No more typing reviews! Try our Samantha, our new voice AI agent.

BiZZdesign HoriZZon vs No Magic MagicDraw comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BiZZdesign HoriZZon
Ranking in Business Process Design
4th
Average Rating
7.8
Reviews Sentiment
5.9
Number of Reviews
31
Ranking in other categories
Enterprise Architecture Management (4th)
No Magic MagicDraw
Ranking in Business Process Design
15th
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Business Process Design category, the mindshare of BiZZdesign HoriZZon is 3.0%, up from 2.4% compared to the previous year. The mindshare of No Magic MagicDraw is 2.4%, down from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Design Mindshare Distribution
ProductMindshare (%)
BiZZdesign HoriZZon3.0%
No Magic MagicDraw2.4%
Other94.6%
Business Process Design
 

Featured Reviews

reviewer2022765 - PeerSpot reviewer
Sr Consultant BI Z Zdesign Center Of Excellence at a energy/utilities company with 10,001+ employees
Targeted stakeholder views have improved decision making and reduced architecture costs
BiZZdesign HoriZZon offers various valuable features. The best ones, besides those I have mentioned, include the AI space with the Diagram Describer and the Explorer functionality. I understand that BiZZdesign HoriZZon is also working on the Diagram Importer, which complements the Diagram Describer feature, providing full import and export functionality. Together with the contributor role and targeted stakeholder management, these features are essential. BiZZdesign HoriZZon introduced the Dynamic Solution Intent, enhancing the solution architecture by engaging diverse stakeholders with architectural artifacts. It supports the development of holistic solutions using reusable repository components. The deployment is hybrid cloud-based, specifically using Amazon Web Services as the cloud provider. I have also seen the implementation of return on investment features that contribute significantly to the organization’s overall effectiveness.
reviewer2080611 - PeerSpot reviewer
System Engineer at a consultancy with 51-200 employees
Ease of use and real-time collaboration empower effective teamwork and streamlined development
For CAMEO, it's not only the ease of use, it's versatility, its communicability, but Rhapsody is the worst tool I've ever used. It is very difficult, not user-friendly, and very expensive. It works only with its IBM counterparts. SPARX Enterprise Architecture is very easy to use, but it's limited. It gives you an idea of how your model is developing, so this feature helps maintain integrity or correctness of system models. It's really a good feature to have. You've got to have the simulation toolkit installed to be able to do that, and that works really well. The MagicDraw or CAMEO system is good on its own, but it should be integrated and should come out of the box with the simulation toolkit because there are some things you can't do without it, making it very difficult to have to look for another license to be able to do that. I would prefer that it come with the simulation toolkit.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is that it allows you to work with different methods, using the same tool."
"Overall, the solution is invaluable to our organization."
"Among the valuable features is the ability to document standards. For example, we have mandatory operating standards that need to be followed by every application and every architecture. We use things like table charts and pie charts for documenting the costs incurred across the systems. All of these are good features."
"The most valuable features of BiZZdesign HoriZZon include the diagrammatic representation of BPMN models, which I find good for modeling, and things such as capability maps."
"BiZZdesign HoriZZon has positively impacted my organization and my clients' organizations by providing a common language between architects, solution architects, infrastructure architects, and the entire corporation so that we can change and understand our actions collaboratively."
"It is very easy to use. I can just click on an application component and find out if we are using this particular component. This provides us flexibility."
"This is one of the best tools, especially because of its collaborative nature. Anyone using it can access previous projects and related data. It's definitely a strong collaborative tool."
"BiZZdesign helps us look at everything in our enterprise architecture through a business capability lens, rather than in EA language."
"I like the traceability feature. Whoever is working with the product would be sure of the things that could be affected if they decided to affect one of the other companies. For example, let's say that an engineer starts a new project optimization problem by adjusting the thickness of metal sheets. However, the engineers only see a reduced number of affections, but when we use the requirement traceability, they can see the whole picture. That's the main aspect that we were promoting with this tool."
"The beauty of MagicDraw is that it has a simulation part, so you can simulate your model to validate it. The simulation allows you to bring in code off of an external code that you can write to set up the simulation and execute the code."
"When you look at it, No Magic is an all-encompassing tool. You can use it for business architecture design. You can use it for deploying an ERP system across your enterprise. However, it was initially designed and developed for model-based systems engineering. That's the systems engineering required to either produce an IP system or product. It takes away the mounds of paper and puts it into a model. It enables you to generate significant savings by modeling that new product or that system before you ever start developing a prototype."
"The most valuable feature is the ability to quickly build multiple layers within the organizational and business process environments, as well as in the SysML product environments, and converting to files that can be accessed by clients who do not have a system and a teamwork server access."
"The MBFC capability of MagicDraw is higher than the other competitors."
"I think one of the key things is the plugins for integration with requirements management tools like Doors"
"Magic Draw has capabilities that I'm sure I haven't even touched on, but at least for what I'm attempting to achieve, it provides the most capability to meet my needs at this point in time."
"I alone can maintain all architecture documentation for a larger project as well as for one or two selected systems."
 

Cons

"The users of BiZZdesign should be able to enter their data or make modeling changes via HoriZZon."
"The repository of duplicate objects is bad."
"It should be more open to integrating with other existing tools. Although there has been progress in the past."
"There is room for improvement in making it more seamless between the modeling and the analysis pieces. Sometimes you have to do some work in the backend to ensure that the HoriZZon portal really gets all of the information the way you want it. They are working on the seamlessness between what they call Enterprise Studio and HoriZZon."
"I haven't observed a significant positive impact of BiZZdesign HoriZZon on my organization, and it's difficult to point that out."
"The automatic data collection and interface need improvement."
"We tested it, and we had support from BiZZdesign, including patches, but it just didn't do what we wanted."
"Customer support for BiZZdesign HoriZZon could be better. On a 1 to 5 scale, I would rate it a 3.5."
"There could be a trial version for students."
"I would like to see the ability to deploy live business process models and capture real-time data (without the need for another product tool) so you don't have to be dependent on other products for this functionality."
"The licenses are expensive compared to similar tools. At the moment, the user is open to using MagicDraw if it's 15% more than other solutions. If it were to cost any more, they wouldn't use it."
"There's lots of documentation. They process multiples of guides. They've got all kinds of guides and documentation out there, but it's kind of hard to find. There are a lot of videos. You can go to YouTube and find videos on how it's been used in different ways, but it just kind of scratches the surface."
"Some of No Magic MagicDraw's most valuable features were its integration with other simulation tools, such as MATLAB, the seasonal plugin, and the Rangel simulation toolkit."
"They don't really support code engineering, and that's why we have to move to Enterprise Architect. MagicDraw is stuck at C++03 standards, whereas most C++ programs today want to use the latest definition of the C++ standards. We were at C++11, and we wanted to do code engineering with C++11 or 17, but they didn't support it. That pushed us into a different tool, which is Sparx Enterprise Architect."
"The MagicDraw or CAMEO system is good on its own, but it should be integrated and should come out of the box with the simulation toolkit because there are some things you can't do without it, making it very difficult to have to look for another license to be able to do that."
"The UI UX of the tool is not really user-friendly and needs to be completely reformed."
 

Pricing and Cost Advice

"[The] Orbus... pricing model was based on every single functionality having a price. The pricing was comparable but if we wanted to scale, it would have ended up being a lot more expensive. BiZZdesign gave us one price with all of the functionality, and we could scale as much as we needed."
"If one is very cheap and ten is expensive, I rate the product price as a seven out of ten."
"The price is reasonable."
"In terms of this particular product usage, my clients currently only use per-user licenses."
"First and foremost within the scope of improvement for the solution would be the cost. It's very costly..."
"I haven't found any issues with the scalability and licensing parts that are access-related."
"The pricing model is slightly on the high side and could be more competitive for long-term partnerships."
"We were customers and bought licenses from them. We used their remote instance initially but upgraded to the on-device version due to lag. For pricing, we paid about 2200 pounds a year per seat for the client installation at an educational rate. I'm not sure about commercial rates. I managed to get a free copy at BBC since it was for evaluation purposes."
"I rate the pricing a ten out of ten. It is an expensive product compared to software for model-based system engineering."
"The licensing is on a yearly basis, and it's expensive."
"I would say licensing would be anywhere from $3,500 to $6,500 per person or per seat (it's a per seat style license)."
"In addition to the initial cost, you have to pay annually for support in order to get the upgrades."
"The price of No Magic MagicDraw could improve. The price of the solution is too expensive for smaller-sized companies. There should be a better pricing model."
report
Use our free recommendation engine to learn which Business Process Design solutions are best for your needs.
908,834 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
20%
Manufacturing Company
11%
Government
9%
Energy/Utilities Company
7%
Manufacturing Company
23%
Financial Services Firm
11%
Government
11%
Aerospace/Defense Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise20
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What needs improvement with BiZZdesign HoriZZon?
BiZZdesign HoriZZon could improve with features such as whiteboarding or canvasing, currently being developed on the Unify platform. Adding these features to BiZZdesign HoriZZon would simplify coll...
What is your primary use case for BiZZdesign HoriZZon?
My main use case for BiZZdesign HoriZZon is as a read-only content platform primarily for everyone. BiZZdesign HoriZZon was introduced to us as a read-only platform, and we have added value by targ...
What advice do you have for others considering BiZZdesign HoriZZon?
While we covered most topics, I wish I had prepared more metric data. My advice for others considering BiZZdesign HoriZZon is, if you are already a customer, explore all features BiZZdesign HoriZZo...
What is your experience regarding pricing and costs for No Magic MagicDraw?
Maybe the price is a little bit high for a small company to acquire this tool. However, they offer trial versions and trial licenses for members of INCOSE.
What needs improvement with No Magic MagicDraw?
For CAMEO, it's not only the ease of use, it's versatility, its communicability, but Rhapsody is the worst tool I've ever used. It is very difficult, not user-friendly, and very expensive. It works...
What is your primary use case for No Magic MagicDraw?
I deal with DOD lifecycle acquisition sorts of things as some of the main use cases currently, and I expect to continue using it for more than 25 years.
 

Also Known As

HoriZZon
MagicDraw
 

Overview

 

Sample Customers

T-Mobile, Shell, HSBC, Erasmus University, VIVAT Insurance
Northrop Grumman, Labcorp, Deposco, ClearView Training, IT Services Promotion Agency, Intelligent Chaos, Metalithic Systems Inc., Sodifrance
Find out what your peers are saying about BiZZdesign HoriZZon vs. No Magic MagicDraw and other solutions. Updated: August 2026.
908,834 professionals have used our research since 2012.