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Blueshift vs Constant Contact comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Blueshift
Ranking in Customer Data Platforms (CDP)
4th
Average Rating
8.6
Reviews Sentiment
6.4
Number of Reviews
6
Ranking in other categories
Marketing Automation (9th), Personalization Engines (3rd)
Constant Contact
Ranking in Customer Data Platforms (CDP)
15th
Average Rating
8.0
Number of Reviews
8
Ranking in other categories
Cloud Email (9th)
 

Mindshare comparison

As of August 2026, in the Customer Data Platforms (CDP) category, the mindshare of Blueshift is 1.6%, up from 0.5% compared to the previous year. The mindshare of Constant Contact is 1.8%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Data Platforms (CDP) Mindshare Distribution
ProductMindshare (%)
Blueshift1.6%
Constant Contact1.8%
Other96.6%
Customer Data Platforms (CDP)
 

Featured Reviews

Boxahi Wallace - PeerSpot reviewer
Sales and Marketing Specialist at Unilever
Advanced customer journeys have boosted segmentation and now deliver more relevant campaigns
The best features Blueshift offers in my experience are customer data management and segmentation, intuitive and easy-to-use UI, quick and efficient customer support, and an intuitive user-friendly interface that allows me to manage complex data easily. Blueshift also offers robust features such as integration with Segment and other apps, retargeting with dynamic content pulled from data feeds and catalogs. Out of those features, I find myself relying on the customer segments and recommendation tool in Blueshift the most day-to-day because it has helped with automating and personalizing our tags. I would also add that the predictive score is very useful. Blueshift has positively impacted my organization by allowing us to launch triggered marketing campaigns targeted to specific segments based on users' behaviors on-site and deliver relevant personalized content using the AI-based recommendations tool.
DC
Owner/Founder at a tech services company
It enables me to create and manage an auto-responder series along with list growth management tools.
The goal is to continue to engage with my list. Keeping in touch with new and potential customers helps stay "on top of mind" when needing services.  Just like the name states, it has allowed me to stay in "constant contact" with my subscribers. The most valuable features are creating and…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Blueshift has positively impacted my organization by allowing us to launch triggered marketing campaigns targeted to specific segments based on users' behaviors on-site and deliver relevant personalized content using the AI-based recommendations tool."
"Blueshift has positively impacted our organization in many ways over the past four years by helping us consolidate processes for getting our products into one system, improving and introducing new email streams, and automating emails, which saves us 30 to 50% of our time."
"Blueshift has positively impacted my organization by being a powerful marketing tool and automation tool, and it has had a tremendous impact on my email marketing KPIs, with the AI-based approach and recommendation tool leading to an increase in engagement."
"By bringing the customer data into one specific place and then utilizing the tools from Blueshift, we have been able to create more of an experience for the customer and not just channel silos."
"Overall, Blueshift was an excellent product."
"Blueshift has significantly impacted my organization."
"Customer Service: Very good but I would have liked to have 24 hours accessibility."
"The fact that we have been a customer for so long indicates how vital this solution is for our organisation."
"Customer Service: Outstanding, with email, chat and call capabilities even on weekends."
"Just like the name states, it has allowed me to stay in "constant contact" with my subscribers."
"Every time that we send one out, we will get some kind of response."
"Every email I send, gets people to click on something or contact me, and it works."
"It is fun to design your newsletter based on the content you would like to deliver."
"Email marketing is the most valuable aspect."
 

Cons

"The biggest frustration or friction point I have hit with Blueshift is the learning curve on journey logic."
"The installation was very difficult to do, and getting it set up to work properly was very problematic and took a very long time."
"Blueshift can be improved in that reporting could be enhanced, especially regarding the user interface reporting."
"My experience with pricing, setup cost, and licensing was initially just okay."
"The customer support is a bit slow; they take time to respond, and they should improve."
"Regarding customer support, the response to our queries is somewhat slow, but they manage to respond."
"Sometimes, you will be typing in a text box and hit the backspace, but the website will think you meant to go back a page. Basically, you end up losing work when this happens and it is hard to predict."
"All Constant Contact wants to do is keep you on a monthly subscription, so if you only want to send out emails on a quarterly basis you must either pay every month you do not use the product, or you must cancel your subscription and then re-open an account every quarter."
"There are certain hiccups in the program that can be improved to make it more user friendly."
"When I started using Constant Contact creating email was very flaky, in terms of crashes and usability (perhaps compared to Weebly etc.). It has improved, however, still needs improvement and email creation still seems clunky and limited compared to other online solutions or website building tools."
"Could use better search and certain editing traits."
 

Pricing and Cost Advice

Information not available
"The cost is fair, and you end up making enough in sales to pay for it."
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Large Enterprise9
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise2
Large Enterprise2
 

Questions from the Community

What is your experience regarding pricing and costs for Blueshift?
My experience with pricing, setup cost, and licensing was initially just okay.
What needs improvement with Blueshift?
Blueshift needs to do what they do best and continually look at what customers need, where the gaps are in the market, and just try to deliver a good solution as quickly as they possibly can, worki...
What is your primary use case for Blueshift?
My main use case for Blueshift was to deliver recommendations in real time to customers at scale. By using our product catalog and customer behavioral data that was modeled and worked on with the d...
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Also Known As

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Retention Science
 

Overview

 

Sample Customers

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Pajama Program
Find out what your peers are saying about Blueshift vs. Constant Contact and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.