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Google Analytics 360 vs Heap vs StatCounter comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of August 2025, in the Web Analytics category, the mindshare of Google Analytics 360 is 11.4%, up from 9.2% compared to the previous year. The mindshare of Heap is 5.8%, down from 6.4% compared to the previous year. The mindshare of StatCounter is 2.3%, up from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
 

Featured Reviews

reviewer1276785 - PeerSpot reviewer
Provides valuable insight into user behavior and integrates well with G Suite
The sampling of data is definitely a pain point since we don't have an actual understanding of the data. Since the tool is free, I believe Google is optimizing costs by sampling data and providing us with a fairly accurate view of our site analytics. The mobile aspect of Google Analytics is quite complex to integrate using their SDKs. The web is much easier to integrate with a simple script to add in the header. I would love to see an auto event capture mechanism, like Mixpanel or Heap, so that the setting up of the analytics becomes easier.
Janelle Block - PeerSpot reviewer
Monitors testing activities and perform roadmaps and ad-hoc requests
Heap is quite user-friendly, featuring a primarily no-code interface for primary stakeholders. Some technical skills are required for administrators. However, based on my experience, Heap's design effectively supports a self-service model, making it feasible for users to manage on their own Your data is only as good as how well you maintain it. If you want to keep a lean development team, you must invest in the right tools. In some business situations, where the team is small, and there is limited support for analytics, a highly effective tool is crucial. It is one of the fastest tools I've used for gaining insights without spending excessive time chasing data. I've resolved most issues on my own in a reasonable timeframe, improving the speed of servicing requests. Given its effectiveness, especially for teams with constraints, it's a worthwhile investment if you need a powerful tool that delivers insights quickly. Heap's recent acquisition by ContentSquare adds to its value, providing extensive integration options. Additionally, tools like Optimizely enable real-time testing and monitoring, helping to address common issues with testing programs, such as delays in analysis. This ensures that insights are surfaced and shared efficiently. As long as the backend data is properly tagged, a layperson seeking data can access insights quickly. They can generate reports and find the information they need within minutes. Overall, I rate the solution an eight-point five out of ten.
Malte Landwehr - PeerSpot reviewer
Gain strategic insights with trend analysis but data collection practices can improve
I can see market share data for search engines and for browsers, and I can see this over time, how it develops, and also in different geographical regions. This is the Global Statistics feature, and it's the only feature I'm using with StatCounter. Because the data is pretty rare, there are not a lot of services that offer this data for free, and I can slice and dice it and then do with it whatever I need to do.
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864,574 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
11%
Insurance Company
9%
Retailer
6%
Computer Software Company
16%
Insurance Company
14%
Real Estate/Law Firm
11%
Financial Services Firm
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

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What is your experience regarding pricing and costs for Heap?
It's pretty costly, and they use the common model of impressions. It's impression-based pricing, which can be costly ...
What needs improvement with Heap?
From a user perspective, customizing the interface could offer more flexibility. Customizing and branding the visuals...
What advice do you have for others considering Heap?
Heap is quite user-friendly, featuring a primarily no-code interface for primary stakeholders. Some technical skills ...
What is your experience regarding pricing and costs for StatCounter?
I'm only using the free product called Global Statistics from StatCounter, and I cannot speak to their other offerings.
What needs improvement with StatCounter?
I think their free offering called Global Statistics is pretty robust. I cannot speak to the other areas of StatCounter.
What is your primary use case for StatCounter?
I want to understand the market share of different browsers and different search engines in different geographic regi...
 

Comparisons

 

Overview

 

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Zendesk, Marketo, Ernst & Young, Salesforce
Healthyarea.org, Freepik, Hoowla, Freerange stock, HappyHealthy.nl
Find out what your peers are saying about Snowflake Computing, Amplitude, Matomo and others in Web Analytics. Updated: August 2025.
864,574 professionals have used our research since 2012.