Looker Studio vs SAP Analytics Cloud comparison

The compared Google and SAP solutions aren't in the same category. Google is ranked #11 in RT , with an average rating of 7.6, and holds a 2.7% mindshare in the category. SAP is ranked #4 in BIT , with an average rating of 8.0, and holds a 2.2% mindshare. Additionally, 83% of Google users are willing to recommend the solution, compared to 92% of SAP users who would recommend it.

Looker Studio

Read 16 Looker Studio reviews

1,849 Views
869 Comparison Views

83% willing to recommend

SAP Analytics Cloud

Read 72 SAP Analytics Cloud reviews

5,926 Views
3,911 Comparison Views

92% willing to recommend

Looker Studio

SAP Analytics Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker Studio and SAP Analytics Cloud based on real PeerSpot user reviews.

Find out in this report how the two Reporting solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Looker Studio vs. SAP Analytics Cloud Report (Updated: March 2020).

Buyer's Guide

Looker Studio vs. SAP Analytics Cloud

March 2020

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Helped 880,745 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Average Rating

7.6

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

Reporting (11th)

SAP Analytics Cloud

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (4th), Predictive Analytics (2nd)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker Studio is designed for Reporting and holds a mindshare of 2.7%, up 2.4% compared to last year.
SAP Analytics Cloud, on the other hand, focuses on BI (Business Intelligence) Tools, holds 2.2% mindshare, down 4.8% since last year.

Reporting Market Share Distribution
Product	Market Share (%)
Looker Studio	2.7%
Microsoft Power BI	18.8%
Tableau Enterprise	16.8%
Other	61.7%

Reporting

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
SAP Analytics Cloud	2.2%
Microsoft Power BI	9.4%
Tableau Enterprise	6.7%
Other	81.7%

BI (Business Intelligence) Tools

Featured Reviews

Heron Ziegel

Project Engineer at Quartz Consulting Group

Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently

We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

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Pavlina Pankova

Competence Leader - BI at Sabris CZ s.r.o.

Brings reporting, planning, and prediction together in one seamless workflow

I think the areas of SAP Analytics Cloud that could be improved or enhanced are mentioned by users or companies, and they would definitely mention the price in terms of planning licensing. From a consulting point of view, I don't see any major weaknesses. It is reasonably well-developed, and the perfect strength is that innovations are coming on a quarterly basis. It is slightly behind other tools in terms of the number of graphical outputs. Some tools have it faster, but every increment of innovations contains new features. On the other hand, it is perfectly fitting to the SAP environment, with seamless integration to all SAP modules, not only ERP but also SuccessFactors and other tools from the SAP family, for example, integrated business planning for the production planning. This is really a highlight compared to other tools.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"The solution is free so that is a good feature."

"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."

"The product's initial setup phase is very simple."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"The ability to integrate with a great variety of data sources."

"Valuable features include advanced integrated analysis and easy implementation."

More Looker Studio pros

"It is a comprehensive BI solution that provides reporting, planning, and predictive analytics in one solution. You don't have to buy three different products. It is very flexible. It can be implemented very quickly. It has a lot of out-of-the-box scenarios that you can use for quick deployment."

"There is a seamless integration with SAP S4HANA which is really valuable to our organization and its functions. Since the data is stored in the same ecosystem, it creates a simple process of building dashboards, without making the process cumbersome The Analytics Cloud provides standardized templates and storage options, making it easy to plug into existing structures. We're utilizing custom stories that have already been developed, streamlining the development process. It serves as a convenient starting point and contributes to the overall ease of development. Another advantage is that it doesn't provide the same level of calculation power as Power BI and Tableau. SAP Analytics Cloud emphasizes pushing analytics back into the database, recommending data manipulation and preparation outside of the platform. This approach is seen as an advantage, as it allows for more robust data handling."

"The new Application Design option offers lots of customization options by being able to script in Typescript (similar to Javascript)."

"Considering the reporting part, I rate the tool a nine out of ten."

"The capabilities of SAP Analytics Cloud that I consider the most valuable are that all three functionalities are in one tool, and because they are, you don't have to buy another tool to make planning, you don't have to buy another tool to implement prediction."

"The features that I have found most valuable with SAP ERP products are their good user interface, stability, functionality, and good interface options."

"Provides rich features for developing automated reports and dashboards."

"I like the product's capabilities. The clarity and scenarios are the main features that allow us to forecast using machine learning algorithms and make decisions."

More SAP Analytics Cloud pros

Cons

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."

"Stability and scalability an be improved for a full ten."

More Looker Studio cons

"The integration with other vendors and solutions could be improved."

"SAP has always had one problem with its products, they make them very closed systems that are difficult to integrate."

"The connection works only for importing data. Currently, there is no real-time integration between SAP Analytics Cloud and CRM. There are some features present in the classic but not in the optimized version. If I need to create something specific, I often have to switch the versions. It would be more convenient to have a single product that incorporates all the necessary features."

"The budget management could be better."

"Improvements are coming quarterly whereas previously it was on a monthly basis."

"It seems like there's a problem with the tool's licenses. If there are a lot of users, like 200, who only use the solution once a year, paying for a full-year license for each user is expensive. There's no option for users who only use the solution occasionally."

"The business intelligence features should be improved because there is a lack of functionality regarding that part."

"Live Data Models are very slow and the setup can be improved, with tools such as Cloud Connector being inbuilt into SAP Analytics Cloud. Likewise, we need to write application code from scratch, rather than tweaking existing code, as we might with Excel macros. Moreover, when using responsive pages, the widgets get adjusted according to the mobile screen. As a result, when I place two or three KPI tiles, they can only be viewed tile-by-tile. We want to see the full dashboard on the mobile screen and zoom in to click on a particular section of the dashboard and go further into that. But displaying tile-by-tile makes it very annoying and the upper management using this dashboard might not be aware there are any more tiles to view."

More SAP Analytics Cloud cons

Pricing and Cost Advice

"The tool is free."

"The solution is free but the Google Looker is expensive."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The cost is quite affordable based on feature analysis."

"The product is available for free."

"The tool's pricing is medium, and licensing costs are yearly."

"It is a bit expensive, but really worth it, especially if you are already using other SAP tools."

"I don't have the exact price for SAP Analytics Cloud, but it could be improved and made cheaper, especially when compared to Power BI."

"SAP pricing tends to be premium, so it is slightly higher."

"It Wasn't directly involved in the pricing discussions, but when I joined the organization, they had already purchased the SAP Analytics Cloud solution. The organization faced challenges due to its perceived expense, leading to restrictions on granting access to many users."

"SAP Analytics Cloud can be quite expensive."

"SAP Analytics Cloud is a bit higher [in price]. Because, if Microsoft can afford a better product and lower cost, SAP can afford at least the same, or even lower."

"SAP Analytics Cloud is expensive. The price is a big issue if you compare it with other solutions from different vendors."

More SAP Analytics Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Financial Services Firm

11%

Manufacturing Company

11%

University

Manufacturing Company

18%

Financial Services Firm

Retailer

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	24
Midsize Enterprise	13
Large Enterprise	39

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

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What needs improvement with Google Data Studio?

I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...

See all answers

What is your primary use case for Google Data Studio?

I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

See all answers

What do you like most about SAP Analytics Cloud?

In the data warehouse, you're free to make changes. You can make everything text, meaning it's always a string. Even numbers appear as text, giving you the flexibility to work with all columns.

See all answers

What is your experience regarding pricing and costs for SAP Analytics Cloud?

I normally do not deal with the commercials, so I am not aware of the pricing part of it.

See all answers

Comparisons

Amazon QuickSight vs Looker Studio

Compared 32% of the time

Microsoft Power BI vs Looker Studio

Compared 14% of the time

Tableau Enterprise vs Looker Studio

Compared 8% of the time

IBM Cognos vs Looker Studio

Compared 3% of the time

Databricks vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

SAP BusinessObjects Business Intelligence Platform vs SAP Analytics Cloud

Compared 31% of the time

Anaplan vs SAP Analytics Cloud

Compared 10% of the time

Microsoft Power BI vs SAP Analytics Cloud

Compared 9% of the time

Tableau Enterprise vs SAP Analytics Cloud

Compared 9% of the time

IBM Planning Analytics vs SAP Analytics Cloud

Compared 8% of the time

More SAP Analytics Cloud Competitors

Product Reports

Buyer's Guide

Looker Studio

January 2026

Download Looker Studio product report

Buyer's Guide

SAP Analytics Cloud

December 2025

Download SAP Analytics Cloud product report

Also Known As

Data Studio

SAP BusinessObjects Cloud

Overview

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

SAP Analytics Cloud is an all-in-one Software-as-a-Service business intelligence tool that provides the key functionalities of an analytics tool to SAP business users. This tool is built on HANA Business Intelligence (BI) platform, providing analytics from data collected from multiple sources, such as ERP, Microsoft SQL, and Salesforce, among other solutions.

You can use SAP Analytics Cloud to compile data and perform ad-hoc reporting and analysis for predictive planning. SAP Analytics Cloud collects and analyzes the raw data from transactional systems into intelligent insights that allow you to make better decisions.

SAP Analytics Cloud uses machine learning to clean up data, identify errors, and issues, and suggest optimization or filtering options. You can use the modeling feature in Analytics Cloud to create hierarchies and get deeper data insights.

The three core functions of SAP Analytics Cloud consist of Planning, Predictive Analysis, and Business Intelligence as a holistic SaaS solution that offers real-time analysis to business leaders.

SAP Analytics Cloud Capabilities

Data discovery
Machine learning
Integrated financial and business planning
Predictive analysis
Automated data cleansing
Custom widgets
Mobile extension
Role-based customization
Data exploration and visualization

SAP Analytics Cloud Key Features

Augmented analytics: SAP Analytics Cloud allows organizations to make the most of AI (Artificial Intelligence)-powered analytics through augmented analytics. It includes a Search to Insight feature that enables users not skilled or experienced in data science to access and use the platform.

These smart insight tools allow organizations to visualize business data without manual intervention. By combining multiple machine learning algorithms, SAP Analytics Cloud automates predictive analysis so that organizations can have significant insight into secured data.

Enterprise planning: As SAP Analytics Cloud is an all-in-one financial planning and analysis solution, organizations can use it to align strategies across all departments. It allows end-to-end, data-driven planning decisions via financial modeling, allocations, smart insights, and automated reporting.

The Zero-based budgeting feature allows for an effective resources allocation with built-in collaboration tools. The finance team can collaborate easily, create budget templates and make accurate decisions.

SAP Analytics Cloud Benefits

Real-time cloud insights: SAP Analytics Cloud makes it easy for users at every level to generate instant insights and improve data-driven decision-making. With SAP Analytics Cloud, you can have immediate and central access to all figures, diagrams, insights, and evaluations for every employee on every device and updated in real time.
Customizable dashboard: You can customize your dashboard according to your requirements. This customization means you can easily access all the relevant data on a single pane of vision tailored to your business.
Collaborative planning: As an all-in-one platform, SAP Analytics Cloud integrates the multiple aspects of a business into a single solution, including finance, HR, sales, and supply chain management.
Data on any device: You can integrate SAP Analytics Cloud with SAP S/4 HANA and deploy insights to Android and iOS devices. The SAP S/4 HANA integration also enables the rolling out of changes to multiple files and devices from a central location, so you can carry your business operations on the go over a secured cloud network.
In-memory technology: Since it is based on SAP HANA in-memory technology, SAP Analytics Cloud can process massive amounts of data in a short time.

Reviews from Real Users

Segun O., SAP HANA Developer at SOA PEOPLE, says that "The most valuable features are on the application side, where you can design applications into your analytics on the platform."

The Head of Finance Enterprise Application at a computer software company adds that "The visualization feature is the most valuable. SAP Analytics Cloud is also very easy to use."

"Its many features make it the best in the market," sums up a Consultor SAP Business Object, Sap Analytics Cloud at a tech services company.

SAP

Sample Customers

Genesys, Shueisha

Live Oak Bank

Buyer's Guide

Looker Studio vs. SAP Analytics Cloud

March 2020

Free Report: Looker Studio vs. SAP Analytics Cloud

Find out what your peers are saying about Looker Studio vs. SAP Analytics Cloud and other solutions. Updated: March 2020.

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