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BiZZdesign HoriZZon vs No Magic MagicDraw comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BiZZdesign HoriZZon
Ranking in Business Process Design
13th
Average Rating
7.6
Reviews Sentiment
5.7
Number of Reviews
19
Ranking in other categories
Enterprise Architecture Management (7th)
No Magic MagicDraw
Ranking in Business Process Design
15th
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Business Process Design category, the mindshare of BiZZdesign HoriZZon is 3.2%, up from 2.2% compared to the previous year. The mindshare of No Magic MagicDraw is 2.6%, down from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Design Mindshare Distribution
ProductMindshare (%)
BiZZdesign HoriZZon3.2%
No Magic MagicDraw2.6%
Other94.2%
Business Process Design
 

Featured Reviews

Maamoun Hasuneh - PeerSpot reviewer
Chief Enterprise Architect at EVC
Architecture repository has strengthened data‑driven decisions and supported risk‑aware planning
BiZZdesign HoriZZon needs to publish its integration scenarios and integration points with other digital transformation tools such as IT service management, risk management, asset management, customer service, and ERP. The company should first build the scenario and define its integration points in business and technology to make customers more confident about having a complete solution. Currently, there is a challenge with the company to offer transparent and documented integration. They offer five integration points at a fixed price, but other things come at additional costs. However, specific information about what those additional items are, what the scenarios entail, what the schemas are, what the workflows include, and what the application integration involves is not provided. The learning portal does not include integration documentation at a high level or in detail. The portal does have comprehensive resources explaining how to make their website, how to create dashboards, and how to publish EA content, which are clear. The high-end tool on the laptop is also explained in detail, covering elements, relations, and everything as standard.
reviewer2080611 - PeerSpot reviewer
System Engineer at a consultancy with 51-200 employees
Ease of use and real-time collaboration empower effective teamwork and streamlined development
For CAMEO, it's not only the ease of use, it's versatility, its communicability, but Rhapsody is the worst tool I've ever used. It is very difficult, not user-friendly, and very expensive. It works only with its IBM counterparts. SPARX Enterprise Architecture is very easy to use, but it's limited. It gives you an idea of how your model is developing, so this feature helps maintain integrity or correctness of system models. It's really a good feature to have. You've got to have the simulation toolkit installed to be able to do that, and that works really well. The MagicDraw or CAMEO system is good on its own, but it should be integrated and should come out of the box with the simulation toolkit because there are some things you can't do without it, making it very difficult to have to look for another license to be able to do that. I would prefer that it come with the simulation toolkit.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Return on investment is definitely there because we never had a single view of everything."
"The feature I find most valuable is that the start times and loading times are short, it takes only a few seconds to load the repository and whenever I want to open diagrams, they are there almost immediately."
"BiZZdesign HoriZZon stands out from other solutions on the market due to its uniqueness in conformance with the standard."
"BiZZdesign Architect separates model from views and has a quite extensive set of analytical stuff built in to be very useful in complex environments."
"Among the valuable features is the ability to document standards. For example, we have mandatory operating standards that need to be followed by every application and every architecture. We use things like table charts and pie charts for documenting the costs incurred across the systems. All of these are good features."
"This is one of the best tools, especially because of its collaborative nature. Anyone using it can access previous projects and related data. It's definitely a strong collaborative tool."
"t's a good tool. My colleagues that are making use of it for application, business processes, or data modeling, are very satisfied with it. They find it easy to use. The graphical representation is simple but therefore efficient, so I know that they are planning a very good commencement on the use of these tools."
"BiZZdesign HoriZZon is scalable, and I'd give it an eight out of ten for scalability. Our customers are enterprise level companies, but the solution is suitable for small and mid-sized companies as well."
"The most valuable features are the visibility, standard compliance, and interface."
"There is a lot of documentation available on the Internet to understand its functionality."
"We use it to build the physical and logical domains to hold requirements, specifications, use cases, and all the way down to class definitions."
"The most valuable features are the visibility, standard compliance, and interface."
"No Magic has the tools and capabilities to model a complete enterprise and all product lines."
"Offers good standards compliance and is user-friendly."
"The most valuable feature is the amount of flexibility that one has to model, which is great for an individual."
"It is pretty easy to use. It is pretty versatile."
 

Cons

"In HoriZZon, there are different matrices. In some of the cases, there is an option to aggregate them, but in other cases, we have not done this, e.g., to see the proper costs. For example, if I have 10 different matrices, then I need to create an aggregate view out of those 10 matrices somewhere. That is where we have been struggling a bit. We have a counterpart from the HoriZZon product team with whom we have bi-weekly discussions. We have suggested to him that this can be improved."
"It takes a long time to learn and understand, which is a learning curve you have to go through, but once you know how it works, it's very nice to work with."
"This tool is something of a beast - it takes a long time to learn, and it isn't possible for casual users and most architects. Unless a person spends 500 or 1,000 hours on the tool or does very concentrated sessions using all its functionalities, it's very difficult to master."
"Integration definitely needs improvement. There are some restrictions. We've seen that it doesn't integrate with everything we might expect."
"The ability to generate charts and deal with a use case involving Kibana was quite difficult."
"The repository of duplicate objects is bad."
"In HoriZZon, there are different matrices. For example, if I have 10 different matrices, then I need to create an aggregate view out of those 10 matrices somewhere, and that is where we have been struggling a bit."
"I have seen table charts where, if the chart is a little too big, it does not fit in HoriZZon and it is not at all visible... There have been several times where we could not publish a chart properly and we had to break the chart into small tables and create multiple artifacts, creating a complete mess. This should be seriously taken up by BiZZdesign because there is a lot of scope for improvement in terms of usability. It's not at all good, unfortunately."
"The UI UX of the tool is not really user-friendly and needs to be completely reformed."
"For the next releases, I would like to have them import requirements from other sources. It would be good if we could import those into MagicDraw as components so you don't have to manually do these things."
"For the next releases, I would like to have them import requirements from other sources. They could make it very easy to do that because there are a lot requirements management tools like DOORS, D-O-O-R-S, Dynamic Object Oriented Management. A lot of folks use DOORS to create a requirement. For those requirements you allocate them to a component in the architecture and a verification method for that requirement. It would be good if we could import those into MagicDraw as components so you don't have to manually do these things."
"There's lots of documentation. They process multiples of guides. They've got all kinds of guides and documentation out there, but it's kind of hard to find. There are a lot of videos. You can go to YouTube and find videos on how it's been used in different ways, but it just kind of scratches the surface."
"When I am working with my Mac and I right-click to copy and paste, it doesn't work."
"There are some technical features that you have to study and do research on to be able to understand."
"I would like to see the ability to deploy live business process models and capture real-time data (without the need for another product tool) so you don't have to be dependent on other products for this functionality."
"There could be a trial version for students."
 

Pricing and Cost Advice

"I haven't found any issues with the scalability and licensing parts that are access-related."
"The pricing model is slightly on the high side and could be more competitive for long-term partnerships."
"[The] Orbus... pricing model was based on every single functionality having a price. The pricing was comparable but if we wanted to scale, it would have ended up being a lot more expensive. BiZZdesign gave us one price with all of the functionality, and we could scale as much as we needed."
"We were customers and bought licenses from them. We used their remote instance initially but upgraded to the on-device version due to lag. For pricing, we paid about 2200 pounds a year per seat for the client installation at an educational rate. I'm not sure about commercial rates. I managed to get a free copy at BBC since it was for evaluation purposes."
"In terms of this particular product usage, my clients currently only use per-user licenses."
"If one is very cheap and ten is expensive, I rate the product price as a seven out of ten."
"The price is reasonable."
"First and foremost within the scope of improvement for the solution would be the cost. It's very costly..."
"I would say licensing would be anywhere from $3,500 to $6,500 per person or per seat (it's a per seat style license)."
"The licensing is on a yearly basis, and it's expensive."
"I rate the pricing a ten out of ten. It is an expensive product compared to software for model-based system engineering."
"The price of No Magic MagicDraw could improve. The price of the solution is too expensive for smaller-sized companies. There should be a better pricing model."
"In addition to the initial cost, you have to pay annually for support in order to get the upgrades."
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Top Industries

By visitors reading reviews
Financial Services Firm
21%
Government
11%
Manufacturing Company
7%
Energy/Utilities Company
5%
Manufacturing Company
23%
Financial Services Firm
11%
Government
11%
Aerospace/Defense Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise10
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What needs improvement with BiZZdesign HoriZZon?
BiZZdesign HoriZZon needs to publish its integration scenarios and integration points with other digital transformation tools such as IT service management, risk management, asset management, custo...
What is your primary use case for BiZZdesign HoriZZon?
BiZZdesign HoriZZon is primarily used as a repository for Enterprise Architecture and is also utilized in broad portfolio management including project management and other applications, but the mai...
What advice do you have for others considering BiZZdesign HoriZZon?
BiZZdesign HoriZZon's reporting and dashboard functionalities are good and very good; they compete well with other solutions and are simpler, but they have scripting and programming tools to produc...
What is your experience regarding pricing and costs for No Magic MagicDraw?
Maybe the price is a little bit high for a small company to acquire this tool. However, they offer trial versions and trial licenses for members of INCOSE.
What needs improvement with No Magic MagicDraw?
For CAMEO, it's not only the ease of use, it's versatility, its communicability, but Rhapsody is the worst tool I've ever used. It is very difficult, not user-friendly, and very expensive. It works...
What is your primary use case for No Magic MagicDraw?
I deal with DOD lifecycle acquisition sorts of things as some of the main use cases currently, and I expect to continue using it for more than 25 years.
 

Also Known As

HoriZZon
MagicDraw
 

Overview

 

Sample Customers

T-Mobile, Shell, HSBC, Erasmus University, VIVAT Insurance
Northrop Grumman, Labcorp, Deposco, ClearView Training, IT Services Promotion Agency, Intelligent Chaos, Metalithic Systems Inc., Sodifrance
Find out what your peers are saying about BiZZdesign HoriZZon vs. No Magic MagicDraw and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.