Google Hangouts vs ON24 Platform comparison

Google and ON24 are both solutions in the Virtual Meetings category. Google is ranked #5 with an average rating of 8.4, while ON24 is ranked #26. Google holds a 0.4% mindshare in VM, compared to ON24’s 1.2% mindshare. Additionally, 93% of Google users are willing to recommend the solution, compared to 100% of ON24 users who would recommend it.

Google Hangouts

Read 56 Google Hangouts reviews

1,698 Views
75 Comparison Views

93% willing to recommend

ON24 Platform

Read 2 ON24 Platform reviews

179 Views
97 Comparison Views

100% willing to recommend

Google Hangouts

ON24 Platform

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 3, 2025

Google Hangouts and ON24 Platform compete in the virtual communication space. ON24 Platform seems to have the upper hand because of its comprehensive feature set for webinars and virtual events.

Features: Google Hangouts provides essential messaging, video meeting functionalities, and seamless integration with Google services. ON24 Platform offers advanced features for large-scale webinars, including event analytics, audience engagement tools, and customizable event settings.

Ease of Deployment and Customer Service: Google Hangouts offers straightforward deployment with integration into the Google ecosystem. ON24 Platform, though more complex, features dedicated customer service to assist with the setup process, which includes customizations for large events.

Pricing and ROI: Google Hangouts has low setup costs, appealing for small to medium-sized businesses. ON24 Platform has higher initial costs but offers long-term value with enhanced features and audience engagement, justifying its investment through detailed analytics.

To learn more, read our detailed Google Hangouts vs. ON24 Platform Report (Updated: April 2025).

Buyer's Guide

Google Hangouts vs. ON24 Platform

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Hangouts

Ranking in Virtual Meetings

5th

Average Rating

8.2

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

ON24 Platform

Ranking in Virtual Meetings

26th

Average Rating

8.0

Reviews Sentiment

8.1

Number of Reviews

Ranking in other categories

Virtual Events Platforms (4th)

Mindshare comparison

As of May 2025, in the Virtual Meetings category, the mindshare of Google Hangouts is 0.4%, down from 1.1% compared to the previous year. The mindshare of ON24 Platform is 1.2%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings

Featured Reviews

ANIS QURESHI

Senior Specialist- IT Systems Management at GAL

Quick and seamless meeting setup offers a smooth experience

I sometimes use Google Hangouts for my personal meetings only I find that Google Hangouts is very quick and easy to create a meeting, which is its biggest benefit. It doesn't have a 40-minute limitation unlike Zoom. It is easy to set up as well, taking just a couple of minutes. So far, I think…

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reviewer1337886

Multimedia Production Manager at a legal firm with 5,001-10,000 employees

Easy setup and an a la carte pricing model

The solution needs a more modern interface. One of our biggest complaints is that we don't have the ability to dynamically push our interface to participants. Adobe Connect is an older technology, but it allows us to push our own layout and design to participants. One of the solution's strengths is that it's web-only but that is also a weakness. It is not a software solution but is browser-based which has its advantages and disadvantages. Zoom has become such a force that its ease of use surpasses ON24.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution's stability is the most valuable feature."

"The group chat is a very good feature, where you can see all of the participants on cameras."

"It's very easy to use."

"The most valuable feature of Google Hangouts for me is content sharing."

"The screen sharing is the most valuable feature. It ties in with Google docs and Google sheets so that we can work on a single document as a whole group of us at once. That's the biggest feature we rely on."

"We use Google Hangouts to chat and exchange some quick information."

"Google Hangouts is user-friendly. It supports low internet bandwidth."

"Google Hangouts is easy to use and intuitive."

More Google Hangouts pros

"Friendly user interface and simple navigation."

"The solution works well with third-party integrations."

Cons

"Google Hangouts could improve by allowing someone to record a meeting without the need to have a company email. You cannot record with a Gmail account."

"The stability of Google Hangouts has had some issues, such as video call delays. The stability could improve."

"There could be more precise instructions for beginners using the solution."

"Support could be a bit faster."

"One area where I see room for improvement in Google Hangout is the voice quality during meetings."

"You only get 60 minutes of video conferencing."

"As someone who is not very familiar with technology, I find it acceptable. I prefer to wait and see what they will come up with in the future. However, I notice that they keep introducing new features that are better than the previous ones."

"Can be improved by including a larger library of video filters and adding custom filters."

More Google Hangouts cons

"The solution needs a more modern interface."

"Bandwidth optimization could be increased."

Pricing and Cost Advice

"We access the solution through Google Workspace. It is inexpensive to use."

"Google Hangouts has reasonable pricing, but I don't use the paid version because I only have a small budget, though you get more features from the paid version."

"For individual use, there's no license requirement as such. For storage or some other purposes, if I go beyond 15 GB, then I need to buy something."

"There is a need to make certain payments towards the licensing costs attached to the product and some other tools that are included in the suite offered by Google. Google Hangouts alone as a product is available for free."

"There is no license cost."

"I use the free version of the solution."

"I don't need to buy Google Hangouts separately because it comes free with Google Workspace, and it is also available for my personal Gmail ID."

"I pay $6 per user per month for Gmail, Google Drive, and Google Hangouts."

More Google Hangouts pricing and cost advice

"We paid $1,800 for five webinars, which is the standard fee. If you require support there is a $300 additional fee, extra attendees is an additional fee, integration is an additional fee, etc. All these extras could add on another $2,500 which was not in our budget."

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Top Industries

By visitors reading reviews

Educational Organization

97%

Computer Software Company

Financial Services Firm

University

Financial Services Firm

14%

Computer Software Company

14%

Legal Firm

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Google Hangouts?

It's integration with Google is the valuable feature.

See all answers

What is your experience regarding pricing and costs for Google Hangouts?

I can't comment on the pricing as I have no idea about it.

See all answers

What needs improvement with Google Hangouts?

So far, I think it's going well. I haven't found anything that I feel should be added.

See all answers

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Comparisons

No data available

Zoom vs ON24 Platform

Compared 100% of the time

More ON24 Platform Competitors

Product Reports

Buyer's Guide

Google Hangouts

April 2025

Download Google Hangouts product report

Buyer's Guide

Virtual Meetings

April 2025

Download ON24 Platform product report

Overview

Hangouts Chat makes it easy for teams to be able to get their work done in one place. From direct messages to group conversations, Chat helps teams collaborate easily and efficiently.

Google

Experiences Centered Around Your Audience

The ON24 Platform gives you a single place to build, manage, analyze, measure and optimize all of your audiences’ experiences.

Data-Driven
Extract behavioral insights to qualify leads and accelerate deals.

Scalable
Centralize the development, sharing and reuse of your best content.

Global
Broadcast, repurpose and translate content across multiple regions.

Integrated
Seamlessly connect and transfer data with other business software.

Customizable
Control every aspect of the audience experience, data capture and reporting.

Ease-of-Use
Simplify content creation with intuitive, drag-and-drop functionality.

ON24

Sample Customers

Information Not Available

IBM, Zendesk, Salesforce, Linkedin, Intel

Buyer's Guide

Google Hangouts vs. ON24 Platform

April 2025

Free Report: Google Hangouts vs. ON24 Platform

Find out what your peers are saying about Google Hangouts vs. ON24 Platform and other solutions. Updated: April 2025.

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We monitor all Virtual Meetings reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.