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BiZZdesign HoriZZon vs No Magic MagicDraw comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BiZZdesign HoriZZon
Ranking in Business Process Design
9th
Average Rating
7.6
Reviews Sentiment
6.8
Number of Reviews
18
Ranking in other categories
Enterprise Architecture Management (6th)
No Magic MagicDraw
Ranking in Business Process Design
14th
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Business Process Design category, the mindshare of BiZZdesign HoriZZon is 2.4%, up from 1.9% compared to the previous year. The mindshare of No Magic MagicDraw is 2.9%, down from 3.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Design
 

Featured Reviews

BijoyTalukder - PeerSpot reviewer
Helps to get a clear overview of our enterprise architecture, especially when dealing with multiple departments
One area where BiZZdesign HoriZZon could use some improvement is in its REST APIs. While the platform offers REST APIs, they have limitations when it comes to retrieving and exporting data. Obtaining detailed information at the individual application or component level, including IDs, costs, and deployment-related data, can be challenging through these APIs. This limitation makes it difficult to smoothly export such granular data. I have raised this issue with the BiZZdesign team, and they expressed interest in addressing it, but I'm not aware of the current status of this improvement effort. Nonetheless, improving the usability and flexibility of the REST APIs for data extraction is an area that could enhance the platform's capabilities.
DiegoRangel - PeerSpot reviewer
Enhanced team communication and design exploration with integrated simulation tools
I was using No Magic MagicDraw to model operations, such as using different kinds of operations with ships or crafts and other systems No Magic MagicDraw facilitated great communication within the team and allowed for the exploration of different designs and architectures, which was beneficial…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of BiZZdesign HoriZZon, from my experience, include its out-of-the-box connectors, such as integration with ServiceNow, Excel, and SQL databases, making data repository management more efficient."
"The feature I find most valuable is that the start times and loading times are short. It takes only a few seconds to load the repository and whenever I want to open diagrams, they are there almost immediately."
"I used BiZZdesign HoriZZon at two organizations. At Manchester Metropolitan University, I used it with a small team for architectural modeling of the student record system. We modeled teams, process objects, and their interactions with applications. We also used it to model a gradual rollout with plateaus showing migration over time. At the BBC, I used it to model software services for publishing content online. I showed key model views to senior stakeholders using Horizon, allowing them to modify and score applications and services."
"The most valuable features are the application, portfolio, data, architectures, and modeling things."
"Among the valuable features is the ability to document standards. For example, we have mandatory operating standards that need to be followed by every application and every architecture. We use things like table charts and pie charts for documenting the costs incurred across the systems. All of these are good features."
"It is very easy to use. I can just click on an application component and find out if we are using this particular component. This provides us flexibility."
"The enterprise studio where the modelling happens is valuable."
"One of the main advantages of this solution is that they have representation in the Open Group Forum, which means that any changes in ArchiMate are immediately implemented in BiZZdesign."
"It is pretty easy to use. It is pretty versatile."
"The most valuable features with No Magic MagicDraw are its ease of use; you can put this in front of a 12-year-old and they would know what to do right away."
"I like the traceability feature. Whoever is working with the product would be sure of the things that could be affected if they decided to affect one of the other companies. For example, let's say that an engineer starts a new project optimization problem by adjusting the thickness of metal sheets. However, the engineers only see a reduced number of affections, but when we use the requirement traceability, they can see the whole picture. That's the main aspect that we were promoting with this tool."
"The most valuable feature of No Magic MagicDraw is the simulation capabilities and interface."
"The most valuable feature is the ability to quickly build multiple layers within the organizational and business process environments, as well as in the SysML product environments, and converting to files that can be accessed by clients who do not have a system and a teamwork server access."
"It is very user-friendly, and the customer service is really good."
"The most valuable feature is the amount of flexibility that one has to model, which is great for an individual."
"The technical support is very good."
 

Cons

"This tool is something of a beast - it takes a long time to learn, and it isn't possible for casual users and most architects. Unless a person spends 500 or 1,000 hours on the tool or does very concentrated sessions using all its functionalities, it's very difficult to master."
"The users of BiZZdesign should be able to enter their data or make modeling changes via HoriZZon."
"It should be more open to integrating with other existing tools. Although there has been progress in the past."
"I have seen table charts where, if the chart is a little too big, it does not fit in HoriZZon and it is not at all visible... There have been several times where we could not publish a chart properly and we had to break the chart into small tables and create multiple artifacts, creating a complete mess. This should be seriously taken up by BiZZdesign because there is a lot of scope for improvement in terms of usability. It's not at all good, unfortunately."
"It lacks capabilities with regard to infrastructure modeling."
"The repository of duplicate objects is bad."
"The ability to generate charts and deal with a use case involving Kibana was quite difficult."
"The automatic data collection and interface need improvement."
"They don't really support code engineering, and that's why we have to move to Enterprise Architect. MagicDraw is stuck at C++03 standards, whereas most C++ programs today want to use the latest definition of the C++ standards. We were at C++11, and we wanted to do code engineering with C++11 or 17, but they didn't support it. That pushed us into a different tool, which is Sparx Enterprise Architect."
"There could be a trial version for students."
"One potential area for improvement is the recommendation feature. At times, we face challenges in locating specific features, and we have to reach out for assistance in finding the information we need."
"The technical support is not very good."
"The licenses are expensive compared to similar tools. At the moment, the user is open to using MagicDraw if it's 15% more than other solutions. If it were to cost any more, they wouldn't use it."
"For the next releases, I would like to have them import requirements from other sources. They could make it very easy to do that because there are a lot requirements management tools like DOORS, D-O-O-R-S, Dynamic Object Oriented Management. A lot of folks use DOORS to create a requirement. For those requirements you allocate them to a component in the architecture and a verification method for that requirement. It would be good if we could import those into MagicDraw as components so you don't have to manually do these things."
"The cost of upgrading the product should be lower."
"There are some technical features that you have to study and do research on to be able to understand."
 

Pricing and Cost Advice

"In terms of this particular product usage, my clients currently only use per-user licenses."
"First and foremost within the scope of improvement for the solution would be the cost. It's very costly..."
"The pricing model is slightly on the high side and could be more competitive for long-term partnerships."
"If one is very cheap and ten is expensive, I rate the product price as a seven out of ten."
"The price is reasonable."
"We were customers and bought licenses from them. We used their remote instance initially but upgraded to the on-device version due to lag. For pricing, we paid about 2200 pounds a year per seat for the client installation at an educational rate. I'm not sure about commercial rates. I managed to get a free copy at BBC since it was for evaluation purposes."
"[The] Orbus... pricing model was based on every single functionality having a price. The pricing was comparable but if we wanted to scale, it would have ended up being a lot more expensive. BiZZdesign gave us one price with all of the functionality, and we could scale as much as we needed."
"I haven't found any issues with the scalability and licensing parts that are access-related."
"I would say licensing would be anywhere from $3,500 to $6,500 per person or per seat (it's a per seat style license)."
"In addition to the initial cost, you have to pay annually for support in order to get the upgrades."
"I rate the pricing a ten out of ten. It is an expensive product compared to software for model-based system engineering."
"The licensing is on a yearly basis, and it's expensive."
"The price of No Magic MagicDraw could improve. The price of the solution is too expensive for smaller-sized companies. There should be a better pricing model."
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Top Industries

By visitors reading reviews
Financial Services Firm
20%
Government
11%
Manufacturing Company
10%
Energy/Utilities Company
6%
Manufacturing Company
22%
Government
14%
Aerospace/Defense Firm
11%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about BiZZdesign HoriZZon?
This is one of the best tools, especially because of its collaborative nature. Anyone using it can access previous projects and related data. It's definitely a strong collaborative tool.
What needs improvement with BiZZdesign HoriZZon?
There is room for improvement in BiZZdesign HoriZZon. It's quite robust and has good online forums where people discuss it, though maybe the interface can improve, but I don't want to criticize it ...
What is your primary use case for BiZZdesign HoriZZon?
The typical use case with BiZZdesign HoriZZon is basically for enterprise architecture and also for business process modeling.
What do you like most about No Magic MagicDraw?
There is a lot of documentation available on the Internet to understand its functionality.
What is your experience regarding pricing and costs for No Magic MagicDraw?
Maybe the price is a little bit high for a small company to acquire this tool. However, they offer trial versions and trial licenses for members of INCOSE.
What needs improvement with No Magic MagicDraw?
For CAMEO, it's not only the ease of use, it's versatility, its communicability, but Rhapsody is the worst tool I've ever used. It is very difficult, not user-friendly, and very expensive. It works...
 

Also Known As

HoriZZon
MagicDraw
 

Overview

 

Sample Customers

T-Mobile, Shell, HSBC, Erasmus University, VIVAT Insurance
Northrop Grumman, Labcorp, Deposco, ClearView Training, IT Services Promotion Agency, Intelligent Chaos, Metalithic Systems Inc., Sodifrance
Find out what your peers are saying about BiZZdesign HoriZZon vs. No Magic MagicDraw and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.