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Looker Studio vs SAP Analytics Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
Reporting (11th)
SAP Analytics Cloud
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
72
Ranking in other categories
BI (Business Intelligence) Tools (4th), Predictive Analytics (2nd)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker Studio is designed for Reporting and holds a mindshare of 2.7%, up 2.4% compared to last year.
SAP Analytics Cloud, on the other hand, focuses on BI (Business Intelligence) Tools, holds 2.2% mindshare, down 4.8% since last year.
Reporting Market Share Distribution
ProductMarket Share (%)
Looker Studio2.7%
Microsoft Power BI18.8%
Tableau Enterprise16.8%
Other61.7%
Reporting
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
SAP Analytics Cloud2.2%
Microsoft Power BI9.4%
Tableau Enterprise6.7%
Other81.7%
BI (Business Intelligence) Tools
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
Pavlina Pankova - PeerSpot reviewer
Competence Leader - BI at Sabris CZ s.r.o.
Brings reporting, planning, and prediction together in one seamless workflow
I think the areas of SAP Analytics Cloud that could be improved or enhanced are mentioned by users or companies, and they would definitely mention the price in terms of planning licensing. From a consulting point of view, I don't see any major weaknesses. It is reasonably well-developed, and the perfect strength is that innovations are coming on a quarterly basis. It is slightly behind other tools in terms of the number of graphical outputs. Some tools have it faster, but every increment of innovations contains new features. On the other hand, it is perfectly fitting to the SAP environment, with seamless integration to all SAP modules, not only ERP but also SuccessFactors and other tools from the SAP family, for example, integrated business planning for the production planning. This is really a highlight compared to other tools.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ability to design complex data models and equations."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"The solution is free so that is a good feature."
"Valuable features include advanced integrated analysis and easy implementation."
"This has improved our organization by allowing people to see their data and develop visualizations themselves."
"The product's initial setup phase is very simple."
"I like the product's capabilities. The clarity and scenarios are the main features that allow us to forecast using machine learning algorithms and make decisions."
"Data integration is very good."
"The capabilities of SAP Analytics Cloud that I consider the most valuable are that all three functionalities are in one tool, and because they are, you don't have to buy another tool to make planning, you don't have to buy another tool to implement prediction."
"The solution is stable."
"One of the most outstanding features is being able to use the dashboard with a touch screen."
"The capabilities of SAP Analytics Cloud that I consider the most valuable are that all three functionalities are in one tool, and because they are, you don't have to buy another tool to make planning, you don't have to buy another tool to implement prediction."
"Considering the reporting part, I rate the tool a nine out of ten."
"The ability to collaborate and plan together is great."
 

Cons

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"It's not yet a replacement for a complete BI tool."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"Looker Studio did not fit our needs for scalability."
"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."
"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."
"Panels are not as easy to use as other data extraction UIs."
"We need to know that we are using the latest and greatest, and SAP appears as if it has lost some credit in the market.​"
"The security, authorization, and live connection to the back-office system features can be improved. A business analyst colleague who creates complex financial management reports has mentioned that he wants to see more fact and visualization features. It would be helpful to have more visualization features to be able to prepare more stories or reports for executives. For example, Tableau has some visualization features that are not present in this solution."
"The technology used by the tool is old, making it an area where improvements are required."
"All the features are there, maybe except for the one-gauge visualization."
"The budget management could be better."
"SAP Analytics Cloud should improve the dashboard."
"The connection works only for importing data. Currently, there is no real-time integration between SAP Analytics Cloud and CRM. There are some features present in the classic but not in the optimized version. If I need to create something specific, I often have to switch the versions. It would be more convenient to have a single product that incorporates all the necessary features."
"It still lacks a lot of functionalities as compared to other tools such as Power BI or Tableau. Sorting is not working as well as it works in Tableau. A lot of other things are also not at the same level. Their technical support is not perfect and could be better. It takes a lot of time to have lacking functionalities implemented. Its integration with the BW backend should be better. Both solutions are from the same vendor. They position SAP Analytics Cloud as a reporting tool on top of the BW environment, but the integration between both is not yet 100%. For example, user management is still not synchronized."
 

Pricing and Cost Advice

"The solution is free but the Google Looker is expensive."
"The product is available for free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The tool is free."
"The cost is quite affordable based on feature analysis."
"The platform is about 50% more expensive than Power BI."
"This solution is pricey."
"It's quite expensive and costs a lot to maintain, especially with licensing."
"The premium option is very expensive at five thousand dollars. I use the nine hundred and ninety-nine dollar option."
"Its price is slightly on the higher side."
"The tool's pricing is medium, and licensing costs are yearly."
"SAP Analytics Cloud is expensive. The price is a big issue if you compare it with other solutions from different vendors."
"The product is expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
11%
Computer Software Company
11%
Comms Service Provider
7%
Manufacturing Company
18%
Financial Services Firm
8%
Retailer
7%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business24
Midsize Enterprise13
Large Enterprise39
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
What do you like most about SAP Analytics Cloud?
In the data warehouse, you're free to make changes. You can make everything text, meaning it's always a string. Even numbers appear as text, giving you the flexibility to work with all columns.
What is your experience regarding pricing and costs for SAP Analytics Cloud?
I normally do not deal with the commercials, so I am not aware of the pricing part of it.
 

Also Known As

Data Studio
SAP BusinessObjects Cloud
 

Overview

 

Sample Customers

Genesys, Shueisha
Live Oak Bank
Find out what your peers are saying about Looker Studio vs. SAP Analytics Cloud and other solutions. Updated: March 2020.
881,227 professionals have used our research since 2012.