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DeepL Translator vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DeepL Translator
Ranking in AI Customer Experience Personalization
26th
Average Rating
8.6
Number of Reviews
2
Ranking in other categories
Translation Management Software (1st)
Gupshup
Ranking in AI Customer Experience Personalization
6th
Average Rating
8.6
Number of Reviews
12
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Support (4th), AI Sales & Marketing (6th)
 

Mindshare comparison

As of July 2026, in the AI Customer Experience Personalization category, the mindshare of DeepL Translator is 1.0%. The mindshare of Gupshup is 0.9%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gupshup0.9%
DeepL Translator1.0%
Other98.1%
AI Customer Experience Personalization
 

Featured Reviews

reviewer2293203 - PeerSpot reviewer
Content Owner - International Markets at a tech vendor with 201-500 employees
Provides high-quality translations, understanding nuances and context well and provides API to automate translations
We translate a lot of content into Spanish. DeepL is set up for other languages like English and maybe others with different country variations, like British English or American English. With Spanish, there's only a general Spanish. However, Spanish can be very different depending on the country. My impression of DeepL is that they try to have standard, plain Spanish. But I would like the option of choosing different Spanish because Spanish from Spain, especially, is quite different from Latin American Spanish. In future releases, I would like to see an option for saving previous translations. For example, other translators, like Google Translate, save your past searches, and that might be something useful.
Jaspreet k - PeerSpot reviewer
Head of development at Flash
Improving customer engagement has transformed how our AI chatbots drive conversational sales
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everything is very detailed, and I feel it is the best in this segment. I do not have any suggestions for improvement. I do see advancements of AI and ML in the upcoming years as a potential area for Gupshup to focus on further. I am witnessing new LLM and models emerging in the industry daily, so naturally, I think the AI agents could be improved. Beyond that, I do not feel anything else is needed as an improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It makes our work faster and more efficient, freeing up time for more complex tasks. The basic translation is done by DeepL, allowing us to focus on other details. The main improvement is in speed and efficiency."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
 

Cons

"In future releases, I would like to see an option for saving previous translations. For example, other translators like Google Translate, save your past searches, and that might be something useful."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"If I suggest an improvement, I would desire to see deeper analytics."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
 

Pricing and Cost Advice

"The solution offers a fair price. If you're a casual user, you might not want to pay for it, so it's good to have the free version. The free version is good enough for what a casual user would need. But definitely, the prices are fair for this tool."
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Top Industries

By visitors reading reviews
Manufacturing Company
11%
Educational Organization
8%
Financial Services Firm
6%
University
6%
Manufacturing Company
26%
Construction Company
16%
University
11%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

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What is your experience regarding pricing and costs for Gupshup?
Regarding the metering and billing experience, I feel that Gupshup has provided me exceptional results. The payment plans and model for paying directly were not expensive at all. I am essentially a...
What needs improvement with Gupshup?
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everyth...
What is your primary use case for Gupshup?
I have been using Gupshup for the last four years in the organization for SMS API management. Gupshup serves as a provider for the API, helping us to get the OTPs and the omnichannel transactional ...
 

Overview

Find out what your peers are saying about DeepL Translator vs. Gupshup and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.