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DeepL Translator vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DeepL Translator
Ranking in AI Customer Experience Personalization
26th
Average Rating
8.6
Number of Reviews
2
Ranking in other categories
Translation Management Software (1st)
Gupshup
Ranking in AI Customer Experience Personalization
7th
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Support (5th), AI Sales & Marketing (6th)
 

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of DeepL Translator is 1.0%. The mindshare of Gupshup is 0.9%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gupshup0.9%
DeepL Translator1.0%
Other98.1%
AI Customer Experience Personalization
 

Featured Reviews

reviewer2293203 - PeerSpot reviewer
Content Owner - International Markets at a tech vendor with 201-500 employees
Provides high-quality translations, understanding nuances and context well and provides API to automate translations
We translate a lot of content into Spanish. DeepL is set up for other languages like English and maybe others with different country variations, like British English or American English. With Spanish, there's only a general Spanish. However, Spanish can be very different depending on the country. My impression of DeepL is that they try to have standard, plain Spanish. But I would like the option of choosing different Spanish because Spanish from Spain, especially, is quite different from Latin American Spanish. In future releases, I would like to see an option for saving previous translations. For example, other translators, like Google Translate, save your past searches, and that might be something useful.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It makes our work faster and more efficient, freeing up time for more complex tasks. The basic translation is done by DeepL, allowing us to focus on other details. The main improvement is in speed and efficiency."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
 

Cons

"In future releases, I would like to see an option for saving previous translations. For example, other translators like Google Translate, save your past searches, and that might be something useful."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"Gupshup could be improved by adding more selection of templates."
 

Pricing and Cost Advice

"The solution offers a fair price. If you're a casual user, you might not want to pay for it, so it's good to have the free version. The free version is good enough for what a casual user would need. But definitely, the prices are fair for this tool."
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Top Industries

By visitors reading reviews
Manufacturing Company
11%
Outsourcing Company
8%
Educational Organization
7%
Financial Services Firm
7%
Manufacturing Company
22%
Construction Company
14%
Comms Service Provider
11%
University
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

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What is your experience regarding pricing and costs for Gupshup?
Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...
What needs improvement with Gupshup?
Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...
What is your primary use case for Gupshup?
I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...
 

Overview

Find out what your peers are saying about DeepL Translator vs. Gupshup and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.