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Google Analytics vs WalkMe comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Analytics
Average Rating
8.6
Number of Reviews
16
Ranking in other categories
Web Analytics (5th), Cross-Channel Attribution Providers (1st)
WalkMe
Average Rating
8.6
Number of Reviews
27
Ranking in other categories
Digital Adoption Platforms (1st)
 

Mindshare comparison

Google Analytics and WalkMe aren’t in the same category and serve different purposes. Google Analytics is designed for Web Analytics and holds a mindshare of 10.7%, down 12.4% compared to last year.
WalkMe, on the other hand, focuses on Digital Adoption Platforms, holds 24.9% mindshare, down 32.3% since last year.
Web Analytics Mindshare Distribution
ProductMindshare (%)
Google Analytics10.7%
Amplitude13.1%
Mixpanel7.7%
Other68.5%
Web Analytics
Digital Adoption Platforms Mindshare Distribution
ProductMindshare (%)
WalkMe24.9%
Whatfix15.0%
Oracle Guided Learning11.3%
Other48.8%
Digital Adoption Platforms
 

Featured Reviews

Navcharan Singh - PeerSpot reviewer
Assistent Seo Manager at RTDS
Have improved decision-making with effective reporting
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether it's public, private, or hybrid. The overall rating for Google Analytics 360 is 9 out of 10, where 10 represents the best product.
Adam Michalik - PeerSpot reviewer
Product Manager, Digital Experience Analytics at a manufacturing company with 10,001+ employees
Long-term analytics have improved tracking of digital task performance and user adoption
Strategy and development strategy are heavily focused on AI, and I think that for medium and small organizations which don't have a very vast IT stack, this might be the right approach. However, for big enterprises, WalkMe should focus more on developing their existing features and capabilities with the main focus on data and analytics, which feels like it has been stalled for quite some time. Over the past two years, there has not really been any groundbreaking development in that area. I think that the limited integration capability of WalkMe with the back end of the underlying applications is a limitation. On the other hand, the easy configuration and lack of the need for backend or more thorough technical integration is a huge positive aspect of WalkMe, but it is also its biggest weakness because the ability to pull in additional data from other systems is limited. Because it is not a perfect product, there is definitely room for improvement when it comes to the development of new features and the further development of the key capabilities. It is by far the leading digital adoption platform in the market, setting the example and leading the entire industry. I think that it does not deserve a rating of 10 because I was able to identify the room for improvement, but I would also like to recognize their position in the market.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."
"Even though it's free, Google Analytics is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."
"It's got incredible depth, yet it’s free."
"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."
"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."
"I previously used WebTrends, but Google Analytics was more appealing because it was easy to setup, and it was available online for free."
"Every online business needs to know where traffic is coming from and what it does when it gets to you."
"Tracking of the website visitors and web page analysis became an easy task."
"With Walkme installed we were able to simplify and expedite the customer on-boarding and adoption process."
"Customer Service: A+, excellent, and our support advisor, Doug Sykes, was great, polite, understanding, patient, knowledgeable, and very helpful throughout the entire process, and I highly recommend working with him."
"This application allows us to advertise within our application itself and provides operational tips regarding the operational usage of our applications, and it currently achieves nine times the engagement that we used to have without it."
"Overall, WalkMe exceeded our expectations."
"WalkMe gives us the ability to develop user assistance directly in our software, without redirecting users to online content or videos."
"WalkMe has positively impacted my organization by improving processes, such as reducing the number of tickets for support related to solving problems or reviewing a process that people are not using."
"If you have a lot of steps to on-board your users and have a web product that is fairly complex to grasp, I highly recommend WalkMe."
"WalkMe has made important contributions toward our ability to offer our customers an integrated solution!"
 

Cons

"Google stripped out search rankings with “not provided.” It upsets many who want to understand how well they are doing in searches."
"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."
"Some spam data is messing up the analytics report; Google should remove spam data."
"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."
"Additionally, Google Analytics can be hard to pick up when you're just starting to use it."
"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."
"While it provides a lot of data, the data is not always accurate. So data accuracy could definitely be improved."
"They can improve their Android app."
"WalkMe can be improved, particularly for larger enterprises, as there are challenges regarding audience targeting for lower-level SMB sectors."
"WalkMe can be improved by making a way to build natively according to the knowledge we had of the software."
"While I am working with WalkMe, sometimes the application is crashing and it is not stable."
"The biggest area for improvement is the onboarding and training."
"One drawback I would mention is the high cost overall because the software itself is expensive and not everyone can afford it."
"WalkMe's customer support has some flaws."
"I found a flaw, and nobody believed me."
"The platform is quite complex for a non-technical person, so it takes a while to fly on the platform on your own without constantly bothering CSMs."
 

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."
Information not available
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Top Industries

By visitors reading reviews
Comms Service Provider
11%
Computer Software Company
10%
Outsourcing Company
9%
Construction Company
8%
Financial Services Firm
14%
Construction Company
9%
Manufacturing Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise3
Large Enterprise10
 

Questions from the Community

What needs improvement with Google Analytics?
My general rating for Google Analytics 360 is nine out of ten, where ten is the best. This is the most important question regarding room for improvement. They could add new features or enhance exis...
What is your primary use case for Google Analytics?
For Google Analytics 360, I can describe a few use cases and their purposes.
What advice do you have for others considering Google Analytics?
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether...
How much does WalkMe cost to purchase?
WalkMe doesn't publicly advertise its pricing, you'll have to go and get a quote to learn that for yourself. But here's something to help with your question - they do have different prices, separat...
What is WalkMe for Salesforce? How does using WalkMe make Salesforce better?
WalkMe is a digital adoption platform that integrates with Salesforce. What it does, and I guess how it improves Salesforce, is by giving users visibility of how sellers are using Salesforce. This...
What is a WalkMe's walkthrough option?
Hello, a walkthrough by WalkMe is a detailed process explanation of certain software. The process is useful for overcoming business challenges, such as technology adoption, regulatory compliance, c...
 

Comparisons

 

Also Known As

Google Attribution 360, Google Analytics 360, GA4
No data available
 

Overview

 

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
More than 1,500 enterprises globally, including over 30 percent of Fortune 500 companies: Amazon, Microsoft, T-Mobile, Cisco, CenturyLink, BMO, PayPal, Clarizen, Hulu, DB Schenker, Delta Air Lines
Find out what your peers are saying about Amplitude, Snowflake Computing, Twilio and others in Web Analytics. Updated: August 2026.
914,109 professionals have used our research since 2012.