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Gupshup vs Karini.AI comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gupshup
Ranking in AI Customer Support
4th
Average Rating
8.6
Number of Reviews
12
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (6th), AI Sales & Marketing (6th)
Karini.AI
Ranking in AI Customer Support
10th
Average Rating
10.0
Reviews Sentiment
2.5
Number of Reviews
2
Ranking in other categories
Data Quality (13th), AI Procurement & Supply Chain (6th)
 

Mindshare comparison

As of July 2026, in the AI Customer Support category, the mindshare of Gupshup is 1.0%. The mindshare of Karini.AI is 1.1%. It is calculated based on PeerSpot user engagement data.
AI Customer Support Mindshare Distribution
ProductMindshare (%)
Gupshup1.0%
Karini.AI1.1%
Other97.9%
AI Customer Support
 

Featured Reviews

Jaspreet k - PeerSpot reviewer
Head of development at Flash
Improving customer engagement has transformed how our AI chatbots drive conversational sales
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everything is very detailed, and I feel it is the best in this segment. I do not have any suggestions for improvement. I do see advancements of AI and ML in the upcoming years as a potential area for Gupshup to focus on further. I am witnessing new LLM and models emerging in the industry daily, so naturally, I think the AI agents could be improved. Beyond that, I do not feel anything else is needed as an improvement.
reviewer2759967 - PeerSpot reviewer
Co-CEO at a tech services company with 51-200 employees
Has accelerated AI experimentation and simplified transition from prototype to production at scale
The Karini team is responsive and continuously innovating. Scaling this responsiveness is critical to meet the rapid development of generative AI technologies. Karini’s Forward-Deployed Engineers provide instant feedback to Karini’s engineers, and the deployment of enhancements or novel developments continues to keep pace with the overall acceptance of our customers. I expect that demand will intensify quickly, and Karini’s capability to provide near-real-time enhancements is critical to our ability to meet that demand.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"Karini GenAI allowed us to achieve our goals to solve a customer problem, deliver value, and provide a successful entry point into our GenAI journey."
"The Karini team understands how to operationalize sophisticated GenAI business solutions at enterprise scale, allowing for rapid experimentation that does not require staffing up with data scientists, machine learning specialists, or AI practitioners."
 

Cons

"Gupshup can be improved in terms of the UI and the design of the particular model."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"Gupshup could be improved by adding more selection of templates."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"If I suggest an improvement, I would desire to see deeper analytics."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"Scaling this responsiveness is critical to meet the rapid development of generative AI technologies."
"Karini is still expanding its list of features. As we add new features, additional connections and technologies around AI must be incorporated to ensure we stay current and continue to improve our platform."
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Top Industries

By visitors reading reviews
Manufacturing Company
26%
Construction Company
16%
University
11%
Comms Service Provider
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise6
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?
Regarding the metering and billing experience, I feel that Gupshup has provided me exceptional results. The payment plans and model for paying directly were not expensive at all. I am essentially a...
What needs improvement with Gupshup?
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everyth...
What is your primary use case for Gupshup?
I have been using Gupshup for the last four years in the organization for SMS API management. Gupshup serves as a provider for the API, helping us to get the OTPs and the omnichannel transactional ...
What is your experience regarding pricing and costs for Karini.AI?
Karini’s pricing was attractive, with an all-in model that allowed us to deploy three environments aligned with our development instances. We subscribed to Karini’s Forward-Deployed Engineer progra...
What needs improvement with Karini.AI?
The Karini team is responsive and continuously innovating. Scaling this responsiveness is critical to meet the rapid development of generative AI technologies. Karini’s Forward-Deployed Engineers p...
What is your primary use case for Karini.AI?
We created a talent intelligence platform called MAIA. MAIA fuses four advanced AI technologies: Reactive AI, Generative AI, Reasoning AI, and Agentic AI to transform how organizations discover, as...
 

Overview

Find out what your peers are saying about Gupshup vs. Karini.AI and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.