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Gupshup vs Karini.AI comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gupshup
Ranking in AI Customer Support
6th
Average Rating
8.4
Number of Reviews
14
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (8th), AI Sales & Marketing (6th)
Karini.AI
Ranking in AI Customer Support
11th
Average Rating
10.0
Reviews Sentiment
2.5
Number of Reviews
2
Ranking in other categories
Data Quality (12th), AI Procurement & Supply Chain (6th)
 

Mindshare comparison

As of October 2026, in the AI Customer Support category, the mindshare of Gupshup is 0.9%. The mindshare of Karini.AI is 1.0%. It is calculated based on PeerSpot user engagement data.
AI Customer Support Mindshare Distribution
ProductMindshare (%)
Gupshup0.9%
Karini.AI1.0%
Other98.1%
AI Customer Support
 

Featured Reviews

Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.
reviewer2759967 - PeerSpot reviewer
Co-CEO at a tech services company with 51-200 employees
Has accelerated AI experimentation and simplified transition from prototype to production at scale
The Karini team is responsive and continuously innovating. Scaling this responsiveness is critical to meet the rapid development of generative AI technologies. Karini’s Forward-Deployed Engineers provide instant feedback to Karini’s engineers, and the deployment of enhancements or novel developments continues to keep pace with the overall acceptance of our customers. I expect that demand will intensify quickly, and Karini’s capability to provide near-real-time enhancements is critical to our ability to meet that demand.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The amount we invested in Gupshup is actually a benefit for us because the ROI in terms of student admissions was growing each year."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"Karini GenAI allowed us to achieve our goals to solve a customer problem, deliver value, and provide a successful entry point into our GenAI journey."
"The Karini team understands how to operationalize sophisticated GenAI business solutions at enterprise scale, allowing for rapid experimentation that does not require staffing up with data scientists, machine learning specialists, or AI practitioners."
 

Cons

"Sometimes it stays in the pending part and it might not get approval from the Meta side, so that is one thing which needs to be improved."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"Gupshup could be improved by adding more selection of templates."
"Scaling this responsiveness is critical to meet the rapid development of generative AI technologies."
"Karini is still expanding its list of features. As we add new features, additional connections and technologies around AI must be incorporated to ensure we stay current and continue to improve our platform."
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Top Industries

By visitors reading reviews
Manufacturing Company
20%
Construction Company
13%
Comms Service Provider
12%
University
10%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise7
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?
The pricing part was taken care of by the finance team, so we do not have any idea about the pricing part.
What needs improvement with Gupshup?
One thing I feel is that creating a template takes a bit of time for us. After creation, the approval part takes time. Sometimes it stays in the pending part and it might not get approval from the ...
What is your primary use case for Gupshup?
I have been using Gupshup since the beginning of my journey with GITAM for communications. It helped me in sending all WhatsApp bulk messages to all targeted students and parents. The main purpose ...
What is your experience regarding pricing and costs for Karini.AI?
Karini’s pricing was attractive, with an all-in model that allowed us to deploy three environments aligned with our development instances. We subscribed to Karini’s Forward-Deployed Engineer progra...
What needs improvement with Karini.AI?
The Karini team is responsive and continuously innovating. Scaling this responsiveness is critical to meet the rapid development of generative AI technologies. Karini’s Forward-Deployed Engineers p...
What is your primary use case for Karini.AI?
We created a talent intelligence platform called MAIA. MAIA fuses four advanced AI technologies: Reactive AI, Generative AI, Reasoning AI, and Agentic AI to transform how organizations discover, as...
 

Overview

Find out what your peers are saying about Gupshup vs. Karini.AI and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.