Try our new research platform with insights from 80,000+ expert users

HubSpot Marketing Hub vs Iterable vs WebEngage Omnichannel Engagement comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.4%, down from 10.9% compared to the previous year. The mindshare of Iterable is 1.7%, down from 1.8% compared to the previous year. The mindshare of WebEngage Omnichannel Engagement is 1.5%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
HubSpot Marketing Hub9.4%
Iterable1.7%
WebEngage Omnichannel Engagement1.5%
Other87.4%
Marketing Automation
 

Featured Reviews

Anika Gaur - PeerSpot reviewer
Marketing efficiency with automation and exceptional support
The major reason for switching from Marketo to HubSpot Marketing Hub was the ease of use and customer care service. HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage. The platform provides various automation tools, such as AI chatbots and auto-generated emails, which enhance efficiency in marketing tasks. These features help our company use resources efficiently and achieve ROI.
Use Iterable?
Share your opinion
Use WebEngage Omnichannel Engagement?
Share your opinion
report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
868,288 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
22%
Manufacturing Company
12%
Educational Organization
7%
Outsourcing Company
6%
No data available
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business27
Midsize Enterprise6
Large Enterprise10
No data available
No data available
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...
What needs improvement with HubSpot Marketing Hub?
One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails l...
What is your primary use case for HubSpot Marketing Hub?
My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primari...
Ask a question
Earn 20 points
Ask a question
Earn 20 points
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
BetterDoctor Bisnow Decorist Dot&Bo IMGE Rocksbox Yelp
eBay, lynda.com, SOUQ.COM, SendGrid, Pfizer, Avaya, Mtv, Pluralsight, Flipkart
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: August 2025.
868,288 professionals have used our research since 2012.