Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics.
| Product | Market Share (%) |
|---|---|
| Google Analytics 360 | 12.6% |
| SimilarWeb | 1.9% |
| Optimizely | 3.7% |
| Other | 81.8% |
| Company Size | Count |
|---|---|
| Small Business | 14 |
| Midsize Enterprise | 2 |
| Large Enterprise | 1 |
| Company Size | Count |
|---|---|
| Small Business | 3 |
| Large Enterprise | 5 |
Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
Delivered on Google's world-class platform.
Optimizely is a powerful Digital Experience Platform (DXP) designed to empower businesses in crafting, delivering, and enhancing their digital interactions across various channels. This cloud-based platform offers a wide range of features tailored to the dynamic needs of modern enterprises. With Optimizely, companies can seamlessly manage their content, enabling them to create, edit, and publish content from a unified platform. Moreover, it offers personalized experiences by tailoring content to individual users' interests and demographics. A/B testing capabilities enable businesses to experiment with different content variations and determine which ones yield the best results, while comprehensive analytics provide insights into user interactions for continuous improvement. Optimizely also aids in conducting experiments to test new ideas, ultimately enhancing digital experiences. Businesses can make data-driven decisions with ease, thanks to its robust reporting capabilities.
SimilarWeb is a online competitive intelligence tool for businesses that offers its customers insights into both their own and competitor's website traffic volume; referral sources, including keyword analysis; and website "stickiness" (e.g., time on site, page views, bounce rate), among other features.
