The best features LeadSquared offers include the task feature, which is very useful in making it easy to track follow-ups, as well as automations, smart views, and integrations. LeadSquared has a very good automation tool that helps my team on a daily basis. Using this tool, I can update lead fields, send WhatsApp messages, send emails, create tasks, wait for events, and perform many other functions. Using this capability, we are able to completely automate our workflows and save a lot of time and cost. When it comes to integration, the apps marketplace allows us to integrate LeadSquared with various other applications. In our organization, we have integrated Shopify, telephony apps like Ozonetel, Nettel, Servetel, and Ameyo, and WhatsApp business provider Gupshup. LeadSquared has positively impacted our organization. The Canvas tool has helped us reach out to 200% more customers via WhatsApp approved templates. The Shopify integrations allow us to track abandoned checkouts, which we could not do before. This has turned out to be our highest converting lead source, with a conversion rate of approximately 37%.
