Automate vs Datamatics TruBot comparison

Fortra and Datamatics are both solutions in the Robotic Process Automation (RPA) category. Fortra is ranked #5 with an average rating of 8.9, while Datamatics is ranked #28 with an average rating of 7.0. Fortra holds a 1.9% mindshare in RPA, compared to Datamatics’s 0.3% mindshare. Additionally, 96% of Fortra users are willing to recommend the solution, compared to 100% of Datamatics users who would recommend it.

Automate

Read 28 Automate reviews

2,300 Views
1,518 Comparison Views

96% willing to recommend

Datamatics TruBot

Read 3 Datamatics TruBot reviews

339 Views
319 Comparison Views

100% willing to recommend

Automate

Datamatics TruBot

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 8, 2025

Automate and Datamatics TruBot are key players in the automation landscape. Data indicates Automate has an edge in pricing and support, while Datamatics TruBot is valued for its features.

Features: Automate is known for its powerful integration capabilities, ease of use, and effective workflow automation. Datamatics TruBot provides robust cognitive automation, AI capabilities, and intelligent process automation.

Ease of Deployment and Customer Service: Automate offers a simple deployment process with strong customer support. Datamatics TruBot provides extensive deployment options and comprehensive support but may require more configuration.

Pricing and ROI: Automate is budget-friendly with low setup costs, supporting quick returns. Datamatics TruBot requires a higher initial investment, offering long-term benefits through enhanced efficiencies.

To learn more, read our detailed Automate vs. Datamatics TruBot Report (Updated: July 2025).

Buyer's Guide

Automate vs. Datamatics TruBot

July 2025

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Helped 865,384 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Ranking in Robotic Process Automation (RPA)

5th

Average Rating

8.4

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Datamatics TruBot

Ranking in Robotic Process Automation (RPA)

28th

Average Rating

8.4

Reviews Sentiment

7.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 1.9%, up from 1.0% compared to the previous year. The mindshare of Datamatics TruBot is 0.3%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA)

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Automates processes efficiently with cost-effective scaling and robust customer support

Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.

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Iqbal-Siddique

Business Head at MCS india

Offers good UI but needs to improve its integration capabilities

Speaking about how the tool is useful in automating repetitive tasks in our company, I would say that my company started to collect data with the help of Datamatics while also using its GPS tracking features. The tool's UI is much better than the ones offered by other similar products in the market. I recommend the product to others who plan to use it. I suggest that others use their own method of interrogation since it will help them achieve more growth in their organizations through the use of the tool. I rate the tool a seven and a half out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Automate increases efficiency and eliminates errors during documentation and invoicing processes."

"The ability to connect to websites and pull data is the solution's most valuable feature."

"I like the interface; it makes managing automation easy. We can set different schedules and templates for each task."

"The best feature of Automate is its ease of use, which is a major selling point."

"We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us."

"Web scraping is quite good since it offers a lot of possibilities."

"We have tried other RPA solutions like UiPath or Automation Anywhere. They are fantastic products but complex, and it's hard to understand everything. It would be best if you had a skilled developer or several. Automate is easy to implement, administer, and use. It's appropriate for us because our cases are simple and easy to automate. We don't need complicated tools with many features; We prefer to get a significant ROI quickly."

"I would recommend Automate because it has made my work much easier."

More Automate pros

"The product's initial setup phase is straightforward and easy to use."

"The solution is inexpensive compared to many other solutions in the market."

"Ability to calculate the ROI on the jobs that are running."

Cons

"I find that most important features are strong, however, there is a lack of good development for artificial intelligence, such as machine learning."

"I would like to see some better web automation, a wizard like the one in the product WinAutomation would be very nice."

"Some challenges include the system being too loaded or delayed in taking instructions and responding quickly as needed."

"I would like the updates to be easier to deploy. Integration with Amazon S3 is somewhat lacking."

"I currently have three bugs open with them that I don't know if they are addressed in the new release."

"I would like the updates to be easier to deploy. Integration with Amazon S3 is somewhat lacking."

"It's possible that they could use a stronger community for seeking guidance and help."

"Fortra's Automate is not as reliable as I would like it to be."

More Automate cons

"There is a learning curve, and some training could be included to bring users up to speed."

"The stability of the product has certain shortcomings, making it an area where improvements are required."

"Would like to see more additions to the library."

Pricing and Cost Advice

"I like the way this solution is priced because you can buy a license, or you can buy the software outright."

"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

More Automate pricing and cost advice

"The tool is expensive."

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Computer Software Company

10%

Manufacturing Company

Performing Arts

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

The main purpose is for automation. That has been the purpose why I have been using it so far.

See all answers

What is your experience regarding pricing and costs for Fortra Automate?

Regarding pricing, it is very friendly. I would not say that it is really cheap or very expensive, but it fits within our budget.

See all answers

What do you like most about Datamatics TruBot?

The product's initial setup phase is straightforward and easy to use.

See all answers

What is your experience regarding pricing and costs for Datamatics TruBot?

The tool is expensive.

See all answers

What needs improvement with Datamatics TruBot?

The stability of the product has certain shortcomings, making it an area where improvements are required. The integration capabilities of the product have some concerns and need improvements. The p...

See all answers

Comparisons

UiPath Platform vs Automate

Compared 28% of the time

Microsoft Power Automate vs Automate

Compared 24% of the time

Redwood Software - Finance Automation Edition vs Automate

Compared 9% of the time

Blue Prism vs Automate

Compared 8% of the time

Automation Anywhere vs Automate

Compared 6% of the time

More Automate Competitors

UiPath Platform vs Datamatics TruBot

Compared 52% of the time

Blue Prism Cloud vs Datamatics TruBot

Compared 48% of the time

More Datamatics TruBot Competitors

Product Reports

Buyer's Guide

Automate

August 2025

Download Automate product report

Buyer's Guide

Robotic Process Automation (RPA)

July 2025

Download Datamatics TruBot product report

Also Known As

HelpSystems Automate, Automate

TruBot

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

TruBot is a proprietary product for Robotic Process Automation. It is a team of virtual assistants that automates repetitive and rule-based processes without any manual intervention. When powered with Artificial Intelligence, it can recognize and replicate human actions, creating a smarter bot that can make informed decisions. TruBot is sector agnostic and can be deployed across Banking, Healthcare, Insurance, Manufacturing, and Logistics.

Datamatics TruBot - https://trubot.datamatics.com/

Datamatics

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Aditya Birla Sunlife Insurance Company, IndusInd Bank

Buyer's Guide

Automate vs. Datamatics TruBot

July 2025

Free Report: Automate vs. Datamatics TruBot

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