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BigID vs Microsoft Purview Data Lifecycle Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 26, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BigID
Ranking in Data Governance
6th
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
12
Ranking in other categories
Data Privacy Management Software (3rd), Data Security Posture Management (DSPM) (5th)
Microsoft Purview Data Life...
Ranking in Data Governance
29th
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Email Archiving (11th), Document Management Software (2nd), Microsoft Security Suite (33rd)
 

Mindshare comparison

As of October 2025, in the Data Governance category, the mindshare of BigID is 6.8%, down from 7.5% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 0.8%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
BigID6.8%
Microsoft Purview Data Lifecycle Management0.8%
Other92.4%
Data Governance
 

Featured Reviews

Ankita Sabale - PeerSpot reviewer
Predefined classifiers in place support sensitive data scanning effectively
BigID does not currently support Kerberos authentication for DataStax. On the user interface, analyzing true and false positives can be challenging, as I can only view 2,000 characters at a time. When tagging scan results, all objects get tagged without the option to untag specific ones. This requires reverting changes through MongoDB, which can result in data loss.
AnonyAdmin - PeerSpot reviewer
Provides data protection across platforms and connects to different devices
The rollout of Microsoft Purview Data Lifecycle Management is not yet complete. The goal of this implementation is to mitigate the risk of oversharing, particularly in anticipation of the broader adoption of Copilot. Purview's ability to connect to iOS, Mac, and Android devices, as well as data in other SaaS applications, is crucial. As a university with a bring-your-own-device policy, we cannot control the devices used by our diverse population of students and faculty. Therefore, an inclusive ecosystem that seamlessly integrates with various devices is essential, as we cannot enforce restrictions on specific devices or mandate particular technologies due to the open nature of our system. It is critical that Purview provides data protection across diverse cloud and platform environments, including AWS and GCP. Historically, our primary platform has been AWS, but we are increasingly expanding into Microsoft Azure. Therefore, I anticipate a future where we utilize both platforms extensively, making comprehensive data protection essential. Purview's design incorporates critical global regulations, ensuring compliance for university researchers and the institution itself with government and various regulatory requirements. Purview enhances visibility across our data estate. The new AI-powered data security features, especially the oversharing report, promise to be invaluable by providing insights into potentially overshared files and sites. This automation eliminates the need for custom scripts and manual data mining, previously necessary for identifying such issues, and ultimately saves significant development time. Purview saves time by eliminating the need for manual scripts, which can take days to run due to the volume of people and sites involved. Instead of running scripts multiple times or waiting hours for completion, Purview's built-in functionality provides immediate access to reports, streamlining the entire process.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of BigID is its large number of classifiers, which allow us to scan for specific data such as SSN numbers."
"BigID is more advanced than Microsoft Purview when it comes to machine learning and AI development tools."
"BigID offers different scan types for data discovery. The most powerful one is the full scan, which scans both data and metadata. However, the metadata scan is faster in comparison."
"The most valuable feature of BigID is its large number of classifiers, which allow us to scan for specific data such as SSN numbers."
"BigID integrates well with our other products."
"BigID has one of the best technical support teams."
"I like BigID's in-depth discovery and scanning capabilities, especially for unstructured data. This feature is a standout compared to competitors. The tool's data classification capabilities are impressive. It offers custom classifiers and a blend of regular exploration and artificial intelligence, making it a next-generation solution. This enhances data security, and its security posture management is straightforward and user-friendly."
"The features that I have found most valuable are the user experience, the credentialing, and that BigID is user friendly. Additionally, you can deploy to several other Microsoft platforms and you can use it for other things, like a bigger element or a report."
"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."
"The automatic data labeling is compelling, and we are investigating its use."
"Purview's built-in functionality provides immediate access to reports, streamlining the entire process."
"The UI is the most valuable feature."
 

Cons

"The tool currently lacks security features."
"Improvement could be made in data consent management and data privacy impact assessment."
"BigID needs improvement in terms of automation."
"One concern I have with BigID is regarding certain scans, like the multi-scan. The issue is that we can stop and retrieve these scans, but once they start, they go through an enumeration process."
"More classifications about different states are needed"
"BigID is making some forays into the GRC space, and that's a natural progression. I'd like to see that improve so that data governance is better, data risk is identified, and the ability to control and mitigate it."
"There are some shortcomings when it comes to Calvirus authentication, which is not yet supported by BigID."
"The challenge we encountered was with data connection across multiple databases. We struggled with configuring the data connection successfully. However, with the assistance of dynamic teams, we resolved this issue."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."
 

Pricing and Cost Advice

"I think that BigID's pricing is very reasonable."
"The solution is expensive."
"The solution is not licensed per user but rather based on capacity. For instance, organizations with large amounts of data, such as 50 GB or more, are the ones that typically qualify for BigID."
"The pricing depends. If you have thousands of data sources to connect and manage, and you struggled with an MDM package in the past, you'll find BigID valuable and even cheap. But if you're a small business, it's probably not the right tool for you."
"The product is expensive, but so are all competitor tools"
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
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Top Industries

By visitors reading reviews
Financial Services Firm
24%
Computer Software Company
9%
Insurance Company
8%
Manufacturing Company
6%
Computer Software Company
13%
Government
12%
Financial Services Firm
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Large Enterprise7
No data available
 

Questions from the Community

What do you like most about BigID?
I like BigID's in-depth discovery and scanning capabilities, especially for unstructured data. This feature is a standout compared to competitors. The tool's data classification capabilities are i...
What needs improvement with BigID?
BigID does not currently support Kerberos authentication for DataStax. On the user interface, analyzing true and false positives can be challenging, as I can only view 2,000 characters at a time. W...
What is your primary use case for BigID?
BigID is part of our data governance project. We onboard data sources in our environment and scan for specific sensitive data sets, such as SSN numbers, passport numbers, and medical information, w...
What is your experience regarding pricing and costs for Microsoft Purview Data Lifecycle Management?
We opted for Purview Data Lifecycle Management due to its significant cost advantage over competitors. At a 95 percent price reduction, it was a clear winner. The service operates on a pay-as-you-g...
What needs improvement with Microsoft Purview Data Lifecycle Management?
One of the requirements is to have data leak policies and data access policies. This is very critical to enforce data governance standards, which relate to data classification, access control, data...
What is your primary use case for Microsoft Purview Data Lifecycle Management?
I am a customer and user of the tools. We are a big shop, and both the companies I work for are Microsoft Office 365 customers with over eighty thousand seats. Microsoft Purview Data Lifecycle Mana...
 

Also Known As

No data available
Microsoft Information Governance, Microsoft Purview Records Management
 

Overview

 

Sample Customers

Home Depot, Grant Thornton LLP, Cimpress, Fidelity Investments
Information Not Available
Find out what your peers are saying about BigID vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.