HubSpot CRM vs Keap comparison

HubSpot and Keap are both solutions in the CRM category. HubSpot is ranked #6 with an average rating of 8.2, while Keap is ranked #112. HubSpot holds a 1.2% mindshare in CRM, compared to Keap’s 0.3% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 50% of Keap users who would recommend it.

HubSpot CRM

Read 49 HubSpot CRM reviews

2,391 Views
2,271 Comparison Views

98% willing to recommend

Keap

Read 3 Keap reviews

452 Views
443 Comparison Views

50% willing to recommend

HubSpot CRM

Keap

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Executive SummaryUpdated on Dec 19, 2024

Keap and HubSpot CRM compete in the CRM market. HubSpot CRM has the upper hand with its richer set of features, despite Keap's favorable pricing and support.

Features: Keap provides automation, client management, and ease of use, catering to small businesses seeking straightforward solutions. HubSpot CRM offers a wide array of marketing, sales, and service features, supporting businesses aiming for scalability and tool integration. Its advanced analytics and reporting features also stand out.

Ease of Deployment and Customer Service: Keap provides easy deployment and personalized, responsive customer service, simplifying onboarding. HubSpot CRM, with a more flexible and customizable deployment, has extensive tutorials and resources, making it versatile for diverse business needs. Both ensure reliable customer service, with Keap offering a more personalized approach.

Pricing and ROI: Keap's pricing offers lower subscription costs, attracting budget-conscious businesses looking for essential CRM functionality and quick ROI. HubSpot CRM, with higher costs, often justifies the investment by delivering a higher ROI through its extensive features that drive substantial business growth over time.

To learn more, read our detailed HubSpot CRM vs. Keap Report (Updated: March 2026).

Buyer's Guide

HubSpot CRM vs. Keap

March 2026

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Helped 885,311 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Keap

Ranking in CRM

112th

Average Rating

7.0

Reviews Sentiment

7.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of HubSpot CRM is 1.2%, down from 1.9% compared to the previous year. The mindshare of Keap is 0.3%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
HubSpot CRM	1.2%
Keap	0.3%
Other	98.5%

CRM

Featured Reviews

reviewer2396643

Founder at a marketing services firm with 1-10 employees

Has streamlined customer interaction tracking but the pricing structure needs more flexibility

The biggest constraint with HubSpot CRM is their pricing. Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement. Because we are using a free module of HubSpot CRM, we certainly see some value in it. We have been willing to pay HubSpot CRM money in the past. We certainly see an ROI out of that. The constraint is that they require a year-long commitment of minimum number of users. Our number of users is lesser than the commitment that they require. They require minimum five users to be signed into HubSpot CRM. Normally within the organization, there are only two or three people who use it. From that point of view, the seat cost and annual commitment are some of the things where we currently don't see a lot of value in using it.

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it_user370497

Director of Operations at Armada Cloud

The marketing and sales automation aspects of Infusionsoft have proved very useful.

The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working We have a much better understanding of which campaigns are most effective and can adapt…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's fairly simple to use. For configuration, it provides quite a bit of information to the salespeople at the fingertips."

"The most valuable feature of HubSpot CRM is the forms."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"I am working in a small company. We have a sales teams that consist of 10 people. HubSpot CRM is scalable and easy to use."

"The solution is easy to use and easy to implement."

"HubSpot CRM is a stable solution."

"The initial setup process is straightforward."

"The ease of having everything in one place is valuable."

More HubSpot CRM pros

"It can be used for recruiting, e-marketing, and information marketing, and is excellent if you already have a following or database and are looking to systemetize, integrate, and orchestrate communication to your clients."

"We are currently implementing this tool and have high hopes for how it will drive drive lead generation and management."

"The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working."

Cons

"An area to be improved in HubSpot CRM is its customization capabilities."

"HubSpot CRM could improve by reducing the price."

"This solution could be easier to use. You really have to be hands on in the beginning as its an in depth solution. It takes some time to learn how it works before you can start using it."

"Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up."

"They are trying to make it better by adding agent.ai to HubSpot, however, it's in a very early stage."

"When the system fails to load data, the error messages are not user-friendly and can be confusing."

"We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside."

"The biggest constraint with HubSpot CRM is their pricing. Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement."

More HubSpot CRM cons

"Fluent email campaign and shopping experience design. Even for the tech savvy, it takes a very logical mind to storyboard out the scenarios and to program it on the back-end."

"Would love to see the option to create required fields on the contact records."

"The CRM area isn't exactly robust, which isn't a problem for us as we pair Infusionsoft with vTiger to handle our CRM and sales/marketing automation needs."

Pricing and Cost Advice

"The price of HubSpot CRM is expensive."

"We use a paid version of Hubspot and we have an annual license."

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"I do not recall the particulars of the licensing fees."

"The price of the solution could improve because it is expensive."

"The pricing is in a midrange if you line up the marketing tools."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

More HubSpot CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

10%

Performing Arts

Comms Service Provider

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	8

No data available

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...

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Compared 5% of the time

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Compared 5% of the time

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Compared 51% of the time

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Compared 25% of the time

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Compared 24% of the time

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Product Reports

Buyer's Guide

HubSpot CRM

March 2026

Download HubSpot CRM product report

Buyer's Guide

CRM

March 2026

Download Keap product report

Also Known As

No data available

Infusionsoft

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Collect new leads with minimal effort

Collect leads consistently and seamlessly, using Keap’s powerful CRM, lead capture blueprints, landing page templates, and appointment setting.

Stay focused on what you’re good at

Keap’s personalized automations save you from distracting busy work, while still sounding and converting exactly like you.

Messages that your audience actually wants to read

Write emails and texts using Keap’s curated templates, send them to segmented lists in your CRM, and watch the results roll in.

Business stays business, personal stays personal

Keap Business Line gives you access to work calls and texts on your smartphone, while keeping your personal conversations separate.

Expert help as you grow

With Keap’s one-on-one coaching and strategic guidance, 24/7 support, and seamless migration services, you’ll have everything you need to be successful.

Keap

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Titin, Cleancorp Cleaning Service, LeftFoot Coaching Academy, Salon Success Strategies, Roeder Studios, Mint Social, Optibike, Select Photo-Graphics, Mosquito Squad of Greater DC, The Rocket Company, Blue Chip Athletic, Burleson Orthodontics, Presidential Pools, Blue Cow Creative Design & Production, Ptex Group

Buyer's Guide

HubSpot CRM vs. Keap

March 2026

Free Report: HubSpot CRM vs. Keap

Find out what your peers are saying about HubSpot CRM vs. Keap and other solutions. Updated: March 2026.

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