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BigQuery vs Microsoft Parallel Data Warehouse comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.9
BigQuery offers improved performance, cost savings, and intuitive features, with some users reporting up to 75% cost reductions.
Sentiment score
4.9
Users find Microsoft Parallel Data Warehouse effective in managing data, integrating tools, with ROI potential despite indirect tracking.
 

Customer Service

Sentiment score
7.2
Customers find Google BigQuery support effective but sometimes limited, relying on documentation, forums, and expert assistance for issues.
Sentiment score
6.8
Microsoft Parallel Data Warehouse support is generally positive with responsive service, though some suggest enhancements in speed and Azure expertise.
rating the customer support at ten points out of ten
Sr. Team Lead - IT at InfoStretch
I have been self-taught and I have been able to handle all my problems alone.
Chief Technical Lead at a consultancy with 201-500 employees
I would rate their customer service pretty good on a scale of one to 10, as they gave me access to the platform on a grant.
Principal at Sgt Suds
They are responsive and get back to us.
Service Desk Administrator at a real estate/law firm with 1,001-5,000 employees
I would rate my experience with technical support around six on a scale of 1 to 10 because I have not had a particular experience with technical support.
CEO at Smart Data-Driven Solutions
 

Scalability Issues

Sentiment score
7.8
BigQuery offers excellent scalability and efficiency, supporting vast data seamlessly, though cost and integration challenges may arise.
Sentiment score
7.3
Microsoft Parallel Data Warehouse is scalable with SQL benefits, but may lag behind Snowflake in large data handling.
It is a 10 out of 10 in terms of scalability.
Chief Technical Lead at a consultancy with 201-500 employees
We have not seen problems with scaling.
Director at a consultancy with 11-50 employees
The scalability is definitely good because we are migrating to the cloud since the computers on the premises or the big database we need are no longer enough.
Expert Analyst at a healthcare company with 5,001-10,000 employees
We go from a couple of users to tons of users all the time, and it scales and handles things really well.
Service Desk Administrator at a real estate/law firm with 1,001-5,000 employees
I give the scalability an eight out of ten, indicating it scales well for our needs.
Architecture at a manufacturing company with 10,001+ employees
As a consultant, we hire additional programmers when we need to scale up certain major projects.
Associate Director at Sequentis
 

Stability Issues

Sentiment score
8.3
BigQuery is stable and reliable, with efficient data handling, few bugs, and strong support, despite occasional slow queries.
Sentiment score
8.1
Microsoft Parallel Data Warehouse is stable, reliable, handles large volumes well, with occasional speed issues on vast datasets.
In the past one and a half years that I have been running with BigQuery, I have not needed to raise any technical support with BigQuery or with Google.
Director at a consultancy with 11-50 employees
Microsoft Parallel Data Warehouse is stable for us because it is built on SQL Server.
Architecture at a manufacturing company with 10,001+ employees
 

Room For Improvement

BigQuery struggles with cost, accessibility, scalability, and lacks data residency, needing better integration, performance, and machine learning features.
Microsoft Parallel Data Warehouse needs better tool integration, scalability, compatibility, frequent updates, competitive pricing, and enhanced error messaging.
Troubleshooting requires opening each pipeline individually, which is time-consuming.
Sr. Team Lead - IT at InfoStretch
In general, if I know SQL and start playing around, it will start making sense.
Expert Analyst at a healthcare company with 5,001-10,000 employees
BigQuery is already integrating Gemini AI into the data extraction process directly in order to reduce costs.
Chief Technical Lead at a consultancy with 201-500 employees
It would be better to release patches less frequently, maybe once a month or once every two months.
Associate Director at Sequentis
Addressing the cost would be the number one area for improvement.
CEO at Smart Data-Driven Solutions
When there are many users or many expensive queries, it can be very slow.
Computer engineer at a engineering company with 5,001-10,000 employees
 

Setup Cost

BigQuery uses a pay-as-you-go model, balancing affordability with strategic expense management for data storage and query execution.
Microsoft Parallel Data Warehouse offers competitive pricing, suitable for large enterprises, but can be costly for high-performance needs.
Being able to optimize the queries to data is critical. Otherwise, you could spend a fortune.
Chief Technical Lead at a consultancy with 201-500 employees
The price is perceived as expensive, rated at eight out of ten in terms of costliness.
Sr. Team Lead - IT at InfoStretch
Microsoft Parallel Data Warehouse is very expensive.
Architecture at a manufacturing company with 10,001+ employees
 

Valuable Features

BigQuery provides scalable, serverless data processing with fast query capabilities, seamless GCP integration, SQL support, and competitive pricing.
Microsoft Parallel Data Warehouse boosts data loads, integrates with Power BI, and offers scalable BI with minimal costs.
It is really fast because it can process millions of rows in just a matter of one or two seconds.
Expert Analyst at a healthcare company with 5,001-10,000 employees
BigQuery processes a substantial amount of data, whether in gigabytes or terabytes, swiftly producing desired data within one or two minutes.
Sr. Team Lead - IT at InfoStretch
The features I find most valuable in this solution are the ability to run and handle large data sets in a very efficient way with multiple types of data, relational as SQL data.
Chief Technical Lead at a consultancy with 201-500 employees
The columnstore index enhances data query performance by using less space and achieving faster performance than general indexing.
BI/Data Warehouse Analyst at a healthcare company with 501-1,000 employees
Microsoft Parallel Data Warehouse is used in the logistics area for optimizing SQL queries related to the loading and unloading of trucks.
Architecture at a manufacturing company with 10,001+ employees
There's a feature that allows users to set alerts on triggers within reports, enabling timely actions on pending applications and effectively reducing waiting time.
Associate Director at Sequentis
 

Categories and Ranking

BigQuery
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
43
Ranking in other categories
Cloud Data Warehouse (3rd)
Microsoft Parallel Data War...
Average Rating
7.8
Reviews Sentiment
6.6
Number of Reviews
40
Ranking in other categories
Data Warehouse (11th)
 

Featured Reviews

Luís Silva - PeerSpot reviewer
Chief Technical Lead at a consultancy with 201-500 employees
Handles large data sets efficiently and offers flexible data management capabilities
The features I find most valuable in this solution are the ability to run and handle large data sets in a very efficient way with multiple types of data, relational as SQL data. It is kind of difficult to explain, but structured data and the ability to handle large data sets are key features. The data integration capabilities in BigQuery were, in fact, an issue at the beginning. There are two types of integrations. As long as integration is within Google, it is pretty simple. When you start to try to connect external clients to that data, it becomes more complex. It is not related to BigQuery, it is related to Google security model, which is not easy to manage. I would not call it an integration issue of BigQuery, I would call it an integration issue of Google security model.
HassanFatemi - PeerSpot reviewer
CEO at Smart Data-Driven Solutions
Has handled large volumes of data effectively but still needs cost flexibility
There could be improvements on the cost side of Microsoft Parallel Data Warehouse because it is still considered to be quite expensive by a lot of users, and many companies are not interested in solutions with parallel data warehousing due to this expense. Addressing the cost would be the number one area for improvement. Additionally, I have not worked recently with it, so I don't know if this feature already exists, but if it doesn't, having an elastic feature that adjusts the service's power dynamically based on the workload would be beneficial instead of fixing the power at a specific level.
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Manufacturing Company
10%
Outsourcing Company
8%
Media Company
8%
Construction Company
18%
Financial Services Firm
13%
Marketing Services Firm
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise10
Large Enterprise20
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise22
 

Questions from the Community

What is your experience regarding pricing and costs for BigQuery?
I believe the cost of BigQuery is competitive versus the alternatives in the market, but it can become expensive if the tool is not used properly. It is on a per-consumption basis, the billing, so ...
What needs improvement with BigQuery?
With what I have seen in BigQuery, I had some response times problems, but then it is an analytical database and not a transactional database, so it comes with eventual consistency. I cannot have e...
What is your primary use case for BigQuery?
We are mostly dealing with Google solutions such as BigQuery, NoSQL, SQL analytical database, secrets manager, and most of the serverless infrastructure as well, databases. I run SQL queries on Big...
What needs improvement with Microsoft Parallel Data Warehouse?
The pricing could be better; I think it actually just went up.
What is your primary use case for Microsoft Parallel Data Warehouse?
The basic use case for us is virtual machines. In real estate, we use it for our operations. They handle large data sets well, and the performance is good during those times.
 

Also Known As

BQ
Microsoft PDW, SQL Server Data Warehouse, Microsoft SQL Server Parallel Data Warehouse, MS Parallel Data Warehouse
 

Overview

 

Sample Customers

Information Not Available
Auckland Transport, Erste Bank Group, Urban Software Institute, NJVC, Sheraton Hotels and Resorts, Tata Steel Europe
Find out what your peers are saying about BigQuery vs. Microsoft Parallel Data Warehouse and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.