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Google Data Studio vs Tableau comparison

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5,486 views|5,061 comparisons
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40,872 views|32,322 comparisons
Featured Review
Buyer's Guide
Reporting Tools
June 2022
Find out what your peers are saying about Microsoft, Tableau, Oracle and others in Reporting Tools. Updated: June 2022.
611,060 professionals have used our research since 2012.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

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"I consider Tableau to be the best analytical tool available. It's really handy to use and can be used by non-technical people.""Tableau's most valuable features are user-friendliness and have a connection between multiple source systems. You can publish a report by using Tableau Public and there you can make your data online, not only batches of data, you can use it as an online analytical tool.""The most valuable feature is the geographic data analysis.""Tableau has many good features. It is user-friendly, has a simple-to-use interface, and has a customizable dashboard.""It's intuitive and highly mature""I really like the interactivity of the dashboards.""​Its ease of use and ability to convert drag and drop gestures into queries.""Business insights are shared across various departments."

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Cons
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

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"The user story model is the most deceptive part of Tableau. It is a big marketing option, however, the reality is that it is not enough.""I think Tableau could be improved with cheaper or more flexible licensing, though this is a generic improvement and applies for any product. It would be better if they had more flexible payment and licensing plans so that they could suit small- and mid-sized organizations.""The solution does have scalability issues.""It's not an aesthetic platform at the moment.""It should offer better features for customization.""Whenever it comes to specialized visualization, Tableau is an absolute failure.""Other tools are more competitively priced.""Most of the problems in Tableau Online that I have noticed have to do with performance or weird, inexplicable bugs that I can't pin down. For example, you might try unloading some data, and you'll be waiting for a long time without anything happening."

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Pricing and Cost Advice
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  • "The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges."
  • "The cost of the solution should be improved."
  • "It is reasonable and cheap as compared to other major tools. It has a good price, and people go for it because of its pricing."
  • "Pricing is not bad. It's competitive."
  • "At $70 per month, I think the price is a bit scary. I have a small consulting firm in Ghana, working in about 15 different African countries, and when it comes to our part of the world, $70 a month is a lot of money for software."
  • "The professional version of Tableau is quite expensive."
  • "It is a bit difficult for some people when they hear $70.00 per month, as some solutions are available for less than $10.00 or for free."
  • "The solution is very expensive. If you have many users then it is going to cost your company a lot of money."
  • More Tableau Pricing and Cost Advice →

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    Comparison Review
    Guillermo (Bill) Cabiro
    I do use both Tableau and QlikView. Although very different, I really like both solutions. They belong to the new BI generation known as Interactive Visual Analytics. In my opinion, QlikView has a more intuitive interface for regular users or executives that are not technical experts but the development side is a little more complex. Up to version 12 QlikView did not provide drag & drop features. If a user wanted to see something not included in the application the new object had to be created by a power user or developer because Qlikview's scripting has somewhat of a learning curve. On the positive side, QlikView's scripting is a great asset as it functions as an ETL allowing the integration of hundreds of different data sources into the same visual app. Another feature that’s extremely useful is Qlik’s proprietary Associative Model that allows the users to visualize data relationships that exist as well as those that do not. Tableau on the other hand is a lot easier to use for developers, analysts or power users who need to connect, manipulate and visualize data rather quickly. While this makes Tableau a better fit for the more analytical crowd, it may not be as appealing or intuitive to the regular or casual business users as QlikView is. Tableau has full pivot, drag & drop and drill down capabilities that are great for developers or power users. They can rotate measures and dimensions and graph them instantly using visualization best practices as suggested by… Read more →
    Questions from the Community
    Top Answer:This has improved our organization by allowing people to see their data and develop visualizations themselves.
    Top Answer:There is a significant degree of sophistication required to compete with Tableau or Cognos.
    Top Answer:We primarily use this solution for business reporting.
    Top Answer:It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer:Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it… more »
    Top Answer:Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies… more »
    Ranking
    10th
    out of 49 in Reporting Tools
    Views
    5,486
    Comparisons
    5,061
    Reviews
    1
    Average Words per Review
    502
    Rating
    8.0
    2nd
    out of 49 in Reporting Tools
    Views
    40,872
    Comparisons
    32,322
    Reviews
    101
    Average Words per Review
    595
    Rating
    8.1
    Comparisons
    Also Known As
    Data Studio
    Tableau Desktop, Tableau Server, Tableau Online
    Learn More
    Overview

    Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions.

    Tableau helps people and organizations become more data-driven as the trusted leader in analytics.

    The Tableau platform provides the breadth and depth of capabilities to serve the needs of even the largest global enterprises in a seamless, integrated experience. Tableau is designed to fit, not dictate your data strategy, and adapts to your environment with unmatched flexibility and choice, while meeting the toughest governance and security requirements.

    People love using Tableau because it is both powerful and intuitive—and offers a fundamentally different user experience by empowering people of all skill levels to explore and analyze data using visuals and natural language. Tableau has become the standard language of analytics for modern business users and continues to lead the industry with the most passionate and engaged user community in analytics, a customer base with millions of users at more than 80,000 organizations, and a deep commitment to customer-focused innovation

    Evaluation Guide: How to choose the right BI & analytics platform

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    Offer
    Learn more about Google Data Studio
    Learn more about Tableau
    Sample Customers
    Genesys, Shueisha
    Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
    Top Industries
    VISITORS READING REVIEWS
    Comms Service Provider26%
    Computer Software Company20%
    Financial Services Firm8%
    Manufacturing Company5%
    REVIEWERS
    Financial Services Firm13%
    Computer Software Company10%
    Healthcare Company8%
    Energy/Utilities Company7%
    VISITORS READING REVIEWS
    Computer Software Company23%
    Comms Service Provider12%
    Financial Services Firm11%
    Government7%
    Company Size
    VISITORS READING REVIEWS
    Small Business19%
    Midsize Enterprise17%
    Large Enterprise64%
    REVIEWERS
    Small Business29%
    Midsize Enterprise19%
    Large Enterprise51%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise12%
    Large Enterprise71%
    Buyer's Guide
    Reporting Tools
    June 2022
    Find out what your peers are saying about Microsoft, Tableau, Oracle and others in Reporting Tools. Updated: June 2022.
    611,060 professionals have used our research since 2012.

    Google Data Studio is ranked 10th in Reporting Tools with 1 review while Tableau is ranked 2nd in Reporting Tools with 105 reviews. Google Data Studio is rated 8.0, while Tableau is rated 8.2. The top reviewer of Google Data Studio writes "The cloud environment makes it easier to use large volumes of data and collaborate with coworkers". On the other hand, the top reviewer of Tableau writes "Lets me train new users quickly, easily, and intuitively". Google Data Studio is most compared with Amazon QuickSight, Microsoft BI, QlikView, Qlik Sense and Looker, whereas Tableau is most compared with Microsoft BI, SAP Analytics Cloud, Amazon QuickSight, MicroStrategy and SAS Visual Analytics.

    See our list of best Reporting Tools vendors.

    We monitor all Reporting Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.