No more typing reviews! Try our Samantha, our new voice AI agent.

Deepset AI Platform vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Deepset AI Platform
Ranking in AI Customer Experience Personalization
27th
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
AI Finance & Accounting (8th)
Gupshup
Ranking in AI Customer Experience Personalization
7th
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Support (5th), AI Sales & Marketing (6th)
 

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Deepset AI Platform is 0.7%, up from 0.1% compared to the previous year. The mindshare of Gupshup is 0.9%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gupshup0.9%
Deepset AI Platform0.7%
Other98.4%
AI Customer Experience Personalization
 

Featured Reviews

CH
Gen Ai Engineer at extend 7.ai
Pipeline framework has transformed how I evaluate RAG models and optimize vector search
The best feature Deepset AI Platform offers is the pipeline feature that is very easy for me to compose the large language model as well as the vector database search and retrieval, allowing me to build the application and the evaluation script within a very short period of time. The pipeline feature and the ease of composing with large language models and vector search save me a lot of time by not writing the code from scratch. I just build the pipeline because Deepset AI Platform provides the out-of-the-box integration with the tools and stack that I am using, including the OpenAI model as well as the Pinecone API. I do not need to implement the details; I just use the existing tools in Haystack, pulling it together for the pipeline. This allows me to avoid too much detailed coding and saves me a lot of work, enabling me to focus on the evaluation. Deepset AI Platform positively impacts our organization because we previously did not use any framework for Gen AI applications, and the introduction of this stack provides a framework for our team. It lets our team think about it and shows that it is worth introducing a framework in the future.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best feature Deepset AI Platform offers is the pipeline feature that is very easy for me to compose the large language model as well as the vector database search and retrieval, allowing me to build the application and the evaluation script within a very short period of time."
"Specific outcomes since using Deepset AI Platform include ROI from fewer unsupported AI answers, faster context retrieval, and better manager trust in our quality answers."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"The return on investment has been tremendous."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
 

Cons

"Deepset AI Platform's accuracy and reliability of output are very good when the pipeline is simple and the data is already clean. However, when the data is not clean and the pipeline is complex, the quality and reliability of Deepset AI Platform decrease."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"If I suggest an improvement, I would desire to see deeper analytics."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
report
Use our free recommendation engine to learn which AI Customer Experience Personalization solutions are best for your needs.
909,725 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
42%
Comms Service Provider
13%
Outsourcing Company
7%
Manufacturing Company
5%
Manufacturing Company
22%
Construction Company
14%
Comms Service Provider
11%
University
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What needs improvement with Deepset AI Platform?
Deepset AI Platform can be improved by simplifying pipeline management and providing easier debugging for complex Retrieval-Augmented Generation flows. To improve my experience with Deepset AI Plat...
What is your primary use case for Deepset AI Platform?
My main use case for Deepset AI Platform is utilizing it as an AI orchestration layer for RAG, search, and agentic workflows. I use this as an AI orchestration solution for GenAI applications and f...
What advice do you have for others considering Deepset AI Platform?
My advice for others looking into using Deepset AI Platform is to know your use cases. There are many options in the market including LangChain, LlamaIndex, and Pinecone Assistant. It is crucial to...
What is your experience regarding pricing and costs for Gupshup?
Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...
What needs improvement with Gupshup?
Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...
What is your primary use case for Gupshup?
I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...
 

Overview

Find out what your peers are saying about Deepset AI Platform vs. Gupshup and other solutions. Updated: July 2026.
909,725 professionals have used our research since 2012.