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Dynamics 365 Sales vs HubSpot Sales Hub comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.2
Dynamics 365 Sales improved productivity, achieved ROI in 18 months, and enhanced reporting and forecasting capabilities with proper usage.
Sentiment score
7.9
HubSpot Sales Hub boosts ROI by enhancing sales-marketing communication, streamlining lead management, and improving customer interaction visibility.
Our company reached the return on investment in just one and a half years after implementation, with improvements in productivity, efficiency, and overall outcomes.
Every solution claims to save time, money, and provide productivity savings.
Without it, we wouldn't be able to manage everything properly or strategically plan our sales strategy.
 

Customer Service

Sentiment score
7.3
Dynamics 365 Sales support is praised for response speed but faces criticism for ticket creation and timely assistance issues.
Sentiment score
6.7
HubSpot Sales Hub's support is praised for responsiveness and resources, though global users note occasional delays and language issues.
They prioritize serious issues and try to resolve them as quickly as possible.
The overall technical support of Microsoft deserves a rating of 10 out of 10.
They consistently respond and provide solutions, though some limitations are inherent to the tool itself.
It is more difficult with the language in Portuguese, which complicates understanding other functions.
 

Scalability Issues

Sentiment score
7.5
Dynamics 365 Sales scales efficiently for various user bases, though large data movements face API-related throughput challenges.
Sentiment score
7.1
HubSpot Sales Hub is scalable for medium businesses but may need modules for enterprise, praised for ease and infrastructure.
Dynamics 365 Sales is highly scalable, with a rating of ten out of ten.
Because of the API limits, the throughput is not good.
We have a global deployment across our organization in approximately 180 countries through Microsoft Azure cloud.
 

Stability Issues

Sentiment score
8.6
Dynamics 365 Sales is praised for stability and reliability, with users noting minimal issues and efficient critical information access.
Sentiment score
8.2
HubSpot Sales Hub is praised for its reliable performance, with few disruptions and rare API glitches, ensuring consistent functionality.
I usually do not face any bugs and would give it a high rating.
Its stability rate is 99.9998%, which is crucial as any instability could disrupt access to vital information.
It is definitely stable and scalable.
For instance, out of 10,000 API requests, approximately 10 might get missed with absolutely no record of them.
 

Room For Improvement

Dynamics 365 Sales struggles with usability and integration, needing enhancements in AI, tutorials, and streamlined features for better performance.
HubSpot Sales Hub needs improved automation, scalability, integration, reporting, UI/UX, and affordability, with enhanced training and AI features.
If Microsoft could provide direct integration, it would better support customers, especially in the Indian market.
They advise about using Power Automate, but it is not suitable for large scale operations.
The biggest challenge that people had was the simplicity that something like Salesforce offers, which Dynamics 365 Sales didn't really have.
The overall cost is relatively high compared to some alternatives available in the market.
HubSpot Sales Hub could be improved by being more affordable in other countries.
 

Setup Cost

Dynamics 365 Sales offers robust features, generally priced at $150 monthly, with discounts, preferred by SMEs despite regional cost challenges.
HubSpot Sales Hub offers competitive pricing with various features, seen as worth the investment despite some alternatives being cheaper.
The list price is $150 per user per month, though my company pays $105 per user per month for 20 users.
It is affordable, and what I've seen is a lot of SME customers, small and medium enterprises, tend to go with Dynamics 365 Sales over anything else, which indicates that it's more affordable than some other solutions in the market.
The sales component is somewhat expensive, making the overall cost higher compared to some other available options.
 

Valuable Features

Dynamics 365 Sales offers robust lead management, Microsoft integration, automation, AI insights, customization, and enhances productivity with third-party flexibility.
HubSpot Sales Hub integrates seamlessly, offering customization, enhanced sales strategies, and tools like email tracking and customer journey mapping.
This CRM system is more scalable than Salesforce, and its stability rate is 99.9998%.
In SAP, filling 20 fields required visiting 10 different pages sequentially, whereas now everything can be done on a single page.
It is well-connected, with integration capabilities that work well with other systems.
The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity.
The divisions for sales and the graphics are very customizable in HubSpot Sales Hub.
 

Categories and Ranking

Dynamics 365 Sales
Ranking in CRM
13th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
14
Ranking in other categories
No ranking in other categories
HubSpot Sales Hub
Ranking in CRM
9th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
21
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of Dynamics 365 Sales is 0.4%, up from 0.3% compared to the previous year. The mindshare of HubSpot Sales Hub is 1.0%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
HubSpot Sales Hub1.0%
Dynamics 365 Sales0.4%
Other98.6%
CRM
 

Featured Reviews

IlyasAhmad - PeerSpot reviewer
A versatile and scalable CRM solution that streamlines business processes with its user-friendly interface and seamless integration with Microsoft platforms
The support they provide is quite commendable. When I was exploring various features of Office 365, being relatively new to it, I encountered a few challenges. Upon raising a support ticket on the Microsoft platform, I not only received prompt emails but also phone calls and engaging sessions. The Microsoft support engineers proved to be very helpful, and I appreciated their structured escalation metrics. Starting with basic assistance, they escalate the ticket to senior technicians if needed, ensuring comprehensive problem resolution. Another notable aspect is the abundance of Microsoft support resources, including videos, articles, and documentation, providing ample guidance for users. The support system offers a wealth of information, making it a valuable resource for problem-solving. I would rate it nine out of ten.
Mano Senaratne - PeerSpot reviewer
Seamless integration boosts workflow through custom connectivity
The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.
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Top Industries

By visitors reading reviews
No data available
University
14%
Educational Organization
13%
Computer Software Company
10%
Retailer
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise4
Large Enterprise3
 

Questions from the Community

What do you like most about Dynamics 365 Sales?
It integrates well with other Microsoft products, enhancing sales workflow.
What needs improvement with Dynamics 365 Sales?
Beyond what Dynamics 365 Sales currently provides, any improvement would require a combination of processes, changes, and user behavior modifications on our side coupled with the product. The produ...
What is your primary use case for Dynamics 365 Sales?
Our organization uses Dynamics 365 Sales for global sales collaboration. Previously, CRM was being treated as Outlook, with everyone in the organization receiving it by default regardless of necess...
What do you like most about HubSpot Sales Hub?
It provides efficient business forecasts.
What is your experience regarding pricing and costs for HubSpot Sales Hub?
The solution is affordable, though the pricing structure includes a base payment for the sales part. The sales component is somewhat expensive, making the overall cost higher compared to some other...
What needs improvement with HubSpot Sales Hub?
There are areas that could be improved in terms of custom reporting. The associated lists feature, while new, has certain limitations when exporting data. Some features cannot be linked to custom r...
 

Overview

 

Sample Customers

Information Not Available
digimind, easyrecrue, software2, subaru, suzuki, Huif
Find out what your peers are saying about Dynamics 365 Sales vs. HubSpot Sales Hub and other solutions. Updated: September 2025.
869,089 professionals have used our research since 2012.