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Azure Automation vs IBM BPM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Automation
Ranking in Process Automation
26th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
3
Ranking in other categories
No ranking in other categories
IBM BPM
Ranking in Process Automation
6th
Average Rating
7.8
Reviews Sentiment
6.6
Number of Reviews
112
Ranking in other categories
Business Process Management (BPM) (7th), Application Infrastructure (6th)
 

Mindshare comparison

As of October 2025, in the Process Automation category, the mindshare of Azure Automation is 1.1%, up from 0.5% compared to the previous year. The mindshare of IBM BPM is 6.0%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation Market Share Distribution
ProductMarket Share (%)
IBM BPM6.0%
Azure Automation1.1%
Other92.9%
Process Automation
 

Featured Reviews

Gökhan YENİGÜN - PeerSpot reviewer
Has improved workflow automation and reduced manual tasks while offering room for simpler deployment
Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks. PowerShell and Python scripting capabilities assist us significantly in developing tailored automation at 90% efficiency. I have utilized Azure Automation runbooks. We don't create new runbooks because some runbook templates simplify our business processes and tasks effectively.
Ateeq Rehman - PeerSpot reviewer
Automation platforms streamline processes and offer flexibility, but AI integration and version upgrades pose challenges
In the technology world, there is always room for improvement. Technologies evolve day by day, especially with the emergence of artificial intelligence and generative AI models. Although IBM BPM is a substantial product, adopting and integrating new technologies quickly is not easy due to the migration and upgrade paths involved. Every time new versions are released, we face business and production challenges that make rapid adoption challenging. The main concern bothering me today regarding IBM BPM is the integration of AI components.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks."
"The most valuable feature of Azure Automation is the scripting."
"It makes the company business processes work more efficiently."
"There are a lot of things that you get out-of-the-box: Timers and so on, which took a lot of effort and code before."
"Enabled us to convert most of the paper-based work into an automated workflow process, and some of them were converted into straight-through processing, with no human interaction involved whatsoever."
"It has improved my organization quite a bit. It brought awareness to what the business processes are, even to the business side, who did not necessarily know what they are."
"IBM BPM is a stable solution."
"The solution offers great notifications."
"It provides value and simplifies processes."
"It is efficient in reducing costs."
 

Cons

"Deployment with Azure Automation can be challenging at times, though sometimes it is very easy."
"The solution’s user interface could be improved."
"Where it can be improved is Integration. I think that the direction that IBM is taking now, to have something that is much more integrated, that can be seen as one single solution, is clearly the right way."
"One suggestion for IBM BPM is to provide better integration between their products, such as DataCap, which we use for scanning. Although the new CP4BA offers offline capabilities, not everyone is on CP4BA, so enhanced integration for those on older versions would be beneficial."
"It needs more customization. We like to customize the screens to show more things related to our company."
"The business would like to use the product with a lot less IT and equipment involvement."
"There are a few areas, like triggering mechanisms, externally exposed variables, and changing its values."
"It's a bit technical, related to the instance of migrations. It's a tough thing to handle, in every new release, in every upgrade, that we have to do things in the applications or in the product. I think IBM is working on it but I know there are a lot of requests coming in from different organizations on this."
"One of the things that we are looking at is cognitive learning. IBM has another product called IBM RPA, I think, which is doing some of that stuff. We would like to see more of that with respect to cognitive learning and AI put back into the process engine to help."
"IBM BPM needs to have a better and modified interface."
 

Pricing and Cost Advice

Information not available
"The solution is expensive since it is an enterprise application."
"We chose to purchase IBM BPM because it was bundled with the actual RPA program/solution that we decided to purchase. We decided to use Automation Anywhere tool (RPA), and it is was bundled with IBM BPM."
"​We have definitely seen ROI. When we first kicked it off, we said it had to pay for itself within three years, and it did."
"Licensing is managed by the client, but we know it is yearly. Camunda is relatively cheaper. There is not much difference in pricing of IBM and PEGA. For large licensing, there are discounts as well."
"Its price is on the higher side, and it can be improved. Its licensing is on a yearly basis. There are no additional costs."
"Price wise, IBM BPM is cheaper than other similar solutions and has excellent pricing."
"I give the pricing an eight out of ten."
"It has a low cost to implement. You'll get your money back in the same year that you complete the project."
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Computer Software Company
7%
Insurance Company
7%
Healthcare Company
6%
Financial Services Firm
28%
Computer Software Company
10%
Manufacturing Company
7%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise19
Large Enterprise71
 

Questions from the Community

What do you like most about Azure Automation?
The most valuable feature of Azure Automation is the scripting.
What needs improvement with Azure Automation?
Based on feedback, Azure Automation needs to stay up-to-date with real technology game changers and include new features that meet market demands. It is essential for Azure Automation to capture ne...
What is your primary use case for Azure Automation?
My clients mainly use Azure Automation for back-office processes and operations, as the application of this product is wide-ranging. It depends on their in-house capabilities and the opportunities ...
Which is better, IBM BPM or IBM Business Automation Workflow?
We researched both IBM solutions and in the end, we chose Business Automation Workflow. IBM BPM has a good user interface and the BPM coach is a helpful tool. The API is very useful in providing en...
What is your experience regarding pricing and costs for IBM BPM?
Once it is installed, maintaining it is not a big issue.
 

Comparisons

 

Also Known As

No data available
WebSphere Lombardi Edition, IBM Business Process Manager, IBM WebSphere Process Server
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. NBCUniversal 7. Pfizer 8. Samsung 9. Siemens 10. Toyota 11. Verizon 12. 3M 13. Accenture 14. Airbus 15. Allianz 16. American Express 17. AT&T 18. Bank of America 19. Boeing 20. Cisco 21. Dell 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. Intel 27. JPMorgan Chase 28. Microsoft (self-use) 29. Nestle 30. Procter & Gamble 31. Shell 32. Walmart
Barclays, EmeriCon, Banca Popolare di Milano, CST Consulting, KeyBank, KPMG, Prolifics, Sandhata Technologies Ltd., State of Alaska, Humana S.A., Saperion, esciris, Banco Espirito Santo
Find out what your peers are saying about Azure Automation vs. IBM BPM and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.