Automate vs Datamatics TruBot comparison

Fortra and Datamatics are both solutions in the Robotic Process Automation (RPA) category. Fortra is ranked #5 with an average rating of 9.0, while Datamatics is ranked #29 with an average rating of 7.0. Fortra holds a 1.7% mindshare in RPA, compared to Datamatics’s 0.3% mindshare. Additionally, 96% of Fortra users are willing to recommend the solution, compared to 100% of Datamatics users who would recommend it.

Automate

Read 28 Automate reviews

1,479 Views
497 Comparison Views

96% willing to recommend

Datamatics TruBot

Read 3 Datamatics TruBot reviews

288 Views
69 Comparison Views

100% willing to recommend

Automate

Datamatics TruBot

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 8, 2025

Automate and Datamatics TruBot are key players in the automation landscape. Data indicates Automate has an edge in pricing and support, while Datamatics TruBot is valued for its features.

Features: Automate is known for its powerful integration capabilities, ease of use, and effective workflow automation. Datamatics TruBot provides robust cognitive automation, AI capabilities, and intelligent process automation.

Ease of Deployment and Customer Service: Automate offers a simple deployment process with strong customer support. Datamatics TruBot provides extensive deployment options and comprehensive support but may require more configuration.

Pricing and ROI: Automate is budget-friendly with low setup costs, supporting quick returns. Datamatics TruBot requires a higher initial investment, offering long-term benefits through enhanced efficiencies.

To learn more, read our detailed Automate vs. Datamatics TruBot Report (Updated: June 2025).

Buyer's Guide

Automate vs. Datamatics TruBot

June 2025

Download the complete report

Helped 859,129 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Ranking in Robotic Process Automation (RPA)

5th

Average Rating

8.4

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Datamatics TruBot

Ranking in Robotic Process Automation (RPA)

29th

Average Rating

8.4

Reviews Sentiment

7.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of June 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 1.7%, up from 1.0% compared to the previous year. The mindshare of Datamatics TruBot is 0.3%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA)

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Automates processes efficiently with cost-effective scaling and robust customer support

Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.

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Iqbal-Siddique

Business Head at MCS india

Offers good UI but needs to improve its integration capabilities

Speaking about how the tool is useful in automating repetitive tasks in our company, I would say that my company started to collect data with the help of Datamatics while also using its GPS tracking features. The tool's UI is much better than the ones offered by other similar products in the market. I recommend the product to others who plan to use it. I suggest that others use their own method of interrogation since it will help them achieve more growth in their organizations through the use of the tool. I rate the tool a seven and a half out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The pricing is excellent. I would give them perfect marks in that regard."

"The ability to connect to websites and pull data is the solution's most valuable feature."

"We have tried other RPA solutions like UiPath or Automation Anywhere. They are fantastic products but complex, and it's hard to understand everything. It would be best if you had a skilled developer or several. Automate is easy to implement, administer, and use. It's appropriate for us because our cases are simple and easy to automate. We don't need complicated tools with many features; We prefer to get a significant ROI quickly."

"I actually quite liked the no-coding functionality."

"The most valuable features of Fortra's Automate include its FTP functionality and file manipulation capabilities."

"We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us."

"It gives us a central place to schedule tasks and run them distributed."

"I find the ease of use from a programming perspective very valuable."

More Automate pros

"The product's initial setup phase is straightforward and easy to use."

"Ability to calculate the ROI on the jobs that are running."

"The solution is inexpensive compared to many other solutions in the market."

Cons

"I find that most important features are strong, however, there is a lack of good development for artificial intelligence, such as machine learning."

"The technical support could be better. We suffer from language barriers, as we are in Argentina."

"The product also has a limited use case in some respects."

"Regarding customer support, I face challenges sometimes. They're not always available, and you may need to wait for assistance, but overall their support is acceptable."

"The documentation is not that great."

"Sometimes when we communicate with the ERP system and there is an issue, we are not always aware of the specifics of Automate and the source of the problem."

"Fortra's Automate is not as reliable as I would like it to be."

"It would be an improvement if Automate had better stability tools, whether by recommending a certain amount of memory because it can be a memory hog at times."

More Automate cons

"There is a learning curve, and some training could be included to bring users up to speed."

"Would like to see more additions to the library."

"The stability of the product has certain shortcomings, making it an area where improvements are required."

Pricing and Cost Advice

"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"I like the way this solution is priced because you can buy a license, or you can buy the software outright."

"It comes with a package that costs approximately $20,000 USD per year."

More Automate pricing and cost advice

"The tool is expensive."

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859,129 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

Educational Organization

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

I am a consultant and I am making a lot of processes in human resources, payroll, certifications, trainings, web scraping, pre-reporting, and many processes that need to be automated on the web. My...

See all answers

What is your experience regarding pricing and costs for Fortra Automate?

The pricing is quite good compared to its competitors. Competitors are often more expensive than Automate. I would rate the pricing as an eight out of ten.

See all answers

What do you like most about Datamatics TruBot?

The product's initial setup phase is straightforward and easy to use.

See all answers

What is your experience regarding pricing and costs for Datamatics TruBot?

The tool is expensive.

See all answers

What needs improvement with Datamatics TruBot?

The stability of the product has certain shortcomings, making it an area where improvements are required. The integration capabilities of the product have some concerns and need improvements. The p...

See all answers

Comparisons

UiPath Platform vs Automate

Compared 34% of the time

Microsoft Power Automate vs Automate

Compared 33% of the time

Blue Prism vs Automate

Compared 9% of the time

Automation Anywhere vs Automate

Compared 8% of the time

VisualCron vs Automate

Compared 6% of the time

More Automate Competitors

UiPath Platform vs Datamatics TruBot

Compared 54% of the time

Blue Prism Cloud vs Datamatics TruBot

Compared 46% of the time

More Datamatics TruBot Competitors

Product Reports

Buyer's Guide

Automate

June 2025

Download Automate product report

Buyer's Guide

Robotic Process Automation (RPA)

June 2025

Download Datamatics TruBot product report

Also Known As

HelpSystems Automate, Automate

TruBot

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

TruBot is a proprietary product for Robotic Process Automation. It is a team of virtual assistants that automates repetitive and rule-based processes without any manual intervention. When powered with Artificial Intelligence, it can recognize and replicate human actions, creating a smarter bot that can make informed decisions. TruBot is sector agnostic and can be deployed across Banking, Healthcare, Insurance, Manufacturing, and Logistics.

Datamatics TruBot - https://trubot.datamatics.com/

Datamatics

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Aditya Birla Sunlife Insurance Company, IndusInd Bank

Buyer's Guide

Automate vs. Datamatics TruBot

June 2025

Free Report: Automate vs. Datamatics TruBot

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