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Canva Enterprise vs Gupshup comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Canva Enterprise
Ranking in AI Sales & Marketing
2nd
Average Rating
8.2
Reviews Sentiment
8.0
Number of Reviews
16
Ranking in other categories
Graphic Design Software (1st), AI Content Creation (1st)
Gupshup
Ranking in AI Sales & Marketing
6th
Average Rating
8.4
Number of Reviews
14
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (8th), AI Customer Support (6th)
 

Mindshare comparison

As of October 2026, in the AI Sales & Marketing category, the mindshare of Canva Enterprise is 1.0%. The mindshare of Gupshup is 0.8%, down from 5.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Sales & Marketing Mindshare Distribution
ProductMindshare (%)
Canva Enterprise1.0%
Gupshup0.8%
Other98.2%
AI Sales & Marketing
 

Featured Reviews

PS
Senior Associate Consultant at a consultancy with 10,001+ employees
Centralized visual workflows have boosted automation and brand control but still need better dev tooling
While Canva Enterprise is a powerhouse, there are specific areas where it could be improved. Currently, Canva provides an Open API specification, but it does not maintain official first-party client libraries for languages like Java or Python. Developers have to use tools like Open API generator to create their own clients. This adds overhead in managing dependencies and ensuring the generated code handles Canva's specific authentication. Canva could release a first-party Java SDK with better support for Maven and Gradle, including built-in retry logic. Another area for improvement is versioning. For developers, versioning usually means a clear history of changes. However, Canva has basic version history that is linear and lacks the branching and merging logic needed for complex projects. Design as Code features could be implemented where templates could be exported as JSON and modified in an integrated development environment. This would allow developers to manage design templates in the same continuous integration and continuous deployment pipeline as their application code. Additionally, Canva currently provides notifications when a design is exported. However, developers need more granular triggers such as comment added, approval rejected, or brand kit element updated. Canva could expand the webhook suite to cover every administrative and creative action, which would allow much tighter integrations with Jira, Slack, or custom internal dashboards.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Canva Enterprise has positively impacted my organization in that it definitely saves time; because we are in a creative field, we need to create more creatives every week, so this saves our time."
"Canva Enterprise has positively impacted my organization; this is the most experienced application I have ever been on, and they have been developing it according to developers' needs, so it is very great in that sense."
"Canva Enterprise helped my organization improve the speed, consistency, and quality of marketing communications."
"Compared to other tools available in the market, Canva Enterprise has been one of our greatest assets in time management and return on investment."
"There are tools and templates for numerous design types and formats, and plenty of fonts and graphics to choose from."
"My team used to spend two hours creating a marketing asset, and after we started using Canva Enterprise templates, that reduced to 20 minutes, which is an 80 percent reduction in creation time."
"Canva Enterprise has positively impacted my organization by improving team collaboration and productivity."
"For others looking into using Canva Enterprise, if marketing is involved at all, it is a 100% must-have tool."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"The amount we invested in Gupshup is actually a benefit for us because the ROI in terms of student admissions was growing each year."
 

Cons

"There are many features that are available only in the pro version or are restricted to advanced plan features, which can be costly."
"The video editing prompt, the artificial intelligence prompt that Canva has provided, is a feature that I think could be improved, especially regarding text-to-video generation, which I am looking forward to."
"Like some other tools, Canva should introduce an AI writing assistant tool on their platform."
"Canva Enterprise can be improved by adding version control and Illustrator-like features, which would be very useful for creative users."
"Currently, Canva provides an Open API specification, but it does not maintain official first-party client libraries for languages like Java or Python."
"Canva Enterprise is heavy software."
"I think Canva Enterprise can be improved because currently, it is not as powerful as other tools such as Photoshop and Illustrator."
"Canva Enterprise needs more features similar to Adobe to improve."
"Gupshup could be improved by adding more selection of templates."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"If I suggest an improvement, I would desire to see deeper analytics."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"Sometimes it stays in the pending part and it might not get approval from the Meta side, so that is one thing which needs to be improved."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
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Top Industries

By visitors reading reviews
Marketing Services Firm
15%
Government
14%
Construction Company
11%
Manufacturing Company
10%
Manufacturing Company
20%
Construction Company
13%
Comms Service Provider
12%
University
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise4
Large Enterprise6
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What needs improvement with Canva?
Canva Enterprise could be improved by enhancing its AI features to be more accurate and customizable, especially for brand-specific designs. More advanced editing and animation capabilities, increa...
What is your primary use case for Canva?
I use Canva Enterprise for social media, posters, and presentations. I used Canva Enterprise to create and design marketing collateral such as social media posts, webinar creatives, and presentatio...
What is your experience regarding pricing and costs for Canva Enterprise?
Pricing, setup cost, and licensing experience includes having access to the free tier and currently evaluating the pricing for features.
What is your experience regarding pricing and costs for Gupshup?
The pricing part was taken care of by the finance team, so we do not have any idea about the pricing part.
What needs improvement with Gupshup?
One thing I feel is that creating a template takes a bit of time for us. After creation, the approval part takes time. Sometimes it stays in the pending part and it might not get approval from the ...
What is your primary use case for Gupshup?
I have been using Gupshup since the beginning of my journey with GITAM for communications. It helped me in sending all WhatsApp bulk messages to all targeted students and parents. The main purpose ...
 

Overview

Find out what your peers are saying about Canva Enterprise vs. Gupshup and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.