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AWS Application Migration Service vs AWS Snowball comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Turbonomic
Sponsored
Ranking in Cloud Migration
5th
Average Rating
8.8
Reviews Sentiment
7.4
Number of Reviews
205
Ranking in other categories
Cloud Management (4th), Virtualization Management Tools (4th), IT Financial Management (1st), IT Operations Analytics (4th), Cloud Analytics (1st), Cloud Cost Management (1st), AIOps (5th)
AWS Application Migration S...
Ranking in Cloud Migration
10th
Average Rating
8.4
Reviews Sentiment
8.6
Number of Reviews
6
Ranking in other categories
No ranking in other categories
AWS Snowball
Ranking in Cloud Migration
12th
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
10
Ranking in other categories
Data Migration Appliances (1st)
 

Mindshare comparison

As of May 2025, in the Cloud Migration category, the mindshare of IBM Turbonomic is 4.0%, down from 5.0% compared to the previous year. The mindshare of AWS Application Migration Service is 3.5%, down from 4.2% compared to the previous year. The mindshare of AWS Snowball is 0.7%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Migration
 

Featured Reviews

Keldric Emery - PeerSpot reviewer
Saves time and costs while reducing performance degradation
It's been a very good solution. The reporting has been very, very valuable as, with a very large environment, it's very hard to get your hands on the environment. Turbonomic does that work for you and really shows you where some of the cost savings can be done. It also helps you with the reporting side. Me being able to see that this machine hasn't been used for a very long time, or seeing that a machine is overused and that it might need more RAM or CPU, et cetera, helps me understand my infrastructure. The cost savings are drastic in the cloud feature in Azure and in AWS. In some of those other areas, I'm able to see what we're using, what we're not using, and how we can change to better fit what we have. It gives us the ability for applications and teams to see the hardware and how it's being used versus how they've been told it's being used. The reporting really helps with that. It shows which application is really using how many resources or the least amount of resources. Some of the gaps between an infrastructure person like myself and an application are filled. It allows us to come to terms by seeing the raw data. This aspect is very important. In the past, it was me saying "I don't think that this application is using that many resources" or "I think this needs more resources." I now have concrete evidence as well as reporting and some different analytics that I can show. It gives me the evidence that I would need to show my application owners proof of what I'm talking about. In terms of the downtime, meantime, and resolution that Turbonomic has been able to show in reports, it has given me an idea of things before things happen. That is important as I would really like to see a machine that needs resources, and get resources to it before we have a problem where we have contention and aspects of that nature. It's been helpful in that regard. Turbonomic has helped us understand where performance risks exist. Turbonomic looks at my environment and at the servers and even at the different hosts and how they're handling traffic and the number of machines that are on them. I can analyze it and it can show me which server or which host needs resources, CPU, or RAM. Even in Azure, in the cloud, I'm able to see which resources are not being used to full capacity and understand where I could scale down some in order to save cost. It is very, very helpful in assessing performance risk by navigating underlying causes and actions. The reason why it's helpful is because if there's a machine that's overrunning the CPU, I can run reports every week to get an idea of machines that would need CPU, RAM, or additional resources. Those resources could be added by Turbonomic - not so much by me - on a scheduled basis. I personally don't have to do it. It actually gives me a little bit of my life back. It helps me to get resources added without me physically having to touch each and every resource myself. Turbonomic has helped to reduce performance degradation in the same way as it's able to see the resources and see what it needs and add them before a problem occurs. It follows the trends. It sees the trends of what's happening and it's able to add or take away those resources. For example, we discuss when we need to do certain disaster recovery tests. Over the years, Turbo will be able to see, for example, around this time of year that certain people ramp up certain resources in an environment, and then it will add the resources as required. Another time of year, it will realize these resources are not being used as much, and it takes those resources away. In this way, it saves money and time while letting us know where we are. We've saved a great deal of time using this product when I consider how I'd have to multiply myself and people like me who would have to add resources to devices or take resources away. We've saved hundreds of hours. Most of the time those hours would have to be after hours as well, which are more valuable to me as that's my personal time. Those saved hours are across months, not years. I would consider the number of resources that Turbonomic is adding and taking away and the placement (if I had to do it all myself) would end up being hundreds of hours monthly that would be added without the help of Turbonomic. It helps us to meet SLAs mainly due to the fact that we're able to keep the servers going and to keep the servers in an environment, to keep them to where (if we need to add resources) we can add them at any given time. It will keep our SLAs where they need to be. If we were to have downtime due to the fact that we had to add resources or take resources away and it was an emergency, then that would prevent us from meeting our SLAs. We also use it to monitor Azure and to monitor our machines in terms of the resources that are out there and the cost involved. In a lot of cases, it does a better job of giving us cost information than Azure itself does. We're able to see the cost per machine. We're able to see the unattached volume and storage that we are paying for. It gives us a great level of insight. Turbonomic gives us the time to be able to focus on innovation and ongoing modernization. Some of the tasks that it does are tasks that I would not necessarily have to do. It's very helpful in that I know that the resources are there where they need to be and it gives me an idea of what changes need to be made or what suggestions it's making. Even if I don't take them, I'm able to get a good idea of some best practices through Turbonomic. One of the ways that Turbonomic does to help bring new resources to market is that we are now able to see the resources (or at least monitor the resources) before they get out to the general public within our environment. We saw immediate value from the product in the test environment. We set it up in a small test environment and we started with just placement and we could tell that the placement was being handled more efficiently than what VMware was doing. There was value for us in placement alone. Then, after we left the placement, we began to look at the resources and there were resources. We immediately began to see a change in the environment. It has made the application and performance better, mainly due to the fact that we are able to give resources and take resources away based on what the need is. Our expenses, definitely, have been in a better place based on the savings that we've been able to make in the cloud and on-prem. Turbonomic has been very helpful in that regard. We've been able to see the savings easily based on the reports in Turbonomic. That, and just seeing the machines that are not being used to capacity allows us to set everything up so it runs a bit more efficiently.
Hussain-Shabbir - PeerSpot reviewer
Enable seamless enterprise migrations with minimal downtime
AWS Application Migration Service allows us to perform migrations with minimal downtime, which is crucial for our operations. The service is provided for free by AWS, so we don't incur additional costs while using it for our clients. It supports a variety of workloads, including applications and databases, and works reliably and efficiently.
Kevin-Davis - PeerSpot reviewer
Seamless data transfer and efficient migration with customizable storage sizes
I like that I can take data and send it straight to S3 when it loads in. The interface for getting my data onto the Snowball is so streamlined. I don't know if you've ever seen it before. It's really cool. I connect them to the backplane of our existing network. I'm able to address it quickly and move the data quickly inside my customers' data centers. There's a little screen on it, which changes the UPS codes and all that stuff. The label and everything AWS electronic, so I don't have to deal with shipping issues. It makes it super simple and easy to use from end to end.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It became obvious to us that there was a lot more being offered in the product that we could leverage to ensure our VMware environment was running efficiently."
"The recommendation of the family types is a huge help because it has saved us a lot of money. We use it primarily for that. Another thing that Turbonomic provides us with is a single platform that manages the full application stack and that's something I really like."
"The biggest value I'm getting out of VMTurbo right now is the complete hands-off management of equalizing the usage in my data center."
"It also brings up a list of machines and if something is under-provisioned and needs more compute power it will tell you, 'This server needs more compute power, and we suggest you raise it up to this level.' It will even automatically do it for you. In Azure, you don't have to actually go into the cloud provider to resize. You can just say, 'Apply these resizes,' and Turbonomic uses some back-end APIs to make the changes for you."
"The most valuable features are the cluster utilization reports and the resource capacity planning. We can simulate how much capacity we can add to the current resources. The individual DM reports and VM-facing recommendations report are also helpful."
"The solution has a good optimization feature."
"We like that Turbonomic shows application metrics and estimates the impact of taking a suggested action. It provides us a map of resource utilization as part of its recommendation. We evaluate and compare that to what we think would be appropriate from a human perspective to that what Turbonomic is doing, then take the best action going forward."
"With Turbonomic, we were able to reduce our ESX cluster size and save money on our maintenance and license renewals. It saved us around $75,000 per year but it's a one-time reduction in VMware licensing. We don't renew the support. The ongoing savings is probably $50,000 to $75,000 a year, but there was a one-time of $200,000 plus."
"The most valuable feature is the live, block-to-block replication."
"Stability-wise, I rate the solution a ten out of ten...Scalability-wise, I rate the solution a ten out of ten...I rate the solution's support a ten out of ten."
"The product is reasonably priced."
"AWS Application Migration Service allows us to perform migrations with minimal downtime, which is crucial for our operations."
"The CloudEndure feature is most valuable because it is user friendly and very simple."
"Live Migration's best feature is that it's free."
"The features I like best are the tool's high capacity, scalability, end-to-end encryption for data security, ease of use, durability, and cost-effectiveness. It's particularly cost-effective for transferring large amounts of data compared to high-speed internet transfers."
"It's a nice way of shipping a lot of data without using a network."
"I like that I can take data and send it straight to S3 when it loads in."
"The flexibility of AWS Snowball is valuable. Its security allows for the ability to move and secure data without concern if the device is lost and the option to trace it back to AWS data centers."
"The solution is elastic."
"The most valuable features of AWS Snowball for me are its security measures and its flexibility."
"The support team's awesome, and they've always been very responsive."
"AWS offers managed services which save time and reduce administrative overhead."
 

Cons

"Turbonomic can modernize the look and feel, making it more user-friendly to access and obtain information."
"We don't use Turbonomic for FinOps and part of the reason is its cost reporting. The reporting could be much more robust and, if that were the case, I could pitch it for FinOps."
"We're still evaluating the solution, so I don't know enough about what I don't know. They've done a lot over the years. I used Turbonomics six or seven years ago before IBM bought them. They've matured a lot since then."
"The planning and costing areas could be a little bit more detailed. When you have more than 2,000 machines, the reports don't work properly. They need to fix it so that the reports work when you use that many virtual machines."
"Some features are only available via changes to the deployment YAML, and it would be better to have them in the UI."
"The management interface seems to be designed for high-resolution screens. Somebody with a smaller-resolution screen might not like the web interface. I run a 4K monitor on it, so everything fits on the screen. With a lower resolution like 1080, you need to scroll a lot. Everything is in smaller windows. It doesn't seem to be designed for smaller screens."
"In Azure, it's not what you're using. You purchase the whole 8 TB disk and you pay for it. It doesn't matter how much you're using. So something that I've asked for from Turbonomic is recommendations based on disk utilization. In the example of the 8 TB disk where only 200 GBs are being used, based on the history, there should be a recommendation like, "You can safely use a 500 GB disk." That would create a lot of savings."
"It sometimes does get false positives. Sometimes, it'll move something when it really wasn't a performance metric. I've seen it do that, but it's pretty much an automated tool for performance. We've only got about 500 virtual machines, so lots of times, I'm able to manage it physically, but it's definitely a nice tool for a larger enterprise that might be managing 2,000 or 3,000 virtual machines."
"We would like to have a disaster recovery feature included in this solution."
"Live Migration has some issues with target setups."
"There are some features in the Migration Factory that could be integrated directly into AWS Application Migration Service."
"I think it is important to have more logs, and more details would be great because we have just logged on the client's side, but there weren't many details on the cloud."
"One drawback to using CloudEndure is that the default is to give one small, lightweight server, which is created in the cloud."
"I do not see any improvements required for the CloudEndure."
"AWS support could be more responsive."
"24/7 support is more expensive on AWS compared to Azure."
"It's not cheap."
"Snowball is not interesting and is a pain to deal with."
"If AWS Snowball is intercepted, there is a potential risk of unauthorized access to the data."
"There's always room for improvement as you use the service more and gain expertise. Some challenges I've faced include the time factor (data transfer can be time-consuming), data validation after the transfer, risks associated with physical handling and shipping of the device, and ensuring data security during transit."
"The stability of the solution isn't ideal and should be improved."
"It's not an easy product to start using for a beginner, but If you're a professional, it's easy to understand."
 

Pricing and Cost Advice

"The product is fairly priced right now. Given its capabilities, it is excellently priced. We think that the product will become self-funding because we will be able to maximize our resources, which will help us from a capacity perspective. That should save us money in the long run."
"I know there have been some issues with the billing, when the numbers were first proposed, as to how much we would save. There was a huge miscommunication on our part. Turbonomic was led to believe that we could optimize our AWS footprint, because we didn't know we couldn't. So, we were promised savings of $750,000. Then, when we came to implement Turbonomic, the developers in AWS said, "Absolutely not. You're not putting that in our environment. We can't scale down anything because they coded it." Our AWS environment is a legacy environment. It has all these old applications, where all the developers who have made it are no longer with the company. Those applications generate a ton of money for us. So, if one breaks, we are really in trouble and they didn't want to have to deal with an environment that was changing and couldn't be supported. That number went from $750,000 to about $450,000. However, that wasn't Turbonomic's fault."
"The pricing is in line with the other solutions that we have. It's not a bargain software, nor is it overly expensive."
"I'm not involved in any of the billing, but my understanding is that is fairly expensive."
"It's worth the time and money investment if you can afford it."
"When we have expanded our licensing, it has always been easy to make an ROI-based decision. So, it's reasonably priced. We would like to have it cheaper, but we get more benefit from it than we pay for it. At the end of the day, that's all you can hope for."
"Everybody tells me the pricing is high. But the ROIs are great."
"It was an annual buy-in. You basically purchase it based on your host type stuff. The buy-in was about 20K, and the annual maintenance is about $3,000 a year."
"For me, the price of the tool is cheap and very good. It is flexible pricing since you pay just for what you use."
"Live Migration's price is good."
"The tool's pricing depends on the type of Snowball device you choose, the amount of data you need to transfer, and the service fees involved. There’s a standard price for larger data transfers and a flat job fee, which includes the first ten days of on-site usage. Typically, there are no additional data transfer fees."
"It's not a cheap solution, but the price is right for the product."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
14%
Manufacturing Company
9%
Insurance Company
7%
No data available
Computer Software Company
15%
Financial Services Firm
14%
Government
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Turbonomic?
It offers different scenarios. It provides more capabilities than many other tools available. Typically, its price is...
What needs improvement with Turbonomic?
The implementation could be enhanced.
What is your primary use case for Turbonomic?
We use IBM Turbonomic to automate our cloud operations, including monitoring, consolidating dashboards, and reporting...
What do you like most about CloudEndure Live Migration?
Stability-wise, I rate the solution a ten out of ten...Scalability-wise, I rate the solution a ten out of ten...I rat...
What needs improvement with CloudEndure Live Migration?
There are some features in the AWS Cloud Migration Factory solution that could be integrated directly into AWS Applic...
What is your primary use case for CloudEndure Live Migration?
We generally help enterprise customers who want to move from on-premise data centers to the cloud. We use AWS Applica...
Which is better - Microsoft Azure Data Box or AWS Snowball?
Microsoft Azure Databox is a 45-pound, super rugged, tamper-resistant, human-managed hardware appliance that can tran...
What do you like most about AWS Snowball?
The most valuable features of AWS Snowball for me are its security measures and its flexibility.
What is your experience regarding pricing and costs for AWS Snowball?
Depending of what is your priority; UseAWS Snowball if you are heavily invested in AWS or need edge computing feature...
 

Also Known As

Turbonomic, VMTurbo Operations Manager
CloudEndure Live Migration
Amazon AWS Snowball, Amazon Snowball, Snowball
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

IBM, J.B. Hunt, BBC, The Capita Group, SulAmérica, Rabobank, PROS, ThinkON, O.C. Tanner Co.
Agio, Cloud Nation, Limelight Networks
Wazee Digital, Craftsy, Live Nation, Essess
Find out what your peers are saying about AWS Application Migration Service vs. AWS Snowball and other solutions. Updated: April 2025.
850,028 professionals have used our research since 2012.