HubSpot CRM vs Keap comparison

HubSpot and Keap are both solutions in the CRM category. HubSpot is ranked #7 with an average rating of 8.0, while Keap is ranked #63. HubSpot holds a 1.3% mindshare in CRM, compared to Keap’s 0.4% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 50% of Keap users who would recommend it.

HubSpot CRM

Read 50 HubSpot CRM reviews

5,403 Views
5,241 Comparison Views

98% willing to recommend

Keap

Read 3 Keap reviews

1,396 Views
1,382 Comparison Views

50% willing to recommend

HubSpot CRM

Keap

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Dec 19, 2024

Keap and HubSpot CRM compete in the CRM market. HubSpot CRM has the upper hand with its richer set of features, despite Keap's favorable pricing and support.

Features: Keap provides automation, client management, and ease of use, catering to small businesses seeking straightforward solutions. HubSpot CRM offers a wide array of marketing, sales, and service features, supporting businesses aiming for scalability and tool integration. Its advanced analytics and reporting features also stand out.

Ease of Deployment and Customer Service: Keap provides easy deployment and personalized, responsive customer service, simplifying onboarding. HubSpot CRM, with a more flexible and customizable deployment, has extensive tutorials and resources, making it versatile for diverse business needs. Both ensure reliable customer service, with Keap offering a more personalized approach.

Pricing and ROI: Keap's pricing offers lower subscription costs, attracting budget-conscious businesses looking for essential CRM functionality and quick ROI. HubSpot CRM, with higher costs, often justifies the investment by delivering a higher ROI through its extensive features that drive substantial business growth over time.

To learn more, read our detailed HubSpot CRM vs. Keap Report (Updated: August 2026).

Buyer's Guide

HubSpot CRM vs. Keap

August 2026

Download the complete report

Helped 909,725 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

7th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Keap

Ranking in CRM

63rd

Average Rating

7.0

Reviews Sentiment

7.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of HubSpot CRM is 1.3%, down from 2.5% compared to the previous year. The mindshare of Keap is 0.4%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
HubSpot CRM	1.3%
Keap	0.4%
Other	98.3%

CRM

Featured Reviews

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

Automation and integrated analytics have transformed how my team manages campaigns and deals

There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.

Read full review

it_user370497

Director of Operations at Armada Cloud

The marketing and sales automation aspects of Infusionsoft have proved very useful.

The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working We have a much better understanding of which campaigns are most effective and can adapt…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of the solution is its free version, where you can store around 10,00,000 records in HubSpot CRM for free if you have a business email ID."

"HubSpot CRM has the most reliable and user-friendly options."

"The interface is good."

"The calling option from any region is beneficial."

"It avoids creating duplicate records by updating Salesforce automatically when changes occur in HubSpot CRM."

"We can track clients through the system, which is a great feature. It supports cross-functional teams."

"The support from HubSpot CRM is excellent; they're proactive, they reach back out to you, they make sure they get on the phone with you and will do anything they can to make sure you are successful."

"The main benefit that HubSpot CRM provides for me is that I can complete a campaign and rather than sending metrics to my sales team manually, I can customize them ad hoc based on the requirement."

More HubSpot CRM pros

"It can be used for recruiting, e-marketing, and information marketing, and is excellent if you already have a following or database and are looking to systemetize, integrate, and orchestrate communication to your clients."

"The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working."

"We are currently implementing this tool and have high hopes for how it will drive drive lead generation and management."

Cons

"All the features of HubSpot CRM are not buddled together, you need to purchase different modules to have a complete solution."

"This solution could be easier to use. You really have to be hands on in the beginning as its an in depth solution. It takes some time to learn how it works before you can start using it."

"Right now, HubSpot CRM fills my needs. The solution is good for marketing, and you can schedule when you want your ads and your emails to be sent out to your clients. You can track your client pipeline, you can see who viewed your messages and who hasn't, etc. I feel that HubSpot CRM is adequate for my need, but if the solution has the functionality of not needing to input your password every single time you log into the platform, then that would make it better. If that could be incorporated into the new version of HubSpot CRM, then the solution would go a long way."

"The response time is slow. It takes time for them to come back with solutions."

"HubSpot CRM could be flexible and customizable."

"HubSpot CRM could improve in integration with other solutions."

"Certain stability issues could be automatically addressed through automation measures that would ensure absolute stability."

"HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best."

More HubSpot CRM cons

"The CRM area isn't exactly robust, which isn't a problem for us as we pair Infusionsoft with vTiger to handle our CRM and sales/marketing automation needs."

"Fluent email campaign and shopping experience design. Even for the tech savvy, it takes a very logical mind to storyboard out the scenarios and to program it on the back-end."

"Would love to see the option to create required fields on the contact records."

Pricing and Cost Advice

"We are using HubSpot CRM’s free version."

"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

"The price of the solution could improve because it is expensive."

"The price of HubSpot CRM is expensive."

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"There is a cost for the solution. However, I am not aware of the price."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

More HubSpot CRM pricing and cost advice

Information not available

See which vendors are best for you

Use our free recommendation engine to learn which CRM solutions are best for your needs.

See recommendations

909,725 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Construction Company

15%

Financial Services Firm

12%

Comms Service Provider

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	9

No data available

Questions from the Community

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

I would describe my main use case as evaluating a couple of tools and CRMs. We found HubSpot CRM very useful in terms of ease of use, automation, setting up the user journey, and database managemen...

See all answers

What advice do you have for others considering HubSpot CRM?

HubSpot CRM is only available on cloud. HubSpot CRM doesn't support on-premises or hybrid deployment. On a scale of 1-10, this solution is rated as 7.

See all answers

Ask a question

Earn 20 points

Comparisons

monday.com vs HubSpot CRM

Compared 8% of the time

Clarify vs HubSpot CRM

Compared 6% of the time

SuiteCRM vs HubSpot CRM

Compared 6% of the time

Lime CRM vs HubSpot CRM

Compared 5% of the time

Zywave Sales Cloud - Agency Management vs HubSpot CRM

Compared 5% of the time

More HubSpot CRM Competitors

Zoho CRM vs Keap

Compared 32% of the time

Sales Creatio vs Keap

Compared 27% of the time

Data Cloud vs Keap

Compared 27% of the time

Freshsales vs Keap

Compared 4% of the time

Infor CloudSuite vs Keap

Compared 4% of the time

More Keap Competitors

Product Reports

Buyer's Guide

HubSpot CRM

August 2026

Download HubSpot CRM product report

Buyer's Guide

CRM

August 2026

Download Keap product report

Also Known As

No data available

Infusionsoft

Overview

HubSpot CRM offers lead tracking, marketing automation, and robust integrations with a user-friendly platform and intuitive workflows, also available in a free version. Its real-time updates and seamless integration with tools like Salesforce, Outlook, and LinkedIn are highly appreciated.

HubSpot CRM provides flexibility in client data centralization, customizable reporting, and advanced sales automation. Its easy onboarding, pre-population of details from URLs, and efficient sequence management enhance user experience. However, improvement in integration capabilities, pricing structure, interface complexity, and technical support are recommended. Users also experience challenges with email automation, data organization, and mobile app functionality. More pre-packaged features could improve efficiency and user-friendly deployment.

What are the key features of HubSpot CRM?

Lead Tracking: Efficiently monitor and nurture potential customers.
Marketing Automation: Automate campaigns and workflows to save time.
Seamless Integrations: Integrate effortlessly with tools like Salesforce, Outlook, and LinkedIn.
Customizable Reporting: Tailor reports to meet specific needs.
Advanced Sales Automation: Streamline the sales process with automation.
Free Version: Access essential CRM features at no cost.

What benefits should you consider in reviews?

Real-Time Updates: Immediate access to the latest customer information.
User-Friendly Interface: An intuitive design for easy navigation.
Centralized Customer Data: Unified platform for all client information.
Scalability: Adaptable to growing business needs.

In industries like marketing, sales, and client management, organizations rely on HubSpot CRM to track opportunities, manage communication, and automate campaigns. They integrate with other tools for smooth operations and analyze customer data to enhance marketing content, monitor website traffic, and track engagement.

HubSpot

Keap is a CRM and marketing automation platform designed for small businesses, integrating a suite of tools to streamline processes and drive growth. From lead management to automated campaigns, Keap offers robust functionalities for improving efficiency.

Keap provides a comprehensive approach for businesses looking to centralize their customer interactions and automate marketing efforts. It enables users to capture leads through customizable forms and landing pages while tracking customer interactions and generating personalized marketing campaigns. The automation feature allows users to manage sales processes and customer journeys seamlessly, reducing manual workload and enhancing data analysis. This enables businesses to maintain personalized communication and efficient marketing strategies.

What are the essential features of Keap?

Contact Management: Organizes and manages customer data efficiently
Email Marketing: Automates email campaigns and personalizes content
Lead Scoring: Identifies and prioritizes potential customers based on engagement
Appointment Scheduling: Simplifies booking with an integrated calendar
E-commerce Tools: Facilitates online sales with shopping cart integration

What benefits and ROI can users expect?

Increased Efficiency: Automation reduces manual tasks, saving time
Improved Lead Conversion: Streamlined processes enhance customer engagement
Scalability: Supports business growth with scalable features
Better Customer Insights: Data analysis improves decision-making
Enhanced Customer Relationships: Personalization boosts customer satisfaction

In industries such as retail, consulting, and healthcare, Keap can be implemented to enhance customer engagement and improve operational workflows. Retail businesses can automate marketing campaigns to drive sales while consulting firms can streamline client communication and scheduling. Healthcare providers benefit from efficient appointment management and secure patient data handling, making Keap a versatile tool across sectors.

Keap

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Titin, Cleancorp Cleaning Service, LeftFoot Coaching Academy, Salon Success Strategies, Roeder Studios, Mint Social, Optibike, Select Photo-Graphics, Mosquito Squad of Greater DC, The Rocket Company, Blue Chip Athletic, Burleson Orthodontics, Presidential Pools, Blue Cow Creative Design & Production, Ptex Group

Buyer's Guide

HubSpot CRM vs. Keap

August 2026

Free Report: HubSpot CRM vs. Keap

Find out what your peers are saying about HubSpot CRM vs. Keap and other solutions. Updated: August 2026.

DOWNLOAD NOW

909,725 professionals have used our research since 2012.

See our HubSpot CRM vs. Keap report.

See our list of best CRM vendors.

We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.