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BiZZdesign HoriZZon vs No Magic MagicDraw comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BiZZdesign HoriZZon
Ranking in Business Process Design
10th
Average Rating
7.6
Reviews Sentiment
6.8
Number of Reviews
18
Ranking in other categories
Enterprise Architecture Management (6th)
No Magic MagicDraw
Ranking in Business Process Design
13th
Average Rating
8.4
Reviews Sentiment
7.5
Number of Reviews
18
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Business Process Design category, the mindshare of BiZZdesign HoriZZon is 2.2%, up from 2.0% compared to the previous year. The mindshare of No Magic MagicDraw is 3.1%, down from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Design
 

Featured Reviews

BijoyTalukder - PeerSpot reviewer
Helps to get a clear overview of our enterprise architecture, especially when dealing with multiple departments
One area where BiZZdesign HoriZZon could use some improvement is in its REST APIs. While the platform offers REST APIs, they have limitations when it comes to retrieving and exporting data. Obtaining detailed information at the individual application or component level, including IDs, costs, and deployment-related data, can be challenging through these APIs. This limitation makes it difficult to smoothly export such granular data. I have raised this issue with the BiZZdesign team, and they expressed interest in addressing it, but I'm not aware of the current status of this improvement effort. Nonetheless, improving the usability and flexibility of the REST APIs for data extraction is an area that could enhance the platform's capabilities.
DiegoRangel - PeerSpot reviewer
Enhanced team communication and design exploration with integrated simulation tools
I was using No Magic MagicDraw to model operations, such as using different kinds of operations with ships or crafts and other systems No Magic MagicDraw facilitated great communication within the team and allowed for the exploration of different designs and architectures, which was beneficial…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of BiZZdesign HoriZZon include the diagrammatic representation of BPMN models, which I find good for modeling, and things such as capability maps."
"t's a good tool. My colleagues that are making use of it for application, business processes, or data modeling, are very satisfied with it. They find it easy to use. The graphical representation is simple but therefore efficient, so I know that they are planning a very good commencement on the use of these tools."
"The tool's most valuable feature is that its collaboration part is very good."
"The most valuable feature is that it allows you to work with different methods, using the same tool."
"This is one of the best tools, especially because of its collaborative nature. Anyone using it can access previous projects and related data. It's definitely a strong collaborative tool."
"I used BiZZdesign HoriZZon at two organizations. At Manchester Metropolitan University, I used it with a small team for architectural modeling of the student record system. We modeled teams, process objects, and their interactions with applications. We also used it to model a gradual rollout with plateaus showing migration over time. At the BBC, I used it to model software services for publishing content online. I showed key model views to senior stakeholders using Horizon, allowing them to modify and score applications and services."
"One of the main advantages of this solution is that they have representation in the Open Group Forum, which means that any changes in ArchiMate are immediately implemented in BiZZdesign."
"The enterprise studio where the modelling happens is valuable."
"Offers good standards compliance and is user-friendly."
"The MBFC capability of MagicDraw is higher than the other competitors."
"The most valuable features are the visibility, standard compliance, and interface."
"When you look at it, No Magic is an all-encompassing tool. You can use it for business architecture design. You can use it for deploying an ERP system across your enterprise. However, it was initially designed and developed for model-based systems engineering. That's the systems engineering required to either produce an IP system or product. It takes away the mounds of paper and puts it into a model. It enables you to generate significant savings by modeling that new product or that system before you ever start developing a prototype."
"I would rate MagicDraw a nine out of ten because of the price. Enterprise Architect has a lot of bugs and MagicDraw is a lot more accurate and flexible. It's a level better."
"I think one of the key things is the plugins for integration with requirements management tools like Doors"
"The beauty of MagicDraw is that it has a simulation part, so you can simulate your model to validate it. The simulation allows you to bring in code off of an external code that you can write to set up the simulation and execute the code."
"There is a lot of documentation available on the Internet to understand its functionality."
 

Cons

"The users of BiZZdesign should be able to enter their data or make modeling changes via HoriZZon."
"It should be more open to integrating with other existing tools. Although there has been progress in the past."
"This tool is something of a beast - it takes a long time to learn, and it isn't possible for casual users and most architects. Unless a person spends 500 or 1,000 hours on the tool or does very concentrated sessions using all its functionalities, it's very difficult to master."
"We tested it, and we had support from BiZZdesign, including patches, but it just didn't do what we wanted."
"In HoriZZon, there are different matrices. In some of the cases, there is an option to aggregate them, but in other cases, we have not done this, e.g., to see the proper costs. For example, if I have 10 different matrices, then I need to create an aggregate view out of those 10 matrices somewhere. That is where we have been struggling a bit. We have a counterpart from the HoriZZon product team with whom we have bi-weekly discussions. We have suggested to him that this can be improved."
"There's room for improvement. When I finished using it over a year ago, I discussed implementing C4 notation with BiZZdesign HoriZZon.They've likely done this now, but I haven't seen it. Setting up interactive views for stakeholders to score services was a bit difficult."
"One area where BiZZdesign HoriZZon could use some improvement is in its REST APIs."
"It lacks capabilities with regard to infrastructure modeling."
"The UI UX of the tool is not really user-friendly and needs to be completely reformed."
"One potential area for improvement is the recommendation feature. At times, we face challenges in locating specific features, and we have to reach out for assistance in finding the information we need."
"There's lots of documentation. They process multiples of guides. They've got all kinds of guides and documentation out there, but it's kind of hard to find. There are a lot of videos. You can go to YouTube and find videos on how it's been used in different ways, but it just kind of scratches the surface."
"It's very focused on specific modern languages and it doesn't do necessarily general systems software engineering with diagrams. They should expand the diagram types for the languages."
"The documentation for MagicDraw and the video tutorials compared to other competitors is an area for improvement."
"It would be better if the User Interface were updated. At the moment, it's a classic environment. It reminds me of the old Windows interface, for example, Windows 95. It would be better to make it more user-friendly. It would also be better if it could integrate with SAP solutions. It isn't easy to find experts in the field. It's hard to find people around the globe that have the necessary skills and expertise to manage this solution. For example, in our case, we needed someone with refrigeration knowledge that also knew how to use the tool, and that was a challenge. We also had issues relating to erasing. Sometimes, it kept it in the background and didn't erase it at all. We had to review the entire list to ensure that the item was deleted."
"When I am working with my Mac and I right-click to copy and paste, it doesn't work."
"The technical support is not very good."
 

Pricing and Cost Advice

"The price is reasonable."
"In terms of this particular product usage, my clients currently only use per-user licenses."
"We were customers and bought licenses from them. We used their remote instance initially but upgraded to the on-device version due to lag. For pricing, we paid about 2200 pounds a year per seat for the client installation at an educational rate. I'm not sure about commercial rates. I managed to get a free copy at BBC since it was for evaluation purposes."
"The pricing model is slightly on the high side and could be more competitive for long-term partnerships."
"If one is very cheap and ten is expensive, I rate the product price as a seven out of ten."
"I haven't found any issues with the scalability and licensing parts that are access-related."
"[The] Orbus... pricing model was based on every single functionality having a price. The pricing was comparable but if we wanted to scale, it would have ended up being a lot more expensive. BiZZdesign gave us one price with all of the functionality, and we could scale as much as we needed."
"First and foremost within the scope of improvement for the solution would be the cost. It's very costly..."
"The price of No Magic MagicDraw could improve. The price of the solution is too expensive for smaller-sized companies. There should be a better pricing model."
"I would say licensing would be anywhere from $3,500 to $6,500 per person or per seat (it's a per seat style license)."
"The licensing is on a yearly basis, and it's expensive."
"In addition to the initial cost, you have to pay annually for support in order to get the upgrades."
"I rate the pricing a ten out of ten. It is an expensive product compared to software for model-based system engineering."
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Top Industries

By visitors reading reviews
Educational Organization
23%
Financial Services Firm
16%
Manufacturing Company
8%
Government
7%
Manufacturing Company
22%
Government
15%
Aerospace/Defense Firm
11%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about BiZZdesign HoriZZon?
This is one of the best tools, especially because of its collaborative nature. Anyone using it can access previous projects and related data. It's definitely a strong collaborative tool.
What needs improvement with BiZZdesign HoriZZon?
The ability to generate charts and deal with a use case involving Kibana was quite difficult. We don't use the chart functionality much, and I think that is quite problematic at the moment. We have...
What is your primary use case for BiZZdesign HoriZZon?
I use the solution in my company for all sorts of things, like enterprise and solution architecture. As part of our design process, BiZZdesign HoriZZon is used for road mapping. We also use it for ...
What do you like most about No Magic MagicDraw?
There is a lot of documentation available on the Internet to understand its functionality.
What is your experience regarding pricing and costs for No Magic MagicDraw?
Maybe the price is a little bit high for a small company to acquire this tool. However, they offer trial versions and trial licenses for members of INCOSE.
What needs improvement with No Magic MagicDraw?
I don't think there are areas that need improvement.
 

Also Known As

HoriZZon
MagicDraw
 

Overview

 

Sample Customers

T-Mobile, Shell, HSBC, Erasmus University, VIVAT Insurance
Northrop Grumman, Labcorp, Deposco, ClearView Training, IT Services Promotion Agency, Intelligent Chaos, Metalithic Systems Inc., Sodifrance
Find out what your peers are saying about BiZZdesign HoriZZon vs. No Magic MagicDraw and other solutions. Updated: April 2025.
852,852 professionals have used our research since 2012.