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Bullhorn vs SmartRecruiters comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Bullhorn
Ranking in Applicant Tracking and Recruiting Software
5th
Average Rating
7.6
Reviews Sentiment
6.2
Number of Reviews
2
Ranking in other categories
CRM (34th)
SmartRecruiters
Ranking in Applicant Tracking and Recruiting Software
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
15
Ranking in other categories
Talent Acquisition (7th)
 

Mindshare comparison

As of October 2025, in the Applicant Tracking and Recruiting Software category, the mindshare of Bullhorn is 1.9%, down from 2.6% compared to the previous year. The mindshare of SmartRecruiters is 5.2%, down from 7.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Applicant Tracking and Recruiting Software Market Share Distribution
ProductMarket Share (%)
SmartRecruiters5.2%
Bullhorn1.9%
Other92.9%
Applicant Tracking and Recruiting Software
 

Featured Reviews

Christiane Hauk - PeerSpot reviewer
Have improved workflows through automation but faced challenges with feature limitations and unclear pricing
The impact of those automation features on our operational efficiency is huge; however, what I don't appreciate about it is that it's very limited; it's limited to Bullhorn and, even within Bullhorn, it's limited to the candidate, the placement, the job, and the contact entity. You cannot automate files, notes, or change requests, so it's very limited, and they also don't do any further development in this anymore since AI is on the market. When it comes to automation in Bullhorn, I would appreciate seeing that automation is possible for integrating files. For example, that you can say, show me all candidates who don't have a file or which have a file that is older than one year, or which have a file type of resume or contract. I would appreciate seeing the possibility to build automations based on change requests, where you can automate according to the status submitted or approved, which is currently not possible, or automation based on notes. When it comes to the missing features in Bullhorn, I have numerous suggestions. Recently they introduced the AI assistant, which is a chatbot within Bullhorn that can refer to candidate, contact, and job data, which is great. However, the output from your prompt can only be copied to a clipboard and not inserted into a Bullhorn field, meaning you always have to do three, four more clicks to get it over to an email or to the field that publishes the job ad. This functionality has to be developed further because there are other tools that can already do this. The prompting and formatting possibilities within the prompt are very limited as well. Regarding AI, there is no match top candidates functionality that provides results good enough to use. We are already using the Textkernel search, which is the future search Bullhorn will integrate. Additionally, we also work with Bullhorn Onboarding, which is a catastrophe; it's not further developed, and they have not provided a new solution for the German-speaking market in five years. We also use the Canvas reporting tool that lacks further development; there are limitations on what you can build reports on. I would appreciate seeing improvements there, and to close this circle, I would appreciate seeing a kind of avatar that can conduct a first interview with a candidate.
SUMANTA  GHOSH - PeerSpot reviewer
A user-friendly tool that functions without any glitches
With SmartRecruiters, compatibility with other HRIS systems is an area with certain shortcomings that require improvement. SmartRecruiters is a tool that we use as an ATS platform in our company, but we manage the employee lifecycle with the help of SAP, and I don't see the integration of SmartRecruiters with SAP happening quite seamlessly, making it an area where improvements are required.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I appreciate most about Bullhorn's core functionalities and ATS functionalities is that it is highly customizable, the UI is very user friendly, and it's very easy to train."
"What I appreciate best about Bullhorn is its user interface, which is really nice, and I enjoy the flexibility that you have with it and how you can customize it to meet your needs."
"I found the core product quite useful. It is easy to use and quite user-friendly. They have also got other options, such as CRM and HRS. They have other versions such as smart distribute, which is an HRS type of system to analyze and get permissions needed from the applicants. In terms of pricing, SmartRecruiters is much better than its competitors."
"Job publishing and application tracking are the most valuable features. You can keep the flow of a candidate's application into one system. The whole collaboration can also be done within the system, which means that you can schedule interviews and add your feedback and ratings there. You can also communicate with the candidates. The analytics part of it is also very valuable. It is a useful feature that we use quite a lot. We don't really use other features such as recruitment marketing or CRM candidate relationship management in SmartRecruiters."
"SmartRecruiters is a candidate management system or ATS system that we use for recruitment purposes."
"I used the free version, which I found valuable."
"The most valuable feature is the way that they've set it up for collaboration."
"The features that were most important for us to have were that it is user friendly and functional, which is definitely the case with SmartRecruiters. Our organization is located in developing countries where the bandwidth and internet stability are not the strongest and SmartRecruiters accommodates this challenge. It was a very big plus that we are able to use the system even in these locations."
"It has a lot of good features. We post all of our jobs through the system, and they have a marketplace where you can share the job post with the job boards they're working with. It is integrated with all the records about from where the applications are coming. We have all of our candidates gathered there. We can set up our own hiring processes depending on the type of job and then move them through the process there. It is also possible to involve hiring managers and give them access so that they can also track the candidates and have a look at TBE and interact in the system, which is very useful. We also use SmartRecruiters for job approvals before posting the job as well as for offer approvals before sending an offer. We have everything in the system itself, and everything is being tracked, which is very good for us. It is a reliable system, and you can use it for the full cycle of recruitment. You can really adapt it to your processes. When it comes to the configuration, it is easy to configure. Something that is good with SmartRecruiters is that they are always working on improvements. Every quarter, they have different enhancements or product releases, which is something that we appreciate."
"With this solution, I was able to add diversity to my recruiting. I was able to source from multiple locations, and I could show where applicants came from. The reporting tools that are on offer, allowed us to expand our reach. We were able to add meaningful diversity into recruiting."
 

Cons

"Bullhorn Onboarding, which is a catastrophe; it's not further developed, and they have not provided a new solution for the German-speaking market in five years."
"I think one thing that could be improved is that it's expensive."
"We ran into some serious issues related to language barriers."
"Around 2015 and into '17, I worked at a federal contractor. I had to switch to a different applicant system as I didn't know if SmartRecruiters was OFCCP compliant, which is something that, as a US-based federal contractor, you have to ensure. They should work to appeal to the contractor industry and get the product OFCCP compliant."
"Sometimes, there is this language or communication barrier in terms of what the applicants mentioned. SmartRecruiters sometimes has trouble understanding certain types of keywords or has certain types of language, translation, or grammar issues."
"I don't see the integration of SmartRecruiters with SAP happening quite seamlessly, making it an area where improvements are required."
"The solution's reporting feature could be improved because it is not very strong."
"Some features are not as straightforward or user friendly to implement."
"The solution needs to work on a single sign-on."
"One thing that has been a bit of a struggle is getting tech support. It is a little more difficult to get support from SmartRecruiters. They want you to have your own in-house person to help you with any issues, whereas with both Lever and Greenhouse, you can just click a button at the bottom of the screen and chat with someone almost instantly."
 

Pricing and Cost Advice

Information not available
"They are pretty competitive. As the product matures, it has much more functionality and different pricing models. It can relatively cost a lot more if you want to use additional features, but, in general, it is competitive in the industry. We work on a yearly license agreement based on the company size. There are the support costs, which are a part of the additional cost based on the percentage of the licensing fee. So, it has a license plus support cost. Then, of course, there are other add-on options that we can purchase and procure whenever we want to based on certain negotiated arrangements."
"There were implementation costs in the first year to get everything set up and running, and then they have various modules on top, which are optional and available at an extra charge."
"SmartRecruiters is an expensive solution."
"I haven't been so involved with pricing, so I don't have all details, but I know that we are paying per head when it comes to different countries. There is an additional fee for new features that they release. If it is something that we would like to use, we need to pay some extra for it."
"Back in 2018, when I engaged with their sales, they wanted to charge around $10,000 for an annual subscription. Depending on your organization, that either could or couldn't be expensive. I personally think it's a fair price. However, I engaged them and negotiated a lower price with them. I think I got closer to $6,000. It came with a commitment of three years."
"I wasn't involved in its acquisition, but I would assume that SmartRecruiters is pretty pricey."
"SmartRecruiters is much better than its competitors. Considering the type of features and services it provides, it is probably one of the best solutions in the market. Others may offer a similar price, but their services won't be that good or the user-friendliness won't be that great. The licensing works based on how many users are there in a company. If you are using other functionalities, like CRM and HRS, the price increases."
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Top Industries

By visitors reading reviews
No data available
Comms Service Provider
13%
Healthcare Company
12%
Government
10%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

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What do you like most about SmartRecruiters?
The most valuable feature of the solution stems from the fact that amongst all the other ATS platforms that I have used, SmartRecruiters is the most user-friendly tool.
What needs improvement with SmartRecruiters?
With SmartRecruiters, compatibility with other HRIS systems is an area with certain shortcomings that require improvement. SmartRecruiters is a tool that we use as an ATS platform in our company, b...
 

Overview

 

Sample Customers

Tiro Partners, Skills Alliance, Think IT Recruitment, Mclaren Consultancy, REACH Employment Services, Aurec, FocusCore, Icon Partners, Curate Partners, Rowben Consulting, Richard Lloyd, Peoplefusion, Gemini People, Glotel
Atlassian, Aol, IBM, Napa, Skechers
Find out what your peers are saying about Bullhorn vs. SmartRecruiters and other solutions. Updated: October 2025.
869,202 professionals have used our research since 2012.