very straightforward to utilize."
"The most valuable feature of the solution is the tracking of customer interaction and client introduction."
"By default, it comes with a really good model where you can start working with it without having a lot of developers in your team."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"My advice to others is this is a good solution for importing or exporting any graphics."
"Affordable and commercial open source solution is good for organizations with budget constraints."
"It has sales email campaigns, plus integration with Active Directory."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"This solution's stability is very good, it runs almost without effort, and we don't have any support issues with it."
"Good, basic out-of-the-box solution, however, in my estimation not a long term play as the design flow and user interface make it a true chore to enter data."
 

Cons

"There have been many instances where we later identified certain customers that should have been on our target list yet were not."
"In my experience, the reporting area of the solution is somewhere the solution lacks a bit."
"There is always room for improvement; I expect more integrations with different tools. I also appreciate the mobile app's user-friendliness. However, I think there could be improvements in database cleaning and customization options for information presentation on the screen. Overall, as a final user, I am very happy with HubSpot Sales Hub."
"There have been some challenges related to workflow customization and terminology."
"The solution should have more integration options."
"The tool should add a prospect success feature. Some intelligence should be drawn from our activities and the data we're feeding to recommend the next action. Some AI enablement will help us take the next step for a particular prospect or recommend solutions to help with prospect conversion from an out-of-the-box perspective."
"There is room for improvement in the dashboard. If we can actually connect it to maybe a Power BI or some dynamic reporting tool where we can actually slice and dice, that would be really great."
"I think AI-driven features would be great. For example, if it could make recommendations and suggestions for each user, like when to reply or what to say, that would be a great asset in a CRM. This could help sales reps close deals faster, which is crucial."
"I would appreciate it if SugarCRM could support us in on-premise implementation."
"Putting so many things into SugarCRM became a much-hated task, mainly because of the horrible UI."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"Functionality and features are well suited for small business companies only."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"The UX was such that it limited the use of it."
"I would like to see more integration on a mobile platform in the next release."
"Pipelines, forecasts, and reporting in general, are not that good in the free version."
 

Pricing and Cost Advice

"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."
"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."
"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."
"The solution is very affordable from the perspective of the features."
"We have to pay for licenses. They are not expensive."
"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."
"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."
"The tool's licensing offers value."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Construction Company
15%
Financial Services Firm
13%
Comms Service Provider
11%
University
10%
Financial Services Firm
18%
Construction Company
16%
Engineering Company
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise4
Large Enterprise3
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for HubSpot Sales Hub?
My experience with pricing, setup cost, and licensing was a bit confusing, to be honest; I think HubSpot has gone through a lot of recent change around the packaging and the way that it is sold in ...
What needs improvement with HubSpot Sales Hub?
I look forward to seeing a lot of the innovation in the space regarding Agentic AI and the ability to have AI agents working on your behalf via HubSpot to do some prospecting for and to fill the to...
What is your primary use case for HubSpot Sales Hub?
My main use case for HubSpot Sales Hub is that it syncs very well with the way that we track our business via the HubSpot CRM, and it provides me workflows and solutions to manage my day-to-day act...
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...
What advice do you have for others considering Sugar Enterprise?
To start with, SugarCRM is a very good platform. It's easy to implement and easily customizable. Might be later when you want to scale, then I would recommend Salesforce. Overall, I would rate it a...
 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about HubSpot Sales Hub vs. SugarCRM Platform and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.