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BiZZdesign HoriZZon vs No Magic MagicDraw comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BiZZdesign HoriZZon
Ranking in Business Process Design
10th
Average Rating
7.6
Reviews Sentiment
6.8
Number of Reviews
18
Ranking in other categories
Enterprise Architecture Management (6th)
No Magic MagicDraw
Ranking in Business Process Design
14th
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Business Process Design category, the mindshare of BiZZdesign HoriZZon is 2.6%, up from 2.0% compared to the previous year. The mindshare of No Magic MagicDraw is 2.7%, down from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Design Market Share Distribution
ProductMarket Share (%)
BiZZdesign HoriZZon2.6%
No Magic MagicDraw2.7%
Other94.7%
Business Process Design
 

Featured Reviews

BijoyTalukder - PeerSpot reviewer
Helps to get a clear overview of our enterprise architecture, especially when dealing with multiple departments
One area where BiZZdesign HoriZZon could use some improvement is in its REST APIs. While the platform offers REST APIs, they have limitations when it comes to retrieving and exporting data. Obtaining detailed information at the individual application or component level, including IDs, costs, and deployment-related data, can be challenging through these APIs. This limitation makes it difficult to smoothly export such granular data. I have raised this issue with the BiZZdesign team, and they expressed interest in addressing it, but I'm not aware of the current status of this improvement effort. Nonetheless, improving the usability and flexibility of the REST APIs for data extraction is an area that could enhance the platform's capabilities.
DiegoRangel - PeerSpot reviewer
Enhanced team communication and design exploration with integrated simulation tools
I was using No Magic MagicDraw to model operations, such as using different kinds of operations with ships or crafts and other systems No Magic MagicDraw facilitated great communication within the team and allowed for the exploration of different designs and architectures, which was beneficial…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature I find most valuable is that the start times and loading times are short. It takes only a few seconds to load the repository and whenever I want to open diagrams, they are there almost immediately."
"I used BiZZdesign HoriZZon at two organizations. At Manchester Metropolitan University, I used it with a small team for architectural modeling of the student record system. We modeled teams, process objects, and their interactions with applications. We also used it to model a gradual rollout with plateaus showing migration over time. At the BBC, I used it to model software services for publishing content online. I showed key model views to senior stakeholders using Horizon, allowing them to modify and score applications and services."
"The most valuable feature is that it allows you to work with different methods, using the same tool."
"I like the flexibility of the modeling part for standards like ArchiMate and, at the same time, BPMN. It allows us to connect elements from different areas and to have a single repository and a single source of truth. It gives us one place to do analysis throughout the organization."
"The tool's most valuable feature is that its collaboration part is very good."
"This is one of the best tools, especially because of its collaborative nature. Anyone using it can access previous projects and related data. It's definitely a strong collaborative tool."
"One of the main advantages of this solution is that they have representation in the Open Group Forum, which means that any changes in ArchiMate are immediately implemented in BiZZdesign."
"Among the valuable features is the ability to document standards. For example, we have mandatory operating standards that need to be followed by every application and every architecture. We use things like table charts and pie charts for documenting the costs incurred across the systems. All of these are good features."
"The technical support is very good."
"The initial setup was not straightforward."
"I would rate MagicDraw a nine out of ten because of the price. Enterprise Architect has a lot of bugs and MagicDraw is a lot more accurate and flexible. It's a level better."
"It is very user-friendly, and the customer service is really good."
"There is a lot of documentation available on the Internet to understand its functionality."
"The most valuable feature is the ability to quickly build multiple layers within the organizational and business process environments, as well as in the SysML product environments, and converting to files that can be accessed by clients who do not have a system and a teamwork server access."
"The most valuable feature of No Magic MagicDraw is the simulation capabilities and interface."
"Offers good standards compliance and is user-friendly."
 

Cons

"Scalability is a bit of a problem for BiZZdesign. There is always a possibility it will failover."
"It should be more open to integrating with other existing tools. Although there has been progress in the past."
"It lacks capabilities with regard to infrastructure modeling."
"Integration definitely needs improvement. There are some restrictions. We've seen that it doesn't integrate with everything we might expect."
"The automatic data collection and interface need improvement."
"We tested it, and we had support from BiZZdesign, including patches, but it just didn't do what we wanted."
"The repository of duplicate objects is bad."
"One area where BiZZdesign HoriZZon could use some improvement is in its REST APIs."
"It would be better if the User Interface were updated. At the moment, it's a classic environment. It reminds me of the old Windows interface, for example, Windows 95. It would be better to make it more user-friendly. It would also be better if it could integrate with SAP solutions. It isn't easy to find experts in the field. It's hard to find people around the globe that have the necessary skills and expertise to manage this solution. For example, in our case, we needed someone with refrigeration knowledge that also knew how to use the tool, and that was a challenge. We also had issues relating to erasing. Sometimes, it kept it in the background and didn't erase it at all. We had to review the entire list to ensure that the item was deleted."
"There are some technical features that you have to study and do research on to be able to understand."
"It's very focused on specific modern languages and it doesn't do necessarily general systems software engineering with diagrams. They should expand the diagram types for the languages."
"The UI UX of the tool is not really user-friendly and needs to be completely reformed."
"The licenses are expensive compared to similar tools. At the moment, the user is open to using MagicDraw if it's 15% more than other solutions. If it were to cost any more, they wouldn't use it."
"There could be a trial version for students."
"The documentation for MagicDraw and the video tutorials compared to other competitors is an area for improvement."
"There's lots of documentation. They process multiples of guides. They've got all kinds of guides and documentation out there, but it's kind of hard to find. There are a lot of videos. You can go to YouTube and find videos on how it's been used in different ways, but it just kind of scratches the surface."
 

Pricing and Cost Advice

"[The] Orbus... pricing model was based on every single functionality having a price. The pricing was comparable but if we wanted to scale, it would have ended up being a lot more expensive. BiZZdesign gave us one price with all of the functionality, and we could scale as much as we needed."
"If one is very cheap and ten is expensive, I rate the product price as a seven out of ten."
"The price is reasonable."
"The pricing model is slightly on the high side and could be more competitive for long-term partnerships."
"We were customers and bought licenses from them. We used their remote instance initially but upgraded to the on-device version due to lag. For pricing, we paid about 2200 pounds a year per seat for the client installation at an educational rate. I'm not sure about commercial rates. I managed to get a free copy at BBC since it was for evaluation purposes."
"I haven't found any issues with the scalability and licensing parts that are access-related."
"In terms of this particular product usage, my clients currently only use per-user licenses."
"First and foremost within the scope of improvement for the solution would be the cost. It's very costly..."
"The licensing is on a yearly basis, and it's expensive."
"In addition to the initial cost, you have to pay annually for support in order to get the upgrades."
"I would say licensing would be anywhere from $3,500 to $6,500 per person or per seat (it's a per seat style license)."
"The price of No Magic MagicDraw could improve. The price of the solution is too expensive for smaller-sized companies. There should be a better pricing model."
"I rate the pricing a ten out of ten. It is an expensive product compared to software for model-based system engineering."
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Government
11%
Manufacturing Company
10%
Energy/Utilities Company
6%
Manufacturing Company
23%
Government
13%
Aerospace/Defense Firm
11%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise10
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What do you like most about BiZZdesign HoriZZon?
This is one of the best tools, especially because of its collaborative nature. Anyone using it can access previous projects and related data. It's definitely a strong collaborative tool.
What needs improvement with BiZZdesign HoriZZon?
There is room for improvement in BiZZdesign HoriZZon. It's quite robust and has good online forums where people discuss it, though maybe the interface can improve, but I don't want to criticize it ...
What is your primary use case for BiZZdesign HoriZZon?
The typical use case with BiZZdesign HoriZZon is basically for enterprise architecture and also for business process modeling.
What do you like most about No Magic MagicDraw?
There is a lot of documentation available on the Internet to understand its functionality.
What is your experience regarding pricing and costs for No Magic MagicDraw?
Maybe the price is a little bit high for a small company to acquire this tool. However, they offer trial versions and trial licenses for members of INCOSE.
What needs improvement with No Magic MagicDraw?
For CAMEO, it's not only the ease of use, it's versatility, its communicability, but Rhapsody is the worst tool I've ever used. It is very difficult, not user-friendly, and very expensive. It works...
 

Also Known As

HoriZZon
MagicDraw
 

Overview

 

Sample Customers

T-Mobile, Shell, HSBC, Erasmus University, VIVAT Insurance
Northrop Grumman, Labcorp, Deposco, ClearView Training, IT Services Promotion Agency, Intelligent Chaos, Metalithic Systems Inc., Sodifrance
Find out what your peers are saying about BiZZdesign HoriZZon vs. No Magic MagicDraw and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.