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Cloudflare Web Application Firewall vs Imperva Web Application Firewall comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
75
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (14th)
Cloudflare Web Application ...
Average Rating
8.4
Reviews Sentiment
7.5
Number of Reviews
23
Ranking in other categories
Web Application Firewall (WAF) (7th)
Imperva Web Application Fir...
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
52
Ranking in other categories
Web Application Firewall (WAF) (4th)
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
SachidDoshi - PeerSpot reviewer
Offers a huge signature repository and is superiorly effective in mitigating DDoS attacks
The solution's learning curve can still be further reduced, which presently stands at two or three months. The product has a custom rule set that users can modify and manifest as needed. The vendor can probably shorten the learning curve using cutting-edge technologies like AI. The solution provider can also work around the web applications and identify the toolset that needs to be implemented to deploy the solution in less time. The vendor has launched a SASE product that can function with Cloudflare Web Application Firewall, but many improvements are needed in terms of features, such as the web filtering feature, and CASB has not yet been added.
Abdullah Jin - PeerSpot reviewer
Offers bot protection and DDoS Protection and protects public-facing portals
Support is one thing I wish Imperva could improve. They follow the phone model and keep rotating you from one customer service person to another. The layer one support isn't very clear about the workings of the product. My feedback is primarily about Imperva Cloud, not on-premise. On-premise is a whole new story. Support is the issue for Imperva Cloud. It's also a bit pricey. It's a premium service and very expensive. The licensing model is not very straightforward. Every feature is priced separately, and to enjoy maximum protection, you'll have to spend a lot of money. The licensing model is a bit complex, and each feature is very pricey. For example, API security and web application protection are two separate license packages.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I like best about Cloudflare is that my company can use it to trace and manage applications and monitor traffic. The solution tells you if there's a spike in traffic. Cloudflare also sends you a link to check your equipment and deployment and track it through peering, so it's a valuable tool."
"New and innovative way to protect the client's data."
"Its ease of integration with Office 365 and the fact that it's a good product compared to what I had before"
"The features of Cloudflare were found to be more beneficial and led to the decision to utilize it over other options."
"The most valuable feature of Cloudflare DNS is its global reach and it is always evolving."
"Even when there is a high load on our servers, Cloudflare is able to cache the data and serve it to users, ensuring they can still access the website."
"Many websites require an SSL certificate because they sell stuff and want SSL. Cloudflare comes with an SSL certificate built in. It's automatic. You sign yourself up for Cloudflare, and an SSL certificate automatically protects your website. You don't necessarily need a certificate if you have a connection between your website and your host, the server, Cloudflare, and the host."
"Its most significant benefit to date is the speed with which it refreshes DNS records on the internet once you change it. If you are changing a website or registering a new record, it is very quick."
"It's pretty convenient and pretty easy to set up and run. And then kind of for static content, it also offers caching."
"The product has a valuable security control functionality."
"I'm highly satisfied. It's remarkably user-friendly, enabling me to quickly identify issues, and deploy solutions, and it offers the necessary features."
"The solution protects our application, which runs on the HTTP protocol, from DDoS attacks."
"The product has improved our security posture by blocking bad actors."
"Caching is the most valuable feature of Cloudflare Web Application Firewall."
"The setup process is very simple for me."
"It protects web applications efficiently."
"The solution is cloud-based and offers us good uptime. It has combined web and API security. Therefore, with one license, you access both application security and also API security."
"The configurability of the tools and the ease of operation to be the most valuable feature of Imperva."
"The most valuable features of the Imperva Web Application Firewall are performance and flexibility. We can extend or customize the box itself."
"The most valuable features of Imperva Web Application Firewall are the monitoring of databases and the dashboards are easy to understand."
"We can prevent attacks or issues even before they happen."
"The solution is scalable."
"It has threat intelligence and we are using Incapsula. With threat intelligence, we can separate HTTP and HTTPS traffic. We can use Incapsula to send all the threat intelligence to the WAF."
"The compliance is the most valuable aspect."
 

Cons

"The tool needs to improve caching of servers. The product needs to include PFX certificate as well."
"The timing aspect can lead to it being considered overpriced. This is a particular concern we have with Cloudflare, as they may struggle with accurately detecting the client."
"Cloudflare could be improved by introducing a mid-tier pricing option."
"Cloudflare doesn't have a reverse lookup. We can only do a DNS lookup to get the IP address from the hostname. It doesn't work if you want to look up the hostname from an IPA address."
"It would be good if Cloudflare could have more servers for better traffic routing or an increase in the traffic routed. This is what I'd like to improve in Cloudflare."
"The solution could be more user-friendly."
"It would be beneficial for us if Cloudflare could offer a scrubbing solution. This would involve taking a snapshot of my website and keeping it live during a DDoS attack, ensuring uninterrupted service for our users. DDoS attacks are typically short in duration, and having Cloudflare maintain the site's availability from its secure network would enhance the overall user experience. I would appreciate it if Cloudflare could consider implementing this feature. Many organizations already utilize similar capabilities in their CDN platforms, where a static snapshot of the web page is displayed during DDoS attacks. In terms of features, Cloudflare needs to enhance its resilience and stay more focused on adopting new technologies. For instance, solutions like F5 XC Box, Access Solution, and Distributed Cloud Solution have impressive features, and Cloudflare should strive to match and exceed those capabilities. There's a need for improvement in areas like AI-based DDoS attacks and Layer 7 WAF features. Cloudflare should prioritize enhancements in areas such as behavioral DDoS and protection against SQL injection attacks, considering the prevalent trend of public exposure to the internet for business reasons. Overall, Cloudflare needs to invest more in advancing its feature set."
"The reporting can definitely be improved to offer a lot more explanation on something that may have happened or has actually happened."
"Cloudflare Web Application Firewall should improve visibility for a customer."
"We have noticed some latency when the call goes through the firewall. That could be improved."
"It would be ideal if the solution offered better log integration and more integration with different platforms."
"The product can improve by having more multitenancy capability, which is currently not available."
"The accuracy of the Cloudflare Web Application Firewall could be improved by reducing the number of false-negative alerts."
"The dashboard could be more user-friendly."
"There could be an option to duplicate the cluster to maintain the consistency of rules."
"The blocked logs are difficult to read at times."
"They can provide an option to create reports, automatically import the entire report, and create rules again. In a real-life crisis, it would be helpful to be able to import a report and generate security rules from that report. I should be able to create a simple query and import the reports automatically. It can maybe also tell us the format of the report."
"If they can bring in generative AI features, that would be useful."
"It's a complicated tool to keep."
"Sometimes our web application firewall will slow down."
"It would be useful if the solution used more intelligence in attack protection. For example, firewalls are to be dependent on the configuration, but if they could have some data science around it the solution would be even better. The profiling of the traffic, and making decisions surrounding that should be intelligence-based, instead of being based on the configuration of the firewall itself."
"The reporting is missing some features, such as: only two export formats, and the time period does not include the last day, week, year."
"An improvement for Imperva WAF would be to reduce the number of false positives and create more strong use cases based on AI/ML or behavioral analytics."
"I think that better bot protection is needed in this solution."
 

Pricing and Cost Advice

"The solution has many features but there are ones that you need to pay for. Sometimes you have to find out which is available for free and which you have to pay for."
"The product's pricing is minimal compared to other products."
"The pricing for the service is reasonable, neither excessively cheap nor prohibitively expensive. It aligns well with the value of their solution."
"It's a premium model. You can start at zero and work your way up to the enterprise model, which has a very high pricing level."
"We are using the free version."
"That is one of the great features. I was able to access the majority of the features and services for free."
"The cost primarily depends on the size of the organization."
"I give the price a five out of ten."
"The solution is expensive."
"Cloudflare Web Application Firewall is more affordable than other solutions."
"The solution's pricing option needs to be more transparent for enterprise clients."
"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
"We pay $210 per month for CloudFlare WAF."
"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."
"The annual licensing fee is $10,000 USD."
"It starts at $20 and can easily go up to $200 monthly"
"Imperva Web Application Firewall price is higher compared to other solutions. However, everything is included in the price."
"The price of this solution is a little bit high compared to competitors."
"There is a license for this solution and we purchase the license annually with no additional fees."
"Licensing can range from one to twenty thousand dollars annually. Additionally, some features, including software support, require an annual subscription as well."
"The tool is expensive."
"The cost of this solution depends on the platform."
"We sell three-year licenses for Imperva Web Application Firewall to our customers. The price is a little expensive."
"Imperva Web Application Firewall's pricing is expensive."
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Top Industries

By visitors reading reviews
Educational Organization
17%
Computer Software Company
14%
Comms Service Provider
9%
Financial Services Firm
8%
Educational Organization
22%
Computer Software Company
14%
Financial Services Firm
8%
Manufacturing Company
6%
Financial Services Firm
17%
Computer Software Company
13%
Insurance Company
8%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What do you like most about Cloudflare Web Application Firewall?
The product has a valuable security control functionality.
What is your experience regarding pricing and costs for Cloudflare Web Application Firewall?
Cloudflare is cheaper compared to Azure WAF, which I have considered before.
What needs improvement with Cloudflare Web Application Firewall?
The product can improve by having more multitenancy capability, which is currently not available. This improvement wo...
Is Citrix ADC (formerly Netscaler) the best ADC to use and if not why?
For ADC, any ADC can do a good job. But in case if you want to add WAF functionality to the same ADC hardware you hav...
DDoS solutions: Any other solutions to consider aside from Radware DDoS Protection Service and F5 Silverline DDoS Protection?
You can have a look to Imperva Cloud WAF, the anti-DDoS mitigation is under 1s and works very well. I observed a lot ...
 

Also Known As

Cloudflare DNS
Cloudflare WAF
No data available
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
crunchbase, udacity, marketo, okcupid, zendesk
BlueCross BlueShield, eHarmony, EMF Broadcasting, GE Healthcare, Metro Bank, The Motley Fool, Siemens
Find out what your peers are saying about Cloudflare Web Application Firewall vs. Imperva Web Application Firewall and other solutions. Updated: April 2025.
849,686 professionals have used our research since 2012.