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Gupshup vs Jamf Protect comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gupshup
Ranking in AI Customer Experience Personalization
7th
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Support (5th), AI Sales & Marketing (6th)
Jamf Protect
Ranking in AI Customer Experience Personalization
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
18
Ranking in other categories
Endpoint Protection Platform (EPP) (20th)
 

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Gupshup is 0.9%. The mindshare of Jamf Protect is 0.7%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gupshup0.9%
Jamf Protect0.7%
Other98.4%
AI Customer Experience Personalization
 

Featured Reviews

Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.
Nick Rudman - PeerSpot reviewer
Project Manager at Wells Fargo
Security platform has reduced malware risk and has strengthened compliance for macOS endpoints
Jamf Protect provides multiple levels of telemetry collection, allowing me to select how sensitive I want to be on event triggers. Jamf Protect allows me to monitor against specific threat categories aligned to the MITRE ATT&CK framework. In addition to protection, I utilize Jamf Protect to monitor our endpoint compliance with the CIS critical security control baseline. If the environment is predominantly Apple based, Jamf Protect is a strong solution for providing EDR capabilities to endpoints. The detection capabilities are on par with other leading EDR tools, and it integrates well with Jamf MDM. The compliance telemetry, log forwarding, and USB device management included as part of Jamf Protect provide a good return on investment. Jamf Protect has had a positive impact on my organization, as it has been one of the best tools that protects against malware. It offers better detection of malware, reducing downtime and risk to our network by approximately 30 to 50 percent. Implementing it is straightforward, although there can be a steep learning curve in general, especially for less technical users. The competitive pricing included in the business package is great, and compliance with our security standards has been maintained.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"I rate the technical support a ten out of ten."
"The tool's tech support is helpful and efficient. It also has an active community."
"Jamf Protect has had a positive impact on my organization, as it has been one of the best tools that protects against malware."
"My advice for others looking into using Jamf Protect is that it is an excellent tool to use to secure your devices, so I would recommend moving forward with it."
"We mainly use Jamf Protect to protect staff computers from malware and antivirus."
"Jamf Protect has had a very positive impact on my organization; it has improved my visibility into endpoint activity across my macOS fleet, strengthened my security detection capabilities, and reduced the time required to investigate and respond to security incidents."
"Jamf Protect impacts my organization positively by creating an ecosystem that delivers a massive shift in both risk reduction and operational speed."
"Jamf Protect has positively impacted my organization by reducing malware, spam, and these kinds of threats from our company."
 

Cons

"If I suggest an improvement, I would desire to see deeper analytics."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"Gupshup could be improved by adding more selection of templates."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"Jamf Protect protects just Mac devices, and we would love to have one solution for other platforms and not just Mac devices."
"The dashboard of Jamf Protect is quite challenging to understand, so it would be great if it were more user-friendly."
"The product's price is an area of concern where improvements are required."
"I think they could improve their technical support because sometimes for emergency needs, I require one-to-one support and can't wait even 24 hours to resolve my issue."
"The scope of improvement will fall under the support hierarchy that the tool offers to the latest version that Apple derives for any of the latest operating systems to launch."
"Jamf Protect can be improved because iOS and iPad protection is still limited compared to macOS coverage."
"The solution’s stability could be improved."
"Beginners need initial training."
 

Pricing and Cost Advice

Information not available
"It's significantly cheaper than other options like ApexOne."
"Jamf Protect is an expensive solution."
"The licensing costs are yearly and expensive."
"I rate the product price as a five on a scale of one to ten, where one is a low price, and ten is a high price."
"Jamf Protect costs double the price that we were paying before."
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Top Industries

By visitors reading reviews
Manufacturing Company
22%
Construction Company
14%
Comms Service Provider
11%
University
9%
University
12%
Manufacturing Company
9%
Comms Service Provider
8%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise6
Large Enterprise13
 

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?
Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...
What needs improvement with Gupshup?
Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...
What is your primary use case for Gupshup?
I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...
What is your experience regarding pricing and costs for Jamf Protect?
My experience with pricing, setup cost, and licensing for Jamf Protect was fine, but I am not aware of the pricing since we have a resource who manages that, while customers are happy with it.
What needs improvement with Jamf Protect?
Overall, Jamf Protect is a strong product, but there are a few areas where it could be improved. First, I would like to see more advanced reporting and dashboard customization options. While existi...
What is your primary use case for Jamf Protect?
My primary use case for Jamf Protect is endpoint detection and response and threat monitoring for macOS devices. I use it to gain visibility into endpoint activity, detect malicious behavior, monit...
 

Overview

Find out what your peers are saying about Gupshup vs. Jamf Protect and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.