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Google Analytics 360 vs Heap vs StatCounter comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of October 2025, in the Web Analytics category, the mindshare of Google Analytics 360 is 12.6%, up from 8.5% compared to the previous year. The mindshare of Heap is 4.9%, down from 6.5% compared to the previous year. The mindshare of StatCounter is 2.6%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Market Share Distribution
ProductMarket Share (%)
Google Analytics 36012.6%
Heap4.9%
StatCounter2.6%
Other79.9%
Web Analytics
 

Featured Reviews

Navcharan Singh - PeerSpot reviewer
Have improved decision-making with effective reporting
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether it's public, private, or hybrid. The overall rating for Google Analytics 360 is 9 out of 10, where 10 represents the best product.
Aditya Sasmal - PeerSpot reviewer
Autocapture has revealed key drop-off points but usability and awareness need improvement
I have been using Heap in my product management journey to understand users and how and where a user actually drops off in a sales funnel for the past six months. I came across Heap when I was searching for a good user market research tool; first I was using Google Analytics to understand the customer review and the customer's mindset, where we can attract more and where customers are dropping, but once I started using Heap, its auto-capture is amazing and does wonders. All the features of Heap are very important, but the standout feature that I experienced was Autocapture, which does amazing work compared to its competitor, Google Analytics. Autocapture is valuable for me because it helps understand the customer journey from the first interaction with the ad or the first interaction with something we are selling to closing the deal. Autocapture does a great job, and this is one of the features I was looking for in Google Analytics and other platforms as well, so I definitely give credits to Heap.
Malte Landwehr - PeerSpot reviewer
Gain strategic insights with trend analysis but data collection practices can improve
I can see market share data for search engines and for browsers, and I can see this over time, how it develops, and also in different geographical regions. This is the Global Statistics feature, and it's the only feature I'm using with StatCounter. Because the data is pretty rare, there are not a lot of services that offer this data for free, and I can slice and dice it and then do with it whatever I need to do.
report
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872,029 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
9%
Insurance Company
8%
University
7%
Real Estate/Law Firm
16%
Computer Software Company
14%
Insurance Company
12%
Financial Services Firm
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
No data available
 

Questions from the Community

What needs improvement with Google Analytics?
My general rating for Google Analytics 360 is nine out of ten, where ten is the best. This is the most important ques...
What is your primary use case for Google Analytics?
For Google Analytics 360, I can describe a few use cases and their purposes.
What advice do you have for others considering Google Analytics?
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsample...
What is your experience regarding pricing and costs for Heap?
It's pretty costly, and they use the common model of impressions. It's impression-based pricing, which can be costly ...
What needs improvement with Heap?
From a user perspective, customizing the interface could offer more flexibility. Customizing and branding the visuals...
What advice do you have for others considering Heap?
Heap is quite user-friendly, featuring a primarily no-code interface for primary stakeholders. Some technical skills ...
What is your experience regarding pricing and costs for StatCounter?
I'm only using the free product called Global Statistics from StatCounter, and I cannot speak to their other offerings.
What needs improvement with StatCounter?
I think their free offering called Global Statistics is pretty robust. I cannot speak to the other areas of StatCounter.
What is your primary use case for StatCounter?
I want to understand the market share of different browsers and different search engines in different geographic regi...
 

Comparisons

No data available
 

Also Known As

Google Attribution 360
No data available
No data available
 

Overview

 

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Zendesk, Marketo, Ernst & Young, Salesforce
Healthyarea.org, Freepik, Hoowla, Freerange stock, HappyHealthy.nl
Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics. Updated: October 2025.
872,029 professionals have used our research since 2012.