Atlan vs Microsoft Purview Data Lifecycle Management comparison

Atlan and Microsoft are both solutions in the Data Governance category. Atlan is ranked #12 with an average rating of 8.1, while Microsoft is ranked #26 with an average rating of 8.0. Atlan holds a 2.1% mindshare in DG, compared to Microsoft’s 1.0% mindshare. Additionally, 100% of Atlan users are willing to recommend the solution, compared to 100% of Microsoft users who would recommend it.

Atlan

Read 8 Atlan reviews

1,456 Views
1,427 Comparison Views

100% willing to recommend

Microsoft Purview Data Life...

Read 4 Microsoft Purview Data Lifecycle Management reviews

2,132 Views
426 Comparison Views

100% willing to recommend

Atlan

Microsoft Purview Data Life...

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Executive SummaryUpdated on Nov 30, 2025

Microsoft Purview Data Lifecycle Management and Atlan are solutions in the data management and governance category. Microsoft Purview has an upper hand in cost-effectiveness and seamless integration with Microsoft environments, while Atlan excels in collaboration features and flexible deployment.

Features: Microsoft Purview includes automated policy application, data governance with privacy features, and compliance management. Atlan stands out with its collaborative data workspace, automated lineage tracking, and user-friendly interface.

Room for Improvement: Microsoft Purview could benefit from enhancing its feature set for non-Microsoft environments and improving customizability. Atlan can improve in offering deeper integration with Microsoft services, extending its support network, and optimizing its cost structure for wider accessibility.

Ease of Deployment and Customer Service: Microsoft Purview's deployment is streamlined for organizations using Windows infrastructure, offering extensive support resources. Atlan provides flexible deployment options across different infrastructures and proactive support, though less integrated with Microsoft ecosystems.

Pricing and ROI: Microsoft Purview is generally more cost-effective with subscription models favoring enterprises within the Microsoft ecosystem, providing strong ROI through cost-efficiency. Atlan, while priced higher, offers significant ROI by enhancing data usability and collaboration, appealing to a broad range of organizational needs.

To learn more, read our detailed Atlan vs. Microsoft Purview Data Lifecycle Management Report (Updated: December 2025).

Buyer's Guide

Atlan vs. Microsoft Purview Data Lifecycle Management

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Atlan

Ranking in Data Governance

12th

Average Rating

8.2

Reviews Sentiment

5.8

Number of Reviews

Ranking in other categories

Metadata Management (5th)

Microsoft Purview Data Life...

Ranking in Data Governance

26th

Average Rating

8.0

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Email Archiving (9th), Document Management Software (2nd), Microsoft Security Suite (29th)

Mindshare comparison

As of January 2026, in the Data Governance category, the mindshare of Atlan is 2.1%, up from 1.7% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 1.0%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Governance Market Share Distribution
Product	Market Share (%)
Atlan	2.1%
Microsoft Purview Data Lifecycle Management	1.0%
Other	96.9%

Data Governance

Featured Reviews

Peter Neumann

IT consultant at Pathfinder

Has struggled to meet business needs but supports technical data exploration and transparency

Atlan can be improved by concentrating more on business data since it is developed from developers for developers, and it needs to be more business relevant. For instance, when re-importing data model diagrams, Atlan provides some diagram automation that is not connected to the business glossary, which I consider a significant fault. Atlan needs to improve by focusing more on the business side of data, not only on technical aspects.If you want to focus on technical considerations, it would be beneficial to have an interface with a real business data modeling tool such as Erwin or other business data tools, since data modeling is not the same as Draw.io. Additionally, Atlan can improve its workflows, which are hard to understand. Working with templates, Excel import, export, and running automations is not self-explanatory, and you always need help from Atlan support team. If business people want to use it and run their own reports, it must be easier to customize for their business needs.

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Ram-Krish

Cloud Security & Governance at a financial services firm with 10,001+ employees

A comprehensive data management solution shows potential for improvement while providing strong integration with existing infrastructure

One of the requirements is to have data leak policies and data access policies. This is very critical to enforce data governance standards, which relate to data classification, access control, data protection, and retention. It covers the entire lifecycle, helping us to protect, detect, and classify the documents. Challenges are mostly related to the security products onboarded into the bank; they have challenges in terms of those products complying with the internal standards. Sometimes, we cannot just use the DLP across the state. For example, using Microsoft products has been easy to adopt, such as OneDrive and SharePoint on-premise, but it becomes a challenge when it comes to AWS, as data also exists in S3 buckets. Testing is still ongoing, but it will eventually be done. The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges. These take time because we have high volume tickets in terms of connectivity, scanning failures, and related matters. There are also frequent change requests, especially regarding scoping or rescoping due to complexities, creating several challenges. In both organizations I work with, there are gaps, and there is no enterprise-wide data classification available. However, there are pockets of implementations for various products. Some agencies are using it, but otherwise, there's no product existing across the enterprise. Microsoft Purview Data Lifecycle Management is definitely a good solution, but there is significant room for improvement from a product perspective. Reporting is another area that needs improvement.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Atlan is helpful for identifying datasets and discovering PI data, such as the classification levels of datasets (gold, silver, bronze)."

"The best feature of Atlan is its integration with communication platforms like Microsoft Teams and Slack, so business users don't have to go into a data catalog to see metadata about data assets."

"As a senior analytics engineer, Atlan's ability to show end-to-end data lineage is the most important feature for me."

"Overall, I rate Atlan as a ten out of ten."

"They also offer automated lineage embedded in the connectors, allowing us to track where the data is coming from and where it's going. We find it very efficient in cataloging data sources. Additionally, the user-friendly interface is a big plus, making it easy for users to familiarize themselves with the solution. These two features, in my opinion, stand out the most."

"Atlan has positively impacted the organization since it helps in discovering already available assets, allowing for reduction of redundant ingestion of external data and reduction of time to market for any project."

"The interfaces and automated imports have helped me with transparency, as we have different sources from different techniques such as DBT, Snowflake, and other regular databases, making it effective to connect these sources and navigate through them, filter them, and enrich the data with additional meter information."

"The AI part is integrated for enriching metadata engagement, making it a comprehensive tool."

More Atlan pros

"The UI is the most valuable feature."

"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."

"The automatic data labeling is compelling, and we are investigating its use."

"The impact of Microsoft Purview Data Lifecycle Management on my unified data catalog has improved a lot; the improvements I see are in the lineage, the discovery, and the labeling."

"Purview's built-in functionality provides immediate access to reports, streamlining the entire process."

Cons

"There are some improvements. There is a feature called Playbooks, which basically allows me to automate certain activities that would otherwise be manual. It's a very interesting feature, but there is room to improve it because, depending on the task you automate, the playbooks seem to have a hard time handling the task. So, it could be improved there. Even though it's a great feature, it can evolve further."

"One of the main areas for improvement is its governance capabilities. Atlan supports only basic out-of-the-box workflows, and it becomes challenging to customize features like how data owners should approve access to data assets."

"One area that could be improved is the capability to find duplicates of datasets."

"Certain UI changes could make Atlan more user-friendly."

"One area that could be improved is the capability to find duplicates of datasets."

"Working with templates, Excel import, export, and running automations is not self-explanatory, and you always need help from Atlan support team."

"The product could be improved by offering scheduled email reports for managed assets."

More Atlan cons

"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."

"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."

"I think labeling could use a lot more AI assistance. AI implementation into labeling would be beneficial."

"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."

"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."

Pricing and Cost Advice

"We pay per-user license. It's a different classification model than with other solutions, where they usually charge you for resources. So, that was a better model for us. And because of this difference in models or classification, it was cheaper for us to go with Atlan."

"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."

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Top Industries

By visitors reading reviews

Manufacturing Company

15%

Financial Services Firm

10%

Computer Software Company

Insurance Company

Computer Software Company

13%

Government

12%

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	1
Large Enterprise	7

No data available

Questions from the Community

What is your experience regarding pricing and costs for Atlan?

Atlas is competitively priced compared to other data governance platforms like Collibra and Informatica. The only major drawback is its lack of an integrated data quality module.

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What needs improvement with Atlan?

Atlan can be improved by integrating agents that can support users in finding assets of interest.

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What is your primary use case for Atlan?

Atlan is used as a data catalog and a data governance tool. The primary idea for implementing Atlan for data cataloging in day-to-day work was to create a business data catalog to support asset dis...

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What is your experience regarding pricing and costs for Microsoft Purview Data Lifecycle Management?

We opted for Purview Data Lifecycle Management due to its significant cost advantage over competitors. At a 95 percent price reduction, it was a clear winner. The service operates on a pay-as-you-g...

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What needs improvement with Microsoft Purview Data Lifecycle Management?

I think labeling could use a lot more AI assistance. AI implementation into labeling would be beneficial.

See all answers

What is your primary use case for Microsoft Purview Data Lifecycle Management?

My major use case for Microsoft Purview Data Lifecycle Management is for the classification of data.

See all answers

Comparisons

Microsoft Purview Data Governance vs Atlan

Compared 37% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs Atlan

Compared 16% of the time

Alation Data Catalog vs Atlan

Compared 12% of the time

Collibra Platform vs Atlan

Compared 9% of the time

Varonis Platform vs Atlan

Compared 5% of the time

More Atlan Competitors

AWS Artifact vs Microsoft Purview Data Lifecycle Management

Compared 22% of the time

Alfresco vs Microsoft Purview Data Lifecycle Management

Compared 9% of the time

OpenText Content Manager vs Microsoft Purview Data Lifecycle Management

Compared 9% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs Microsoft Purview Data Lifecycle Management

Compared 7% of the time

M-Files vs Microsoft Purview Data Lifecycle Management

Compared 6% of the time

More Microsoft Purview Data Lifecycle Management Competitors

Product Reports

Buyer's Guide

Atlan

January 2026

Download Atlan product report

Buyer's Guide

Microsoft Purview Data Lifecycle Management

January 2026

Microsoft Purview Data Lifecycle Management report

Download Microsoft Purview Data Lifecycle Management product report

Also Known As

No data available

Microsoft Information Governance, Microsoft Purview Records Management

Overview

Atlan is a comprehensive data management platform designed to enhance data democratization, governance, and collaboration across departments in organizations. It offers a centralized data catalog, intuitive user interface, and robust governance framework to ensure data security and compliance. Users appreciate its efficiency in streamlining processes, promoting better communication, and providing insightful analytics, which drive organizational growth and success.

Atlan

Microsoft Purview Data Lifecycle Management helps businesses manage data effectively, enhancing compliance and control while optimizing data usage across the organization.

Designed for comprehensive data governance, Microsoft Purview Data Lifecycle Management aids businesses in automating data retention, labeling, and protection policies. It integrates seamlessly with existing systems, facilitating robust data management, which supports compliance and risk management efforts. Suitable for businesses seeking to consolidate data management processes, it ensures that valuable data is efficiently cataloged, accessible, and secured, contributing to informed decision-making and resource optimization.

What features should users be aware of?

Automated Data Retention: Simplifies data management by automatically applying retention policies.
Sensitivity Labeling: Offers robust capabilities to classify and protect sensitive information.
Data Insights: Provides analytical insights that help in monitoring compliance and data usage.
Policy Enforcement: Integrated tools for automating policy application across data assets.

What benefits can users expect from reviews?

Improved Compliance: Ensures adherence to regulations through automated policy enforcement.
Operational Efficiency: Streamlines data management tasks, reducing manual intervention and potential errors.
Cost Effectiveness: Reduces the need for multiple tools by consolidating data management activities.
Enhanced Security: Protects sensitive data through advanced labeling and encryption features.

In finance, Microsoft Purview Data Lifecycle Management facilitates compliance with strict regulations, in healthcare, it safeguards patient data while streamlining retention policies, and in retail, it organizes customer data for better insights and tailored marketing strategies, ensuring data is a strategic resource across sectors.

Microsoft

Buyer's Guide

Atlan vs. Microsoft Purview Data Lifecycle Management

December 2025

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