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Google Analytics vs WalkMe comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Analytics
Average Rating
8.6
Number of Reviews
16
Ranking in other categories
Web Analytics (3rd), Cross-Channel Attribution Providers (1st)
WalkMe
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Digital Adoption Platforms (1st)
 

Mindshare comparison

Google Analytics and WalkMe aren’t in the same category and serve different purposes. Google Analytics is designed for Web Analytics and holds a mindshare of 11.5%, up 10.9% compared to last year.
WalkMe, on the other hand, focuses on Digital Adoption Platforms, holds 26.1% mindshare, down 36.6% since last year.
Web Analytics Mindshare Distribution
ProductMindshare (%)
Google Analytics11.5%
Amplitude13.3%
Mixpanel8.4%
Other66.8%
Web Analytics
Digital Adoption Platforms Mindshare Distribution
ProductMindshare (%)
WalkMe26.1%
Whatfix16.1%
Oracle Guided Learning13.2%
Other44.599999999999994%
Digital Adoption Platforms
 

Featured Reviews

Navcharan Singh - PeerSpot reviewer
Assistent Seo Manager at RTDS
Have improved decision-making with effective reporting
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether it's public, private, or hybrid. The overall rating for Google Analytics 360 is 9 out of 10, where 10 represents the best product.
TANMAYAKHADE - PeerSpot reviewer
Technical Lead at Coforge Growth Agency
Guidance has reduced support tickets but still needs faster steps and better interface clarity
The approval process is one of the good features of WalkMe, as it tells us what needs to be done properly. In-app guidance features definitely help my users better navigate complex software, as it usually reduces a lot of tickets that are raised by end users. Users are often unable to view some information or do not know how to proceed with the next steps. The in-app guidance reduces a lot of tickets that are getting logged to the L1 team. Since this feature is already provided to end users, they can solve issues on their own, which helps reduce the ticket volumes being logged into Salesforce. WalkMe has impacted my organization overall by reducing the ticket volume and turnaround time by approximately 7%. Earlier, we used to get 70 tickets, and now the ticket volume has come down to about 50 or 55. For an overall year, the ticket volume has gone down to about 200 or 250 tickets, which means less time is spent by the L1 teams.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Every online business needs to know where traffic is coming from and what it does when it gets to you."
"Google Analytics definitely provided a lot of data that is now available to everyone, and the easy to use interface and the ability to add custom segments allows everyone to carry out their own analysis and come up with insights."
"We found that the source and medium report is very useful when we are analyzing paid and organic campaign performance."
"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."
"Provides us with useful data and analytics about website traffic, giving us information about how to make our web pages better."
"Once you get the hang of GA, you can really use it to your advantage."
"It's got incredible depth, yet it’s free."
"A solid choice for users who need simple, straightforward analytics, accessed through an easy to use interface."
"WalkMe has positively impacted my organization with better change management, quicker onboarding, and fewer support tickets sent through from users using the product."
"With Walkme installed we were able to simplify and expedite the customer on-boarding and adoption process."
"WalkMe takes the focus off the admin to provide training and empowers the users to click on the walk-thru's."
"If you have a lot of steps to on-board your users and have a web product that is fairly complex to grasp, I highly recommend WalkMe."
"Customer Service: A+, excellent, and our support advisor, Doug Sykes, was great, polite, understanding, patient, knowledgeable, and very helpful throughout the entire process, and I highly recommend working with him."
"WalkMe has made important contributions toward our ability to offer our customers an integrated solution!"
"Overall, WalkMe has helped support our customers and get them doing the things they should be doing in our app."
"Customer Service: Does this go to 11? It's rare to encounter customer service that is as responsive and helpful as the folks at WalkMe."
 

Cons

"Sometimes, the statistics are not updated in real-time and it takes a little time."
"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."
"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."
"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."
"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."
"There is a time lag of 4 hours for the tracking to get updated in the system."
"Some spam data is messing up the analytics report; Google should remove spam data."
"Google stripped out search rankings with “not provided.” It upsets many who want to understand how well they are doing in searches."
"WalkMe can be improved, particularly for larger enterprises, as there are challenges regarding audience targeting for lower-level SMB sectors."
"There is always scope to improve WalkMe. The interactions and the UI interaction could improve somewhat."
"The next thing I'm looking for from WalkMe is better analytics and reporting tools to make the data they track more actionable to allow our team to create better processes and debug the things that are not working."
"The time needed to get started was far beyond what the sales team described in the sales process."
"The biggest area for improvement is the onboarding and training."
"Occasionally the system runs a little slowly, which can be frustrating to some of our fast paced end users, but that is more due to the robust number of Walk Thrus our team has created."
"WalkMe is not an inexpensive tool, so it should be implemented broadly to make the investment worthwhile."
"I have not kept up with WalkMe over the years between 2019 and now, so I am not quite sure how it can be improved."
 

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
9%
Computer Software Company
9%
Comms Service Provider
8%
University
8%
Financial Services Firm
15%
Manufacturing Company
12%
Healthcare Company
6%
Non Profit
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise4
 

Questions from the Community

What needs improvement with Google Analytics?
My general rating for Google Analytics 360 is nine out of ten, where ten is the best. This is the most important question regarding room for improvement. They could add new features or enhance exis...
What is your primary use case for Google Analytics?
For Google Analytics 360, I can describe a few use cases and their purposes.
What advice do you have for others considering Google Analytics?
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether...
How much does WalkMe cost to purchase?
WalkMe doesn't publicly advertise its pricing, you'll have to go and get a quote to learn that for yourself. But here's something to help with your question - they do have different prices, separat...
What is WalkMe for Salesforce? How does using WalkMe make Salesforce better?
WalkMe is a digital adoption platform that integrates with Salesforce. What it does, and I guess how it improves Salesforce, is by giving users visibility of how sellers are using Salesforce. This...
What is a WalkMe's walkthrough option?
Hello, a walkthrough by WalkMe is a detailed process explanation of certain software. The process is useful for overcoming business challenges, such as technology adoption, regulatory compliance, c...
 

Comparisons

 

Also Known As

Google Attribution 360, Google Analytics 360, GA4
No data available
 

Overview

 

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
More than 1,500 enterprises globally, including over 30 percent of Fortune 500 companies: Amazon, Microsoft, T-Mobile, Cisco, CenturyLink, BMO, PayPal, Clarizen, Hulu, DB Schenker, Delta Air Lines
Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics. Updated: April 2026.
893,244 professionals have used our research since 2012.