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HubSpot Sales Hub vs LeadSquared comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Sales Hub
Ranking in CRM
11th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
20
Ranking in other categories
No ranking in other categories
LeadSquared
Ranking in CRM
32nd
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
4
Ranking in other categories
Marketing Automation (9th)
 

Mindshare comparison

As of June 2025, in the CRM category, the mindshare of HubSpot Sales Hub is 1.1%, up from 0.6% compared to the previous year. The mindshare of LeadSquared is 0.8%, down from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Ashwini Kumar Kamble - PeerSpot reviewer
Manages prospecting and identifies the entire sales lifecycle for a prospect
The solution has improved our workflow by providing a centralized solution. It is a one-stop solution that allows us to analyze the sales pipeline and plan activities for specific customers, giving us insights into our approach to prospects. The key improvements include the ability to cross-sell capabilities and identify conversion influencing factors, which we can use to convert customers. The most valuable features in this solution are the activity tracking for a particular prospect, deal sizing, deal valuation, the entire ecosystem of the deal, and the contact person associated with the deal. The tool is quite user-friendly. When we started using it, it was quite clear how to use it. It is a very user-friendly platform, so adopting it had no significant issues. One valuable feature is that it automatically integrates into HubSpot when you write an email to a prospect and include a specific email ID. This gives clear insights into ongoing communications, eliminating information hiding. This feature helps in understanding the entire historical aspect of a prospect, even if the person originally handling it is unavailable.
Kauhslendra  Singh - PeerSpot reviewer
Has an easy-to-understand user interface
We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I would say that there are two features that I found valuable. These two features are the solution's clean UI and ease of setup."
"I like the tool's flexibility. It allows us to customize our sales cycle approach. However, this flexibility can be challenging, as there are many options to consider."
"The most valuable feature of the solution is the tracking of customer interaction and client introduction."
"HubSpot Sales Hub is useful for managing workflows."
"We use the tool for email automation and responses. It helps with sales nurturing, and we have integrated it with Factors.ai. The biggest pro is its intuitive and easy-to-use interface. I can easily access the information I need. Another strong point is the customer education they provide. There are numerous resources available to help understand how to use it. HubSpot Sales Hub does a great job with automation and structuring sales processes."
"The product helps us to identify coincidences and work to build a model that will allow us to identify opportunities."
"The solution is very straightforward to utilize."
"The tool has improved my sales pipeline management. It allows me to track the progress of each sales cycle and receive alerts when a sales stage is ending, prompting me to take necessary actions. I can easily manage customer interactions, primarily through email, which are automatically associated with the corresponding lead or opportunity. This helps me forecast sales. Additionally, the tool offers other useful tools for marketing and email marketing activities."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"The most valuable feature of LeadSquared is the customization."
"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"The initial setup is very easy."
 

Cons

"It would be good to be able to add AI and make it easier to integrate the tool with our day-to-day processes."
"There have been some challenges related to workflow customization and terminology."
"There have been many instances where we later identified certain customers that should have been on our target list yet were not."
"I think AI-driven features would be great. For example, if it could make recommendations and suggestions for each user, like when to reply or what to say, that would be a great asset in a CRM. This could help sales reps close deals faster, which is crucial."
"One challenge for us is getting our team engaged in HubSpot. Some of them are not familiar with CRMs, so we spend time training them on HubSpot's features."
"HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market."
"It would be good if there were sort of more templated processes offered by the tool since this is an area where the product has shortcomings."
"In my experience, the reporting area of the solution is somewhere the solution lacks a bit."
"The solution's report section is not very capable and could be improved."
"The solution can get quite expensive, especially as you add more users."
"The notifications and workflow management can be improved in LeadSquared."
"The solution’s UI could be more user-friendly."
 

Pricing and Cost Advice

"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."
"The tool's licensing offers value."
"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."
"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."
"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."
"The solution is very affordable from the perspective of the features."
"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."
"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"We have an annual renewable license for LeadSquared."
"The license is paid yearly, and it is about 30 euros per month per user."
"LeadSquared is not as costly as other CRM solutions."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Educational Organization
13%
Retailer
8%
Manufacturing Company
8%
Computer Software Company
20%
Media Company
10%
Financial Services Firm
8%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about HubSpot Sales Hub?
It provides efficient business forecasts.
What needs improvement with HubSpot Sales Hub?
HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market.
What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif
Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Find out what your peers are saying about HubSpot Sales Hub vs. LeadSquared and other solutions. Updated: June 2025.
858,649 professionals have used our research since 2012.